360 Feedback Evaluations
Created by Jon DeWolfe
Boise State University
What will be covered
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What is 360 Feedback?
Can 360 Feedback be effective for you?
Creating the Survey
How it works
Real World Example
Let’s Give it a Try
Summary
Readings List
What is 360 Feedback?
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360 feedback/multirater feedback is the
assessment of employees by supervisors,
subordinates, peers, and in some cases
customers.
Used as a developmental tool
Can 360 Degree Feedback Be
Effective For You?
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Do you have the proper foundation for a
successful program?
One Size does not fit all
What are our objectives of feedback?
Ask yourself, can you handle the
feedback?
How to Create the Correct Survey
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Define what you want to evaluate
Be Specific with your questions
Determine how results will be published
Test, Revise, Finalize
Setup, Train, Connect to Succeed
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Setup
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Training, Training, Training
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Connection of the Process
Why we Train, and then Train
Again
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Employees do not know how to give or
interpret constructive feedback
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Coaches
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Feelings and Emotions
3 Different Ways to Administer
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Send managers or certain individuals to
an outside consultancy firm.
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Contract out
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Internet/Intranet Based “In House”
Implementing Survey
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Anonymity and Confidentiality
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Constructive Comments vs. Suggestions
for Improvement
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Voluntary vs. Mandatory
How it works
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Likert Scale
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Open-Ended Questions
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Distribution
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Collection
Problems with Surveys
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Performance Appraisals
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Individual Appraisals
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Boycott of Survey
Nestle North America
Real World Example
Nestle North America
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Kim Jeffery, CEO of Nestle Perrier
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He was a very demanding type manager
on purpose
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his style had been used in past, by his
predecessor
Nestle North America
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Time for a change
Brought in a consultant to handle
surveys and interviews with senior
management
Revelations of intimidation, temper
problems, and firing power
Nestle North America
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Subordinates were so intimidated by
Jeffery that they weren’t coming to him with
problems and ideas for fear of his temper.
Self Reflection. “I was mad at myself when I
heard, I know the right way to do things. I
thought I was seen as the regular guy. I
didn’t realize the impact my words had on
people.”
Nestle North America
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Reaction and Plan of Action
He says he’s better now-fewer outbursts and
more effort to get managers working together.
He stresses that nobody can be perfect, but can
change most problems with help and personal
action plans.
Final verdict: “With one or two lapses, I’m told I’ve
done very well.”
Let’s Give It A Try
How Do You Rate?
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Let’s take a few minutes and really
evaluate how this process can work.
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Evaluate yourself based on the questions
given
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Take a name from pile
How Do You Rate?
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Evaluate person #1
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Take 2nd Sheet of Paper
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Evaluate person #2
How Do You Rate, Cont. ?
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Place all surveys in a pile face down
Administer surveys to appropriate people
Allow 5 minutes for reading and thought
Discussion
Surprised from results?
Are you prepared?
Summary
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Training and planning is key
Action plan for dealing with feedback
Use as a developmental tool
Focus the survey on core competencies
Adjust your attitude from the beginning,
this process will make you a better
manager
Readings & Websites Of Interest
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Software
http://www.360-degreefeedback.com/
http://www.boothco.com/
http://www.3dgroup.org/what_feed.html
http://www.softscape.com/home.htm
http://www.panoramicfeedback.com/
Books
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Maximizing the value of 360-degree
Feedback… By Tornow and London
The Art and Science of 360 Feedback
By Lepsinger and Lucia
The Thin book of 360 Feedback: A
Manager’s Guide
By Collins
Bibliography
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Nowack, Kenneth M., Hartley, Jeanne. 1999,
How to Evaluate Your 360 Feedback Efforts.
Training & Development. Vol. 53, Issue 4
Atwater, Leanne, Waldman, David. 1998,
Accountability in 360 Degree Feedback. HR
Magazine, Vol. 43, Issue 6.
Bibliography Cont.
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Frisch, Michael H. 2001, Going Around in Circles
with ‘360’ Tools: Have They Grown Too Popular
For Their Own Good?. Human Resource
Planning. Vol. 24, Issue 2
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Bracken, David W., Summers, Lynn, Fleenor, John.
1998, High-Tech 360. Training & Development,
Vol. 52, Issue 8
Bibliography Cont.
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Rosti Jr, Robert T., Shipper, Frank. 1998, A Study of
the Impact of Training in A Management
Development Program Based on 360
Feedback. Journal of Managerial Psychology.
Vol. 13, Issue ½
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O’Reilly, Brain, Furth, Jane. 1994, 360 Feedback
Can Change Your Life. Fortune. Vol. 130, Issue
8
Bibliography Cont.
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Pollack, David M. Pollack, Leslie J. 1996, Using 360
Feedback in Performance Appraisal. Public
Personnel Management. Vol. 25, Issue 4
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Bracken, David W., Summers, Lynn, Fleenor, John.
2001, 360 Feedback From Another Angle.
Human Resource Management Vol. 40, Issue 1