PROPAGANDA
PROPAGANDA
◎
The spreading of ideas or information with
the intent of influencing others.
◎
Commonly used in advertising or media.
◎
Known for stretching the truth for the
speaker’s own purpose.
◎
Done through WORD GAMES and SPECIAL
APPEALS
◎
Effective when the audience doesn’t examine
the evidence.
REPETITION
◎
Building recognition
of the product,
person, or idea by
constantly repeating
key ideas.
◎
In order to be
effective, it must be
short and easy to
remember.
GLITTERING GENERALITIES
◎
Words of praise for a
product or person that
are overly vague or
have little depth.
◎
The speaker hopes the
audience will associate
the positive symbol or
word with their idea.
EUPHEMISMS
◎
Making an unpleasant reality
seem more pleasant by using
bland or unloaded words.
◎
“Shell shock” vs. “Post-traumatic
Stress Disorder”
◎
What is an example from Animal
Farm of this?
BANDWAGON
◎
Everyone else is doing it….
◎
Plays on the idea that no one
wants to be left out.
PLAIN FOLKS
◎
Convincing the audience the idea
is “of the people”
◎
The idea will benefit the average
person, not just the elite or
underprivileged.
NAME CALLING
◎
Links a person or idea
to a negative symbol
◎
The speaker hopes the
audience will associate
the negativity with the
person or idea and
therefore come to
dislike the idea or
person.
FEAR
◎
Can be positive or
negative
◎
Playing on the
audience’s fear of
the consequences
of doing or not
doing a particular
act.
RHETORICAL QUESTION
◎
Questions with obvious answers that are
meant to provoke thought in the
audience.
◎
Questions that aren’t meant to be
answered.
◎
Examples:
◉ How far must we go to create peace?
◉ Teacher: Do I really want you getting up to
sharpen your pencil now instead of listening to the
directions?
TESTIMONIAL
◎
Having some
kind of
celebrity or
authoritative
figure
recommend a
product/
endorse a
public figure.
PROPAGANDA ASSIGNMENT
Now it’s your turn to create a piece of your own propaganda.
You need to create an advertisement on a poster that
portrays at least two of the types of propaganda we have
discussed. It can either be selling a product or a political
ideology. You will also need a paragraph explaining the type
of propaganda you use, either on a separate paper or on the
back of the poster. Things you will need to include in your
paragraph: what type of propaganda your advertisement is,
which rhetorical appeals it uses, a description of the
advertisement itself, and why the propaganda will work on
the general public.