NZQA registered unit standard
27755 version 1
Page 1 of 5
Title
Write news stories using material from the web and create news
audio video clips for publication on a web news site
Level
6
Purpose
Credits
20
This unit standard is for people who are employed in news
media outlets and who are required to use the web as a
platform for news reporting.
People credited with this unit standard are able to: analyse
visual material used for news reporting on the web and
determine the news value in visual material; analyse the use of
the web for gathering material to write news stories; analyse
issues relating to gathering material for news story writing and
selecting news stories for web news sites; gather material and
select and write news stories for publication on a web news
site; write news story headlines for the web in accordance with
industry standards; and create news audio video clips and post
to a news web site.
Classification
Journalism > Applied Journalism
Available grade
Achieved
Entry information
Recommended skills
and knowledge
Unit 25362, Identify and write news stories for print publication.
Explanatory notes
1
Evidence presented for award of credit must be in accordance with the required
standards for applied journalism, found in the current editions of: Statement of
Principles (Wellington: New Zealand Press Council, 2006) available at
http://www.presscouncil.org.nz/principles.php – for print journalism.
2
Industry texts include but are not limited to:
– Burrows, John, A Journalist's Guide to the Law (Wellington: New Zealand
Journalists Training Organisation, 5th ed, 2006);
– Price, Steven, Media Minefield: A Journalist’s Guide to Media Regulation in New
Zealand (Wellington: New Zealand Journalists Training Organisation, 2007);
– Briggs, Mark, Journalism Next: A Practical Guide to Digital Reporting and
Publishing (Washington: CQ Press, A division of SAGE, 2010),
http://www.cqpress.com.
Competenz
SSB Code 101571
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
27755 version 1
Page 2 of 5
3
This unit standard has been designed for learning and assessment in the workplace.
4
Definitions
– appropriate person refers to the person within the news media outlet who ensures
that stories meet the industry standards. The person may be the senior producer,
chief reporter, bulletin editor, or editor;
– brief refers to a plan that describes the main purpose of the proposed stories and
contains the who, why, what, where, and when elements of the stories. Approval
for the brief will be given by the appropriate person in accordance with industry
standards;
– industry standards refer to the required standards for applied journalism, the
industry texts and sources cited in the explanatory notes, industry conventions
including the internet medium’s requirement for speed in posting material on web
news sites, and documented policies and procedures set down by the workplace;
– videography refers to the process of capturing moving images on electronic
media (eg videotape, direct to disc recording, or solid state storage like a tapeless
camcorder). It is the equivalent of cinematography, but with images recorded on
electronic media instead of film stock.
Outcomes and evidence requirements
Outcome 1
Analyse visual material used for news reporting on the web and determine the news value
in visual material.
Evidence requirements
1.1
Visual material available for news reporting on the web is analysed and its news
value determined in accordance with industry standards.
Range
1.2
digital photographs, digital video, data;
evidence is required for three pieces of visual material.
News angles are identified from the visual material.
Range
meetings of people, identifying VIPs, spot news, rating the value of
the news, rating the value of the angle.
Outcome 2
Analyse the use of the web for gathering material to write news stories.
Range
analysis is undertaken in accordance with industry standards.
Evidence requirements
2.1
Web news sites and search engines are analysed in terms of their usefulness
for gathering material for news story writing and their advantages and
disadvantages are explained.
Competenz
SSB Code 101571
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
Range
2.2
27755 version 1
Page 3 of 5
may include but is not limited to – social bookmarking, really
simple syndication (RSS), Google Reader, Google Alerts, real time
search, social networks and the social web, finding images.
Multimedia and data visualisation are analysed in terms of their usefulness for
gathering material to write news stories and their advantages and
disadvantages are explained.
Range
includes but is not limited to – text, audio, graphics, text, podcasts,
live streaming, live blogging, data visualisations, social media,
interactive graphics.
Outcome 3
Analyse issues relating to gathering material for news story writing and selecting news
stories for web news sites.
3.1
Challenges of gathering material and selecting news stories through the web for
news story writing for website publication are analysed in accordance with the
industry texts and industry standards.
Range
3.2
includes but is not limited to – accuracy, web source verification,
legal and ethical considerations, correction of errors, archive
corrections, copyright, place and frequency of publication, use of
third party content, speed of writing stories, speed of filing stories,
breaking down major stories into byte-size items, dealing with
running stories.
Repurposing of news story content for multiple digital platforms is analysed in
terms of meeting the challenges of selecting news stories for web news sites.
Range
includes but is not limited to – short message service, mobile
tablets, email newsletters, RSS.
Outcome 4
Gather material and select and write news stories for publication on a web news site.
Range
evidence is required for a minimum of 10 news stories.
Evidence requirements
4.1
Material is gathered from the web for writing news stories for publication on a
web news site and briefs for writing stories are produced that meet the
requirements for approval.
4.2
News stories are selected and written for publication on a web news site in
accordance with the industry standards.
Competenz
SSB Code 101571
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
Range
4.3
27755 version 1
Page 4 of 5
includes but is not limited to – intro provides brief summary of
main point and a throw to the package, duration, target audience,
headlines, captions, graphics, info data, story flow, correct length
to fit the template layout, short-form writing, long-form writing.
News stories are corrected and filed in accordance with industry standards.
Outcome 5
Write news story headlines for the web in accordance with industry standards.
Evidence requirements
5.1
Characteristics of headlines written for the web are analysed and compared
with those written for other forms of news media and the reasons for the
differences are explained.
5.2
Factors that contribute to writing good headlines for reporting on the web are
explained.
Range
5.3
target audiences, social media, search engines, search engine
optimisation, attention grabbing, useful, main point, curiosity,
succinct, controversy, specific, balance, key verb.
Headlines are written for different headline categories.
Range
headline categories may include but are not limited to - direct
headlines; indirect headlines; news headlines; how to headlines;
question headlines; command headlines; reason why headlines;
testimonial headlines;
evidence is required for 10 headlines covering a minimum of five
different headline categories from the range.
Outcome 6
Create news audio video clips and post to a news web site.
Range
news audio video clips may include but are not limited to – scene of incidence,
sports event, documentary;
evidence is required for three news audio video clips.
Evidence requirements
6.1
News stories are identified from events and items of interest and briefs for the
production of news audio video clips are produced that meet the requirements
for approval.
6.2
Audio and video parameters are tested and adjusted to give required signal
levels and sources are matched to the recording medium and the sound track
input.
Competenz
SSB Code 101571
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
27755 version 1
Page 5 of 5
6.3
Any problems or faults in equipment, transfers or content quality are identified
and remedied in accordance with industry standards.
6.4
News audio video clips are recorded for the web in accordance with industry
standards.
6.5
Edits are selected, written up and made to meet the requirements of the briefs.
6.6
Edited content is in accordance with industry standards.
6.7
News audio video clips are posted to a web news site in accordance with web
site requirements and industry standards.
6.8
Final material and all documentation is backed up and stored in accordance
with industry standards.
Planned review date
31 December 2016
Status information and last date for assessment for superseded versions
Process
Version Date
Last Date for Assessment
Registration
1
17 May 2012
N/A
Consent and Moderation Requirements (CMR) reference
0002
This CMR can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
Please note
Providers must be granted consent to assess against standards (accredited) by NZQA,
before they can report credits from assessment against unit standards or deliver courses
of study leading to that assessment.
Industry Training Organisations must be granted consent to assess against standards by
NZQA before they can register credits from assessment against unit standards.
Providers and Industry Training Organisations, which have been granted consent and
which are assessing against unit standards must engage with the moderation system that
applies to those standards.
Requirements for consent to assess and an outline of the moderation system that applies
to this standard are outlined in the Consent and Moderation Requirements (CMR). The
CMR also includes useful information about special requirements for organisations wishing
to develop education and training programmes, such as minimum qualifications for tutors
and assessors, and special resource requirements.
Comments on this unit standard
Please contact Competenz info@competenz.org.nz if you wish to suggest changes to the
content of this unit standard.
Competenz
SSB Code 101571
 New Zealand Qualifications Authority 2016