25870 version 1
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Demonstrate knowledge of sponsorship for a conventions and
incentives industry project
Level
4
Credits
6
Purpose
People credited with this unit standard are, for a conventions and incentives
industry project, able to: define objectives and identify potential sponsors;
prepare a sponsorship offer; present a sponsorship offer to a prospective
sponsor; and evaluate the sponsorship offer presentation.
Subfield
Tourism
Domain
Tourism Conventions and Incentives
Status
Registered
Status date
19 March 2010
Date version published
19 March 2010
Planned review date
31 December 2015
Entry information
Open.
Accreditation
Evaluation of documentation and visit by NZQA and
industry.
Standard setting body (SSB)
ServiceIQ
Accreditation and Moderation Action Plan (AMAP) reference
0078
This AMAP can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
Special notes
1
Assessment against this unit standard must take place in a conventions and
incentives industry workplace when appropriate situations arise, or in a training
provider environment if simulated workplace conditions are able to be provided that
reflect the standards of a conventions and incentives industry workplace.
2
Definitions
Conference and/or convention refers to a formal meeting or assembly of attendees
for consultation, discussion, or for some special or occasional purpose which
includes a minimum of 50 attendees, two days duration, and the use of a venue.
 New Zealand Qualifications Authority 2016
25870 version 1
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Conventions and incentives industry refers to organisations involved in the
management, marketing, or implementation of conventions, conferences, or
incentives.
Incentive is a global management tool that uses a reward to motivate and/or
recognise participants for increased levels of performance in support of
organisational goals.
Industry practice refers to the expected standards of performance required of a
professional working in the conventions and incentives industry. An indication of
criteria for standards may include but is not limited to – documented workplace
policies and procedures, industry codes of practice, and drafted constitutions and/or
codes of ethics of industry associations, such as those produced by the following:
Meetings and Events Australia (MEA), Sydney, http://www.meetingsevents.com.au.
International Congress and Convention Association (ICCA), Amsterdam,
http://www.iccaworld.com.
International Association of Professional Congress Organisers (IAPCO), London,
http://www.iapco.org.
Society of Incentive and Travel Executives (SITE), Chicago, http://www.site-intl.org.
Conventions
and
Incentives
New
Zealand
(CINZ),
Auckland,
http://www.conventionsnz.com.
Project refers to a conference, convention, or incentive.
Sponsorship refers to the provision of funds or goods or services in kind, in return for
agreed benefits.
Venue refers to any place where a conference, convention, or incentive is held.
3
A list of recommended texts can be found at http://www.tcc.co.nz/ATTTO.
Elements and performance criteria
Element 1
Define objectives and identify potential sponsors for a conventions and incentives industry
project.
Performance criteria
1.1
Sponsorship objectives are defined in accordance with project requirements
and the nature of the sponsorship support sought.
Range
1.2
Potential sponsors are identified relevant to the project and prospective
sponsorship sources.
Range
1.3
objectives may include but are not limited to – brand awareness,
help reinforce corporate and social responsibility in the community,
help maintain and grow customer base and relationships, help
support corporate issues.
must include but is not limited to – nature, purpose, benefits.
A sponsorship budget is produced which contains estimated revenue and
expenses, and from which the level of sponsorship support required can be
determined.
 New Zealand Qualifications Authority 2016
25870 version 1
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Element 2
Prepare a sponsorship offer for a conventions and incentives industry project.
Performance criteria
2.1
The sponsorship offer is outlined in terms of the aspects of the project relevant
to the prospective sponsor.
Range
2.2
The sponsorship offer is promoted to the sponsor in terms of the advantages
and benefits of their association with the project.
Range
2.3
may include but is not limited to – background information,
proposed budget, time-line, target market, advantages and
benefits of the project;
evidence is required for at least three.
may include but is not limited to – brand awareness, help reinforce
corporate and social responsibility in the community, help maintain
and grow customer base and relationships, help support corporate
issues;
evidence is required for a minimum of two.
The sponsorship offer is quantified in terms of the nature, type, and amount of
sponsorship sought.
Range
types of sponsorship may include but are not limited to –
marketing, corporate; cash, in-kind.
2.4
Presentation styles for the sponsorship offer are identified, evaluated, and
selected in accordance with the nature of the sponsorship offer and the
prospective sponsor.
2.5
The content, format, and language of material prepared for the sponsorship
offer communicates information in a manner that is logical and clear for the
prospective sponsor.
Element 3
Present a sponsorship offer to a prospective sponsor for a conventions and incentives
industry project.
Performance criteria
3.1
The sponsorship offer is presented and outlines the aspects of the project
relevant to the prospective sponsor.
Range
must include – advantages and benefits of being associated with
the project;
may include but is not limited to – background information,
proposed budget, time-line, target market, advantages and
benefits of the project.
 New Zealand Qualifications Authority 2016
25870 version 1
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3.2
The content and format of the presentation defines the benefits to the
prospective sponsor and nature of the sponsorship sought in terms of the
project.
3.3
The presentation is communicated in a manner that is logical and clear for the
prospective sponsor.
Element 4
Evaluate the sponsorship offer presentation for a conventions and incentives industry
project.
Performance criteria
4.1
Feedback is obtained from the prospective sponsor and evaluated against
sponsorship objectives in accordance with industry practice.
4.2
The effectiveness of the sponsorship offer is evaluated against the results of the
presentation, and any areas for improvement are identified for future
presentations.
Please note
Providers must be accredited by NZQA, or an inter-institutional body with delegated
authority for quality assurance, before they can report credits from assessment against
unit standards or deliver courses of study leading to that assessment.
Industry Training Organisations must be accredited by NZQA before they can register
credits from assessment against unit standards.
Accredited providers and Industry Training Organisations assessing against unit standards
must engage with the moderation system that applies to those standards.
Accreditation requirements and an outline of the moderation system that applies to this
standard are outlined in the Accreditation and Moderation Action Plan (AMAP). The
AMAP also includes useful information about special requirements for organisations
wishing to develop education and training programmes, such as minimum qualifications for
tutors and assessors, and special resource requirements.
Comments on this unit standard
Please contact the ServiceIQ qualifications@serviceiq.org.nz if you wish to suggest
changes to the content of this unit standard.
 New Zealand Qualifications Authority 2016