NZQA registered unit standard
26254 version 2
Page 1 of 4
Title
Identify and assess impacts on international marketing opportunities
for a New Zealand product or service
Level
5
Purpose
Credits
10
This unit standard is for people who need, or seek to conduct
or provide, advice for marketing activities on an international
basis, and require an understanding of the global business
environment as it relates to international marketing.
People credited with this unit standard are, for a New Zealand
product or service, able to: identify and assess political,
economic, sociocultural, and technological factors in markets
that impact on international marketing opportunities; identify
and assess geographic and demographic characteristics in
markets that impact on international marketing opportunities;
and assess the viability of international markets.
Classification
Marketing > International Marketing
Available grade
Achieved
Explanatory notes
1
Definition
Economic cycles refer to the conditions of prosperity, recession and recovery.
2
International trade agreements relevant to New Zealand include:
ASEAN-Australia-New Zealand-Free Trade Area (AANZFTA)
Asia-Pacific Economic Cooperation (APEC)
Australia New Zealand Closer Economic Relations Trade Agreement (CER)
Trans-Pacific Strategic Economic Partnership Agreement (P4).
3
People may be assessed against this unit standard through production of a case
study of international marketing opportunities for a New Zealand product or service.
The case study can be based on an existing or a potential product or service. Where
a potential example is used, a product or service concept must be used to support
the case study.
4
Range
Evidence is required for studies of two international markets.
NZQA National Qualifications Services
SSB Code 130301
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
26254 version 2
Page 2 of 4
Outcomes and evidence requirements
Outcome 1
Identify and assess political, economic, sociocultural, and technological factors in markets
that impact upon international marketing opportunities for a New Zealand product or
service.
Evidence requirements
1.1
Political factors are identified for markets and international marketing
opportunities are assessed against those factors.
Range
1.2
Economic factors are identified for markets and international marketing
opportunities are assessed in terms of economic conditions.
Range
1.3
economic factors include but are not limited to – GDP per capita,
income distribution, rate of growth of GNP, ratio of investment to
GNP;
conditions include but are not limited to – economic cycles, foreign
exchange.
Sociocultural factors are identified for markets and international marketing
opportunities are assessed against those factors.
Range
1.4
political factors include but are not limited to – political stability,
legal and regulatory requirements, corruption risks, trade structure.
sociocultural factors include but are not limited to – dominant
values, lifestyle patterns, ethnic groups, linguistic fragmentation.
Technological factors are identified for markets, and international marketing
opportunities are assessed against those factors.
Range
technological factors include but are not limited to – level of
technological skills, existing production technology, existing
consumption technology, education levels.
Outcome 2
Identify and assess geographic and demographic characteristics of markets that impact on
international marketing opportunities for a New Zealand product or service.
Evidence requirements
2.1
Geographic characteristics of markets are identified and international marketing
opportunities are assessed against those characteristics.
Range
geographic characteristics include but are not limited to – physical
size of country, topographical characteristics, climate conditions.
NZQA National Qualifications Services
SSB Code 130301
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
2.2
26254 version 2
Page 3 of 4
Demographic characteristics of markets are identified and international
marketing opportunities are assessed against those characteristics.
demographic characteristics include but are not limited to – size of
population, rate of population growth, degree of urbanisation,
population density, age structure and composition of the
population.
Range
Outcome 3
Assess the viability of international markets for a New Zealand product or service.
Evidence requirements
3.1
International trade agreements relevant to New Zealand are assessed for their
impact on a marketing decision.
3.2
International marketing potential of a New Zealand product or service is
determined and marketing decisions are recommended.
Replacement information
This unit standard replaced unit standard 2957.
Planned review date
31 December 2019
Status information and last date for assessment for superseded versions
Process
Version Date
Last Date for Assessment
Registration
1
21 May 2010
31 December 2016
Rollover
2
16 April 2015
N/A
Consent and Moderation Requirements (CMR) reference
0113
This CMR can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
Please note
Providers must be granted consent to assess against standards (accredited) by NZQA,
before they can report credits from assessment against unit standards or deliver courses
of study leading to that assessment.
Industry Training Organisations must be granted consent to assess against standards by
NZQA before they can register credits from assessment against unit standards.
Providers and Industry Training Organisations, which have been granted consent and
which are assessing against unit standards must engage with the moderation system that
applies to those standards.
NZQA National Qualifications Services
SSB Code 130301
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
26254 version 2
Page 4 of 4
Requirements for consent to assess and an outline of the moderation system that applies
to this standard are outlined in the Consent and Moderation Requirements (CMR). The
CMR also includes useful information about special requirements for organisations wishing
to develop education and training programmes, such as minimum qualifications for tutors
and assessors, and special resource requirements.
Comments on this unit standard
Please contact NZQA National Qualifications Services nqs@nzqa.govt.nz if you wish to
suggest changes to the content of this unit standard.
NZQA National Qualifications Services
SSB Code 130301
 New Zealand Qualifications Authority 2016