NZQA registered unit standard
10210 version 5
Page 1 of 3
Title
Research and design a radio station format for a market
Level
4
Credits
10
Purpose
People credited with this unit standard are able to research the
market to determine station viability, and design a station
format.
Classification
Electronic Media > Radio
Available grade
Achieved
Explanatory notes
1
The radio station format required can be designed as a theoretical exercise of an
existing market or presented as an improvement or alteration of an existing radio
station.
2
Definitions
Station format means the presentation structure required by the programme director.
Clocks are the hour structure of the format for the radio station adding up to a total of
sixty minutes. It is acceptable to have different clocks for differing day-parts.
Target audience means the audience the station targets expressed in terms of
gender, age, and socio-economic status.
Outcomes and evidence requirements
Outcome 1
Research the market to determine station viability.
Range
any one of – census data, ratings, competing media, demographic analyses.
Evidence requirements
1.1
Justification for format is identified by research in terms of current or proposed
format.
Range
1.2
may include any or all of – listener survey, market survey, internet
survey.
Viability of station is proposed in terms of potential market share by revenue by
identifying viable clients in line with the station format.
Competenz
SSB Code 101571
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
1.3
10210 version 5
Page 2 of 3
Viability of station is assessed in terms of market share by audience based on
current population and existing station share.
Outcome 2
Design a station format.
Evidence requirements
2.1
Station format is proposed to match the target audience and in accordance with
the results of the research conducted.
Range
2.2
Format structure is presented in terms of required programming elements.
Range
2.3
midnight – dawn, breakfast, 9 – noon, noon – 4, drive, 6 – 9, 9 –
midnight.
Elements are included in order and duration.
Range
2.5
personalities, available commercial time, station ID, music rotates,
talk elements, contests, features, and station imaging/branding.
Clocks are designed to meet requirements for each day part.
Range
2.4
any of – easy listening, newstalk, contemporary hit radio, adult
contemporary, sport, rock, gold, urban, combinations, variations.
news, station ID, information, commercials, music by rotate,
trailers, liners, front and back sells, contests.
Positioning of elements meets the needs and expectations of the target
audience.
Replacement information
This unit standard replaced unit standard 1370.
Planned review date
31 December 2016
Competenz
SSB Code 101571
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
10210 version 5
Page 3 of 3
Status information and last date for assessment for superseded versions
Process
Version Date
Last Date for Assessment
Registration
1
28 February 1997
31 December 2010
Revision
2
11 March 1998
31 December 2010
Revision
3
8 February 2001
31 December 2010
Review
4
20 March 2009
31 December 2010
Review
5
18 February 2011
N/A
Accreditation and Moderation Action Plan (AMAP) reference
0002
This AMAP can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
Please note
Providers must be granted consent to assess against standards (accredited) by NZQA, or
an inter-institutional body with delegated authority for quality assurance, before they can
report credits from assessment against unit standards or deliver courses of study leading
to that assessment.
Industry Training Organisations must be granted consent to assess against standards by
NZQA before they can register credits from assessment against unit standards.
Providers and Industry Training Organisations, which have been granted consent and
which are assessing against unit standards must engage with the moderation system that
applies to those standards.
Consent requirements and an outline of the moderation system that applies to this
standard are outlined in the Accreditation and Moderation Action Plan (AMAP). The
AMAP also includes useful information about special requirements for organisations
wishing to develop education and training programmes, such as minimum qualifications for
tutors and assessors, and special resource requirements.
Comments on this unit standard
Please contact Competenz info@competenz.org.nz if you wish to suggest changes to the
content of this unit standard.
Competenz
SSB Code 101571
 New Zealand Qualifications Authority 2016