11993 version 2
28-Jun-16
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MERCHANDISING AND MARKETING
Write advertising copy in a retail or
distribution environment
level:
3
credit:
5
planned review date:
February 2010
sub-field:
Retail, Distribution, and Sales
purpose:
People credited with this unit standard are able to identify
advertising copy requirements, and write advertising copy in
a retail or distribution environment.
entry information:
Open.
accreditation option:
Evaluation of documentation and visit by NZQA and industry.
moderation option:
A centrally established national moderation system has been
set up by the ServiceIQ.
special notes:
1
The following unit standards may be considered
relevant to and/or supportive of this unit standard, but
are not prerequisite unit standards:
Unit 11968, Maintain, enhance, and integrate
knowledge of legislation applicable to sale of goods and
services; Unit 11989, Select and present goods for
promotion in a retail or distribution environment.
2
Legislation
Performance of the elements of this unit standard must
comply with the requirements of the following
legislation: Consumer Guarantees Act 1993, Fair
Trading Act 1986, Sale of Goods Act 1908
3
Definitions
Advertising copy refers to electronic or hard copy
information used for advertising products.
 New Zealand Qualifications Authority 2016
11993 version 2
28-Jun-16
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MERCHANDISING AND MARKETING
Write advertising copy in a retail or
distribution environment
Agreed indicates a course of action that is agreed
between two or more people (including the candidate)
and which follows organisational procedures.
Organisational procedures refer to instructions to staff
on policy and procedures which are formally
documented, or generally accepted within the
workplace.
4
Evidence is required for writing of advertising copy for
three different products.
Elements and Performance Criteria
element 1
Identify advertising copy requirements.
performance criteria
1.1
Purpose and placement of advertising copy for selected products are identified
in accordance with organisational procedures.
Range:
1.2
Profile of target market for selected products is identified.
Range:
1.3
purpose may include but is not limited to – new product, special
promotion, sale;
placement may include but is not limited to – newspaper,
magazine, broadsheet, brochure, billboard, vehicle, wall,
television, radio, cell phone, telephone, disk, internet.
profile may include but is not limited to – age, gender, culture,
values, social status, socio-economic status, special interest,
geography, current trends.
Product features to be advertised matches profile of target market.
 New Zealand Qualifications Authority 2016
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MERCHANDISING AND MARKETING
Write advertising copy in a retail or
distribution environment
1.4
Information to be included with description of products is identified in
accordance with organisational requirements.
Range:
information may include but is not limited to – limitations, contract
requirements, legislative requirements, organisational policies and
procedures.
element 2
Write advertising copy.
performance criteria
2.1
Description of products in advertising copy is accurate, in agreed format, and
matches target market profile.
2.2
Information included with description of products is accurate, in agreed format,
and matches target market profile.
2.3
Advertising copy supports agreed purpose and matches requirements of
placement.
2.4
Advertising copy complies with organisational procedures and legislative
requirements.
2.5
Advertising copy is approved in accordance with organisational procedures.
2.6
Advertising copy is received by authorised personnel within agreed timeframe.
Range:
authorised personnel may include but is not limited to – client,
supervisor, advertising department, publisher.
Comments on this unit standard
Please contact ServiceIQ qualifications@serviceiq.org.nz if you wish to suggest changes
to the content of this unit standard.
 New Zealand Qualifications Authority 2016
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MERCHANDISING AND MARKETING
Write advertising copy in a retail or
distribution environment
Please Note
Providers must be accredited by the Qualifications Authority or a delegated interinstitutional body before they can register credits from assessment against unit standards
or deliver courses of study leading to that assessment.
Industry Training Organisations must be accredited by the Qualifications Authority before
they can register credits from assessment against unit standards.
Accredited providers and Industry Training Organisations assessing against unit standards
must engage with the moderation system that applies to those standards.
Accreditation requirements and an outline of the moderation system that applies to this
standard are outlined in the Accreditation and Moderation Action Plan (AMAP). The
AMAP also includes useful information about special requirements for providers wishing to
develop education and training programmes, such as minimum qualifications for tutors and
assessors, and special resource requirements.
This unit standard is covered by AMAP 0225 which can be accessed at
http://www.nzqa.govt.nz/site/framework/search.html.
 New Zealand Qualifications Authority 2016