NZQA registered unit standard
7520 version 7
Page 1 of 3
Title
Develop a graphic image to promote a product or service
Level
4
Credits
Purpose
5
People credited with this unit standard are able to: define the
character of the product to establish a graphic image; create
and develop a graphic image for the product; and use the
image to promote the product to a specified audience.
Credit for this unit standard does not indicate workplace roleholder competence, but is a foundation standard contributing to
the development of graphic design expertise.
Classification
Design > Generic Design
Available grade
Achieved
Outcomes and evidence requirements
Outcome 1
Define the character of the product to establish a graphic image.
Evidence requirements
1.1
Market profile is developed in accordance with client and design brief
requirements.
Range
target audience; consumer need; size; budget; cultural, social and
environmental considerations.
1.2
Nature of the specific product is described in terms of market profile.
1.3
Definition of product character enables the identification and creation of a
graphic image.
Outcome 2
Create and develop a graphic image for the product.
Evidence requirements
2.1
Image created reflects the defined character of the product.
2.2
Image developed identifies the product to the target audience.
NZQA National Qualifications Services
SSB Code 130301
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
2.3
7520 version 7
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Layout and media used enable communication of the graphic image.
Outcome 3
Use the image to promote the product to a specified audience.
Evidence requirements
3.1
Illustration of the image enables presentation of the subject to the specified
audience.
3.2
Use of media techniques communicates the product to the specified audience.
3.3
Presentation of the image to the specified audience promotes the product in
terms of the design brief requirements.
Planned review date
31 December 2016
Status information and last date for assessment for superseded versions
Process
Version Date
Last Date for Assessment
Registration
1
31 August 1996
31 December 2013
Revision
2
8 October 1998
31 December 2013
Revision
3
18 February 2002
31 December 2013
Revision
4
15 January 2004
31 December 2013
Rollover and
Revision
5
26 March 2007
Rollover and
Revision
6
18 October 2012
N/A
Rollover and
Revision
7
19 September 2013
N/A
31 December 2013
Consent and Moderation Requirements (CMR) reference
0235
This CMR can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
Please note
Providers must be granted consent to assess against standards (accredited) by NZQA,
before they can report credits from assessment against unit standards or deliver courses
of study leading to that assessment.
Industry Training Organisations must be granted consent to assess against standards by
NZQA before they can register credits from assessment against unit standards.
Providers and Industry Training Organisations, which have been granted consent and
which are assessing against unit standards must engage with the moderation system that
applies to those standards.
NZQA National Qualifications Services
SSB Code 130301
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
7520 version 7
Page 3 of 3
Requirements for consent to assess and an outline of the moderation system that applies
to this standard are outlined in the Consent and Moderation Requirements (CMR). The
CMR also includes useful information about special requirements for organisations wishing
to develop education and training programmes, such as minimum qualifications for tutors
and assessors, and special resource requirements.
Comments on this unit standard
Please contact NZQA National Qualifications Services nqs@nzqa.govt.nz if you wish to
suggest changes to the content of this unit standard.
NZQA National Qualifications Services
SSB Code 130301
 New Zealand Qualifications Authority 2016