NZQA registered unit standard 7520 version 7 Page 1 of 3 Title Develop a graphic image to promote a product or service Level 4 Credits Purpose 5 People credited with this unit standard are able to: define the character of the product to establish a graphic image; create and develop a graphic image for the product; and use the image to promote the product to a specified audience. Credit for this unit standard does not indicate workplace roleholder competence, but is a foundation standard contributing to the development of graphic design expertise. Classification Design > Generic Design Available grade Achieved Outcomes and evidence requirements Outcome 1 Define the character of the product to establish a graphic image. Evidence requirements 1.1 Market profile is developed in accordance with client and design brief requirements. Range target audience; consumer need; size; budget; cultural, social and environmental considerations. 1.2 Nature of the specific product is described in terms of market profile. 1.3 Definition of product character enables the identification and creation of a graphic image. Outcome 2 Create and develop a graphic image for the product. Evidence requirements 2.1 Image created reflects the defined character of the product. 2.2 Image developed identifies the product to the target audience. NZQA National Qualifications Services SSB Code 130301 New Zealand Qualifications Authority 2016 NZQA registered unit standard 2.3 7520 version 7 Page 2 of 3 Layout and media used enable communication of the graphic image. Outcome 3 Use the image to promote the product to a specified audience. Evidence requirements 3.1 Illustration of the image enables presentation of the subject to the specified audience. 3.2 Use of media techniques communicates the product to the specified audience. 3.3 Presentation of the image to the specified audience promotes the product in terms of the design brief requirements. Planned review date 31 December 2016 Status information and last date for assessment for superseded versions Process Version Date Last Date for Assessment Registration 1 31 August 1996 31 December 2013 Revision 2 8 October 1998 31 December 2013 Revision 3 18 February 2002 31 December 2013 Revision 4 15 January 2004 31 December 2013 Rollover and Revision 5 26 March 2007 Rollover and Revision 6 18 October 2012 N/A Rollover and Revision 7 19 September 2013 N/A 31 December 2013 Consent and Moderation Requirements (CMR) reference 0235 This CMR can be accessed at http://www.nzqa.govt.nz/framework/search/index.do. Please note Providers must be granted consent to assess against standards (accredited) by NZQA, before they can report credits from assessment against unit standards or deliver courses of study leading to that assessment. Industry Training Organisations must be granted consent to assess against standards by NZQA before they can register credits from assessment against unit standards. Providers and Industry Training Organisations, which have been granted consent and which are assessing against unit standards must engage with the moderation system that applies to those standards. NZQA National Qualifications Services SSB Code 130301 New Zealand Qualifications Authority 2016 NZQA registered unit standard 7520 version 7 Page 3 of 3 Requirements for consent to assess and an outline of the moderation system that applies to this standard are outlined in the Consent and Moderation Requirements (CMR). The CMR also includes useful information about special requirements for organisations wishing to develop education and training programmes, such as minimum qualifications for tutors and assessors, and special resource requirements. Comments on this unit standard Please contact NZQA National Qualifications Services nqs@nzqa.govt.nz if you wish to suggest changes to the content of this unit standard. NZQA National Qualifications Services SSB Code 130301 New Zealand Qualifications Authority 2016