NZQA registered unit standard
7518 version 7
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Title
Produce promotional and marketing graphics
Level
4
Purpose
Credits
6
People credited with this unit standard are able to: develop a
design brief, and prepare to produce graphics for marketing
and promotion; develop the visual layout; produce a print-ready
media solution for promotional and marketing graphics; and
evaluate the final media design, and make any necessary
modifications.
Credit for this unit standard does not indicate workplace roleholder competence but is a foundation standard contributing to
the development of graphic design expertise.
Classification
Design > Generic Design
Available grade
Achieved
Explanatory notes
1
In the process of attaining this unit standard, learners are expected to use a range of
computing, printing, and photographic methods, in addition to graphic media and
techniques, where appropriate.
2
Development of the written design brief requires establishing contact with the client
and determining, in consultation with the client, the scope of the project.
3
Examples of knowledge and skills required in order to meet the outcomes of this unit
standard are: use of lettering and type, grids, layout of text and visual elements,
presentation visuals; and camera-ready print to the quality used in magazines,
newspapers, instructional texts, corporate reports, and promotional literature. Also,
understanding of the necessity to evaluate outcomes in relation to the market and the
consumer, while meeting client requirements.
Outcomes and evidence requirements
Outcome 1
Develop a design brief, and prepare to produce graphics for marketing and promotion.
Evidence requirements
1.1
Design brief developed meets client requirements.
NZQA National Qualifications Services
SSB Code 130301
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
7518 version 7
Page 2 of 3
1.2
Design specification established gains client approval.
1.3
Techniques required to solve the problems in the brief are identified.
1.4
Information – researched, collated, and analysed – enables the problems in the
brief to be addressed.
Outcome 2
Develop the visual layout.
Evidence requirements
2.1
Graphic concepts are explored, using thumbnail sketches and visual roughs, to
produce ideas for solving the problems.
2.2
Visual layout developed expresses solutions for solving the problems.
Range
2.3
may include – illustration, lettering, type, text layout, colour.
Final rough visual developed gains client approval.
Outcome 3
Produce a print-ready media solution for promotional and marketing graphics.
Evidence requirements
3.1
Selection of graphic techniques enables the communication of the final art work.
3.2
Processes selected and applied enable the communication of the final art work.
Range
3.3
may include – scanning, printing, photography, computing,
lettering.
Completed graphic solution gains client approval, and meets processing
requirements.
Outcome 4
Evaluate the final media design, and make any necessary modifications.
Evidence requirements
4.1
Final graphic proof is checked against the requirements of the brief to identify
any needed modifications.
4.2
Graphic solution is modified, where necessary, to meet client and printing
requirements.
NZQA National Qualifications Services
SSB Code 130301
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
Planned review date
7518 version 7
Page 3 of 3
31 December 2016
Status information and last date for assessment for superseded versions
Process
Version Date
Last Date for Assessment
Registration
1
31 August 1996
31 December 2013
Revision
2
8 October 1998
31 December 2013
Review
3
26 February 2002
31 December 2013
Revision
4
15 January 2004
31 December 2013
Rollover and
Revision
5
26 March 2007
Rollover and
Revision
6
18 October 2012
N/A
Rollover and
Revision
7
19 September 2013
N/A
31 December 2013
Consent and Moderation Requirements (CMR) reference
0235
This CMR can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
Please note
Providers must be granted consent to assess against standards (accredited) by NZQA,
before they can report credits from assessment against unit standards or deliver courses
of study leading to that assessment.
Industry Training Organisations must be granted consent to assess against standards by
NZQA before they can register credits from assessment against unit standards.
Providers and Industry Training Organisations, which have been granted consent and
which are assessing against unit standards must engage with the moderation system that
applies to those standards.
Requirements for consent to assess and an outline of the moderation system that applies
to this standard are outlined in the Consent and Moderation Requirements (CMR). The
CMR also includes useful information about special requirements for organisations wishing
to develop education and training programmes, such as minimum qualifications for tutors
and assessors, and special resource requirements.
Comments on this unit standard
Please contact NZQA National Qualifications Services nqs@nzqa.govt.nz if you wish to
suggest changes to the content of this unit standard.
NZQA National Qualifications Services
SSB Code 130301
 New Zealand Qualifications Authority 2016