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EMPLOYMENT SUPPORT
Explain and apply marketing in
employment support
level:
6
credit:
6
planned review date:
June 2005
sub-field:
Social Services
purpose:
People credited with this unit standard are able to: explain
the principles of marketing in employment support; explain
the principles of selling in employment support; and apply the
principles of marketing and selling to a marketing plan for
employment support.
entry information:
Open.
accreditation option:
Evaluation of documentation and visit by NZQA, industry and
teaching professional in the same field from another
provider.
moderation option:
A centrally established and directed national moderation
system has been set up by Community Support Services ITO
Limited (Careerforce).
special notes:
1
People awarded credit in this unit standard are able to
implement Te Tiriti o Waitangi in the social services
according to the authority and resources available to
them, and are able to demonstrate application of this
competence to the context of assessment for this unit
standard (for further clarification, please refer to
Unit 7928, Implement Te Tiriti o Waitangi in the social
services).
 New Zealand Qualifications Authority 2016
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28-Jun-16
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EMPLOYMENT SUPPORT
Explain and apply marketing in
employment support
2
Marketing in the context of this unit standard has the
goal of persuading a workplace to employ a service
user or service users, and includes making business
decisions designed to affect customer demand. The
process of marketing includes: selling disability
awareness, advertising, publicity, public relations,
sales, promotion, and research and development.
3
The following apply to the performance of all elements
of this unit standard:
a
All activities must comply with service provider
guidelines, protocols, staff manuals, strategic
plans, kawa, or tikanga.
b
All activities must comply with relevant cultural,
legislative, and regulatory requirements, which
include but are not limited to: Code of Health and
Disability Services Consumers’ Rights 1996; NZS
8134:2001, Health and Disability Sector
Standards; Health and Disability Services (Safety)
Act 2001; Health and Safety in Employment Act
1992; Human Rights Act 1993; Official Information
Act 1982; Privacy Act 1993.
4
People seeking award of credit for this unit standard
must show that their actions are guided and supported
by valid theory for practice in employment support.
Evidence is required of theory that is derived from
authoritative sources, which may include but are not
limited to: the body of knowledge related to employment
support work; social service work; cultural theory; or
practice research.
 New Zealand Qualifications Authority 2016
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EMPLOYMENT SUPPORT
Explain and apply marketing in
employment support
5
Resources related to marketing in employment support
may include but are not limited to:
a
The Association for Supported Employment in
New Zealand (ASENZ). 1999. Second edition. A
framework for quality: Quality assurance for
supported employment services in New Zealand.
Palmerston North: ASENZ.
b
DiLeo, D.; Langton, D. 1993. Get the marketing
edge! A job developer's toolkit for people with
disabilities.
St Augustine, Florida: Training
Resource Network Inc.
c
DiLeo, D.; Langton, D. 1996. Facing the future:
Best practices in supported employment.
St
Augustine, Florida: Training Resource Network
Inc.
d
Fabian, E.S.; Luecking, R.D.; Tilson, G.P. 1994.
A working relationship: The job development
specialist's guide to successful partnerships with
business. Baltimore, Md.: Paul Brookes Pub.
e
Hatten, A. 1996. Marketing plans with a winning
edge. London: Pitman Publishing.
f
Nietupski, J.; Verstagen, D.; Petty, D. 1995. The
job development handbook: Facilitating employer
decisions to hire people with disabilities. St
Augustine, Florida: Training Resource Network
Inc.
The Training Resource Network Inc web site
address is: www.trninc.com
 New Zealand Qualifications Authority 2016
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28-Jun-16
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EMPLOYMENT SUPPORT
Explain and apply marketing in
employment support
Elements and Performance Criteria
element 1
Explain the principles of marketing in employment support.
performance criteria
1.1
Principles and processes of marketing are identified and explained according to
their relevance to employment support.
Range:
1.2
Employer and business needs are identified and explained in relation to
marketing and employment support.
Range:
1.3
principles of marketing include but are not limited to - product,
price, promotion, place, customer care, advertising, publicity,
public relations, sales, research and development.
employer and business needs include but are not limited to - time,
timeliness, completeness, competence, consistency, longevity of
service, ongoing support, other services.
Organisational and individualised approaches to marketing of employment
support are explained.
Range:
evidence is required of two different organisational approaches
and two different individualised approaches.
 New Zealand Qualifications Authority 2016
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28-Jun-16
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EMPLOYMENT SUPPORT
Explain and apply marketing in
employment support
element 2
Explain the principles of selling in employment support.
performance criteria
2.1
The principles and processes of selling are explained in relation to employment
support.
Range:
2.2
Employer and business needs are identified in relation to employees and
employment support.
Range:
2.3
principles and processes of selling include but are not limited to making contact; understanding the prospective employer's needs;
presenting features; benefits and advantages; managing
objections constructively; negotiating and successfully closing the
deal.
employer and business needs include but are not limited to motivation; appearance and presentation; confidence; previous
employment history; work related skills; experience in specific
industry; previous training; qualifications.
The principles of negotiation are explained in relation to employment support.
Range:
principles of negotiation include but are not limited to - setting
objectives, understanding each other's position, exploring options,
generating solutions, agreeing to implementation and timelines.
 New Zealand Qualifications Authority 2016
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EMPLOYMENT SUPPORT
Explain and apply marketing in
employment support
element 3
Apply the principles of marketing and selling to a marketing plan for employment support.
performance criteria
3.1
The marketing plan is outlined and includes essential components for marketing
employment support.
Range:
evidence is required of two promotional activities, two strategies
for positioning, two images or symbols to enhance the message.
Comments on this unit standard
Please contact the Community Support Services ITO Limited (Careerforce)
info@careerforce.org.nz if you wish to suggest changes to the content of this unit
standard.
Please Note
Providers must be accredited by the Qualifications Authority or a delegated interinstitutional body before they can register credits from assessment against unit standards
or deliver courses of study leading to that assessment.
Industry Training Organisations must be accredited by the Qualifications Authority before
they can register credits from assessment against unit standards.
Accredited providers and Industry Training Organisations assessing against unit standards
must engage with the moderation system that applies to those standards.
Accreditation requirements and an outline of the moderation system that applies to this
standard are outlined in the Accreditation and Moderation Action Plan (AMAP). The
AMAP also includes useful information about special requirements for providers wishing to
develop education and training programmes, such as minimum qualifications for tutors and
assessors, and special resource requirements.
This unit standard is covered by AMAP 0222
http://www.nzqa.govt.nz/framework/search/index.do.
which can
be
accessed at
 New Zealand Qualifications Authority 2016