NZQA registered unit standard
17394 version 5
Page 1 of 4
Title
Research the potential, and plan the development and
implementation, of a tourism Māori product
Level
5
Credits
15
Purpose
People credited with this unit standard are able to research the
potential, and plan the development and implementation, of a
tourism Māori product.
Classification
Tourism Māori > Tourism Māori Practices
Available grade
Achieved
Entry information
Recommended skills
and knowledge
Unit 17395, Research and evaluate a tourism Māori product as
a sustainable economic product, and research its impact on
Māori values, or demonstrate equivalent knowledge and skills
Explanatory notes
1
Definitions of Māori words will be those relevant and in common usage in tourism
Māori. The dialect must be verified by the local hapū.
2
Definitions
Tourism Māori is an indigenous cultural experience of interaction and engagement
with manuhiri.
Economic success as used in this unit standard is generating wealth and the social,
environmental and cultural wellbeing of a whānau, hapū and/or iwi.
Local Māori refer to local whānau, hapū, and/or iwi who would benefit from, and
participate in the development of, a tourism Māori product.
Tourism Māori product refers to marae stay, Māori cultural experience, historical tour,
archaeological tour, adventure tour, nature tour, home stay.
3
This unit standard is designed to assist the learner to identify the uniqueness of
Māori culture. It is thought that Māori language expression will enable the learner to
gain an understanding of the interconnectedness of Te Ao Māori. By understanding
these aspects the learner will be able to explain these differences for manuhiri and
highlight the significance for tourism.
NZQA Māori Qualifications Services
SSB Code 194
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
4
17394 version 5
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Assessment
The context of assessment against this unit standard is limited to local rohe or
takiwā. Where local rohe are also occupied by a number of other iwi or hapū, the
tangata whenua or mana whenua view will take precedence. Other iwi or hapū views
should be encouraged in order to enrich and enhance understanding of key Māori
concepts and practices.
Assessment may be presented in a number of ways which may include but are not
limited to – haka, oral presentations, pakiwaitara, pūrākau, visual presentations
waiata, whakaari, written presentations.
This unit standard may be assessed against in the workplace or in a training provider
situation.
5
Legislation applicable to this unit standard includes but is not limited to – Health and
Safety in Employment Act 1992, Health and Safety Employment Regulations 1995,
Treaty of Waitangi Act 1975, Resource Management Act 1991, Employment
Relations Act 2000.
Outcomes and evidence requirements
Outcome 1
Research the potential of a tourism Māori product.
Evidence requirements
1.1
A tourism Māori product is researched in terms of its potential for economic
success.
Range
1.2
market analysis; financial viability exercise; needs analysis; SWOT
analysis; PEST analysis; whānau, hapū, iwi capability; cost-benefit
analysis.
A tourism Māori product is researched in terms of its potential relevance to the
needs of the local community.
Range
needs may include but are not limited to – job creation, cultural
renaissance, infrastructure investment, environmental
sustainability;
evidence of job creation and two others is required.
Outcome 2
Plan the development of a tourism Māori product.
Evidence requirements
2.1
A vision statement, purpose, action plan, goals and objectives in terms of the
social and economic development of local Māori are included in the plan.
NZQA Māori Qualifications Services
SSB Code 194
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
2.2
17394 version 5
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Contact details for regional and national tourism organisations and relevant
government agencies (for up-to-date tourism information, promotion, and
legislative requirements) are included in the plan.
Range
includes but is not limited to – Tourism New Zealand, New
Zealand Māori Tourism Council, Māori Regional Tourism
Organisations, Te Puni Kōkiri, Department of Conservation;
contact details include but are not limited to – organisation name,
address, email address, contact person, phone numbers.
2.3
Health and safety regulations consistent with Health and Safety in Employment
Act 1992 and the Health and Safety Employment Regulations 1995 are included
in the plan.
2.4
Cultural and intellectual property rights of local Māori involved in the
development of the product are provided for in the plan consistent with the
principles of the Treaty of Waitangi.
2.5
Communication strategy for the dissemination of information to interested
parties in terms of benchmarks, local data, and profit return are included in the
plan.
Range
2.6
interested parties – local Māori, local council, regional council,
local businesses, local tourism businesses.
An ongoing evaluation process to identify weaknesses and strengths of, and
improvements to, the tourism Māori product is included in the plan.
Outcome 3
Plan the implementation of a tourism Māori product and identify changes required.
Evidence requirements
3.1
The product is implemented in accordance with the plan.
3.2
Ongoing evaluation of the product is carried out in accordance with the plan,
and any adaptations to the product are made to meet the needs of the local
community researched in evidence requirement 1.2.
Planned review date
NZQA Māori Qualifications Services
SSB Code 194
31 December 2019
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
17394 version 5
Page 4 of 4
Status information and last date for assessment for superseded versions
Process
Version Date
Last Date for Assessment
Registration
1
26 June 2000
31 December 2012
Revision
2
27 August 2003
31 December 2012
Review
3
26 July 2005
31 December 2012
Review
4
22 October 2010
31 December 2016
Review
5
23 June 2014
N/A
Accreditation and Moderation Action Plan (AMAP) reference
0177
This AMAP can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
Please note
Providers must be granted consent to assess against standards (accredited) by NZQA, or
an inter-institutional body with delegated authority for quality assurance, before they can
report credits from assessment against unit standards or deliver courses of study leading
to that assessment.
Industry Training Organisations must be granted consent to assess against standards by
NZQA before they can register credits from assessment against unit standards.
Providers and Industry Training Organisations, which have been granted consent and
which are assessing against unit standards must engage with the moderation system that
applies to those standards.
Consent requirements and an outline of the moderation system that applies to this
standard are outlined in the Accreditation and Moderation Action Plan (AMAP). The
AMAP also includes useful information about special requirements for organisations
wishing to develop education and training programmes, such as minimum qualifications for
tutors and assessors, and special resource requirements.
Comments on this unit standard
Please contact NZQA Māori Qualifications Services mqs@nzqa.govt.nz if you wish to
suggest changes to the content of this unit standard.
NZQA Māori Qualifications Services
SSB Code 194
 New Zealand Qualifications Authority 2016