International Business Major
Assessment Plan
I.
OBJECTIVES
a.
Prepare individuals to understand and perform the basic functions of international business including international management, finance,
accounting, supply chain management, economics, marketing and
international trade management.
b.
Prepare individuals to understand the interdependencies among culture,
politics, language and societal values as they affect international business
and the global economy.
c.
Prepare individuals for entry-level positions in international business or in
a graduate school program.
II.
VERIFICATION OF ACHIEVEMENT OF OBJECTIVES
a.
b.
c.
Feedback from employers who manage interns
Exit interviews with graduating seniors
Surveys of alumni – including employment data
III.
LEARNING OUTCOMES
a.
Accounting: Demonstrate an understanding of financial reporting
standards, currency, exchange rates, foreign financial statements,
managerial accounting, auditing, taxation issues, accounting for changing
prices and geographic, environmental and social reporting in international
capital markets.
Finance: Demonstrate an understanding of the major financial markets
that facilitate international business, the managerial aspects of
international finance, exchange rate risk management and the techniques
of managing long-term assets and liabilities including multinational capital
budgeting and long-term financing.
Economics: Demonstrate an understanding of the variations of
capitalism, the role of culture history, labor and social policy, government
and other institutions in economic performance and social decisions in
international economies.
Global Supply Chain Management: Demonstrate an understanding of
coordinating production plans, cost-effective management, organizational
performance and the competitive impact of global supply chains.
Management: Demonstrate an understanding of comparative
international management and the multiple factors which impact functional
and regional management decisions and practices throughout a crosssection of global cultures.
b.
c.
d.
e.
f.
g.
h.
i.
IV.
Marketing: Demonstrate an understanding of the economic, cultural,
political, organizational and other differences faced by marketers and the
techniques and strategies for effective marketing in the multi-national
environment.
International Trade: Demonstrate an understanding of the U.S.
government’s export promotion policy and strategy, the commercial
polices pursued by rival and partner countries, the range of marketing,
legal, regulatory and financial issues for U.S enterprises to organize
themselves for export and the various international trade resources and
services offered by the U.S. Department of Commerce and other federall,
state an non-profit organizations.
Culture and Language: Demonstrate an understanding of how political,
economic, social and cultural insights and foreign language skills can be
applied in analyzing international business problems and opportunities.
Ethics: Demonstrate an understanding of the ethical issues in
international business.
MEASURES
Indirect Measures
Internship Evaluations: 100% of all International Business majors will complete a
10 week internship (minimum of 150 hours) with a business or non-profit
organization already engaged in international trade or seeking to enter new
international markets. Managers are required to complete a written evaluation of
the intern’s level of preparedness and performance. The evaluation will assess
how well the student ahs completed specific, pre-defined projects for the
company/organization and the overall competency of the student to conduct
international business operations.
Direct Measures
a. Learning outcomes will be assessed in each of the required courses as
follows:
a. International Accounting
ACC 454
b. International Financial Management
FIN 390
c. Comparative International Economic Systems
EC 435
d. Global Supply Chain Management
MS 334
e. Comparative International Management
MGMT 485
f. International Marketing
MKT 421
g. International Trade Management
IB 486, IB 481
h. Culture and language skills
203 level proficiency in
Chinese, French,
German, Spanish or
Portuguese; MGMT 485;
IB 483 Latin Am; IB 482
European Union; IB 325 –
i. Ethical issues
V.
Business German,
French or Spanish; 12
credit hours of Cultural
Electives
FIN 390; EC 435; MGT
485; IB 486
MEASURABLE PERFORMANCE CRITERIA AND DETERMINANTS OF
SUCCESS
Marker Questions on Examinations
Examinations in each International Business major course will contain one or
more multi-part questions or problems that address the appropriate learning
outcome. Faculty teaching IB courses will develop the marker questions.
Projects, Reports, Analyses, Portfolios, Interviews
In addition, the courses that have projects and papers will retain a sample for
evaluation by the International Business Curriculum Committee. These courses
are:
Accounting 454 – Case analyses
Finance 390 – Country risk analysis report
Global Supply Chain Management 334 – Group project analysis of a company’s
supply chain effectiveness
Management 485 – International management applied research portfolio
Marketing 421 – Active reading project and industry executive interviews
International Trade Internship – Student work log and internship analysis
Faculty teaching the IB courses will develop criteria for evaluating the students’
projects and analyses listed above.
VI. FINDINGS: Describe the process by which findings will be derived from the measures (who in
engages in what sort of analysis?)
Faculty teaching International Business Courses will evaluate a set of predefined marker questions on exams for each course and will prepare a report
summarizing the performance of the IB majors on each of the marker questions.
This report will be submitted to the IB Curriculum Committee no later than 30
days following the completion of the course.
Following the completion of the courses, copies of the sample projects, reports,
etc. outlined in Section V will be submitted to the IB Curriculum Committee for
evaluation.
This analysis will be used to identify specific improvements to curricula, learning
methodologies, practice exercises, case analyses and other course
characteristics to improve identified weaknesses in the objectives and outcomes
outlined in Sections I and III.
VII.
IMPROVEMENTS:
Describe the process by which findings are analyzed to determine what
improvements should be made to better meet objectives and outcomes.
Findings will be analyzed at a quarterly meeting of the IB Curriculum
Committee which is responsible for the assessment of the international
business curriculum for the major.
VIII.
TIMETABLE:
Assessment will take place over a three year cycle as follows:
Year
1
2
3
IX.
Objectives Assessed
a,b,c
d,e,f
g,h,I
BRIEFLY EXPLAIN HOW THE PROGRAM’S ASSESSMENT PLAN
INTERACTS WITH ACCREDITATION AND LICENSURE (IF
APPLICABLE)
The NCA assessment plan for International Business Major plan is
consistent with AACSB Accreditation requirements.
X.
Describe how the objectives and learning outcomes of the program
are communicated to students and others.
1. Course objectives and syllabi for each required international business
course
2. Faculty explanation and in-class monitoring
3. Academic and internship advising sessions with staff advisors
4. Feedback and clarification (grades, written, oral) from faculty,
internship managers and advising staff members
5. Evaluation results will also be communicated to alumni, intern
managers, faculty and College Advisory Boards.