NEXTRANS Center Inaugural Summit
Exploring Partnerships for Innovative Transportation
Solutions
Purdue University
May 5, 2008
Harry Voccola
Senior Vice President
NAVTEQ
Transportation Issues
 What are
the Transportation issues:
− Safety
− Mobility
− Quality
of Life

Sustainability (environment, energy)

Comfort and Convenience
− Longer Term:
support new financing models
 Integrated technology applications provide
generation of solutions
the next
2
Technologies
 Location technologies
− GPS;
Digital Maps
− Computing Platforms
System Control
− Information Processing
−
− Real Time Probe
Sensors
− Situational Awareness
− Wireless
Communications
Coverage
− Speed
−
 INFORMATION IS THE OUTPUT
3
What Are The Technology Trends?

Content/Connectivity/Commercialization

Maps
−
Centimeter accuracy
−
ADAS quality
−
Additional Content
 Real-Time Gas Prices
 High

Communications
−

Crash Density
Greater access to the vehicle & the traveler
GPS
−
Ubiquitous with significantly greater accuracy and speed
4
Facts/Trends/Forecasts: Vehicles

Built in
−

Delivered into the vehicle
−
−




Navigation displays, Map data, RDS, PDA, GPS, Laptops
Mobile Phone - Bluetooth
Connectivity outside the vehicle
−

GPS receiver, Navigation displays, ADAS content
GPS, DAB, DSRC, 802.11
Next 5 years: 30% will have embedded connectivity, ADAS, VII
connectivity with roadway infrastructure
Total US deployment in automotive electronic equipment & systems was
less than 100,000 in 2005
Electronic content will quadruple in next 5 years
Electronics & software will represent 80-90% of vehicle innovation thru
2011
5
Facts/Trends/Forecasts: Communications
 Telco carriers are
rapidly rolling out GPS handsets
− The
install base of GPS handsets & high speed data networks
= 90% of US shipments by 2010
 US
market: about 300 million handsets
 Applications will include maps, navigation, real-time
traffic, search, transit, as well as commercial LBS
 New Business models will attract the Big service
providers
6
What Are The Benefits?
 The travel time
 Japan VICS:
 EU
benefits of Real Time traffic
15% of travel time
Cleopatra: 10% of travel time
 Australia 10-20%
of MPG
7
The Next Applications

ADAS (Advanced
driver Assistance
Systems)
−
Applications of
technology to assist
driver in movement of
vehicle
− ACC
− Curve speed warning
− Speed advisory

Dynamic Content
Collection & distribution
− Green
Routes,

Commercial
Vehicle
Parking
− LBS
− Location
− Mobile
− Availability
search
− Mobile advertising
− Remote diagnostics
− Insurance
− Reservations
− Fuel
Savings
− Cost of Goods
− Fuel
economy
− Headlight direction
control
8
Success comes from Working Together
 Approaches to
generate/accelerate integrated solutions
− Capture benefits &cost savings
At
individual & societal level
− Identify
and support Political champions
− Recognize
Commercialization as a path
− Accelerate awareness; Promote solutions
− Enable
cooperative solutions
9
THANK YOU!