Department of Management, California State University, Northridge
BUS 497 – Course Outlines
(SPRING 2007)
Course
BUS 497: STRATEGIC MANAGEMENT SEMINAR
TR 0930-1045
Sessions
TR 1100-1215
TR 1400-1515
Professor
Kalyan S Chakravarty
Office
JH4223, Extension 4524
E mail
kalyan.chakravarty@csun.edu
Office Hours
TR 1230-1400 and by appointment, if needed
• Hitt, Ireland & Hoskisson, 2007
Strategic Management: Competitiveness and
Globalization: Concepts and Cases
(7th Ed.), ISBN: 0-324-31694-1
Thomson: South-Western (Required)
Textbooks
• Gopinath & Siciliano, 2005
Strategize! – Experiential Exercises in Strategic
Management,
(2nd Ed.), ISBN: 0-324-25912-3
Thomson: South-Western (Required)
Prerequisites Bus 302 and 302L, Mgt. 360, Mkt 304, Fin303 and
passing the Upper Division Writing Proficiency Exams
BUS 497 Spring 2007
Course Outlines
Page 1 of 6
Department of Management, California State University, Northridge
Course Description
This capstone course has been designed to introduce the principles of strategic
management. It is an integrative and interdisciplinary course providing a broad view of
the organization and its environment that includes buyers/consumers, suppliers,
competitors, complementors, and the government – while taking a general management
perspective throughout the curriculum.
The emphasis of the course will be on sharpening the analytical and decision-making
skills necessary for strategy formulation, implementation and control at both the
corporate and business levels.
The learning objectives are:
1. To identify the key issues faced by a firm and analyze its internal strengths and
weaknesses in the context of current environmental forces impacting the firm.
2. To see the firm as a whole while examining critically how policies in each
function like finance, marketing, manufacturing and human resources can be
synthesized and integrated into an overall competitive strategy.
3. To be able to recommend a set of viable strategies that the firm might pursue and
communicate this analysis in a concise and persuasive fashion.
Preparations
The course will have an uniform blend of a number of teaching methodologies and aids
with a strong focus on group work and experiential exercises including the analysis of a
number of cases, articles, etc. The students are expected to prepare themselves well in
advance before each session in order to participate in the discussions meaningfully. The
assigned readings must be read thoroughly before coming to the class in order to derive
maximum mileage from each session.
Course Work
The evaluation and grading will be based on the following course work. The components
described below are designed, both independently and collectively, to achieve the course
objectives. Each component is important both by itself and as a key part of the overall
system (so any major omission may lead to an F for the course).
A. (20%) Group Project:
Students will form groups of five or less, and each group will conduct an in-depth
analysis of one INDUSTRY (a different one for each group). They will research the
writings related to this industry, and apply the models described in the class to analyze
this industry.
BUS 497 Spring 2007
Course Outlines
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Department of Management, California State University, Northridge
The aspects to be covered should include:
(1) The basics of the industry (including a basic description of the industry, the basic
technology and process, customer bases, suppliers and other significant stakeholders as
the group members see appropriate), (2) the general environment, (3) the industry
environment (the five forces model and other relevant industry analysis models when
applicable), (4) the interplays among the major competitors in this industry (competitive
approaches and strategic groups), and (5) the strategic recommendations based on your
analysis to the competing firms in this industry. The outcome of this paper should be a
better understanding of the industry in particular and the ability to understand broad
issues relevant to strategic management in general.
The group will then make a formal presentation of the analysis in the class, with each
member of the group getting an opportunity to handle a section of the presentation. The
total time allotted for each group will be 30 minutes. Please practice prior to the
presentation so that you will be able to finish the report within the given time limit. The
presentation of each group will be evaluated by the instructor as well as the fellow
classmates using predetermined criteria that include presentation quality (introduction,
style, structure, preparation, and visual aids) and substances specified above. One half of
the project grade will be a weighted average of the above evaluations. Each group will
also submit a report. This report will be evaluated by the instructor. The completed
report must be turned in on the day the group makes its presentation. All references
must be specified on a separate page. We will also utilize electronic submission for the
project report.
The industry to be analyzed will be determined with students’ inputs, and dates fixed in
advance for the presentations. The data used for the analysis and presentation should be
up-to-date and could be from primary or published data sources, and all the analyses will
be conducted in the context of the course and its coverage. Information about the
reference materials is available in the textbook and from the library.
B. Case Analysis (20% Written Individual Assignment)
Extending from the industry analysis group project, each student will submit an
individual written strategic analysis and recommendations for a FIRM in an allotted
case. He/she will research the writings related to this firm, while presenting a coherent
and defensible analysis of the situation based on the framework (Strategic Management
Model) used in the textbook. The report should be an individual effort and anyone
attempting to share analyses and ideas will be penalized. The written individual paper
will be due on 26th April 2007 at the beginning of the class. More details shall be
provided later in the course.
C. (20% x 3) Middle Term Tests:
There will be three middle term tests. They will consist of a combination of multiple
choice questions, true/false statements, and short essays on topics related to course
curricula.
BUS 497 Spring 2007
Course Outlines
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Department of Management, California State University, Northridge
Grading
The final letter grade assigned to each student will be determined by the students’
performance on the course components mentioned above.
Attendance
Class attendance is absolutely essential. There will be no penalty for those with a
maximum of three absences. Students with four or more unexcused absences will run
the risk of even failing in the course. Habitual lateness and/or leaving the classes early,
for whatever reasons, are evidence of low commitment and will be penalized.
Other Issues
The College of Business and Economics at California State University, Northridge
prepares students to be ethical decision makers. The college maintains high standards
of ethical conduct that students are expected to maintain throughout their academic
and professional careers. Students in the College of Business and Economics have
identified the values of respect, honesty, integrity, commitment, and responsibility as
their guiding principles. Please visit http://busecon.csun.edu/dean/values.html for a
detailed description of these core values.
2. This syllabus is the basic guideline for various activities related to this class. Please
read it carefully, and refer to it as we proceed.
3. Please talk to me as soon as possible if you have any suggestions, questions,
problems and concerns.
4. Time management is critical when dealing with many, and often conflicting
demands. Such demands could be from your studies, your work, and/or personal
obligations. To deal with them effectively, you must set up your priorities straight and
work accordingly. (When in this class, you are required to engage fully in activities in
this class.)
5. All instances of academic dishonesty will be dealt with strictly according to the
University policies and guidelines.
6. All students are required to use the CSUN computing facility to send and receive
email communications.
1.
Guidelines to Group Effort
Members of each group will work together with little instructor supervision, and work out
potential conflicts within the team. To ensure cooperation among members in completing
the industry project, each group may initiate disciplinary measures against noncontributing members as the majority sees fit.
We shall be using a Confidential Team Contribution Evaluation Instrument to evaluate
the relative contribution of each team member to the preparation and conduct of your
team project, using an appropriate key, to obtain individual responses. This information
may be used to adjust the grade of each individual relative to the team grade on the
project, but will not be disclosed to the other team members.
BUS 497 Spring 2007
Course Outlines
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Department of Management, California State University, Northridge
Spring 2007 - Timetable
SESSIONS
TOPICS, TASKS, READINGS
1
Housekeeping, Course Introduction; Clarifying Mutual Expectations.
Preparing for an Effective Case Analysis.
2
4
Chapter 1: Strategic Management: Decision Making at the Strategic and
Operational Levels. The Strategic Management Process.
Exercise: Innkeepers of America
Understanding Strategy
Exercise: How do you define Strategy?
Chapter 1: Vision and Mission; Stakeholders.
5
Exercise: How well do these organizations communicate their purpose?
6
Chapter 2: The External Environment: Opportunities, Threats, Industry
Competition, and Competitor Analysis.
7
Case: Cola Wars continue: Coke and Pepsi in 2006
8
9
Chapter 3: The Internal Environment:
Resources, Capabilities, and Core Competencies.
Case: Cola Wars Continue: Coke and Pepsi in 2006
10
MIDDLE TERM I
11
12
Business-Level Strategy; Customers: Their Relationship with BusinessLevel Strategies; Purposes and Types of Business-Level Strategies;
Developing Generic Business-Level Strategy
13
Exercise: Choosing How to Compete in the Lodging Industry
3
BUS 497 Spring 2007
Course Outlines
Page 5 of 6
Department of Management, California State University, Northridge
Spring 2007 - Timetable
SESSIONS
14
Competitive Rivalry and Competitive Dynamics; Competitor Analysis,
Drivers of Competitive Actions and Responses; Strategic Focus.
15
17
Corporate-Level Strategy; Diversification Strategies: Levels of
Diversification, Reasons, Managerial Motives to Diversify.
Cooperative Strategy: Types of Strategic Alliances;
Competitive Risks, Managing Cooperative Strategies.
MIDDLE TERM II
18
Industry Analysis: Structured Guidelines for the Group Project
19
Acquisition and Restructuring Strategies; International Strategy.
20
Organizational Structure and Controls: Relationship between Strategy
and Structure; Critical Issues in Strategic Implementation.
21
Exercise: Designing Organizational Structures for Club Ed
22
MIDDLE TERM III
23
Strategic Leadership: The Role of Top Level Managers;
Managerial Succession; Key Strategic Leadership Actions.
24
Exercise: Transition at PeopleSoft Inc.
16
25
FIRM ANALYSIS: CASE DISCUSSIONS
26
FIRM ANALYSIS: CASE DISCUSSIONS
27
1
TOPICS, TASKS, READINGS
Preparatory Work for Industry Analysis Presentations
28
GROUP PROJECT: INDUSTRY ANALYSIS
PRESENTATIONS AND DISCUSSIONS
29
GROUP PROJECT: INDUSTRY ANALYSIS
PRESENTATIONS AND DISCUSSIONS
30
GROUP PROJECT: INDUSTRY ANALYSIS
PRESENTATIONS AND DISCUSSIONS
The timetable is subject to change.
BUS 497 Spring 2007
Course Outlines
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