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Describe and promote a New Zealand tourist destination
Level
3
Credits
4
Purpose
People credited with this unit standard are able to: describe the
characteristics of a specified New Zealand tourist destination; prepare an
itinerary for a visit to the New Zealand tourist destination by a tourist group;
and promote the New Zealand tourist destination to a specified audience.
Subfield
Tourism
Domain
Visitor Services
Status
Registered
Status date
21 May 2008
Date version published
21 May 2008
Planned review date
31 December 2013
Entry information
Open.
Accreditation
Evaluation of documentation and visit by NZQA and
industry.
Standard setting body (SSB)
ServiceIQ
Accreditation and Moderation Action Plan (AMAP) reference
0078
This AMAP can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
Special notes
1
The specified New Zealand tourist destination selected in Element 1 must apply to
the entire unit standard.
2
For assessment purposes the maps used may not contain the information required
by the performance criteria within the unit standard, such as city and/or town names,
or key geographical features.
3
For assessment purposes evidence for Element 3 must be an oral presentation,
which should be a minimum of five minutes.
4
Evidence for performance criterion 3.3 can include existing promotional material,
such as material from a Regional Tourism Organisation, and/or the candidate can
create their own promotional material.
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5
Definitions
Tourist destination refers to any discrete city, town, or region as identified in the
International Visitor Survey and the Domestic Travel Survey as outlined at
http://www.tourismresearch.govt.nz.
Attractions refers to both constructed and natural attractions existing at a destination
which are of interest to tourists. For example – constructed attractions may include
museums, buildings, zoos; natural attractions may include forests, lakes, geothermal
areas.
Activities refers to commercial activities at a destination which are of interest to
tourists. For example – excursions, ballooning, boat cruise, nature trek, city tour.
Events refers to staged events which occur on a regular basis at a destination which
are of interest to tourists. For example – exhibitions, festivals, tradeshows.
Features of attractions, activities, and events may include but are not limited to –
what there is to see and do, location, duration, time of year, facilities/services
available, opening hours, price range.
6
Recommended texts for this unit standard are the ServiceIQ training resources. A list
of these and an order form can be obtained from ServiceIQ, PO Box 25522,
Wellington 6146, or by telephone on 0800 868 636, or available at
http://www.serviceiq.org.nz.
Elements and performance criteria
Element 1
Describe the characteristics of a specified New Zealand tourist destination.
Performance criteria
1.1
The tourist destination is located on a map of New Zealand.
1.2
The significance of tourism to the destination is described in terms of visitor
numbers.
Range
1.3
Attractions, activities, and events at the destination which are of interest to
tourists are described in terms of their features.
Range
1.4
international visitor numbers, the average number of international
person nights, total domestic day trips, total domestic person
nights.
evidence is required for a minimum of three attractions, three
activities, and two events.
The main tourist features of the destination are located on a map of the
destination.
Range
tourist features may include but are not limited to – nearby cities
and/or towns, key geographical features, natural and/or
constructed attractions, commercial activities, places of cultural
and/or historical significance.
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Element 2
Prepare an itinerary for a visit to the New Zealand tourist destination by a tourist group.
Range
evidence is required for an itinerary of at least two days for a defined tourist
group that comprises a minimum of two people.
Performance criteria
2.1
The itinerary is consistent with the characteristics and needs of the tourist
group.
2.2
The itinerary covers the main points of interest at the tourist destination.
2.3
The itinerary includes attractions, activities, and events.
Range
evidence is required for a minimum of three attractions, three
activities, and two events.
Element 3
Promote the New Zealand tourist destination to a specified audience.
Performance criteria
3.1
The promotion is consistent with the interests and needs of the specified
audience.
3.2
The promotion is consistent with the strengths of the destination as a tourist
destination.
3.3
The promotion utilises a variety of promotional media.
Range
may include but is not limited to – brochures, posters, radio and/or
television commercials, newspaper advertisements;
evidence is required for two different types of promotional media.
Please note
Providers must be accredited by NZQA, or an inter-institutional body with delegated
authority for quality assurance, before they can report credits from assessment against
unit standards or deliver courses of study leading to that assessment.
Industry Training Organisations must be accredited by NZQA before they can register
credits from assessment against unit standards.
Accredited providers and Industry Training Organisations assessing against unit standards
must engage with the moderation system that applies to those standards.
Accreditation requirements and an outline of the moderation system that applies to this
standard are outlined in the Accreditation and Moderation Action Plan (AMAP). The
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AMAP also includes useful information about special requirements for organisations
wishing to develop education and training programmes, such as minimum qualifications for
tutors and assessors, and special resource requirements.
Comments on this unit standard
Please contact the ServiceIQ qualifications@serviceiq.org.nz if you wish to suggest
changes to the content of this unit standard.
 New Zealand Qualifications Authority 2016