24731 version 2 Page 1 of 4 Demonstrate knowledge of destination New Zealand Level 2 Credits 4 Purpose People credited with this unit standard are able to describe: inbound tourism to New Zealand; domestic tourism within New Zealand; and characteristics of New Zealand as a tourist destination. Subfield Tourism Domain Visitor Services Status Registered Status date 21 May 2008 Date version published 23 January 2009 Planned review date 31 December 2013 Entry information Open. Accreditation Evaluation of documentation by NZQA and industry. Standard setting body (SSB) ServiceIQ Accreditation and Moderation Action Plan (AMAP) reference 0078 This AMAP can be accessed at http://www.nzqa.govt.nz/framework/search/index.do. Special notes 1 For assessment purposes the maps used must not contain the information required by the performance criteria within the unit standard, such as country, region, or city names. 2 For assessment purposes statistics/data used must not be more than 12 months old. 3 Definitions Gateway cities refers to key ports of arrival into the country. Geographical features may include but are not limited to – mountains, rivers, lakes, fjords. Attractions refers to both constructed and natural attractions existing at a destination which are of interest to tourists. For example – constructed attractions may include museums, buildings, zoos; natural attractions may include forests, lakes, geothermal areas. New Zealand Qualifications Authority 2016 24731 version 2 Page 2 of 4 Activities refers to commercial activities at a destination which are of interest to tourists. For example – excursions, ballooning, boat cruises, nature trek, city tour. Events refers to staged events which occur on a regular basis at a destination which are of interest to tourists. For example – exhibitions, festivals, tradeshows. Features of attractions, activities, and events may include but are not limited to – what there is to see and do, location, duration, time of year, facilities/services available, opening hours, price range. Regions refers to Regional Tourism Organisation (RTO) regions as outlined at http://www.tourismresearch.govt.nz. 4 The following websites can be used to support this unit standard: Ministry of Tourism website at http://www.tourism.govt.nz. Ministry of Tourism Research website at http://www.tourismresearch.govt.nz. Tourism New Zealand website at http://www.tourismnewzealand.com. Statistics New Zealand website at http://www.stats.govt.nz. 5 Assessment against this unit standard must be carried out under controlled conditions. Controlled conditions means that the candidate is supervised during the assessment. 6 Recommended texts for this unit standard are the ServiceIQ training resources. A list of these and an order form can be obtained from ServiceIQ, PO Box 25522, Wellington 6146, or by telephone on 0800 868 636, or available at http://www.serviceiq.org.nz. Elements and performance criteria Element 1 Describe inbound tourism to New Zealand. Performance criteria 1.1 The significance of inbound tourism to New Zealand is described in terms of total arrival numbers and total expenditure. 1.2 Inbound tourism to New Zealand is described in terms of the top five generating markets based on total arrival numbers and total expenditure. Range 1.3 Inbound tourism to New Zealand is described in terms of purpose of visit. Range 1.4 evidence is required for the percentage of total arrivals and the percentage of total expenditure from each market. purpose of visit includes – holiday, visit friends and relatives, business; evidence is required for the percentage of total arrivals for each purpose. New Zealand's top five host regions are identified in terms of both international visitor numbers and international person nights, and are located on a map. New Zealand Qualifications Authority 2016 24731 version 2 Page 3 of 4 Element 2 Describe domestic tourism within New Zealand. Performance criteria 2.1 The significance of domestic tourism in New Zealand is described in terms of total overnight trips, total day trips, total person nights, and total expenditure. 2.2 Domestic tourism in New Zealand is described in terms of the top five generating regions based on total overnight trips. Range 2.3 evidence is required for the percentage of total overnight trips generated by each of the top five regions. New Zealand's top five host regions are identified in terms of both domestic overnight trips and domestic person nights, and are located on a map. Element 3 Describe characteristics of New Zealand as a tourist destination. Performance criteria 3.1 New Zealand is located on a map of the world. 3.2 Three gateway cities are located on a map of New Zealand. 3.3 Geographical features of New Zealand are described in terms of their interest to tourists. Range 3.4 Rotorua’s geothermal areas, Lake Taupo, the Southern Alps, Milford Sound; evidence is required for a minimum of six geographical features in total. Attractions, activities, and events in New Zealand which are of interest to tourists are described in terms of their features. Range evidence is required for a minimum of five attractions, four activities, and two events. Please note Providers must be accredited by NZQA, or an inter-institutional body with delegated authority for quality assurance, before they can report credits from assessment against unit standards or deliver courses of study leading to that assessment. Industry Training Organisations must be accredited by NZQA before they can register credits from assessment against unit standards. New Zealand Qualifications Authority 2016 24731 version 2 Page 4 of 4 Accredited providers and Industry Training Organisations assessing against unit standards must engage with the moderation system that applies to those standards. Accreditation requirements and an outline of the moderation system that applies to this standard are outlined in the Accreditation and Moderation Action Plan (AMAP). The AMAP also includes useful information about special requirements for organisations wishing to develop education and training programmes, such as minimum qualifications for tutors and assessors, and special resource requirements. Comments on this unit standard Please contact the ServiceIQ qualifications@serviceiq.org.nz if you wish to suggest changes to the content of this unit standard. New Zealand Qualifications Authority 2016