NZQA registered unit standard
10689 version 5
Page 1 of 4
Title
Design marketing strategies for selected Māori organisations
Level
7
Credits
10
Purpose
People credited with this unit standard are able to: identify and
explain the marketing opportunities and strengths for selected
Māori organisations; identify and explain marketing constraints
for selected Māori organisations; identify and analyse
marketing strategies used by a Māori organisation; and design
a marketing plan for a selected Māori organisation's product or
service.
Classification
Māori Business and Management > Māori Management In
Māori Organisations
Available grade
Achieved
Explanatory notes
1
Māori organisation is an organisation whose kaupapa is whānau, hapū, iwi, and/or
hapori Māori-based. Modern-day examples include: Ahu Whenua Trusts, Crown
Forest Rental Trust, Iwi Asset Holding Company, Iwi Authorities, Māori Council,
Māori Wardens, Māori Women’s Welfare League, Marae Trusts, NZ Māori Council,
Rūnanga, Tribal Committees, Trust Boards, Urban Māori Authorities, Whānau Trusts.
2
Legislation relevant to this unit standard includes: Charitable Trusts Act 1957;
Companies Act 1993; Employment Relations Act 2000; Goods and Services Tax Act
1985; Income Tax Act 2007; Māori Reserved Land Act 1955; Māori Trust Boards Act
1955; Māori Trustee Act 1953; Privacy Act 1993; Resource Management Act 1991;
Te Ture Whenua Māori Act 1993.
Outcomes and evidence requirements
Outcome 1
Identify and explain the marketing opportunities and strengths for selected Māori
organisations.
Range
evidence of any two Māori organisations is required.
Evidence requirements
1.1
Explanation examines Māori affinity with the Māori market as a marketing
strength for Māori organisations.
NZQA Māori Qualifications Services
SSB Code 194
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
10689 version 5
Page 2 of 4
1.2
Explanation investigates cultural affinity with specified international markets as
a marketing strength for Māori organisations.
1.3
Explanation identifies cultural affinity and marketing networks in place with other
indigenous groups as a marketing strength for Māori organisations.
1.4
Explanation identifies Māori perspectives and approaches which provide a
competitive advantage in the marketplace.
Outcome 2
Identify and explain marketing constraints for selected Māori organisations.
Evidence requirements
2.1
Explanation identifies the effects of racism in the market as a marketing
constraint for selected Māori organisations.
2.2
Explanation includes effects of producer board monopolies as a marketing
constraint for selected Māori organisations.
2.3
Explanation identifies financial and organisational limitations.
Range
2.4
limitations include effects of legislation listed at explanatory note 2.
Explanation identifies diffusion of efforts and resources into a wide range of
operations by selected Māori organisations.
Range
operations include – administrative, commercial, political, social.
Outcome 3
Identify and analyse marketing strategies used by a Māori organisation.
Range
analysis includes marketing strategies for at least two products or services
provided by a Māori organisation.
Evidence requirements
3.1
Analysis identifies successful strategies used by a Māori organisation.
Range
may include but is not limited to – technological applications,
financial aspects, impact on organisation;
evidence of two is required.
3.2
Analysis identifies situations where the organisation’s competitive advantage
was used.
3.3
Analysis identifies organisational constraints which affected the marketing
strategies used.
NZQA Māori Qualifications Services
SSB Code 194
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
3.4
10689 version 5
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Analysis identifies alternative strategies and their potential outcomes.
may include but is not limited to – impact upon profit of selected
marketing strategies, risk and returns, best fit between
organisations goals and capabilities and marketing opportunity;
evidence of three is required.
Range
Outcome 4
Design a marketing plan for a selected Māori organisation’s product or service.
Evidence requirements
4.1
Design incorporates findings of market research into the market.
4.2
Design provides short and long term strategic options to meet the marketing
objectives.
4.3
Design recognises the implications of tikanga Māori as a marketing parameter.
Planned review date
31 December 2017
Status information and last date for assessment for superseded versions
Process
Version Date
Last Date for Assessment
Registration
1
21 May 1997
31 December 2012
Revision
2
16 January 2001
31 December 2012
Review
3
25 October 2002
31 December 2012
Review
4
9 December 2010
31 December 2017
Rollover and
Revision
5
20 August 2015
N/A
Consent and Moderation Requirements (CMR) reference
0113
This CMR can be accessed at http://www.nzqa.govt.nz/framework/search/index.do.
Please note
Providers must be granted consent to assess against standards (accredited) by NZQA,
before they can report credits from assessment against unit standards or deliver courses
of study leading to that assessment.
Industry Training Organisations must be granted consent to assess against standards by
NZQA before they can register credits from assessment against unit standards.
Providers and Industry Training Organisations, which have been granted consent and
which are assessing against unit standards must engage with the moderation system that
applies to those standards.
NZQA Māori Qualifications Services
SSB Code 194
 New Zealand Qualifications Authority 2016
NZQA registered unit standard
10689 version 5
Page 4 of 4
Requirements for consent to assess and an outline of the moderation system that applies
to this standard are outlined in the Consent and Moderation Requirements (CMR). The
CMR also includes useful information about special requirements for organisations wishing
to develop education and training programmes, such as minimum qualifications for tutors
and assessors, and special resource requirements.
Comments on this unit standard
Please contact NZQA Māori Qualifications Services mqs@nzqa.govt.nz if you wish to
suggest changes to the content of this unit standard.
NZQA Māori Qualifications Services
SSB Code 194
 New Zealand Qualifications Authority 2016