Qualification details
Title
New Zealand Diploma in Tourism Conventions and Incentives (Level 5) with
strands in Conference Organisation, Convention Bureaux, Incentives Planning,
and Venue Sales and Operations
Version
1
Qualification type
Diploma
Level
5
Credits
120
NZSCED
080701
Management and Commerce > Tourism > Tourism Studies
Qualification developer
ServiceIQ
Next review
December 2018
Approval date
20 February 2014
Strategic purpose
statement
The purpose of this qualification is to provide the conventions and incentives
industry with individuals who can professionally support clients by meeting
their specific needs through the design and execution of customised functions,
conferences and a range of incentive events and through their skills and
knowledge increase the contribution of the conventions and incentives industry
to the New Zealand economy.
Graduates will be able to design, deliver, and assist in supporting the delivery
of, conventions and incentives products across a range of organisations in the
conventions and incentives industry creating a quality customer experience.
Their applied skills and knowledge within their specialist sectors will require
taking full responsibility for the nature, quantity and quality of outcomes, and
they may also have some responsibility for the management and performance
of others.
Graduates with the Conference Organisation strand will be able to implement,
manage and deliver a wide range of conference organisation services, product
advice, and sales.
Graduates with the Convention Bureaux strand will be able to create, manage
and deliver special events within a conventions industry project.
Graduates with the Incentives Planning strand will be able to create, manage
and deliver a wide range of incentives planning services.
Graduates with the Venue Sales and Operations strand will be able to
implement, manage, deliver, and follow-up a wide range of venue sales and
operations services.
Outcome Statement
Indigenous values of manaakitanga and whanaungatanga in relation to travel
and tourism may be encompassed in the holistic outcomes of this qualification.
Graduate
profile
Graduates of this qualification will be able to:
-
identify and utilise business operational systems, and risk and project
management processes applicable to the whole conventions and
incentives sector, which enable the design of a quality customer
experience and contribute to overall business effectiveness.
Graduates with the Conference Organisation strand will also be able to:
-
implement, manage and deliver a wide range of conference organisation
services, product advice, and sales, applying appropriate communication,
financial, risk management, and analytical and problem solving skills, to
meet client needs, and to build and maintain effective networks and client
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relationships, in order to grow a sustainable business
-
manage workplace practices required of the conference organisation
sector including: client briefings, financial projection, and compliance with
relevant Acts and legislation.
Graduates with the Convention Bureaux strand will also be able to:
-
create, manage and deliver special events within a conventions industry
project, applying appropriate communication, financial, sales and
marketing techniques, to meet client needs, and to build and maintain
effective networks and client relationships, in order to grow a sustainable
business
-
assess, qualify and evaluate industry familiarisations for the conventions
and incentives industry.
Graduates with the Incentives Planning strand will also be able to:
-
create, manage and deliver a wide range of incentives planning services,
applying appropriate communication, financial, and marketing techniques,
to meet client needs
-
build and maintain effective networks and client relationships, in order to
grow a sustainable business.
Graduates with the Venue Sales and Operations strand will also be able to:
-
implement, manage, deliver, and follow-up a wide range of venue sales
and operations services, product advice, and sales, applying appropriate
communication, financial, and analytical and problem solving skills, to
meet or exceed client needs and contractual arrangements
-
build and maintain effective networks and client relationships, to grow a
sustainable business.
Education
pathway
This qualification can build on New Zealand Certificate in Tourism Conventions
and Incentives (Level 4) [Ref: 2208] and may lead to Business qualifications at
Levels 5 and 6.
Employment
pathway
Holders of this qualification will have the skills and knowledge to work as a
manager in the Conference and Incentives sector of the tourism industry.
Roles may include:
Conference Organisation – managing director, conference manager,
conference and business development manager, conference and event
manager
Convention Bureaux – economic development manager, domestic and
conference marketing manager, convention bureaux manager, conference and
incentive executive
Incentives Planning – conference and incentive account manager
Venue Sales and Operations – corporate event sales, conference and
incentives sales executive, convention sales manager, convention centre
general manager, operations manager.
Qualification Specification
Qualification award
This qualification is awarded by the accredited provider. The formal
certification document will include the NZQF logo, ServiceIQ logo, and the logo
of the tertiary education organisation offering the programme of training
leading to the award of this qualification.
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Evidence
requirements for
managing
consistency
All TEOs either arranging training or delivering programmes that lead to the
award of the qualification are required to participate in a consistency process
scheduled by NZQA.
Further information can be found on the NZQA website.
Evidence will include the following:

Industry feedback

Self evaluation (e.g. programme evaluation reports, moderation
outcomes, etc)

Graduate feedback

Progression/destination information

Evidence of relevant ‘real world’ learning experiences, which may
include

Credit transfer and
recognition of prior
learning
arrangements
o
Programmed events (e.g. expos, product launches,
roadshows, visitor hosts, etc.)
o
Work experience
o
Work placements
o
Work (employment)
o
Portfolio of relevant experience
Any other relevant evidence as appropriate.
ServiceIQ recognises prior learning achieved within both formal and informal
settings. For full details, contact ServiceIQ, direct phone 0800 863 693 or by
email – qualifications@serviceiq.org.nz.
Processes may include:
-
recognition for people who have worked in industry for a period of time
who have not had any formal recognition of their skills
-
assisting people to upgrade previously gained qualifications
-
credit for learning achieved in previously gained qualifications that aligns
with outcomes in this qualification.
Accredited providers delivering programmes that lead to award of this
qualification must transfer credit and recognise prior learning in accordance
with their own credit recognition policies and procedures.
Credit transfer will be automatic where assessment standards are used for
assessment within programmes of study or training leading to this qualification.
Minimum standard
of achievement and
standards for grade
endorsements
(where applicable)
Achieved
Prerequisites to
meet regulatory
body or legislative
Not applicable
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requirements
(where applicable)
Optional conditions
for qualification
Not applicable
Specific conditions relating to the Graduate profile
Qualification outcomes
Conditions
Mandatory
or Optional
1
Suggested standards:
Optional
Identify and utilise business
operational systems, and risk and
project management processes
applicable to the whole
conventions and incentives
sector, which enable the design of
a quality customer experience
and contribute to overall business
effectiveness
Level 5
Credit 50
15683 Select, engage, and work with
suppliers for a conventions and incentives
industry project Level 5 Credit 15
25868 Manage risk for a conventions and
incentives industry project Level 5 Credit 10
25869 Develop, implement, and evaluate a
sustainability strategy for a conventions and
incentives industry project Level 5 Credit 8
26300 Develop, implement, and evaluate a
communication plan for a conventions and
incentives industry project Level 5 Credit 10
26301 Debrief clients and evaluate data for
a conventions and incentives industry
project Level 5 Credit 6
Conference Organisation strand
2
Implement, manage and deliver a
wide range of conference
organisation services, product
advice, and sales, applying
appropriate communication,
financial, risk management, and
analytical and problem solving
skills, to meet client needs, and to
build and maintain effective
networks and client relationships,
in order to grow a sustainable
business
Level 5
Suggested standards:
Optional
15687 Create and manage a special event
for a conventions and incentives industry
project Level 6 Credit 20
15688 Manage financial arrangements for a
conventions and incentives industry project
Level 6 Credit 20
15693 Manage sponsorship for a
conventions and incentives industry project
Level 6 Credit 20
26302 Produce a budget and cash flow
projection for a conventions and incentives
industry project Level 5 Credit 8
Credit 60
3
Manage workplace practices
required of the conference
organisation sector including:
client briefings, financial
projection, and compliance with
relevant Acts and legislation
Level 5
Credit 10
Suggested standards:
Optional
25860 Brief clients on legislation and
taxation matters for a conventions and
incentives project Level 5 Credit 4
25859 Analyse financial reports and
projections for conventions and incentives
industry projects Level 5 Credit 6
18581 Brief personnel involved in the
delivery of services for a conventions and
incentives industry project Level 5 Credit 3
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Convention Bureaux strand
4
Create, manage and deliver
special events within a
conventions industry project,
applying appropriate
communication, financial, sales
and marketing techniques, to meet
client needs, and to build and
maintain effective networks and
client relationships, in order to
grow a sustainable business
Suggested standards:
Optional
15689 Market a conventions and
incentives industry project Level 5 Credit
15
15700 Organise and coordinate
participation in trade shows Level 5 Credit
10
Level 5
18576 Source and qualify leads, and take
follow-up action for a conventions and
incentives industry project Level 5 Credit 8
Credit 60
5556 Plan, develop, and market a visitor
destination Level 5 Credit 20
5557 Market a visitor facility Level 5 Credit
8
5
Assess, qualify and evaluate
industry familiarisations for the
conventions and incentives
industry.
Suggested standard:
Optional
15696 Manage and escort a familiarisation
for the conventions and incentives industry
Level 5 Credit 10
Level 5
Credit 10
Incentives Planning strand
6
Create, manage and deliver a wide
range of incentives planning
services, applying appropriate
communication, financial, and
marketing techniques, to meet
client needs
Level 5
Credit 50
Suggested standards:
Optional
15684 Manage a business programme for a
conventions and incentives industry project
Level 6 Credit 10
15687 Create and manage a special event
for a conventions and incentives industry
project Level 6 Credit 20
15688 Manage financial arrangements for a
conventions and incentives industry project
Level 6 Credit 20
15697 Manage venue arrangements for a
conventions and incentives industry project
Level 5 Credit 6
15698 Manage accommodation booking for
a conventions and incentives industry
project Level 5 Credit 6
7
Build and maintain effective
networks and client relationships,
in order to grow a sustainable
Suggested standards:
Optional
15689 Market a conventions and incentives
industry project Level 5 Credit 15
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25860 Brief clients on legislation and
taxation matters for a conventions and
incentives industry project Level 5 Credit 4
business
Level 5
Credit 20
Venue Sales and Operations strand
8
Implement, manage, deliver, and
follow-up a wide range of venue
sales and operations services,
product advice, and sales,
applying appropriate
communication, financial, and
analytical and problem solving
skills, to meet or exceed client
needs and contractual
arrangements
Level 5
Suggested standards:
Optional
4646 Demonstrate knowledge of the Sale
and Supply of Alcohol Act 2012 and its
implications for licensed premises Level 4
Credit 2
17553 Plan and implement hospitality staff
rosters Level 5 Credit 4
18578 Prepare a venue quote and confirm
a booking for a conventions and incentives
industry project Level 5 Credit 8
18580 Generate and review function sheets
Level 5 Credit 5
Credit 50
18584 Undertake and complete postconventions and incentives industry project
follow-up action and administration Level 5
Credit 5
26303 Manage the operation of conventions
and incentives industry projects prior to
guest arrival Level 5 Credit 6
18583 Manage staff and tasks related to
conventions and incentives industry
projects on guest arrival Level 6 Credit 10
9
Build and maintain effective
networks and client relationships,
to grow a sustainable business.
Suggested standard:
Optional
15689 Market a conventions and incentives
industry project Level 5 Credit 15
Level 5
Credit 20
Transition information
Replacement
information
This qualification replaced the National Diploma in Tourism Conventions and
Incentives (Level 5) with strands in Conference Organisation, Convention
Bureaux, Incentives Planning, and Venue Sales and Operations [Ref: 0724].
People currently working towards the replaced qualification may either complete the requirements for
that qualification by 31 December 2017 or transfer to this qualification. The last date for entry into
programmes leading to Ref: 0724 is 31 December 2015.
It is the intention of ServiceIQ that no existing trainee should be disadvantaged by these transition
arrangements. Any person who considers they have been disadvantaged may appeal to:
ServiceIQ
PO Box 25522
Wellington 6146
Telephone 0800 863693
Fax
04 8175399
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© New Zealand Qualifications Authority 2013
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Email qualifications@serviceiq.org.nz
Republication information
Version 1 of this qualification was republished in March 2015 to update the Evidence requirements for
managing consistency.
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