Reo Māori Media Assessment Activity
Candidate
Date
Reo Māori Media Profiles
Activity title
Unit standard
Title
Profile current reo Māori media stakeholder organisations, production houses
and platforms
Number
26257
Version
1
Level
4
Credits
10
Assessed element
Element 1
Profile current reo Māori media stakeholder organisations.
Element 2
Profile current reo Māori media production houses.
Element 2
Research and describe transmission platforms in terms of features and future
uses within reo Māori media.
Conditions


All activities must be correctly completed before credits are awarded.
Your assessor will discuss with you:
 how long you have to complete these assessment activities
 method and resources (e.g. computer, cameras etc) and
 the processes for reassessment.
 These assessment activities may be carried out in groups and out of the classroom;
however, each candidate must demonstrate individual competence .
Resources



Te Whakaruruhau o ngā irirangi strategy 2005-2015
Māori Language strategy and sector review team; Te paepae
motuhake
Your kaiako may arrange access to Māori stakeholders, and
Māori media production houses if you require them to.
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Reo Māori Media Assessment Activity
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Candidate
Instructions
In this activity you will profile two current Reo Māori Media stakeholder organisations and
two current reo Māori media production houses to present to your local hapu or iwi who
want to invest in and develop their own multi - media organisation. You will make
recommendations based on your research that would be suitable for your chosen hapu or
iwi.
As preparation, you will examine two case studies in class that will assist you to research
and develop your own multi-media presentation.
Preparation
Stakeholder Organisation
You will be provided with a presentation that profiles important aspects of Whakaruruhau o
nga Reo Irirangi Māori o Aotearoa such as vision, mission statement, background,
strategic plan, communications strategy, organizational structure, governance etc.
In groups, use this information as a basis to select at least 2 operational roles, 2 obligation
roles for the provision and promotion of reo Māori and information about their service
provision from the lists below:
OPERATIONS
 function
 use of te reo
 responsibilities
 key relationships
OBLIGATIONS FOR THE PROVISION AND PROMOTION OF REO MĀORI
 audience
 reach and coverage
 use of te reo Māori
 funding
 commercial
 non-commercial
 corporate
TECHNICAL
 service provider information
TRANSMISSION PLATFORMS
 analogue, digital, web-based, interactive
Describe what their features and future uses within reo Māori media organisations might
be.
Read and discuss the information you have been provided with and complete further
research to clarify the key areas.
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Candidate
Your research should include an interview with a key person identified from Whakaruruhau
o ngā Reo Irirangi Māori o Aotearoa (Federation of Māori Radio Stations), to clarify any
information that may be required. Develop key questions to ensure that you cover all of
the information required that you may not be able to source in written, visual or audio form
and ensure that you record all sources of information in a bibliography.
As a group, select key information to develop into a multi-media presentation.
As a group present your understanding of operations, obligations, service provision and
transmission platforms through whakaari, waiata, haka, oral, visual or written presentation.
Production House
You will be provided with a presentation that profiles important aspects of Te Upoko o te
Ika radio station including an interview conducted with the Radio Station Manager.
In groups, use this information as a basis to select at least 2 operational roles, 2
transmission platforms and one technical service provider from the lists below:
OPERATIONS
 programming
 use of reo
 technical service providers
 key relationships
TRANSMISSION PLATFORMS
 analogue, digital, web-based, interactive
Explain the features of each platform to include transmission, access or reception,
production, delivery, typical use and applications, deliverers, cost effectiveness and any
others that are relevant.
Compare at least two platforms in terms of their features and future uses for reo Māori
media and make a recommendation based on what would be most appropriate for a
stakeholder organization AND a production house.
SERVICE PROVIDER
Sound and Broadcast Ltd – George Burt
Profile the technical service provider for Te Upoko o te Ika
Read and discuss the information you have been provided with and complete further
research to clarify the key areas.
Use the Upoko o te Ika Station Manager interview to clarify any information that may be
required. Record all sources of information in a bibliography.
As a group, select key information to develop into a multi-media presentation.
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As a group, present your understanding of operations, obligations, service provision and
transmission platforms through whakaari, waiata, haka, oral, visual or written presentation.
Use the feedback you receive from your kaiako and your peers to assist with your own
multi – media presentation that you will develop individually for your assessment.
Activity 1 Stakeholders (Performance criteria 1.1)
Select two stakeholder organisations that your hapū, iwi or community may find
informative when developing their own multi media organisation.
One stakeholder must be from radio and the other can be selected from television, film,
print or internet. Check with your kaiako before you proceed to ensure that the
organisations have sufficient information for you to research and present to achieve the
standard. Some examples are:
Radio – Te Mangai Pāho (Māori Broadcasting Funding Agency), Whakaruruhau o ngā
Reo Irirangi Māori o Aotearoa (Federation of Māori Radio Stations), Te Puni Kōkiri
(Ministry of Māori Development), Ministry of Economic Development, Ministry of Culture
and Heritage, Minister of Broadcasting, Licence Holders (Mandated Bodies), Te Mana
Whanonga Kaipāho (Broadcasting Standards Authority), Radio Boards, Independent
Production Companies, Irirangi ā-Motu (New Zealand on Air), Advertisers;
Television and Film – Ngā Aho Whakaari, (Māori in Film, Video and Television Inc),
Independent Producers and Directors, SPADA (Screenwriters, Producers and Directors
Association), Te Māngai Pāho (Māori Broadcasting Funding Agency), Te Puni Kokiri
(Ministry of Māori Development), Ministry of Economic Development, Ministry of Culture
and Heritage, Minister of Broadcasting, Te Pūtahi Pāho and the Crown (together as
licence holders), Te Mana Whanonga Kaipāho (Broadcasting Standards Authority), Te
Reo Tātaki (Television New Zealand), Irirangi ā-Motu (New Zealand on Air), Advertisers;
Print – New Zealand Advertising Authority, New Zealand Press council, Te Taura Whiri i
te Reo (Language Commission), Broadcasting Standards authority (BSA), Ministry of
Culture and Heritage, Learning Media, Huia Publishers.
Internet – Tuaropaki Communications Ltd, Gis Net, Vodafone, 2Degrees, Telecom.
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Activity 1A (Performance criteria 1.2, 1.3)
You will profile your chosen reo Māori media stakeholders in terms of their respective
operations, obligations in the provision and promotion of reo Māori and service technical
providers. Research and collect written, visual and audio information that explains the
background of the organisation, vision, mission, organizational structure, governance,
strategic plan, communication strategy and other information that will assist you to provide
the following:
OPERATIONS (evidence of at least three is required from the list below)
 function
 use of te reo
 responsibilities
 key relationships
OBLIGATIONS (evidence of at least four is required from the list below)
 audience
 reach and coverage
 use of te reo Māori
 funding
 commercial
 non-commercial
 corporate
TECHNICAL (evidence of one is required)
 service providers
Profile the two reo Māori media production houses in terms of their technical service
provider.
Activity 2 Production Houses (Performance criteria 2.1)
Select two reo Māori media production houses from the same reo Māori media that your
hapu or iwi or community may find informative when developing their own multi media
organisation.
Check with your kaiako before you proceed to ensure that the production houses have
sufficient information for you to research and present to achieve the standard.
Some examples are those companies or independent producers/companies providing
programs or articles for reo Māori media:
 iwi radio stations
 Māori Television
 Learning Media etc.
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Activity 2A (Performance criteria 2.2, 2.3)
You will profile your chosen reo Māori media production houses in terms of their
operations, transmission platforms, and technical service providers through research,
interviews, and collection of written, visual and audio information that can be developed
into a multi-media presentation.
OPERATIONS (all are required from the list below)
 programming
 use of reo
 technical service providers
 key relationships
TRANSMISSION PLATFORMS
 analogue
 digital (both terrestrial and satellite)
 web based
 interactive
TECHNICAL (evidence of one is required)
 service providers.
Activity 3 Transmission Platforms (Performance criteria 3.1)
Select at least two transmission platforms (analogue, terrestrial digital transmission,
satellite digital transmission, web-based, interactive).
Research and describe each in terms of features within reo Māori media. Features must
include
 transmission
 access or reception
 production
 delivery
 typical use and application
 deliverers
 cost effectiveness.
Activity 3A (Performance criteria 3.2)
Describe the two platforms in terms of their future uses within reo Māori media
organisations and production houses.
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Activity 3B (Performance criteria 3.3)
Compare the two platforms in terms of their features and future uses for reo Māori media.
Develop a recommendation that may be suitable for your chosen hapu or iwi or community
to consider when establishing their own multi-media organisation. Include this
recommendation in your final presentation.
Develop your collection of information into a multi-media presentation that you can deliver
to your chosen hapu or iwi or community. Practice delivering your information to one of
your peers for feedback and then simulate the presentation to your class.
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