Technical Assistance for
Civil Society Organisations
Regional Office
This project is funded
by the European Union.
Technical Assistance to the Civil Society Organisations 2 (TACSO 2) from the IPA Beneficiaries
EuropeAid/133642/C/SER/Multi
TERMS OF REFERENCE
For an outsource Organisation/Company
to assist the TACSO Regional Office in the preparation and delivery of workshops on social media
Background of the Assignment
The general objectives of TACSO are to strengthen the overall capacities and accountability of Civil Society
Organisations (CSOs) within the Instrument for Pre-Accession Assistance (IPA) beneficiaries and to
guarantee the quality of services of CSOs and a sustainable role of the CSOs in the democratic process. The
main purposes of the project are to:
 Increase and improve the capacity and actions of CSOs;
 Improve the democratic role of CSOs.
An important activity under this heading is the capacity building of the CSOs in communication with the aim
to increase the capacity of CSO representatives from the region in a number of key areas while offering them
new knowledge on contemporary methodologies and techniques as well as the opportunity for practical
application.
Scope of the Assignment:
The TACSO Regional Office is preparing a Regional Conference: CSOs and Good Practices in the
Use of Communication Channels. During the conference, the focus will be on working to improve
CSO communication and public relations capacities as well as the mutual literacy between the
media and CSOs. A greater emphasis will be put on social media tools which are revealing to be
major new tools for advocacy, campaigning and awareness raising at the national and regional
level, which demonstrates the need to assist the CSOs in establishing their communication practices
in using social media.
Under the overall guidance of and coordination by the TACSO Communication Expert, the duties
and responsibilities of the Short-Term Expert are the following:
1. Prepare and deliver interactive workshops on social media on the following topics:
a) How to prepare material for social media
b) How to choose the appropriate social media channel
c) Social media etiquette
d) Advertising, measurements and ROI (return of investment)
e) How to use social media for fundraising
2. Prepare a report, describing the main highlights of the workshop.
TACSO Regional Office • Potoklinica 16 • 71 000 Sarajevo • t: +387 33 532 757 • f: +387 33 532 757 • e-mail: info@tacso.org
SIPU International AB Sweden • Ecorys International • Intrac United Kingdom • Foundation Partners for Local Development Romania
• Euclid Network United Kingdom • SMART Croatia
Technical Assistance for
Civil Society Organisations
Regional Office
This project is funded
by the European Union.
Location of the assignment
The location of the event is Skopje, Former Yugoslav Republic of Macedonia.
Duration and timing of the assignment
The workshops are expected to be delivered on November 6, 2014 (the second day of the Regional
Conference: CSOs and Good Practices in the Use of Communication Channels).
Profile of the Organisation/Company:
 Outsource company has to be prominent, recognised, professional and very experienced in
the provision of interactive workshops on social media
 Fluent in written and spoken English
 Excellent knowledge of social media
 At least three to five years of social media and communication trainings related work
experience
 Prior experience in working with EU Projects
 Good understanding of the TACSO project as well as the CSO environment in the region
 Strong computer literacy
Monitoring and evaluation of the Organisation/Company
The activity will be monitored by the TACSO Communication Expert.
Application procedure
Applications must be in English and entail the following:
 Company profile, indicating three references from similar assignments
 Motivation letter including remuneration expectations
 Examples of work
Application procedure
Applications should be submitted no later than October 3, 2014 to sanela.tunovic@tacso.org with
the subject heading “Social Media Workshops”.
Further information can be obtained from the TACSO Web site (www.tacso.org). If you have any
additional questions please contact Sanela Tunovic, TACSO Communication Expert by September
29, 2014.
TACSO Regional Office • Potoklinica 16 • 71 000 Sarajevo • t: +387 33 532 757 • f: +387 33 532 757 • e-mail: info@tacso.org
SIPU International AB Sweden • Ecorys International • Intrac United Kingdom • Foundation Partners for Local Development Romania
• Euclid Network United Kingdom • SMART Croatia