NEMA Board of Governors
Report
November 13, 2004
1
IDEA Products & Services
IDW
IDX2
IRD
 Industry Data Warehouse
Central Database to synchronize Product, Pricing
and Packaging data between trading partners
Attributed data being developed to support
electronic catalogs, spec sheets
 Industry Data Exchange 2
Private Network for the exchange of business
documents, primarily EDI but XML, Flat File, other
formats can be passed between trading partners
 Industry Retail Database
Certified “data pool” to provide data to the Retail
channel via UCCnet (US) & ECCnet (CDN)
DAC
 Data Audit & Certification
Data quality review and “grading” based on IDW
standards/distributor reqmts … data quality is key
2
Overview – 2004 To Date

2004 remains positive for IDEA
IDX2 - highly successful product
– Over 220 customers, traffic volume up 11% per month
IDW - 145 Mfr’s provide 80% of the 1.7 million records
 78 of 145 are NEMA members
IRD – 22 NEMA manufacturers participating
 Profitable business model
DAC – 109 of 145 manufacturers participating

Financially… strongest position in 3 years
2004 – will be solidly profitable

IDW – Primary focus
IDW remains highest priority
IDW Improvement Plan
– Data Sourcing – get all Mfr’s to provide data
– Data Quality – 100% participation in DAC by close of 2004
– Design and implement IDW2 by Jan 2005
3
IDX2

Market analysis underway
Channel Marketing Group
IDX2 MONTHLY TRAFFIC 2003 & 2004
Ju
l
Au y
g
Se
us
t
pt
em
be
r
4000000
3500000
3000000
2500000
2000000
1500000
1000000
500000
0
De
c0
Ja 3
nu
a
Fe ry
br
ua
ry
M
ar
ch
Ap
ril
M
ay
Ju
ne
Kilo Characters
Assess market/viability of doubling
business
– Analysis indicates strong potential
Take Advantage of IDX2 strengths
– Features and functions
– Reliability only 50 hours total outage in 3 years
– Rates and Charges – 30-90% lower then other services
– Over 60 interconnects/paths with other services
 Working with service providers to improve biz models
Improve service to meet new user requirements
Lower IDEA costs and customer rates
Ensure IDX2 continues to be most reliable and cost effective
service
4
Sterling (Offnet)
Onnet
Total
IDW – Primary Focus

IDW Improvement Plan
Data Sourcing
– End dependence on i2 Trade Service data for ~250
manufacturers
Improve Manufacturer Data Quality
– Complete Certification for In-Process manufacturers (45)
– Get balance of manufacturers (39) to participate in DAC
Move IDW to next level = IDW2
– More functionality and flexibility for users
– Will result in successful and profitable venture

NAED and NEMA matching Funds
Support IDW Improvement Plan
– Cover investment in s/w & h/w
– Cover new IDEA staff and support for 1 year
5
NEMA Matching NAED Fund Program
NAED Contribution/Pledge
$250,000
250,000
NEMA Matching Funds
Company
Cooper Industries
Alcan Cable
Eaton Electric
Ferraz Shawmut
GE C&I
Hoffman Enclosures
Hubbell
Legrand NA
Lutron
OSRAM Sylvania
Panduit
Robroy
Rockwell
Schneider Electric
Southwire
Thomas & Betts
Tyco Electrical
Total $250,000
Thanks!
IDEA BOD Companies
200,000
NAED
150,000
NEMA Member
Co.
Received
100,000
50,000
0
NEMA NAED Funds
1.
2.
NEMA invoice Manufacturers
NAED and NEMA provide funds to IDEA as
requirements dictate
a. Implementation of IDW2 s/w and h/w
b. Database upgrade and certification
c. Additional IDEA Staff cost 1 year
6
Increase Manufacturer IDW Participation
Need balance of data direct from Mfr’s, i2 supplies today
US Mfr Direct
1,164,198
IDW Manufacturer DATA SOURCING Plan
i2
336,886
CDN Direct
185,061
305 UCC = 1,145,742 SKUs
(Mfr Direct)
296 UCC = 336,886 SKUs
(i2 TSC Supplied)
1.
2.
3.
4.
5.
Target Manufacturers in i2 TSC first (250).
Target Distributor vendors not in IDW.
Send letter to each manufacturer.
Follow up 1 on 1 contact.
Get NAED and IDEA distributors to
contact their suppliers.
All NEMA electrical product manufacturers provide
data to IDW
120 CND UCC = 185,061 SKUs
(CND Mfr Direct)
UCC = Uniform Code Council
7
IMPROVING DATA QUALITY

Data must be IN SYNC between manufacturers
and distributors partner for:
Master Record
Into Stock Pricing
SPA Pricing

Issues with Manufacturer Product Data
Completeness of data
Accuracy of data
Timeliness of data

Other/UOM
17%
Most Common problems
Incorrect
UPC
10%
Poor descriptions
Dealer 3 equal to distributor cost
Missing categories
Timeliness of data
8
Incorrect
Pricing
37%
Invalid
Description
11%
Incorrect
Catalog #
25%
IMPROVING DATA QUALITY

Results of Data Out of SYNC
Lost Revenue
Wrong Discounts to Customers
Wrong PO prices
Invoice Deductions
Missed SPA Items
Wrong SPA Claims

Solution
Manufacturers:
–
–
–
–
Data Quality must become higher priority
Must include sales/marketing input
Get feedback from data user
Must obtain Data Audit Certification
9
IMPROVING DATA QUALITY

Data Audit Certification Program Initiated Nov 2003
Objective – get all direct IDW manufacturers to complete audit.
Rates 23 data fields/values; provides report to manufacturer.
Facilitates data synchronization between trading partners
100%
90%
80%
70%
Not Participating
In DAC Process
Certified Data
Total Direct Brands
60%
50%
40%
30%
20%
10%
0%
June
July
Aug
Sept
Oct
10
Oct
Total Direct Brands
Certified Data
In DAC Process
Not Participating
146
64
45
37
NEMA BOG Company IDW & DAC Status
Company/Division
ABB Inc.
Acuity Lighting Group
Advance Transformer Company
Bedford Materials Co., Inc.
Connector Manufacturing Company
Cooper Industries, Inc.
Eaton Corporation
Emerson
GE Consumer & Industrial
General Cable
Genlyte Thomas Group LLC
Hoffman Enclosures Inc.
Hubbell Incorporated
Hypertherm Inc.
ILSCO Corporation
Legrand North America
Leviton Manufacturing Co., Inc.
Lincoln Electric
Lutron Electronics Company, Inc.
Nexans Canada Inc.
OSRAM SYLVANIA
Phelps Dodge Corporation
Radix Wire Company
Rayovac Corporation
Regal-Beloit Corporation
Rockwell Automation
S & C Electric Company
Siemens Energy & Automation, Inc.
Southwire Company
Square D Company/Schneider Elec.
Bold - IDEA customer
IDEA Subscriber
yes
yes
yes
no
no
yes
yes
no
yes
yes
yes
yes
yes
no
yes
yes
yes
no
yes
no
yes
no
no
no
no
yes
no
yes
yes
yes
Data in IDW
no
yes
yes
no
no
yes
yes
yes
yes
yes
yes
yes
yes
no
yes
yes
yes
no
yes
no
yes
no
no
yes
yes
yes
no
yes
yes
yes
Source
none
direct
direct
none
none
direct
direct
i2 Trade Service
direct
direct
direct
direct
direct
none
direct
direct
direct
none
direct
unknown
direct
none
unknown
i2 Trade Service
i2 Trade Service
direct
none
direct
direct
direct
11
DAC
no
yes
yes
no
no
yes
yes
no
yes
yes
yes*
yes*
yes
no
yes
yes
yes
no
yes
no
yes
no
no
no
no
yes
no
yes
yes
yes
Remarks
sells thru some wholesale distibutors
In DAC process; not all Acuity brands in IDW
Certified
All Certified Except Crouse Hinds. Tools, Power Tools not in IDW
In DAC process
data in market via i2 TSC
In DAC process
Certified
*CapriOmega and Daybrite Certified others in process
In DAC Process
Certified
Certified
Certified
Certified
sells thru some wholesale distibutors
Certified
sells thru some wholesale distibutors
Certified
sells thru some wholesale distibutors
sells thru some wholesale distibutors
data in market via i2 TSC
data in market via i2 TSC
In DAC Process
sells thru some wholesale distibutors
In DAC Process
Certified
Certified
IDW to IDW2 Program

IDW2
Full featured web interface
Ease-of-use
Mapping and transformation
Push or Pull data option
Serve all sectors
– OEM, Reps, Distributors, Suppliers, Retail
Core, Extended and Enriched Attributes
– Catalog, Images, Tech Data
Reporting and summaries

Customers
Schedule
Manufacturer
Profiles
Design and Develop
Messages
4
1
– Oct-Dec 04
– Dec 04 - Jan 05 Test
– Jan–Mar 05 Migration
D a t a In p u t
X M L
E D I
F la t F ile
O t h e r ...
Data
Mapping
Data
Validation
Data Import
Tracking
Data Pool
End User
Profiles
2
3

Results
IDW2/IRD
Data Pool
Lower cost, more flexible
Serve all markets
Data
Mapping
D a t a
O u t p u t
X M L
E D I
F la t F ile
O t h e r ...
5
12
Role in Global Marketplace
•IDEA IDW2/IRD is source data
pool certified and powered by
UCCnet to serve retail market.
• Same IDW2 source serves all
other mfg channels enabling
mfgs to put data in one
location to meet all needs
Distributors,
OEMs.
Suppliers,
Reps
UCCNet
IDEA
Retail
IDW2/IRD
13
Summary




Continued progress since last NEMA BOG meeting
IDEA organization strongest position in many years
IDW improvement plan in gear
Need your Commitment & Active Involvement in IDW
Get data in IDW if you sell electrical products to or through :
– Wholesalers
– Other suppliers
– Reps
– OEMS
Participate in DAC

Benefits:
Lower operating costs for Manufacturers and Distributors
Reduction in Errors, Improved Customer Relations
Ease, Speed & Reliability of Business-to-Business transactions
14
Learn More and Contact Information
1300 North 17th Street, Suite 1847
Rosslyn, Virginia 22209
(703) 841-3247
www.idea-inc.org
and
is a joint
enterprise
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