Results of Tracking Surveys Among Consumer and Business Drivers
Regarding Perceptions of VDOT’s Renovation of the
I-64/Battlefield Boulevard Interchange
May 29, 2007
Bonney & Company
813 Gilbert Circle
Virginia Beach, VA 23454
(757) 481-7030

V D O T
– I -64/B ATTL EFI ELD BLV D I NTE RC HA N GE RE NO VATI O N TR AC KIN G S TU DY
Table of Contents
Section Page
Methodology .............................................................................................................................3
Executive Summary ...................................................................................................................6
Part I: Consumer Survey:
Survey Summary .................................................................................................................. 9
Use of the I-64/Battlefield Blvd Interchange .................................................................... 10
Confidence in the Virginia Department of Transportation ...................................................11
Information Flow Regarding the Interchange Project ....................................................... 12
Inconvenience at the I-64/Battlefield Blvd Interchange .......................................................14
What is the Maximum "Reasonable" Construction-Related Delay? ................................. 18
Net Satisfaction with I-64/Battlefield Blvd Project ........................................................... 19
Part II: Business Survey:
Survey Summary ............................................................................................................... 21
Use of the I-64/Battlefield Blvd Interchange .................................................................... 22
Confidence in the Virginia Department of Transportation ...................................................23
Information Flow Regarding the Interchange Project ....................................................... 24
Inconvenience at the I-64/Battlefield Blvd Interchange .......................................................25
What is the Maximum "Reasonable" Construction-Related Delay? ................................. 29
Net Satisfaction with I-64/Battlefield Blvd Project ........................................................... 30
Appendix:
Survey Questionnaires ........................................................................................................31
Bonney & Company • 813 Gilbert Circle, Virginia Beach, VA 23454 • (757) 481-7030
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METHODOLOGY
This document reports the findings of an ongoing pair of surveys: a telephone survey among four hundred adult drivers in Southside Hampton Roads; and a mail survey among six hundred businesses within a file mile ring of the intersection: o The consumer telephone survey was conducted among adult drivers living in
Chesapeake, Norfolk, Portsmouth, Suffolk and Virginia Beach. A randomized method was used to create a proper telephone sample for each wave of interviewing. A standardized survey questionnaire was developed for use in this study. All telephone interviewing was done by trained professional interviewers working in a central telephone interviewing facility, where all work was carefully supervised and systematically verified for accuracy and logic of responses.
Interviewing took place during late afternoon and evening hours, no later than
9:00 p.m. o The mail survey was conducted among businesses located within five miles of the
I-64/Battlefield Boulevard interchange. The sample, procured from Accudata
Integrated Marketing, was provided to Bonney & Company by HCD Advertising.
Copies of both survey questionnaires are included as an appendix to this document.
Interviewing for the benchmark consumer telephone survey took place in early May of 2006. The first tracking wave took place in November of 2006. The current tracking wave took place in May of 2007. The business surveys were conducted at the same times as the consumer surveys. We are not aware of any other conditions in the marketplace during the time of the tracking surveys that we believe may have biased the outcome of the study other than a work zone accident involving a contractor during the first of May.
All surveys are subject to a standard error, the statistical “plus or minus” factor that is the price of not having conducted a complete census. The standard error for the telephone survey of four hundred respondents is five percentage points at the 95% confidence level.
The standard error for the mail survey of one hundred and fifty-four business respondents is eight percentage points at the 95% confidence level.
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Characteristics of the Consumer Survey Sample:
5/06
Age* 18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
6%
15
19
21
17
22
Resident
City: Chesapeake
Norfolk
Portsmouth
Suffolk
Virginia Beach
25%
22
10
11
32
11/06 5/07
4% 4%
12
14
34
20
16
8
16
25
31
16
41% 26%
18 10
7 7
1 10
33 47
Workplace
City: Chesapeake
Norfolk
Portsmouth
Suffolk
Virginia Beach
Other
Don’t work
19%
28
7
10
21
-
32
16% 11%
22 21
6 7
4 6
24 20
4 -
24 35
Proximity to
Construction Site
Within five miles
5+ miles away
30%
70
Household
Income Under $20,000 8%
$20,000 - $29,999 13
$30,000 - $49,999 23
Gender
$50,000 - $74,999 29
$75,000 or more 27
Male
Female
43%
57
30% 29%
70 71
8% 5%
6 5
15 14
28
43
34
42
40% 39%
60
Base: 400 = 100%
61%
11/07 5/08 11/08
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Characteristics of the Business Survey Sample:
5/06
Resident
City: Chesapeake
Norfolk
Portsmouth
Virginia Beach
Base = 100%
66%
13
1
20
154
# #
11/06 5/07
77% 66%
16
-
7
13
7
14
170 124
11/07 5/08 11/08
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– I -64/B ATTL EFI ELD BLV D I NTE RC HA N GE RE NO VATI O N TR AC KIN G S TU DY
Executive Summary
A year into the I-64/Battlefield Boulevard interchange renovation project, substantial construction has been under way for months. The first tracking survey, six months ago, indicated that the public’s confidence in the project and satisfaction with its progress was steady and generally positive. This continues to be the case in May of 2007: o Net satisfaction with the progress of the project remains somewhat positive, and definitely not negative. o Confidence in VDOT’s ability to complete the project on time and on budget remains consistent.
The biggest difference between last November’s tracking survey and the results of this May 2007 tracking survey is that the reported frequency of use of the I-64/Battlefield
Boulevard interchange has declined markedly among both consumer and business drivers. This decline translates among both audiences into less reported inconvenience because of the project. Traffic slowdowns or stoppages continue to be the most mentioned kinds of inconvenience.
Another difference between the results of this May 2007 survey and the last tracking survey six months ago is that there is far less reported exposure to information about the project among both consumers and business drivers. Whereas declines in use of the I-64/Battlefield Boulevard interchange was a good thing because it reduced the potential for driver inconvenience, the decline in exposure to information about the project means that both consumer and business drivers are less well-informed about the progress of the project and about VDOT’s management of the project.
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– I -64/B ATTL EFI ELD BLV D I NTE RC HA N GE RE NO VATI O N TR AC KIN G S TU DY
It is not unusual that the media and others lose interest in a construction project like this once it moves into the lengthy and generally uneventful period of construction that separates the more exciting start and finish phases. Yet, the results of this study suggest that the most important thing VDOT and its marketing partners can be doing at this point in the project is working to keep this project in the news and keep information about the project flowing out into the market via other distribution channels.
We hasten to remind the reader that this most recent tracking survey does not find any problems or glaring deficiencies. But the decline in perceived exposure to news about the project and the increased lack of awareness of information about the project’s status suggests that this may indeed be a critical communications juncture in the project’s history. In the absence of information about the project, consumers and business managers may revert to inaccurate and outdated perceptions. In the absence of positive reinforcement of a pro-VDOT perspective, some may begin to believe that information is being purposely withheld to hide from the public negative news about the project.
Neither of these outcomes is warranted nor necessary. And it is not a certainty that either will occur if no action is taken. But in our experience, information voids more often than not breed misperceptions, an outcome we are confident that VDOT and its marketing partners do not want to occur.
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Consumer Survey Summary
This second tracking wave of research following the start of construction provides interesting feedback regarding local drivers’ perceptions of the I-64/Battlefield Blvd interchange renovation project. As before, these findings are based on a survey among four hundred Southside Hampton Roads adult drivers.
The most striking difference between this wave of tracking research and the prior wave (November 2006) is that there has been a decline in the reported frequency of use of the I-64/Battlefield Boulevard interchange. This decline is not attributable to drivers having adjusted their routing to avoid the interchange; indeed, fewer drivers said they have adjusted their routing to avoid the interchange than said so in November.
The decline in reported use of the I-64/Battlefield Boulevard interchange translates into a decline in the percentage of drivers inconvenienced by the project. However, among those who say they have been inconvenienced by the project, the frequency of project-related inconveniences has increased, although the average length of such inconveniences is shorter than in November.
Fewer adult drivers than in November said that they have seen much information about the I-64/Battlefield Boulevard interchange project. Fewer than half said such information has helped them avoid inconvenience in the area.
Despite these ups and downs, adult drivers in Southside Hampton Roads continue to be slightly more positive than negative in their net satisfaction with the progress of the
I-64/Battlefield Boulevard interchange project overall.
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Consumer Survey
Discussion of the Findings
Use of the I-64/Battlefield Blvd Interchange
The results of this May 2007 tracking survey make it clear that traffic volume through the
I-64/Battlefield Boulevard intersection attributable to Southside Hampton Roads residents is a variable phenomenon. Reported use of the I-64 portion of the intersection grew dramatically between the time of the May 2006 benchmark survey and the first tracking survey in November of that year. In May of 2007, interaction with the I-
64/Battlefield Blvd interchange has returned closely to the levels noted in the benchmark survey at this same time last year: o Just over a third (35%) of respondents said they go through the I-64 portion of this interchange at least weekly, compared to just four-in-ten (61%) in November. o Just over a quarter (28%) said they go through the Battlefield Blvd portion of the interchange at least weekly, compared to only three-in-ten (58%) in November.
As we have seen since the start of this study, interaction with the I-64/Battlefield
Boulevard interchange continues to be greater among those living within five miles of the interchange than among those who live farther away.
Table 1.
Frequency of Contact with
The I-64/Battlefield Blvd Interchange
Use I-64
5/06
Daily
Weekly
15%
24
Monthly 21
Less often 32
Never 8
Use Battlefield Boulevard
Daily
Weekly
10%
20
Monthly 34
Less often 28
Never 7
Base = 100% 400
11/06 5/07 11/07 5/08 11/08
31% 13% __ __ __
30 22 __ __ __
17 22 __ __ __
16 33 __ __ __
6 10 __ __ __
28% 9% __ __ __
30 19 __ __ __
12 18 __ __ __
21 36 __ __ __
9 18 __ __ __
400 400 400 400 400
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Confidence in VDOT
Confidence in VDOT’s ability to complete this renovation of this interchange on time and on budget, while not universal, continues to increase incrementally. Between
November 2006 and May 2007, the percentage of Southside Hampton Roads residents who believe the project will be completed on time increased slightly from 45% to 49%.
Respondents continue to be less certain, however, about the project being completed on budget. One year ago, only about a quarter (27%) of respondents were confident the project would be completed on budget. In May 2007, 37% are now confident that the project will be completed according to budget. The majority continue to lack confidence that the project will be completed on budget.
Table 2.
Confidence that VDOT will Complete
I-64/Battlefield Blvd Interchange
On Time
5/06 11/06 5/07 11/07 5/08 11/08
Very confident 5%
Somewhat confident 26
Not very confident 34
Not at all confident 28
Not sure/don’t know 7
On Budget
Very confident
Not very confident
Base = 100%
3%
Somewhat confident 24
38
Not at all confident 30
Not sure/don’t know 5
400
14% 12% __
31 37 __ __ __
26 22 __ __ __
23
6
19
10
__
__
__
__
__
5% 8% __ __
26
33
28
8
400
29
33
19
11
400
__
__
__
__
400
__
__
__
__
400
__
__
__
__
__
__
__
__
400
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– I -64/B ATTL EFI ELD BLV D I NTE RC HA N GE RE NO VATI O N TR AC KIN G S TU DY
Information Flow Regarding the Project
The percentage of consumer respondents who said they have seen or heard “some” or “a lot” of information about the I-64/Battlefield Boulevard interchange renovation increased significantly from May of 2006 to November 2006, at which time more than half (55%) said they had seen or heard “a lot” or “some” information about the project. Since
November, those numbers have not changed much overall, although the percentage of consumers who say they have seen “a lot” about the project has declined from 20% to
14%.
Table 3.
Amount of Information Seen or Heard About
The I-64/Battlefield Blvd Interchange Renovation
A lot
Some
Not very much 32
None at all 30
Not sure/don’t know -
Base = 100%
5/06
6%
32
400
11/06 5/07 11/07 5/08
20% 14% __
35
400
39
400
__
400
__
__
400
11/08
__
__
30 27 __ __ __
14 19 __ __ __
1 1 __ __ __
400
Among those who recalled seeing or hearing something about this project, the percentage who said that what they had seen or heard had kept them informed about the progress of the project increased from November’s 42% to 51%.
Table 4.
Has Information Kept Respondent Informed
About the Progress of The I-64/Battlefield Blvd Interchange Renovation?
5/06 11/06 5/07 11/07 5/08 11/08
Yes 32%
No 63
Not sure/don’t know 5
42% 51% __ __ __
50 46 __ __ __
8 3 __ __ __
Base = 100% 280 340 320 --- --- ---
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The percentage of persons who have seen or heard information about this project who say that this information has helped them avoid inconvenience increased markedly—from
25% in May 2006 to 43% in November 2006—and remains close to this level in 2007.
There is no significant geographic or experiential variance in this response.
Table 5.
Has Information Helped Respondent Avoid Being Inconvenienced
By the I-64/Battlefield Blvd Interchange Renovation?
5/06 11/06 5/07 11/07 5/08 11/08
Yes
No
25%
67
Not sure/don’t know 8
43% 39% __
53
4
43
8
__
__
__
__
__
__
__
__
Base = 100% 280 340 320 --- --- ---
Asked where they believe they heard about the I-64/Battlefield Boulevard interchange renovation project, Table 6, on the following page, shows that most survey participants continue to attribute their knowledge of the project to information they saw in the newspaper. Roughly the same number attribute their awareness of information about this project to television sources as said so in the last tracking wave in November. As in
November, however, more May 2007 respondents said their television information is coming from non-news programming.
[Table on following page]
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Table 6.
Perceived Sources of Information Regarding the
I-64/Battlefield Blvd Interchange Renovation
5/06 11/06 5/07 11/07 5/08 11/08
Newspaper
Television news
Television (unspec) 14
Radio (unspec)
Radio news
Postcard from VDOT 4
Work or business
meeting
43%
28
6
5
3
Community meeting 1
E-mail 1
Word-of-mouth
Internet/Web
Highway signs
Using the road -
Other 4
Not sure/don’t know 6
Base = 100%
-
-
-
400
52% 50% __
14
2
8
2
__
__
__
__
__
__
29 30 __ __ __
23 19 __ __ __
12 12 __ __ __
__
__
5 2 __ __ __
5
4
19
2
2
400
2
1
10
-
4
400
__
__
__
__
__
400
Note: Percentages total more than 100% due to multiple responses.
Inconvenience at the I-64/Battlefield Blvd Interchange
__
__
__
__
__
400
__
__
__
- 6 __ __ __
6 2 __ __ __
4 6 __ __ __
__
__
400
The percentage of respondents who reported that they had been inconvenienced by the project has dropped significantly since November, when also half said they had been inconvenienced by the project. In May 2007, just under three-in-ten (28%) said they had been inconvenienced.
Table 7.
Has Respondent Been Inconvenienced
By the I-64/Battlefield Blvd Interchange Renovation?
5/06 11/06 5/07 11/07 5/08 11/08
Yes
No
Base = 100%
18%
82
Not sure/don’t know -
400
46% 28% __
64
-
400
72
-
400
__
__
400
__
__
__
400
__
__
__
400
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– I -64/B ATTL EFI ELD BLV D I NTE RC HA N GE RE NO VATI O N TR AC KIN G S TU DY
It is interesting to note that the level of inconvenience associated with this project has not changed significantly. Asked to describe the level of inconvenience associated with the delay using a scale of 1 to 10, where 1 means the inconvenience was minimal and 10 means the delay was significant, study participants who said they had been inconvenienced by the I-64/Battlefield Boulevard interchange renovation project gave the inconvenience an average rating of 5.8 at the time of the May 2007 survey, only slightly behind the November 2006 and May 2006 surveys.
Chart 1.
Level of Inconvenience Associated With The
I-64/Battlefield Blvd Interchange Renovation
(Last 30 days – Among Those Inconvenienced)
11/08
5/08
11/07
5/07
11/06
5.8
6.0
5/06 6.1
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
Minor Significant
Since May, when work was just beginning on the I-64/Battlefield Boulevard interchange renovation project, inconveniences associated with the project have expanded somewhat in scope. Table 8, on the following page, shows, however, that in May 2007 mentions of many of these types of inconveniences declined, compared to the last tracking survey in
November. The leading inconveniences continue to be slowed or stopped traffic.
Mentions of “lane confusion” dropped by half, compared to last November.
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Table 8.
Definition of “Inconvenience” Associated With The
I-64/Battlefield Blvd Interchange Renovation
(Last 30 days – among those inconvenienced)
5/06 11/06 5/07 11/07 5/08 11/08
Traffic slowed
Traffic stopped
Lane confusion
Construction-related
accident
Alternate route
Time delay
Other
Base = 100%
72%
26
20
6
-
-
11
56% 44% __ __ __
55 50 __ __ __
38 19 __ __ __
2
5
5
15
8
3
2
2
__
__
__
__
__
__
__
__
__
__
__
__
72 184 124 --- --- ---
Note: Percentages total more than 100% due to multiple responses.
The average reported frequency of inconveniences, however, increased from 4.7 times to
6.7 times in May 2007.
Chart 2.
Frequency of Inconvenience Associated With the I-64/Battlefield Blvd Interchange Renovation
(Last 30 days – Among Those Inconvenienced)
11/08
5/08
11/07
5/07
11/06
5/06
0.0
6.7
4.7
5.0
5.0
10.0
Average # Times Delayed
15.0
20.0
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The average length of delay among those who said they have been delayed by the interchange renovation project, however, decreased slightly to fifteen minutes from
November’s almost sixteen minutes.
Chart 3.
Average Length of Delay Associated With the I-64/Battlefield Blvd Interchange Renovation
(Last 30 days – among those inconvenienced)
11/08
5/08
11/07
5/07
11/06
15.0
15.7
5/06 13.6
0.0
5.0
10.0
15.0
20.0
Minutes
The percentage of respondents who said they have altered their travel in some way to avoid being inconvenienced by the I-64/Battlefield Blvd interchange renovation declined from 44% to 34% between November and May. As in both May and November of 2007, persons who use the Battlefield Blvd. portion of the interchange and persons who have been inconvenienced in the past 30 days were more likely to have said that they have altered their route to avoid inconvenience.
Table 9.
Has Respondent Altered Travel To Avoid Being Inconvenienced
By the I-64/Battlefield Blvd Interchange Renovation?
5/06 11/06 5/07 11/07 5/08 11/08
Yes
No
Base = 100%
23%
76
Not sure/don’t know 1
400
44% 34% __
54
2
400
65
1
400
__
__
400
__
__
__
400
__
__
__
400
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What is A “Reasonable” Construction-Related Delay?
In November, we observed that the first inkling that consumers may have been beginning to be conscious of their patience with this project could be seen in Chart 4, below, where we saw that the average maximum amount of time that consumers believe it would be reasonable to be delayed due to construction on this project declined from fifteen minutes to just under thirteen minutes. In May 2007, the maximum reasonable delay interval remains roughly thirteen minutes.
Chart 4.
Maximum Reasonable Amount of Time
Respondent Will Accept Being Inconvenienced
By the I-64/Battlefield Blvd Interchange Renovation
11/08
5/08
11/07
5/07
11/06
5/06
0.0
5.0
13.1
12.6
15.0
10.0
15.0
Minutes
20.0
25.0
30.0
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Net Satisfaction with the I-64/Battlefield Blvd Project
Despite all of the foregoing, when study participants were asked to express their overall level of satisfaction with the way this project is proceeding, benchmark survey participants came down solidly in the middle, expressing neither satisfaction nor dissatisfaction. Although the degree of change since then is too small to be considered statistically significant at this point, each tracking wave since May 2006 has shown a very slight increase in net satisfaction with the way this project is going. Even if there is no increase, we believe it is important, and perhaps even more important, to note that there has not been a loss of overall satisfaction with the progress of this project since it started a year ago.
Chart 5.
Net Satisfaction With the Way the
I-64/Battlefield Blvd Interchange Renovation is Going
11/08
5/08
11/07
5/07
11/06
5.7
5.6
5/06 5.5
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
Very Dissatisfied Very Satisfied
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Business Survey Summary
The results of this second tracking wave of research among managers of businesses located within five miles of the I-64/Battlefield Boulevard interchange show that businesses remain positive about this project.
As it was among consumers, the reported frequency of use of the I-64/Battlefield
Boulevard interchange is down, compared to six months ago. And likely because of this, the frequency of reported inconvenience associated with the project is also down, although the average length of delays is about the same as six months ago.
More than half of the business managers taking part in this study continue to believe that their customers are being impacted by the I-64/Battlefield Boulevard interchange construction project. The percentage of business survey respondents who said they are seeing or hearing much information about this project has declined somewhat, and fewer say the information they are getting is keeping them well-informed about the progress of the project.
Overall confidence in VDOT’s ability to complete this project on time and on budget among business managers remains much as it was six months ago, although the frequency of “very confident” responses has declined to almost none.
Overall satisfaction with the progress of the I-64/Battlefield Boulevard interchange project has declined slightly since the last tracking survey six months ago. But it remains roughly on par with the level of overall satisfaction noted at the outset of the project.
# #
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Survey of Businesses
Discussion of the Findings
Use of the I-64/Battlefield Blvd Interchange
It is difficult from the results of this survey alone to tell whether we are seeing the
“cause” or the “effect.” Whichever the case, it is clear from the findings of this May 2007 survey that businesses within five miles of the I-64/Battlefield Blvd interchange are using the interchange far less frequently than they did in either the May 2006 benchmark or
November 2006 tracking surveys. The percentage of survey respondents who said they use the I-64 portion of the interchange dropped from 81% in November to 59% in May.
The percentage who use the I-64 portion monthly or less frequently increased almost four-fold, from 7% in November to 26% in May 2007.
Much the same holds true for the Battlefield Boulevard portion of the intersection, where regular use has dropped markedly and infrequent use has increased more than five-fold, from 6% in November to 31% in May.
Table 14.
Frequency of Business Use of
The I-64/Battlefield Blvd Interchange
Use I-64
Daily
Weekly
Monthly
5/06
74%
9
8
Less often 8
Never 1
Use Battlefield Boulevard
Daily
Weekly
Monthly
Less often 13
Never
61%
16
8
3
Base = 100% 154
11/06 5/07
12
4
2
1
15
5
20
1
11/07 5/08
81% 59% __
64% 46% __
27
2
22
7
__
__
__
__
__
__
__
__
4 24 __ __ __
3 1 __ __ __
170 124
__
__
__
__
---
__
__
__
__
__
---
11/08
__
__
__
__
__
---
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Confidence in VDOT
Confidence in VDOT’s ability to complete this renovation of this interchange on time and on budget has never been extremely high since this project began. But there has been a substantial increase in confidence about the project progress since last November. At that time, 38% of business respondents were confident the project would be completed on time. In May of 2007, that number has grown to 52%.
There remains, however, considerable doubt or uncertainty regarding whether the project will be completed on budget. Compared to last November, when perceptions were slightly better, none of the business respondents in May are “very confident” that the project will complete on budget. However, it appears that those who were once very confident are merely “somewhat confident” now, resulting in no net change in overall confidence regarding the project’s final financial cost.
Table 15.
Confidence that VDOT will Complete
I-64/Battlefield Blvd Interchange
On Time
5/06 11/06 5/07 11/07 5/08 11/08
Very confident 5%
Somewhat confident 16
Not very confident 36
Not at all confident 39
Not sure/don’t know 4
On Budget
Very confident 4%
Somewhat confident 17
Not very confident 34
Not at all confident 40
Not sure/don’t know 5
11% 8% __
27
11
44
27 21 __ __ __
24 19 __ __ __
8
8% -
18 15
__
__
__
__
__
__
__
__
__
__
__
__
__
23 31% __ __ __
30 29 __ __ __
21 25 __ __ __
__
Base = 100% 154 170 124 --- --- ---
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V D O T
– I -64/B ATTL EFI ELD BLV D I NTE RC HA N GE RE NO VATI O N TR AC KIN G S TU DY
Information Flow Regarding the Project
The percentage of businesspersons taking part in the benchmark survey who said they have seen or heard “some” or more information about the interchange renovation remains high, 66%. But the percentage who say they have seen “a lot” of information about the project has declined by nearly half—from 23% to 12%--since November. Conversely, the percentage who said they have not seen much, or nothing, about the project increased slightly from November to May.
Table 16.
Amount of Information Seen or Heard About
The I-64/Battlefield Blvd Interchange Renovation
5/06 11/06 5/07 11/07 5/08 11/08
A lot
Some
22%
30
23% 12% __ __ __
42 44 __ __ __
Not very much 23
None at all 23
Not sure/don’t know 1
19
16
22
19
__
__
__
__
__
__
- 3 __ __ __
Base = 100% 154 170 124 --- --- ---
Because fewer business respondents said they had seen or heard much about the project, it is not too surprising that fewer also said that what they had heard about the project has kept them informed about the progress of the project. The percentage of respondents who said the information has done a good job of keeping them informed dropped from 60% in
November to 41% in May.
Table 17.
How Well Information Has Kept Businesses Informed
About the Progress of The I-64/Battlefield Blvd Interchange Renovation?
5/06 11/06 5/07 11/07 5/08 11/08
Very good job 18%
Somewhat good job 42
Somewhat poor job 12
Very poor job
Don’t know
7
5
No information yet 17
22% 10% __ __ __
38 31 __ __ __
14 19 __ __ __
7 17 __ __ __
9 10 __ __ __
10 13 __ __ __
Base = 100% 154 170 124 --- --- ---
24

V D O T
– I -64/B ATTL EFI ELD BLV D I NTE RC HA N GE RE NO VATI O N TR AC KIN G S TU DY
The percentage of business persons who say the information they have seen has helped their business avoid being inconvenienced by the project similarly declined between
November and May, with a commensurate increase in the percentage of respondents who said they had not been helped to avoid inconvenience by the project.
Table 18.
How Well Information Has Helped Businesses Avoid Being Inconvenienced
By the I-64/Battlefield Blvd Interchange Renovation?
5/06 11/06 5/07 11/07 5/08 11/08
Very good job
Somewhat good job 32
Somewhat poor job 9
Very poor job
Don’t know
No information yet
Base = 100%
14%
9
23
14
154
12% 11% __
38
12
10
16
12
25
22
9
22
11
170 124
__
__
__
__
__
---
__
__
__
__
__
__
---
__
__
__
__
__
__
---
Inconvenience at the I-64/Battlefield Blvd Interchange
Compared to November of 2006, however, fewer participants in this survey of businesses said they had actually been inconvenienced by the project. The level of reported inconvenience is almost back to the level it was before construction began in earnest during the summer of 2006.
Table 19.
Has Respondent Been Inconvenienced
By the I-64/Battlefield Blvd Interchange Renovation?
5/06 11/06 5/07 11/07 5/08 11/08
Yes
No
Base = 100%
52%
48
Not sure/don’t know -
154
79% 59% __
21
-
41
-
170 124
__
__
---
__
__
__
__
__
__
--- ---
25

V D O T
– I -64/B ATTL EFI ELD BLV D I NTE RC HA N GE RE NO VATI O N TR AC KIN G S TU DY
Slow-downs, stoppages and lane confusion have been the most mentioned forms of inconvenience associated with the I-64/Battlefield Boulevard interchange renovation since this study began, and they continue to be the most mentioned kinds of inconvenience experienced in May of 2007.
Table 20.
Definition of “Inconvenience” Associated With The
I-64/Battlefield Blvd Interchange Renovation
(Last 30 days – Among Those Inconvenienced)
5/06 11/06 5/07 11/07 5/08 11/08
Traffic stopped
Traffic slowed
Lane confusion
Other
Base = 100%
84%
79
47
Construction-related
accident 24
Damage to vehicle -
-
78
75% 62% __
84
60
24
4
2
92
60
35
3
5
__
__
__
__
__
__
__
__
__
__
__
__
__
__
__
__
__
134 73 --- --- ---
[Continued on following page.]
26

V D O T
– I -64/B ATTL EFI ELD BLV D I NTE RC HA N GE RE NO VATI O N TR AC KIN G S TU DY
Chart 6 shows that the average number of times business persons taking part in this study said they had been inconvenienced at the I-64/Battlefield Blvd interchange actually declined in May of 2007 compared to not only the previous fall, but also the onset of construction one year ago.
Chart 6.
How Often Businesses Inconvenienced
By the I-64/Battlefield Blvd Interchange Renovation
(Last 30 days – Among Those Inconvenienced)
11/08
5/08
11/07
5/07
11/06
5/06
0
6
9
8
5 10
Average # Times Delayed
15 20
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V D O T
– I -64/B ATTL EFI ELD BLV D I NTE RC HA N GE RE NO VATI O N TR AC KIN G S TU DY
The average reported length of delay among those who said they were delayed by the interchange renovation project, however, increased significantly—from fifteen to twentysix minutes—between November and May.
Chart 7.
Average Length of Delay Associated With the I-64/Battlefield Blvd Interchange Renovation
(Last 30 days – Among Those Inconvenienced)
11/08
5/08
11/07
5/07
11/06
15
15
5/06 18
0 5 10 15 20 25 30
Average Longest Delay (Minutes)
Table 21, on the following page, shows that the percentage of business people taking part in this survey who believe their customers have been inconvenienced by construction in the I-64/Battlefield Blvd interchange has remained much the same as it was six months ago. In May of 2007, roughly six-in-ten (57%) business people taking part in this study said they believed their customers had been inconvenienced by the project..
28

V D O T
– I -64/B ATTL EFI ELD BLV D I NTE RC HA N GE RE NO VATI O N TR AC KIN G S TU DY
Table 21.
Have Business Customers Been Inconvenienced
By the I-64/Battlefield Blvd Interchange Renovation?
5/06 11/06 5/07 11/07 5/08 11/08
Yes 45%
No 52
Not sure/don’t know 3
60% 57% __
40 43 __
__
__
__
__
- - __ __ __
Base = 100% 154 170 124 --- --- ---
What is A “Reasonable” Construction-Related Delay?
Perhaps because fewer of our study participants profess to use the I-64/Battlefield Blvd interchange and fewer than before said they have been inconvenienced by construction at the interchange, there is greater tolerance in May of 2007 with delays associated with the project. The average “maximum reasonable” delay study participants said they would be willing to endure because of this project increased from roughly eight to thirteen minutes.
Chart 8.
Maximum Reasonable Amount of Time
Respondent Will Accept Being Inconvenienced
By the I-64/Battlefield Blvd Interchange Renovation
11/08
5/08
11/07
5/07
11/06
5/06
0
13
7.9
10.3
5 10 15
Maximum Reasonable Delay (Minutes)
20
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V D O T
– I -64/B ATTL EFI ELD BLV D I NTE RC HA N GE RE NO VATI O N TR AC KIN G S TU DY
Net Satisfaction with the I-64/Battlefield Blvd Project
In the end, net satisfaction with the progress of this project remains slightly lower than it was in November, but is consistent with where it was when the project began. We believe this is particularly impressive since the project has moved through several substantial stages of construction over the past year.
Chart 9.
Net Satisfaction With the Way the
I-64/Battlefield Blvd Interchange Renovation is Going
11/08
5/08
11/07
5/07
11/06
6.1
6.9
5/06 6.2
1 2 3 4 5 6 7 8 9
Very Dissatisfied Very Satisfied
10
# #
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V D O T
– I -64/B ATTL EFI ELD BLV D I NTE RC HA N GE RE NO VATI O N TR AC KIN G S TU DY
Appendix: Survey Questionnaires
1.
Consumer Telephone Survey Questionnaire
2.
Business Mail Survey Questionnaire
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– I -64/B ATTL EFI ELD BLV D I NTE RC HA N GE RE NO VATI O N TR AC KIN G S TU DY
VDOT I-64/Battlefield Blvd Telephone Survey
Hello. This is ________ of Bonney & Company, an independent research firm. We are conducting a marketing research study among adult drivers in the Hampton Roads area.
This is a legitimate research study. I am not going to try to sell you anything.
1. This survey is being conducted among adults 18 and older. Are you 18 or older?
2.
( )
( )
Yes
No – thank and terminate
Are you a licensed driver?
( ) Yes
( ) No – thank and terminate
3.
Do you live within five miles of the interchange of Interstate 64 and Battlefield
Boulevard that is located in Chesapeake, or not?
( ) Yes – live within five miles
( ) No –
Don’t live within five miles
( )
Don’t know
4.
Approximately how often do you drive on I-64 through this interchange? Would you say it is:
( ) Daily
( ) Weekly
( ) Monthly
( ) Less Frequently
( ) Never
5.
Approximately how often do you drive on Battlefield Boulevard through this interchange?
( ) Daily
( ) Weekly
( ) Monthly
( ) Less Frequently
( ) Never
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V D O T
– I -64/B ATTL EFI ELD BLV D I NTE RC HA N GE RE NO VATI O N TR AC KIN G S TU DY
6.
You may have heard that the Virginia Department of Transportation, or “VDOT,” is getting ready to expand and modernize the Interstate 64/Battlefield Boulevard interchange in Chesapeake. This project is scheduled to begin in the late spring of
2006 and be completed three years later, in the summer of 2009. How confident are you that VDOT will complete this project on time? Are you
( )
( )
( )
( )
( )
Very confident
Somewhat confident
Not very confident
Not at all confident
Not sure/don’t know
7.
This project is scheduled to cost roughly $100 million. How confident are you that VDOT will complete this project on budget? Are you:
( )
( )
( )
( )
( )
8.
How much information have you seen or heard about this project?
( )
( )
( )
( )
( )
Very confident
Somewhat confident
Not very confident
Not at all confident
Not sure/don’t know
A lot
Some
Not very much
None at all – skip to Q.10.
Not sure/don’t know – skip to Q.10
9.
Has the information you have seen or heard: a. Kept you informed about the progress of this project?
( ) Yes
( ) No
( ) Don’t know b. Helped you avoid being inconvenienced by this project?
( ) Yes
( ) No
( ) Don’t know
10.
Where have you been getting this information?
( )
( )
( )
( )
( )
( )
( )
Television (unspecified)
Television news
Radio (unspecified)
Radio news
Newspaper
Community meeting
At work or a business-related meeting
( )
( )
( )
( )
Word-of-mouth from friend/family/coworker
E-mail
Internet/Web
Other (write in) ______________________
33

11.
Have you experienced any inconvenience driving through this interchange during the past 30 days, or not?
( ) Yes
( ) No – skip to Q.16
12.
Using a scale of 1 to 10, where 1 means the inconvenience has been minimal and
10 means the inconvenience has been significant, how would you rate the level of inconvenience to you during the past 30 days?
1 2 3 4 5 6 7 8 9 10
13.
In what way(s) have you been inconvenienced? ( DO NOT READ CHECK ALL
THAT APPLY )
( ) Traffic stopped
( ) Traffic slowed down
( ) Lane confusion
( ) Accident caused by construction or related traffic
( ) Damage to my vehicle
( ) I was in an accident
( ) Other (write in) _________________
14.
How many times has this happened during the past 30 days?
( ) 1 – 4 times
( ) 5 – 9 times
( ) 10 – 19 times
( )
( )
( )
30 – 39 times
40 – 49 times
50 or more times
( ) 20 – 29 times
15.
What is the longest delay you have experienced, in minutes?
_______ Minutes
16.
Have you altered your travel in any way to avoid I-64/Battlefield Boulevard intersection, or not?
( ) Yes
( ) No
( ) Don’t know

V D O T
– I -64/B ATTL EFI ELD BLV D I NTE RC HA N GE RE NO VATI O N TR AC KIN G S TU DY
17.
VDOT is requiring the contractors working on this project to do as much of their work as possible during the night in order to minimize traffic disruption. Still, from time to time it may be necessary to delay traffic in the I-64/Battlefield Blvd interchange in order to move equipment, position supplies or ensure the safety of drivers and workers. What is the maximum amount of time, in minutes, you believe is reasonable for such delays?
_______ Minutes
18.
Using a scale of 1 to 10, where 10 means you are very satisfied with the way this project is going and 1 means you are very dis satisfied with how it is going, what score would you give the project right now?
1 2 3 4 5 6 7 8 9 10
18. Now I'd like to ask you some questions for classification purposes. Your answers will only be used to categorize the survey. a. Please stop me when I mention the group that includes your age: b.
( )
( )
( )
18 - 24
25 - 34
35 - 44
In which city to you live?
( )
( )
( )
44 - 54
55 - 64
65 or older
( )
( )
( )
Chesapeake
Norfolk
Portsmouth
( )
( )
Suffolk
Virginia Beach c. If you work outside the home, in which city(s) do you work?
( )
( )
( )
Chesapeake
Norfolk
Portsmouth
( )
( )
( )
Suffolk
Virginia Beach
Don’t work outside home d. Please stop me when I mention the group that includes your total annual household income. That is, the total of all of the people living in your household.
( )
( )
( )
Less than $15,000
$15,000 - $19,999
$20,000 - $29,999
( )
( )
( )
$30,000 - $49,999
$50,000 - $74,999
$75,000 or more e. Sex:
( )
( )
Male
Female
Thank you. You have been very helpful.
35

V D O T
– I -64/B ATTL EFI ELD BLV D I NTE RC HA N GE RE NO VATI O N TR AC KIN G S TU DY
VDOT I-64/Battlefield Blvd Survey of Businesses
Hello. Bonney & Company, an independent research firm, is conducting a survey among businesses within five miles of the I-64/Battlefield Blvd. interchange. We would very much like your opinions regarding the reconstruction of this interchange.
1.
You may already know that the Virginia Department of Transportation, or “VDOT,” is getting ready to expand and modernize the Interstate 64/Battlefield Boulevard interchange in Chesapeake. Approximately how often do business vehicles associated with your business drive on I-64 through this interchange?
( )
( )
( )
( )
( )
Daily
Weekly
Monthy
Never
Don’t know
2.
Approximately how often do business vehicles associated with your business drive on
Battlefield Boulevard through this intersection?
( )
( )
( )
( )
( )
Daily
Weekly
Monthy
Never
Don’t know
19.
This project is scheduled to begin in the late spring of 2006 and be completed three years later, in the summer of 2009. How confident are you that VDOT will complete this project on time? Are you
( )
( )
( )
( )
( )
Very confident
Somewhat confident
Not very confident
Not at all confident
Not sure/don’t know
20.
This project is scheduled to cost roughly $100 million. How confident are you that
VDOT will complete this project on budget? Are you
( )
( )
( )
( )
( )
Very confident
Somewhat confident
Not very confident
Not at all confident
Not sure/don’t know
36

V D O T
– I -64/B ATTL EFI ELD BLV D I NTE RC HA N GE RE NO VATI O N TR AC KIN G S TU DY
21.
Have business vehicles associated with your business experienced any inconvenience driving through this interchange during the past 30 days, or not?
( )
( )
Yes
No – skip to Q.9
22.
In what way(s) have they been inconvenienced? ( CHECK ALL THAT APPLY )
( )
( )
( )
( )
( )
( )
( )
Traffic stopped
Traffic slowed down
Lane confusion
Accident caused by construction or related traffic
Damage to my vehicle
I was in an accident
Other (write in) _________________
23.
How many times has this happened during the past 30 days?
( )
( )
( )
( )
( )
1 – 4 times
5 – 9 times
10 – 19 times
More than 20 times
Don’t know
24.
What is the longest delay you, or they, have experienced, in minutes?
_______ Minutes
25.
Do you believe customers of your business have been inconvenience driving through this interchange during the past 30 days, or not?
( )
( )
Yes
No
26.
VDOT is requiring the contractors working on this project to do as much of their work as possible during the night in order to minimize traffic disruption. Still, from time to time it may be necessary to delay traffic in the I-64/Battlefield Blvd interchange in order to move equipment, position supplies or ensure the safety of drivers and workers. What is the maximum amount of time, in minutes, you believe is reasonable for such delays?
_______ Minutes
27.
How much information have you seen or heard about this project:
( ) A lot
( ) Some
( ) Not very much
( ) None at all – skip to Q.13
( )
Don’t know – skip to Q.13
37

V D O T
– I -64/B ATTL EFI ELD BLV D I NTE RC HA N GE RE NO VATI O N TR AC KIN G S TU DY
28.
Has this information: a. Kept you informed about the progress of this project?
( )
( )
( )
( )
( )
( )
Very good job
Somewhat good job
Somewhat poor job
Very poor job
Don’t know
I have not received any information b. Helped your business avoid being inconvenienced by this project?
( )
( )
( )
( )
( )
( )
Very good job
Somewhat good job
Somewhat poor job
Very poor job
Don’t know
I have not received any information
29.
Using a scale of 1 to 10, where 10 means you are very satisfied with the way this project is going and 1 means you are very dis satisfied with how it is going, what score would you give the project right now?
1 2 3 4 5 6 7 8 9 10
30.
In what city was this survey received?
( ) Chesapeake
( ) Norfolk
( ) Portsmouth
( ) Suffolk
( ) Virginia Beach
THANK YOU VERY MUCH FOR YOUR HELP. PLEASE USE THE ENCLOSED
ENVELOPE TO RETURN YOUR QUESTIONNAIRE TO:
Bonney & Company
813 Gilbert Circle
Virginia Beach, VA 23454
Bonney & Company • 813 Gilbert Circle, Virginia Beach, VA 23454 • (757) 481-7030 38