Matakuliah
Tahun
: O0372 - Dasar-Dasar Produksi Siaran Radio
: 2010
ACHIEVING an EFFECT
Books: “Modern Radio Production” by Hausman, Benoit,
Messere, & O’Donnell: Chapter 10
Pertemuan 9
WHAT IS an EFFECT?
• Overall mood impact and appeal of a radio
production.
• An understanding of creating an effect would be
necessary to produce the subtle message the nuances,
responsible for the impact and drama of the message.
• Every production elements must support the theme,
or it will detract from the message.
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HOW PRODUCTION ELEMENTS SUPPORT A
THEME
• CREATING EXCITEMENT
– Its important to make their product appeal to a market
that seek thrills, activity, and youthful enjoyment of life.
– This element is deeply influence by the choice of music.
• CREATING IMMEDIATE IDENTIFICATION
– An important point: whatever production element is
chosen for the task of creating immediate identification,
it must support the overall message.
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HOW PRODUCTION ELEMENTS SUPPORT A
THEME
• EVOKING an EMOTION
– Producer have to be able to evoke the emotion of the
audience
• SUMMARY of EFFECTS
– The goal of achieving an effect is to be able to reach a
certain group with a message
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HOW a PRODUCER USES PRODUCTION
ELEMENTS
•
MUSIC
– The source from which you will draw music include:
•
•
•
•
–
Your station general airplay music library
A needle drop – a cut from a CD that is dubbed for use in a production
Music beds supply by a national advertiser for use by local affiliated
merchants or businesses
Original music compose specially for a certain purpose, such as jingle
music.
The use of music:
• To create a mood and reinforces a theme
• To fits into the format of your station
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HOW a PRODUCER USES PRODUCTION
ELEMENTS
• SFX
– The source
•
•
Special SFx libraries; CDs the radio station purchase and buys
the rights to use.
SFx recorded by the producer
– The use
•
•
To save time and words
To inject drama
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HOW a PRODUCER USES PRODUCTION
ELEMENTS
•
COLORATION of SOUND
– Compress:
•
It involves boosting the volume or soften sound so that entire
presentation is intense.
– Mild echo:
•
Often electronically apply by favor high quality microphones
that reproduce a wide spectrum of sounds, including breath and
mouth noises of the announcer, making the voice seems very
close up and intimate.
– Distortion:
•
The way sound patterns are reproduced a fact the way we
perceived those patterns.
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HOW a PRODUCER USES PRODUCTION
ELEMENTS
•
COPYRIGHTING
– Three general principals of copyrighting:
1. Remember that your writing for the ear, not the eye.
2. Remember that your writing must be read; it takes practice to write in a
rhythm that can be read easily by someone else. Be particularly careful
about your use of comas, and dashes (incorrect usage can make the copy
virtually unreadable).
3. Pay close attention to technical format.
•
TIME AND PACE
– The way we speak (with the right timing and pace) will create the right
show precisely.
– We can achieve it trough lots of practice.
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HOW a PRODUCER USES PRODUCTION
ELEMENTS
• VOICE QUALITY
– Matching the proper voice and delivery to the message at
hand is the important element
– Another aspect of voice quality is the lack of distraction.
One of the most common distraction is in proper
breathing by the announcer. The cure for this is to
maintain generous breath support instead of trying to talk
until all breath is expended
– Plan where to take breaths; breathe at natural pauses in
the copy. Don’t just read until you can’t read anymore.
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HOW a PRODUCER USES PRODUCTION
ELEMENTS
• SOUND of WORDS
– Words can evoke moods. Notes how do words dine and
eats create different moods; like wise with invest and buy
– The physical sound of the words also has an effect.
– Businesses is not a great word for the ear, because the
three S’s sounds make the word hissy and unattractive.
Firms sounds better
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USING ELEMENTS of SOUNDS to ACHIEVE an
EFFECT
•
RECORDING a VOICE
– The most important program that you must master to
record a voice is the ability to operate a computer, mic, or
tape.
•
RECORDING MUSIC
– In particular, the music reinforces the message, you create
a perfectly time spot that includes the beginning, and end
you want. The result is a package that puts the point
across, with all the production element enhancing the
messages.
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