RADIO AD TEMPLATE
1.
Complete the template below adding your information in place of all (insert) fields.
2.
Remove all IRB instructions, (insert) etc. ONLY your ad in all caps should be visible.
3.
Do a word count of only your ad. Aim for approximately 160 words.
4.
Submit to the IRB and obtain IRB approval. Your approval form will state: “Approved pending minor modifications – pending UVA Marketing Approval and submission of final recorded ad.”
5.
Work with UVA Marketing to create your radio ad. Once recorded, send the recorded ad via email to
IRBHSRADS@VIRGINIA.EDU
.
6.
The IRB will provide a final approval for the radio ad.
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RADIO Ad
CLIENT: IRB # (insert)
LENGTH: APPROXIMATELY 60 SECONDS (160 WORDS) Do a word count after you have removed all instructions (inserts) from this template.
DATE: (insert)
MUSIC: LIGHT, SOFT, POSITIVE
HAVE YOU (optional OR A LOVED ONE) BEEN DIAGNOSED WITH (insert) DO YOU (optional
OR YOUR LOVED ONE) HAVE (enter the most important eligibility criteria) AND ARE YOU
BETWEEN THE AGES OF (enter age range- type out in words and in all caps)? YOU MAY BE
INTERESTED IN A STUDY AT THE UNIVERSITY OF VIRGINIA. RESEARCHERS ARE
CONDUCTING A STUDY TO DETERMINE (insert in all caps for example TO DETERMINE
WHETHER ONE OF TWO COMMON ADHD MEDICATIONS IMPROVES DRIVER SAFETY )
(optional) PARTICIPANTS WILL BE COMPENSATED FOR TIME AND TRAVEL.
FOR MORE INFORMATION, EMAIL ( insert write it all out words with no abbreviations and in caps- for example “AT VIRGINIA DOT EDU ”) or call ( insert phone numbers – spell out the numbers in all caps – FOR EXAMPLE 4 = FOUR )
THAT’S ( repeat phone number spelled out in all caps )
IRB NUMBER (insert – spell out numbers and use all caps).