C-Ville Weekly Information and Template
C-VILLE Information
This is a local newspaper published weekly. It is widely read locally.
There is a special page dedicated to research at the UVA Health System.
There is a fee for publishing in this newspaper.
In order to place an ad on the UVA page in the C’VILLE Weekly, the C’VILLE template MUST be used
and all formatting rules must be followed.
Study teams submit IRB approved ads to Karen Davenport, kgd@virginia.edu, who then submits the ad
to Marketing Communications. Ads must be in Word format.
UVA page ads are format driven. Wording must be simple and succinct in order for the ad to fit.
Note: Study teams may run a more creative and longer ad in the rest of the paper – this requires
University Marketing Communications approval before final IRB approval can be issued for distribution.
The HEADER must be no more than 29 characters
This should be 3 or 4 words. No more than 1 line. Do not use qualifiers in the Header. Keep it short,
simple, and succinct.
 For example: rather than ‘Healthy Lonely People Feeling Depressed’ try ‘Depression Study’
The BODY of the TEXT must be no more than 80 words, including compensation information and PI
name.
It is not the responsibility of the IRB to do a word count.
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NO BULLETS. Text must be in paragraph form.
Do not include the department name in the Header or Body of the text, since it is in the
contact information section. Consider ‘Researchers are conducting/seeking…’ for the opening
line.
Compensation Information and the PI’s name must be listed on the last line of the Body of
the text.
The CONTACT INFORMATION
No more than 4 lines:
 UVA department OR division OR center name
 Contact name
 One contact phone number or email
If the ad is more than 80 words long or will not fit the space, Karen Davenport will return the ad to the
study team with an explanation of the problems. The team will then need to correct the errors and
resubmit to the IRB for approval.
Template version date: 10/22/15
C-Ville Weekly Information and Template
CVILLE TEMPLATE
1. Directions for use of this template:
2. Save this template to your computer.
3. Complete the following information: (this is the person to whom the C’VILLE bills will be sent)
a. Provide start date for ad to
run:_______________________________________________________
b. Indicate for how long the ad should
run:_____________________________________________
c. Department:____________________________________________________________
d. Contact: _this will be the person to whom C’VILLE will send the bills
_______________________________________________________________________
e. Phone:_________________________________________________________________
f. Fax:___________________________________________________________________
g. EMail:_________________________________________________________________
h. Address/Box number: ___________________________________________________
4. Insert information specific for your study where the form says to “insert.”
5. Delete all parentheses, and text that does not apply to your study.
6. Submit the ad text to IRB-HSR for approval.
7. After you have received the approval from the IRB-HSR, fax copy of the stamped approval to Karen
Davenport at 3-5999. E-mail a copy of the approved text to Karen Davenport RN at
kgd@virginia.edu. Karen Davenport will forward the approved text to Marketing Communications.
8. Ads may only be run for 6 weeks at a time. Contact Karen Davenport if you wish to extend the run.
$45.00 Template = Be sure to run a word count before submitting)
Insert Headline: limit to 29 characters [3-4 words – one line]
(Body of the Text can be no more than 80 words - INCLUDES COMPENSATION AND P.I.
NAME)
(Healthy-insert if appropriate)(Insert one of the following- men/women/children/adults, adolescents),
(Insert ages x to y if necessary), needed for (insert condition under study) study.
Examples: This is a short-term study of an investigational oral medication for obesity. The purpose
of the study is to see if an investigational medicine is safe and/or effective when used with (insert
condition).
(Insert What is Required):
Example: Participants will have 4 outpatient monthly outpatient visits are required; 2 overnight
admissions and several brief outpatient visits; 8 blood draws, 2 bone scans are required.
Compensation is $ (insert). Principal Investigator: (insert name)
Contact information – no more than 4 lines
UVA (insert department, division or center name)
Insert contact name
Insert contact info Email address (requested but not required)
Insert IRB-HSR #
Template version date: 10/22/15