FACULTY SENATE PRESENTATION
University Relations and Marketing overview
IMPACT 2012
City of Corvallis-OSU Collaboration Project
Integrated Marketing, Communications and Engagement
URM’s ultimate responsibility and commitment
University Relations and Marketing
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News and Communications
OSU Today
Research Communications including Terra magazine
University Marketing
University Licensing
Web Communications
University Events
OSU-Portland and OSU-Cascades
Partner with OSU Alumni Association, OSU Foundation, OSU Athletic
Department
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UNIVERSITY RELATIONS and MARKETING
• Times have changed due to the economy; reduced public trust and
engagement with institutions; limited financial resources and time;
competing priorities and many needs.
• Today, effective communications must be strategic, measurable and
fully outcome-based.
• It’s about the audiences we seek to inform, inspire and engage.
• It’s about essential outcomes.
• It’s about partners who work successfully together in aligned ways.
• It’s about you. Not me. And not URM.
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IMPACT 2012
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IMPACT 2012: What we learned
• Oregon State University’s global impact is $2.06 billion and $1.932
billion statewide.
• $950 million local impact.
• $980 million impact throughout Oregon.
• OSU research drives innovation and helps create jobs and economic
success.
• OSU research enhances public and environmental well-being.
• Our graduates are job ready, successful and are serving their
communities.
• Excellence arrives, resides and grows at Oregon State.
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IMPACT 2012: What we will do next
• Prosperity is not shared equally.
• Many across Oregon, the nation and the world face uncertain
futures.
• Oregon State can and should elevate its pre-eminent role and
contributions.
• We must inform, inspire and engage others.
• 17-city Oregon tour; stops in Washington, California and Idaho.
• Multi-media campaign.
• Five “NEXT STEPS” to enhance economic, public and environmental
prosperity.
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City of Corvallis-OSU Collaboration Project
Shared City and University goals:
• Maintain Corvallis community’s livability and unique sense
of place.
• Support residents, students, faculty, staff and visitors with
activities, programs, opportunities consistent with
respective City and OSU missions.
• Enhance contributions of OSU to campus community and
larger Corvallis community.
• Grow economic benefits associated with OSU’s researchbased contributions.
• Address impacts of OSU growth on livability.
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City of Corvallis-OSU Collaboration Project
• Steering Committee chaired by Mayor Manning and President Ray.
• Three work groups: neighborhood parking and traffic mitigation;
neighborhood planning; and neighborhood livability.
• Citizen and OSU faculty, staff and student participation.
• Traffic impact study.
• Web site; communications and engagement strategy.
• Extensive public meetings.
• Evaluate and recommend actions to City Council and University for
decision-making.
• Desired timeline: first steps in place by fall 2012.
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IMC3
Strategic and measurable integrated marketing, communications
and engagement plan.
Goal: To serve the entire University in an effective, aligned
partnership of strategic, measurable and outcome-based tactics,
activities and results that fully support Oregon State University and
its faculty, staff, research community and students, as well as the
OSU Alumni Association and the OSU Foundation.
To fully promote Oregon State and its mission as a top-tier land
grant university; to fully promote OSU’s valued and uniquely
distinctive contributions in growing prosperity; and fully promote
the University’s excellence in academics, outreach and research.
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URM’S ultimate responsibility and commitment
Fully and effectively engage with all Oregon State University partners.
Thank you.
Steve Clark
Vice President, University Relations and Marketing
Oregon State University
Steve.Clark@oregonstate.edu
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