Matakuliah
Tahun
: J0612 - Komunikasi Bisnis
: 2010
Pertemuan 1
Dasar Komunikasi
Why do you need good communication skills?
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Achieving Success in Today’s Competitive
Environment
Writing Clearly
Competing for Jobs
Speaking Skillfully
Listening Carefully
Winning Customers
Adapting to Situations
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Internal
External
Formal
Planned Communication
Among Insiders
Planned Communication
With Outsiders
Informal
Communication Forms
Casual Communication
Among Employees
Casual Communication
With Outsiders
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Communication Patterns
Downward
Upward
Horizontal
Grapevine
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Characteristics
of Effective Messages
 Practical information
 Factual information
 Concise and efficient information
 Clear expectations and responsibilities
 Persuasion and recommendations
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Why Is Business Communication Unique?
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Globalization
and Diversity
Information
Value
Pervasiveness
of Technology
Reliance
on Teamwork
New Corporate
Structures
Communication
Barriers
Effective Communication
1. Connect with Audience 2. Minimize Distractions
3. Use Audience
Centered Approach
4. Improve
Communication Skills
5. Give Useful Feedback 6. Use Business Etiquette
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Communication Process
1
Sender
Has an Idea
2
Sender
Encodes the Idea
3
Sender
Produces Message
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8
4
Audience
Provides Feedback
Sender
Transmits Message
7
Audience
Responds to Message
6
Audience
Decodes Message
5
Audience
Receives Message
Communication Barriers
• Noise and Distractions
• Competing Messages
• Filtering of Messages
• Channel Breakdowns
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2. Minimize Distractions
Use Common Sense
Practice Courtesy
Respect Differences
Insulate Yourself
Limit Messages
Prioritize Messages
Recognize Feelings
Anticipate Reactions
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3. Audience-Centered Approach
The “You” Attitude
Emotional Intelligence
Focus on the Audience
Learn About the Audience
Care About the Audience
Relate to the Audience
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6. Observe Business Etiquette
Respect
Courtesy
Common Sense
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Ethical Communication
True in Every Sense
Includes Relevant Information
Not Deceptive in Any Way
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