Matakuliah
Tahun
: J0612 - Komunikasi Bisnis
: 2010
Pertemuan 7
Reports
and Proposals
Workplace Writing
Informational
Reports
Proposals
Complexity
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Analytical
Reports
Initiative
Format
Audience
Three-Step Writing Process
Planning
Analyze Situation
Gather Information
Select Medium
Get Organized
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Writing
Adapt to
the Audience
Compose
the Message
Completing
Revise
Produce
Proofread
Distribute
Analyzing the Situation
Define
the Purpose
Prepare
the Work Plan
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Audience Adaptation
Learn Their Needs
Build Relationships
Control Style and Tone
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Planning
Informational Reports
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Monitor and
Control Operations
Implement Policies
and Procedures
Demonstrate
Compliance
Report Progress
Organizing
Informational Reports
Comparison
Chronology
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Importance
Spatial
Orientation
Sequence
Geography
Category
Organizing Analytical Reports
Common Structural Approaches
Logical
Arguments
Feasible
Recommendations
Bottom-Line
Conclusions
Indirect
Balanced
Direct
Resistant
Audiences
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Receptive
Audiences
Planning Analytical Reports
Assess Opportunities
Solve Problems
Support Decisions
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Defining the Problem
• What needs to be determined?
• Why is this issue important?
• Who is involved in the situation?
• Where is the trouble located?
• How did the situation originate?
• When did it start?
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Planning Proposals
Internal Requests
External Requests
Funding
Investments
Management
Support
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General
Projects
Grants
Sales
Drafting Proposal Content
Attention
Interest
Proposal
Introduction
Solicited
Proposal
Unsolicited
Proposal
Body
Closing
Action
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Desire
Reports and Proposals
The Introduction :
Report Context, Subject / Purpose,
Main Ideas and Overall Tone
Body Sections :
Present, Analyze,
Interpret and Support
Closing Section :
Emphasize Main Points, Summarize
Benefits and Reinforce Structure
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Components
of Formal Reports
Prefatory
Parts
Text of
the Report
Type of Company
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Supplementary
Parts
Report Length
Audience Needs
Type of Report
The Prefatory Parts
Cover
Letter of
Acceptance
List of
Illustrations
Title Fly
or Title Page
Letter of
Transmittal
Synopsis
or Abstract
Letter of
Authorization
Table of
Contents
Executive
Summary
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Supplementary Parts
Appendixes
Bibliography
Index
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Distribution of
Reports and Proposals
Physical
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Electronic
Web-Based