Mata kuliah
Tahun
: O0324 - CRISIS COMMUNICATION AND PUBLIC
RELATIONS
: 2010
THE POWERFUL SPEECHES AND
PRESENTATIONS
Pertemuan 9 - 10
By: Dr. Drs. Dominikus Tulasi, MM.
POWERFUL SPEECHES &
PRESENTATION
PUBLIC SPEAKING: Speaking to an audience.
People rate good speakers as better than ordinary
speakers in several important ways; good speakers
are considered to be:
 more intelligent (not explained by testing IQs)
 better looking or more attractive (not
supported by judging photographs)
 better candidates for leadership.
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PEOPLE’S GREATEST FEARS:
RANK OF FFEARS:
 Public speaking
 Heights
 Insects
 Financial difficulties
 Deep water
 Illness
 Death
 Flying (or crashing: not flying)  Survey by
Chicago Tribune, 1991.
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MASTER GOOD INTRODUCIONS
Here is a proven TIS formula to use for one-minute
introductions:
 T stands for Topic. Firstly, speak of the
topic…title.
 I stands for Importance, tell the importance of
Topic…
 S stands for
Speaker, tell the Speaker’s
qualifications…
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 The recommended way to make the introduction
of speaker:
1. Be brief. Speak less than one minute.
2. Speak informally—as you would to warm friends.
3. Be enthusiastic about your task.
4. Above all, be warm and sincere.
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The techniques of effective oral
communication
 Typical objectives of a speech or presentation
might be:
1) To explain to a business audience how your
organization has a winning employer brand;
2) To outline the new employee communication
strategy
3) To show financial analysts and journalists that
your company is well managed with further profit.
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4) To explain to staff about an employee share
issue;
5) To inform the executive committee about the
new product, in increasing budget for
development.
6) To explain a divisional restructure to
supervisors.
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How to hit audience hot buttons
The main variables of oral communication are:
• Tone of voice
• Facial expression
• Body language
• Word selection
• Delivery
(Kim Harrison, 2008: 249)
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Eight ways to achieve rapport
Establish rapport with audience with techniques:
1) Be interested in audience as people
2) Be good-natured
3) Use humour and have funs
4) Use common experience to establish common
ground
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5) Be straightforward
6) Be direct
7) Fill yourself with admiration and respect for your
audience
8) Realize the audience is on your side.
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Talk in Terms of Your listener’s interests
 Tell them how long you will be talking: most
presenters seriously over-rate the attentiveness of
their audience.
The members of the audience may be physically
present; the onus is therefore on you to capture their
attention.
 Speak to their self-interest: most people’s attention
focuses quickly on their self-interest. “what’s in it for
me?” talk to be directed tightly at the interests of your
audience.
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Capitalize on powerful emotions to
persuade
“Men are moved by two levers only: fear and self
interest.” many people agree that the two most
powerful emotions, especially in business, are
people’s desire for gain—their controlled greed, as
evidenced in the WIIFM factor (“What’s in it for
me?”)—and their fear.
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Capitalize on powerful emotions to
persuade (1)
A strong speaker message strategy is to give your
audience something to decide against (loss) and
something to decide for (gain).
o Lose market share to competition—due to
wrong priorities (fear message).
o Gain market share and impede competition by
buying another company and creating synergy
with existing resources (positive message).
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Use Imagery to reinforce your audience
emotions
Communication has two main components: (1) a
rational component and (2) an emotional
component. Managers mostly communicate in
rational mode—about hard data, the facts. When
facts are central to a message, the challenge is to
interpret the figures.
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SPEECHES
Public Speaking is a leadership role.
 Speeches are a powerful way to directly
communicate with and influence target
stakeholders.
 They offer a rare, face-to-face opportunity to
front up to a roomful of often-important
people.
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 To successfully influence an audience, you
need to tap into their emotions as well as their
intellect.
 You need to understand the fundamental
elements of successful speeches.
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FOUR TYPE OF SPEECHES
There are four types of presentations:
1. Impromptu—you have no time for preparation
and must think on your feet;
2. Extemporaneous—you have prepared a speech
according to its main points, but not memorized
it word for word;
3. Memorized—you deliver a verbatim recitation of
your speech;
4. Manuscript—you read your written speech aloud
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BODY OF THE SPEECH
The middle part of speech can be orginised in
different ways, such as:
1. Sequential—this is best when dealing with
historical material;
2. Spatial—this is similar to sequential
organization—it proceeds in space rather than
time and is good for informing audience.
3. Structure/Function—is good for describing a
complex organization or structure.
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THANK YOU!
THE WINNER WILL NOT
QUIT…
BUT, THE QUITER WILL NOT
WIN……!
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