Matakuliah : O0394 – Teknik Reportase dan News Caster
Tahun
: 2010
Global News Trends (1)
Pertemuan 05 - 06
Learning Objectives
This section will discuss the global trends in
broadcasting and online media. How the improved
technology affect the face of the media, how the
technology affect the business media, and how the
society react on the new face of media
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Technology and the WWW (1/6)
Jim Foust PhD on ‘The Internet and the World Wide
Web’: In almost a decade, the internet has evolved
from a technical curiosity to a major influence on
nearly every aspects of life in most countries in
developed countries. The internet has become a
social force, influencing how, when and why people
communicate…
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Technology and the WWW (2/6)
The internet has been an integral part in people’s
life. It significantly changes the face of our
community, the way people do business, and the
way people inform others. Even the media is now
making money through the internet. With almost offlimits world we now can share or change information
with ethics-based freedom.
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Technology and the WWW (3/6)
The increase use of the internet in communication has
forced the term mass medium to become ‘one that
brought together technology, culture, and mass
communication.’ The internet with its applied
technology brings people from different places in the
world to interact and communicate in an online media.
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Technology and the WWW (4/6)
As Morris and Ogan (1996) puts it:
Internet is a ‘multifaceted medium’ that combines a
number of discrete functions: email, usenet/ chat
environments, and world wide web. Internet allows
people to communicate through varied online
communication types.
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Technology and the WWW (5/6)
With the internet, we are now aware of the concept
“virtual community” (Rheingold, 1993). A term
suggests that communities no longer need to be
geographically based. People all over the globe can
become “virtual” neighbors through the space-bridging
technology of the internet.
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Technology and the WWW (6/6)
 Internet and the WWW have also brought the
establishment of rules and regulations on many
issues.
 In Indonesia, the rule on how to properly and
ethically use the internet as mass communication is
reflected through the Information and Electronic
Transaction Regulations ( Undang-Undang Informasi
dan Transaksi Elektronik).
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Internet and the Future of Interactive
Media (1/9)
A whole new generation of media that is based on
computer technologies is called the “new media”.
It relates broadly to the technology, the relationship
between the “technological drivers”, the social
psychology of media use, and the economics of the
media industries (W Russel Neuman, 1991).
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Internet and the Future of Interactive
Media (2/9)
Neuman uses the metaphor “Tug-of-War” :
The new media have technical capabilities that pull
in one direction, but social psychological and
economic forces pull back in the other direction.
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Internet and the Future of Interactive
Media (3/9)
 Though major internet sites with original content
can cost millions of dollars to develop and
maintain; however, a basic site can be created
inexpensively.
 The situation which would result on the huge range
of internet sites providing information and diversion
that cannot be found in the “old media”.
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Internet and the Future of Interactive
Media (4/9)
Furthermore, the new media is connected with one
another. According to Neuman, the integrated
media networks have several key capabilities:
1. The new media will become increasingly less
expensive;
2. They will once again alter the meaning of
geographic distance;
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Internet and the Future of Interactive
Media (5/9)
3. They provide the possibility of increasing the speed
of communication;
4. They allow for a huge increase in the volume of
communication;
5. They allow for more channels of information flow;
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Internet and the Future of Interactive
Media (6/9)
6. They provide opportunities for interactive
communication;
7. They provide more control for individual users;
8. They allow forms of communication that were
previously separate to overlap and interconnect.
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Internet and the Future of Interactive
Media (7/9)
Since 2004 there have been three major
developments on the way the media ‘interact’
better with their customers or community:
1. The more varied services offered by online
newspapers. For example: The Guardian’s dating
service and music download system or The Sun’s
partnership with Napster;
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Internet and the Future of Interactive
Media (8/9)
2. The converged newsrooms where internet will
eventually ally with newspapers, national and local
television, and radio stations in providing branded
content through multiple media;
3. The opportunity to combine (online) newspaper with
mobile technology as Frode Ugland of Telenor said
that “the possibility of distributing news is even better
on mobile phones…
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Internet and the Future of Interactive
Media (9/9)
Furthermore, the partnership among internet, mobile
phones and newspaper industry have brought
significant advantages:
1. Of course, the partnership would be the attraction to
the young readers;
2. The immediate return (profits) that mobile content
will obtain when the readers are obliged to
subscribe for their news services.
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Blogs as Online ‘Journalism’ (1/5)
Blog is a form of new media. But how far blogs will
change the face of traditional journalism?
Anssi Vanjoki, Executive Vice President and General
Manager of Multimedia, Nokia, at the 11th World
Editors Forum: “Blogging will evolve to become
mainstream. It will change the way people store and
share information and news with others, whether it be
at the personal or professional level.”
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Blogs as Online ‘Journalism’ (2/5)
How can we define blogs from mass journalism?
Alex Halavais, an Assistant Professor at Sunny
Buffalo University, and Jill Walker, an Associate
Professor at the University of Bergen stated:
1.Blogs can relate and interpret current events to
a particular culture;
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Blogs as Online ‘Journalism’ (3/5)
2. Blogs can convert news into action and
discussion in a way that mass journalism is
having trouble with;
3. Blogs have so diverse and new subjectivities;
4. Blogs can be in a form of literary criticism,
research publication, literature or personal
expression.
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Blogs as Online ‘Journalism’ (4/5)
Ethics and the blogosphere. Is it necessary?
The Code of Ethic (as a modified version of Society
of Professional Journalists Code of Ethics) suggests
that “integrity is the cornerstone of credibility,” and
encourages bloggers, “to adopt the code of
principles and standards of practice to ensure not
only ethical publishing but to convey their readers
that they can be trusted.”
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Blogs as Online ‘Journalism’ (5/5)
Are blogs changing the face of traditional journalism
or could that be complementary with the mainstream
media? An approach to bloggers by Adam
Penenberg: “The truth about blogs and bloggers is
that they are parasitic to the mainstream media they
love to hate. Without newspapers, websites, TV and
radio to provide them with material rip apart, many
blogs would simply not exist.”
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An Ever Changing Society? (1/6)
Douglas (1987) stated that:
Technologies do not simply appear on the scene,…
People must use new technologies, and in capitalist
societies this use usually must be profitable. Media
technologies, therefore, are embedded in ongoing
social process, and as a result, their development and
application are neither fixed nor fully predictable.
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An Ever Changing Society? (2/6)
As an important factor in changing the face of
society, the technology’s hugely use is supported
with certain aspects:
The capacities of new machines;
The priorities of owners and investors;
The cultural practices and traditions that the new
technologies confront;
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An Ever Changing Society? (3/6)
 The uses of potentially competing machines;
 and the specific ways people actually talk about
and use the new technologies.
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An Ever Changing Society? (4/6)
With the use of technology as part of mass
communication media, there are new things happen
both in business media and in the face of our society:
1. With certain requirement to have the access to
new media, the new media may now even
inadvertently expand the gulf between the
technological “haves” and “have nots.”;
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An Ever Changing Society? (5/6)
2. The new media can offer a significantly different
way of accessing, manipulating, using information,
or even replicating existing informational
inequalities;
3. In the economic forces, the new media can be the
supplement to the old media or may likely change
the media habits that will further create new
markets;
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A An Ever Changing Society? (6/6)
4. In political culture insight, there is a growing focus
on multiculturalism (in both beliefs and a set of
practices/ values) that direct the attention to the
rapid increase in media produced by and directed to
defined (segmented) groups such as race, gender,
age, sexual orientation, and lifestyle; and finally,
5. To produce new patterns of social communication.
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Closing
With the final discussion on Global News Trends, it
is expected that the students understand the face
of the media now and its impact to the society.
It is also expected that the students are able to
increase their knowledge on the influence of
technology to media development through reading
all related material.
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