MNCASA’s Prevention Initiative
Demand the Change, Change of
Heart
Lindsay Gullingsrud, Cordelia Anderson
www.demandthechange.org
www.cordeliaanderson.com;
Acknowledgments
• Thanks Amy K & SVPN & all of you
• This Initiative, is sponsored by the Minnesota
Department of Health and supported by funding
from the Centers for Disease Control and
Prevention.
– The contents are solely the responsibility of the authors and do
not necessarily represent the official views of MDH or of the
Centers for Disease Control and Prevention.
Developed by Cordelia Anderson for
MNCASA with MDH funds
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Goals for Today
• Explain the rational for and basics of Demand
the Change, Change of Heart
• Feature activities to date
• Engage you in dialogue about how to use this
to mobilize communities & link to VOE
• Discuss/Identify related efforts
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MNCASA with MDH funds
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Activism & Prevention
• Incorporating a % of effort into LT service &
response plans for prevention is an ethical issue.
• What does in mean when we just focus on more
services and ways to respond to the harm and
not on fundamental social change
• Need to not only help people beat the odds, we
need to change the odds
• Think about the area of your study/work and
where ACTIVISM fits & what it means to you
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MNCASA with MDH funds
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We live in a ‘Culture of Cruelty’ in which Sexual
Exploitation & Violence are Normalized
Grand Theft Auto IV
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www.cordeliaanderson.com
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Needs & Opportunities
Need “values” as
basis for the
action
Need to build on
what was learned at
the MN Summit and
from all the
Roundtables
Need to engage member
programs & others to
mobilize communities
Need to advance
MDH’s state SVP
Plan
SV throughout
the lifespan as
health/public
health
Keep identifying
and nurturing
champions
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MNCASA with MDH funds
Change social
norms
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Needs & Opportunities
Need to build a much stronger movement
Need tools to assist others in mobilization
Need a theme to mobilize around
Need a way to challenge normalization &
numbness of “just the way it is”
Need to give voice to the “outrage”
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MNCASA with MDH funds
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Need a MBA:
Movement Building, Action Initiative:
A doable action the “it” that can:
• Challenge demand for children and women as sexual
objects/commodities - “things for others sexual use”
• Ignite the political will and individual courage to take action
against unhealthy social & gender norms, commoditization
of sexuality and ‘acceptance’ of the endemic of sexual harms
• Mobilize for equality, social justice, our collective sexual
health – AN INVESTMENT IN PREVENTION
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MNCASA with MDH funds
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Demand the Change
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Why “Demand?”
Porn
Free
Prevention involves addressing
“supply” & “demand”
Fighting demand, rather than
focusing solely on reducing risk of
victimization, is a shift in how
problems and solutions are viewed
Demand is not only an issue in
To COUNTER
DEMAND –
• Commercial sexual exploitation and pornography, but also
• in all forms of sexual abuse & violence with both individual
and societal strategic levels.
• Demand the Change; Focus on those who
perpetrate or profit
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MNCASA with MDH funds
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Why Change with “of” Heart?
Research Shows….
Values
Matter
As a basis for
the Action
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MNCASA with MDH funds
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Change of Heart
Value the
strength of
heart (power
with, not
over)
Value the
feminine
“heart,” & the
masculine
with heart
In a time of
politics of fear
and hate,
heart power
Shift to a
value of
heartware
over
hardware
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MNCASA with MDH funds
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Change with HeART
• Heart is a value
• Change with HeART is a how > Change of heart (outcome)
• Arts are currently used in many efforts because of
the power of the arts to:
– Reach diverse communities
– Give voice to those often not heard
– Get past the head (pre-existing frames)
and to the heart…..
– Engage youth voices
– Mobilize communities
– Serve as a catalyst for action
– Serve as a catalyst for change
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MNCASA with MDH funds
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Demand the Change –
Change with HeART
MN Summit: Until Someone Wakes Up
MN Summit: YouthThriveLIVE!
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Summit Students
Arts Display
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Art & Power of Stories
Whoever tells the story
defines the culture
Dr. David Walsh
Ping Chong Theater:
Undesirable Elements
Demand the Change
Story Form
– You tube
– Creative depiction (photo, song, drawing, sculpture)
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MNCASA with MDH funds
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SAAM 2011
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MNCASA with MDH funds
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30 Days of Demanding the Change,
Change of Heart
Day 5: Take a moment to educate others on the sexual objectification of
women with our state sponsoring a team for the Lingerie Football
League. Ask for them to not make this part of Minnesota sport culture.
Day 7: Spend today preventing the normalization of the term MILF in our culture.
Day 13: Support J. Crew’s mailer that was sent out on April 5th.
Day 20: Connect with your local entertainment businesses and ask them what
policies they have in place to prevent sexual violence.
http://demandthechange.wordpress.com/blog/
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I demanded the change (by)…
For some young
people, bullying is
an assault to be
not just endured,
but survived
Stevens County Violence Prevention Task Force
Day 30: Cat in Minneapolis, MN
demanded the change AND is
continuing to inspire a change of
heart because she shared her story
on the Demand the Change, Change
of Heart website.
5K
Walk/Run
for Sexual
Violence
Prevention
http://www.youtube.com/watch?v=UNTImwoN7qI
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MNCASA with MDH funds
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Collect & Tell Stories
4th
grade with SBP
“I demanded the change when
I saw/heard …..”
student, parents, staff
Frats, drinking & individual
predators
• “I demanded that parties
on campus be safe by….”
• Demand Parties be safe
(Duluth)
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Voices of Experience
Mobilize for Prevention
•There are many groups but we can mobilize
better beyond awareness & for prevention
•Survivors
•Parents of sexually abused children
•Partners of survivors
•Friends of survivors
•Those transformed from perpetration
• Employers
•Professionals who see the trauma
•Your stories/experience count
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Build on the Efforts to Engage
Boys & Men
–Stories
– Examples
Change with Heart
for a
Change of Heart
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Men: Collect & Tell Stories
• Hunting for Bambi “gift”
from hotel – what to
do?
• Invitation to stag party
“strippers” part of the
‘event’ – what to do?
• When a porn video was
offered as a gift demanded
a change by…
• When I heard women were
to be exploited as part of our
entertainment, I demanded
the
change
by…
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• The first ever, first annual Demand Change
Project is a groundbreaking event that will take
place in the USA and Europe for the purpose of
educating and engaging men and the general
public about the issue of sex-trafficking to
decrease the demand for commercial sex and
unite the male and female anti-human trafficking
movements as a united front against the selling
of human beings. May 13/14, 2011
www.MATOO.org;
www.cordeliaanderson.com
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Your Stories
• I will/I have
demand(ed)
the change
by…..
• I inspired a
change of
heart by….
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MNCASA with MDH funds
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We Can Build on Other
Efforts to Engage Youth
(think of the “rip it out” effort)
• To know, to feel, to experience the power of
solutions, the power of their voice & their
competence to act
• Their ability to make change
• Their experience, their perspective & their
energy is needed
– Collect their stories, examples of demanding
change
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We Can Build Momentum
and Movement based on
Solutions & Successes
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MNCASA with MDH funds
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Lingerie Football League.
• Women play tackle football in tiny bra and
underwear style “uniforms” during the halftime of men’s sporting events.
www.cordeliaanderson.crg
DAY 5: DEMAND THE CHANGE AND
NOT SUPPORT THE LFL
• Take a moment to educate others on the
sexual objectification of women with our state
sponsoring a team for the Lingerie Football
League. Ask for them to not make this part of
Minnesota sport culture.
• Yes that is right; the Minnesota Lingerie
Football League is on the fast track to be part
of sport culture here in Minnesota. The name
announced on Monday for this team is the
Minnesota Valkyrie-which now holds the LFL
record in votes at 31,451.
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MNCASA with MDH funds
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DAY 5: DEMAND THE CHANGE AND
NOT SUPPORT THE LFL
Sports are a serious business. In fact, it wasn’t until 1972 when Title IX made it official for women to have
equal access to athletic programs. This is what set the stage for the professional female athletic teams
we see today. There is no doubt that women are serious athletes. So why would we sexually objectify
these women? Are their strength, determination, athletic skills only appreciated and considered a form
of entertainment when they are in their underwear?
Let’s support our women and take them seriously as athletes by demanding the change and not support the
Lingerie Football League in Minnesota.
You can demand the change AND create a change of heart by:
Action: Write the stations and/or sponsors that are supporting this about how this sexually objectifies
women and creates a sexually toxic environment for all Minnesotans
Action: Speak up when you hear others say “it is no big deal” or “it is just for fun” or “this is an opportunity
for women to show their athleticism”.
Action: Post a statement on your social networking site about why you won’t watch or support and
encourage others to do the same.
Action: Take a headline or picture about it and include it in your presentations. Encourage discussion as to
why speaking out against this is related to sexual violence prevention.
Action: The MNCASA prevention initiative Demand the Change, Change of Heart will be following this and
providing more concrete actions steps-come back and follow this on our site.
You can demand the change to where female athletes will be treated and respected as athletes-just as male
athletes. Let’s create a change of heart for Minnesota athletes.
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MNCASA with MDH funds
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USI Wireless
Agreed to Pull Billboards
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Amazon Book Protest
Free Speech or Profit from CSE
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Choose Porn Free Sites
Hotels & Resorts Change
2008
•
•
•
•
MNMAN
MDH
Kohler/Marriott
WINONA COUNTY SUCCESS
Sample policies provided with webinar materials and available at
http://www.menaspeacemakers.org/
programs/mnman/hotels
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Families Going to Target Field - Twins
Families Have to Navigate
the Sexually
Toxic/Pornified
Environment
Twins Banners, Turn Right- Turn Left
I got frustrated, I got mad, I demanded
the change by…..
Karma Protest Organized by Breaking Free
April, 2009 “Pimping is Bad Karma”
Australian Mom
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Things You Can Do To
“Demand the Change”
Individual
– Select porn free hotel or
• make preference known when booking (let them know the porn
option is not your option idea of an amenity)
• Collect titles available at each site and submit to MNCASA
where/what
– Express what you don’t like what you have to look at while
waiting at checkout line (complaint forms, or to the manager)
– Think of your “Bystander Power”
– Send info and ideas to
www.demand thechange.org;
– pledge
– Send in your stories
– Sign up with MNCASA!
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MNCASA with MDH funds
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Things You Can Do To
“Demand the Change”
Family
– Set limits about purchases, and entertainment choices
– Talk & Listen Sessions: (CIRCLES)
• Your rights/my rights – balance needed
• Rights & responsibilities
• Values, Sexuality, Healthy Relationships
– R & P (Relationships & Physical - Gender)
• Identify what actions you can take as a family that would
make the healthy choice the easy choice? (Identify the
‘healthy choice’)
• Discuss when and how to “demand the change”
• Send in your stories
• Be part of a movement. Sign up with MNCASA!
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MNCASA with MDH funds
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Josh Macedo
• http://joshishollywood.tumblr.com/post/3097
842293/so-rape-cultures-kind-of-unsettlinghey;
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MNCASA with MDH funds
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Things You Can Do To
“Demand the Change”
Community
– Standards that billboards will be sexploitation free
(will not depict children, women as sexual objects,
commodities/things; or males as users/abusers)
- Identify community artists, activist, leaders to
mobilize around a local initiative connected to the
statewide effort
- Address placement/zoning of business that profit
from commercial sexual exploitation
- Send in your stories. Send in your successes
- Identify individuals and organizations who demanded
the change & deserve an AWARD!!
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MNCASA with MDH funds
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Things You Can Do To
“Demand the Change”
Society
– Will uphold business practices that are truly family
friendly, gender equitable
– Will not profit from sexploitive images, products,
practices
– Will identify harmful, broadly accepted norms and
work to change them
– Will invest in children
– Will honor the rights of children and equal rights
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MNCASA with MDH funds
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Things You Can Do To
“Demand the Change”
(continued)
Society
– Will hold perpetrators of abuse, exploitation and
violence accountable NOT the victims
– Will address early trauma to children to lesson
chances of re-victimization or development of
perpetrating behaviors
– Will address sexual behavior problems early in
restorative manner
– Will invest “CHANGE” in prevention!
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MNCASA with MDH funds
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Posters
• You’re the one
Who saw the sexual harm
Who felt the outrage
And said “no more”
I’m not okay with ‘just the way it is,’
….. It’s not the way it should be
….. It’s not funny to me
I want you to stop
I want this removed
I am offended
I demand a change!
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Reality Check: Big Steps, Small Steps
All Steps Forward
Small Steps: No time,
Resources, Low on
the “to-do list”
Bigger Steps:
Big Steps:
• What can we possibly do to counter demand?
• What can we do about the normalization? The
pornified culture?
• What can I do about the environment in my WP,
school, etc.?
• Present the power point
• Make a link to the effort on your website
• Build in a few slides from the power point in other
presentations
• Set up a community task force or add this to an
existing one
• Announce and collect stories
• Identify local artist to get engaged in the effort
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MNCASA with MDH funds
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Revolution with Heart for a Collective
Change of Heart
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MNCASA with MDH funds
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http://www.mncasa.org;
Together we can create the
kinds of world we want to
live in and our children to
grow in.
Together we can change the
odds!
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MNCASA with MDH funds
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Awards & Contest for Content
@ AWARE
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Miscellaneous Ideas
Sticker: Counter Demand, Demand the Change
Sticker: Change with Heart, Change of Heart
Sticker: Demand the Change, Change with Heart
Deck of Cards: Examples of CHANGE
Video shorts “I was outraged, I demanded the change & (insert story)
…..I did it with heart”
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What else can we do to help you to
demand the change?
• SAAM tool kit
• User Friendly info on
website
• Use of this power point
• Use of “Story Forms”
• Pitch this with/for you
• Develop stickers,
posters, etc for your use
• Other:
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MNCASA with MDH funds
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Other? Your Ideas Fit Here!!!
• www.demandthechange.org;
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MNCASA with MDH funds
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For More Information
Minnesota Coalition Against Sexual
Assault
www.mncasa.org
Demand the Change, Change of Heart
www.demandthechange.org
Lindsay Gullingsrud
lindsay@mncasa.org
Cordelia Anderson
Cordelia@visi.com
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MNCASA with MDH funds
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Minnesota
www.mncasa.org
lindsay@mncasa.org;
Cordelia@visi.com;
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MNCASA with MDH funds
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