Matakuliah Tahun : Keuangan Internasional : 2009 Measuring and Managing Real Exchange Risk Pertemuan 9 Off Class Soal 1 • Exercise (Question 2) Lands’ End is a U.S mail order company that sells clothing primarily from catalogs. Initially, all its catalog prices were quoted in U.S dollars, but recently, the company has expanded and begun printing catalogs with prices denominated in British pounds. Given that the company wants to stand behind its prices for several months, what should the company do if the dollar pound exchange rate changes ? Bina Nusantara University 3 Jawaban Soal 1 We know that Lands End will have to stand behind the pounddenominated prices that it prints in its catalogues for distribution in the UK. British customers want to see pound-denominated prices. They are not interested in looking up an exchange rate to see how many pounds they will have to pay by dividing dollar prices by the dollar-pound exchange rate. Furthermore, saying “Prices are subject to fluctuations due to possible depreciation of the pound” is a non-starter. People will just put the catalogue down. Thus, a depreciation of the pound will certainly result in a loss of revenue and an appreciation of the pound will enhance revenue. If Lands End is concerned about the currency risk, they can engage in hedging, especially after they gain an understanding how well their products will sell. They can then hedge the expected revenue in the forward market. Bina Nusantara University • Soal 2 Exercise (Problem 1) Suppose that you have one domestic production facility that supplies both the domestic and foreign markets. Assume that the demand for your products in the domestic market is Q = 2,000 – 3P and in the foreign market, demand is given by Q* = 2,000 – 2P*. Assume that your domestic marginal cost of production is 600. If the initial real exchange rate is 1, what are your optimal prices and quantities sold in the two markets ? By how much will you change the relative prices of your product if the foreign currency appreciates in real terms by 10 % ? What will ypu do to production ?. 5 Bina Nusantara University Soal 2 From the domestic demand curve, we find that P = (2,000 – Q) / 3, and revenue from domestic sales is P × Q = [(2,000 × Q) – Q2] / 3 We know that when the monopolist sells output in the foreign market, the domestic real value of revenue from foreign sales is the real exchange rate, RS, multiplied by the foreign relative price, multiplied by foreign sales, or by substituting P* = (2,000 – Q*) / 2, we find that domestic real revenue from foreign sales equals RS × P* × Q* = [(RS × 2,000 × Q*) – RS × Q*2] / 2 The domestic marginal cost of production is constant at 600, and the total cost of production is the per-unit cost multiplied by the total quantity produced for sale in each of the two markets, or 600 × (Q + Q*). A profit-maximizing monopolist produces an amount of the good such that the marginal revenues earned from sales in each market are each equal to the common marginal cost. The domestic marginal revenue is (2,000 – 2Q) / 3. Thus, the monopolist should sell a quantity in the domestic market that satisfies (2,000 – 2Q) / 3 = 600 Bina Nusantara University 6 Soal 2 or, by solving for Q, we find Q = 100. The monopolist charges P = 633.33 to achieve sales of 100. The marginal revenue from the foreign market is (RS × 2,000 – RS × 2Q*) / 2. The optimal quantity in the foreign market satisfies RS × 1,000 – RS × Q* = 600 or, once again solving for Q*, we find Q* = [1,000 – (600 / RS)] At the initial real exchange rate of 1, the monopolist should sell 400 in the foreign market by charging the relative price of 800. The total real profit would be (633.33 × 100) + (800 × 400) – [600 × (100 + 400)] = 83,333 Bina Nusantara University 7 Soal 2 Now, if there is a 10% real appreciation of the foreign currency, the new real exchange rate is 1.1. The real appreciation of the foreign currency benefits an exporting monopolist because the domestic value of real revenue in the foreign country is now 1.1 × [(2,000 – Q*) × Q*] / 2 By equating the foreign marginal revenue to the unchanged domestic marginal cost of 600 and solving for Q*, we find Q* = [1,000 – (600 / 1.1)] = 454.55 In order to sell the 454.55 units in the foreign market, the monopolist must lower the foreign price per unit to P* = (2,000 – 454.55) / 2 = 772.73 Because the marginal cost of production is constant, the domestic price per unit remains at 633.33, and the domestic sales remain at 100. Notice that although the foreign currency appreciates by 10%, the monopolist only decreases the relative price in the foreign market by 3.4% because the ratio of the new foreign price to the old foreign price is 772.73 / 800 = 0.966 Bina Nusantara University 8 Soal 3 • Home Work Soal 3, merupakan tugas perorangan yaitu setiap mahasiswa diwajibkan untuk menjawab pertanyaan (Question dan Problem) yang ada disetiap akhir bagian masing-masing chapter. Tugas ini dikumpulkan sebelum perkuliahan pertemuan berikutnya dimulai. Mahasiswa menjawab Question 5, 8 dan Problem 3 yang ada di halaman 333 Bina Nusantara University 9