Matakuliah
Tahun
: Sosiologi Komunikasi Massa
: 2009/2010
ANALISA MEDIA & GLOBALISASI
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Globalization is nothing new
“Globalization is a new way to think about economic and social space and time.”(Carnoy, 1999)
“Globalization as a concept refers to both the compression of the world and the intensification of the consciousness of the world as a whole” (Robertson, 1992)
“Globalization has many faces: ECONOMIC, POLITICAL,
CULTURAL” (Burbules & Torres, 2000)
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Examples from histories of the
Alphabet,
Agriculture,
Grand religions, the Printing press, the Monetary system, the Steam engine and the train,
Universities and Public schooling,
Radio and TV, Computer/Internet, the mobile phone, etc . show that
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Globalization has always been around.
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At each point in time Globalization seems to be the offspring of the intercourse of New
Technologies and New Ideologies
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The Global Village

Definitions of Global Village:
• The world shrunk by communication technology to a village (Marshall McLuhan).
• Global village is a term, coined by Marshall McLuhan in his book The Gutenberg Galaxy, describing how electronic mass media collapse space and time barriers in human communication, enabling people to interact and live on a global scale. In this sense, the globe has been turned into a village by the electronic mass media.
• Global Village takes us to the far corners of the globe where we will discover that the world really is an amazing place.
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Teaching and Learning
• Integration of E-Mail and "Chat Groups" in the
Classroom
• Interactive whiteboard with internet
• School web sites
• Video links to other classrooms over the world.
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• The global village is real and we live in it
• Engagement with media means having a relationship with media and each other
• All media are educational
• All media are carefully manufactured technology-driven products
• Media may be entertaining…but not “just entertainment”
• Media content is everywhere…we need process skills (analysis/critical thinking)
• Process skills take training and practice to learn
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H. Marshall McLuhan:
• Linking of electronic information would create an interconnected global village
• Collapsing of space and time barriers
• Interacting and living on global scale
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• Average of 6.5 – 8 hours per day interacting with multimedia
• 93% of teens have been online
• 63% have cellphones
• 55% belong to social networking site
• 59% create content
• 57% watch YouTube
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SCREENAGERS
• Multimedia IS their culture
• Read and “write” using images, words and sounds
• World is instant global network 24/7
-- DouglasRushkoff
“Playing the Future”
1996
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Filtering of values, lifestyles and points of view through parents and other known adults in local village
>
Global input on values, lifestyles and points of view with digital technology filters
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• Discernment – judgment
• Volume of messages
• The local village is often overwhelmed by the global village: youth have more in common with each other than families
• Solutions wanted and needed
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“The interpretation of the global and the local resulting in unique outcomes in geographic areas” –
Ritzer, 2003
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• Re-examine values, lifestyles, points of view
• What should be valued?
• What should be passed along?
• Education and empowerment for audiences to gain understanding and agency
• Global media environment blends global and local perspectives
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Age-old process taught in new ways
Learn what was once a given in local village, face-to-face:
• Questioning
• An internalized process for discernment
• Critical autonomy in decision-making in accordance with personal and social values
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