Matakuliah
Tahun
: Sosiologi Komunikasi Massa
: 2009/2010
INSTITUSI MEDIA
Pertemuan 7
PAST
vs
PRESENT
“When President Lincoln was shot in 1865, people in London learned about it
five days later.
When President Reagan was shot in 1981, journalist Henry Fairlie was in his
office and learned about it when his London editor had seen it on television
and phoned Fairlie to get him to go to the scene.
Fairlie’s office was one block away.”
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The Media Industry
• Media Concentration
– Handful of multi-national corporations dominate
publishing, broadcasting, and film industries
• The Media’s Global Reach
– Mass media have begun to create global village in
terms of communication
– Internet key to creating truly global network
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Media Institutions
• McQuail mentions Media Institutions on p. 52
• How do people use media to satisfy their personal needs?
– Surveillance
– Socialization
– Diversion
(Uses and Gratifications Theory)
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Surveillance
News
Weather
Traffic
Markets
Politics
Fashions
Music
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Socialization
Did you see Letterman last night? Wasn’t Farah Fawcett outrageous?
What about those Browns?
Rachel is hot!
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Diversion
• Entertainment stimulates us – relieving boredom.
• Entertainment relaxes us – giving us a change of pace.
• Entertainment releases our tensions.
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• Communication from one person or group of persons through a transmitting
device (medium) to large audiences or markets.
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Mass Media Industries
Books
Newspapers
Magazines
Recordings
Radio
Movies
Television
New Media (Internet)
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Media is Owned by Corporations
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• 2007 revenues: $173 billion
Holdings include
• NBC Universal and Telemundo
• Universal Pictures and Focus Features
• 30 television stations in the U.S
• Cable networks such as MSNBC, Bravo and the Sci Fi Channel.
• 3rd largest media conglomerate in the world.
• 11th largest company in the world by revenue.
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• 2007 revenues: $46.4 billion
Largest media conglomerate in the world
• Holdings include
• The WB Television Network, CNN, HBO, Cinemax, Cartoon Network, TBS, TNT
• America Online, MapQuest, Moviefone, and Netscape,
• Warner Bros. Pictures, Castle Rock, and New Line Cinema
• 150 magazines such as Time, Cooking Light, Marie Claire and People
• Atlanta Braves baseball team.
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• 2007 revenues: $43 billion
• Holdings:
• ABC Television Network
• Numerous cable networks including ESPN, The Disney Channel, SOAPnet, A&E
and Lifetime
• 71 radio and 10 television stations
• Music and book publishing companies
• Production companies such as Touchstone, Miramax and Walt Disney Pictures
• Six theme parks around the world.
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