Soal Pert. 21 & 22:
1. When compared to television and magazine advertising, what are the advantages
and disadvantages of online advertising?
2. How does online advertising monitor consumer’s behavior and capture data about
them? What other media forms capture consumer data?
3. Distinguish between working hard and working smart. As a student, which
behavior better characterizes your own performance?
4. Related to no. 1, what behaviors would a salesperson manifest in demonstrating
an ability to work smart rather than simply hard? Be specific!
5. Interview three sales representatives, and describe the differences in their
philosophies and approach.
6. What is the abbreviation of “SOSTAC”? mention and explain each!