Athletics Strategic Plan: 2012-2017

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03/21/2013
2012-2017
National Landscape
Context = WHY NOW?
Ever-changing Fiscal Environment
Television Demands (Time, Resources, Facilities)
NCAA Certification 2010 process is a LIVE process - weave
Uncertainty in NCAA Legislative Processes (CEO Driven)
NCAA Legislative Changes
New Technologies in Marketplace
Local Landscape
Emerging Women’s Track Program
Emerging Sports Discussions keep changing (Ex: Sand VB)
Facility Issues (Debt Services, Repair, Maintenance, Sustainability)
New Technologies in Marketplace
Understaffing issues
Repeated “Systems” failures
Static Operating Budgets (vs Zero Based Budget process)
Fickle/Static Fanbase (sometimes hostile)
Fundraising Plateau
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EQUITY and SA WELFARE
GOVERNANCE/COMPLIANCE
ACADEMIC INTEGRITY
(FINANCIAL INTEGRITY moved TO
DASHBOARD)
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BYLAWS/ROSTER/STRUCTURE/FUNCTION
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PAC 12/NCAA GOVERNANCE
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Board of Directors/Working Groups
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President, FAR,AD,SWA
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COIA
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Search Committees
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Policy Development
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Athletics Admissions Committee
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NCAA Certification
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Faculty Senate Support/Presentations
SPORTS/CONTEXT
NCAA Minimum (17)
PAC 12 Required (4) – MFB, MBB, WBB, WVB
Head Count vs Equivalency (NCAA BOARD review)
Revenue vs NON Revenue
AAC Structure
FS President/COIA rep have ex-officio voting membership
AAC SUBCOMMITTEES/Structures
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SA Welfare
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Diversity
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Gender Equity
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Annual Financial Discussion
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Sports Sponsorship (AD Hoc)
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Academic Integrity
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Compliance (Audit)
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Listen and cull all sports programs’ priorities (Spring 2012)
Develop overall SWOT (Summer 2012)
Announce Strategic Priorities (Fall 2012)
Implementation begins immediately w items that cost nothing or
issues that can be addressed by a reduction elsewhere
Functional Until Sub Plans due March 30, 2013
Restructure all Functional Organizational Meetings to include
Strategic Planning Touch in each w Exec Staff as a cornerstone
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FUNDRAISING/REVENUE GENERATION
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MARKETING
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STUDENT ATHLETE WELFARE/NCAA CERTIFICATION
◦ Major Goal – Increase$1.5M Fiscal 2013-2014
◦ Major Goal – Research creative strategies for meeting Sports Priorities/Funding
constraints
◦ Evaluate/Maintain/Enhance Staff/Programming where needed/Safety First:
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Sports Medicine
SPC/Nutrition
Academic Services
NCAA Lifeskills
Leadership Institute
NCAA Compliance
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FOOTBALL
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FACILITIES/NCAA CERTIFICATION
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WE C/A/R/E – Staff Development/NCAA CERTIFICATION
◦ Recruiting Recruiting Recruiting – taking care of WHO WE ARE
◦ Prioritization w respect to Strategic Plan
◦ Invest in what we have and WHO WE ARE
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