Matakuliah Tahun Versi : H0292 / E-Business : 2005 : v0 / Revisi 1 Pertemuan 9 e-Bisnis dalam Industri Jasa 1 Learning Outcomes Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu : • Menunjukkan studi kasus e-bisnis pada Industri jasa 2 Outline Materi • • • • • Jasa Perjalanan dan turisme CyberBanking dan Keuangan Personal Bursa Kerja Online Saham Online Lelang Online 3 Jasa Perjalanan dan turisme • Services Provided Information and booking of airlines, hotels, cars, and even golf courses Providing maps Pictures of major attractions Information about entertainment and ticket Fare comparisons purchasing (such as 360 degree www.ticketmaster.com) video tours of Tips provided by people top destinations that experienced certain situations (like a visa Electronic Travel Converting 200 problem) magazine 4 currencies Jasa Perjalanan dan turisme Frequent Fare tracker (free flier deals Special discount e-mail alerts on Restaurant reviews information low fares) Current status Major international news of flights Chat rooms (real time) and bulletin Worldwide boards Special business and Travel news interest places locator Shopping for travel vacations Bed and breakfast accessories and recommendations E-mail to books intermediary Driving directions Experts’ options in the US Weather watch 5 © Prentice Hall, 2000 5 Jasa Perjalanan dan turisme • Benefits and Limitations • Benefits – Free information is tremendous – Free information is accessible anytime – Substantial discounts • Limitations – Not all people use the Internet – It may take a long time to find what you want – People are still reluctant to provide credit card numbers 6 CyberBanking dan Keuangan Personal • Implementation Issues in Banking and Online Trading – Securing Financial Transactions • Application Case: Security at NationsBank B of A Web Site Customer’s Computer Encrypted SSL Session & Digital Certificate Verification Initiated External Firewall Logon Screen •User ID •User Password B of A Web Server Internal B of A Firewall Application Server Bank of America Security System 7 Bursa Kerja • Job markets • Job seekers • Job offerers • Recruiting firms • Government agencies and institutions • Keuntungan dan keterbatasan dari e-jobs 8 Trading Stocks Online • Costs between $7 and $20 per transaction (Vs. $30 - $100 in traditional brokerage) • No waiting on busy telephone lines • No oral communication, less chance for errors • Place orders from anywhere, any time, day or night • No biased broker to push you • Considerable amount of free information 9 Lelang Online • Used when the conventional marketing channels are ineffective or inefficient • Offer trading opportunities for both buyers and sellers which are not available in the conventional channels • Internet provides much cheaper infrastructure with many more involved sellers and buyers • Individual consumers and corporations alike can participate in this rapidly growing and very convenient form of electronic commerce 10 Tugas / Evaluasi • Cari beberapa layanan lainnya yang diberikan secara online pada industri jasa 11