學術期刊投稿策略與技巧
吳萬益 教授
Prof. Wu, Wann-Yih
 學歷：美國奧克拉荷馬大學行銷博士
 現職：國立成功大學特聘教授兼管理學院院長
 經歷：中國鋼鐵公司工程師、課長、組長、高級專員 （1974～1987）
國立成功大學副教授 （1992～1995）
國立成功大學教授 （1996～迄今）
國立成功大學國企所所長 （1997～2001）
國立成功大學企管系系主任 （1998～2001）
國立成功大學管理學院院長 （2001 ～迄今）
 研究領域與專長：行銷管理
策略管理
國際企業管理
企業研究方法
1
學術期刊投稿策略與技巧
國立成功大學
吳萬益
2
目錄

學術期刊之分類

科學研究方法

理論基礎

方法論

學術期刊投稿策略

經驗談

APMR 簡介
3
學術期刊之分類 I

何謂SSCI學術期刊



SSCI是Social Sciences Citation Index (社會科學
引用文獻索引)的縮寫。
為美國科學資訊所 (Institute for Scientific
Information, ISI)所設。
至今收錄54學科類別，共有1900餘種期刊。
4
學術期刊之分類 II

何謂TSSCI學術期刊


TSSCI (Taiwan Social Sciences Citation Index) 為
台灣社會科學引文索引的英文縮寫。
TSSCI收錄之期刊的學門類別
• 人類學
• 政治學
門
• 社會學
門
• 教育學
門
• 心理學
門
門
• 經濟學
門
• 管理學
門
• 區域研
究
5
學術期刊之分類 III

TSSCI 管理學門各期刊文章收錄之範圍










Asia Pacific Management Review 亞太管理評論
工業工程學刊
中山管理評論
交大管理學報
財務金融學刊
中國大陸研究會計評論
資訊管理學報
電子商務學報
管理評論
管理與系統
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科學研究方法
通則、法則
Laws, generations
現有的理論
(Current theory)
新理論
(New theory)
深刻的瞭解
(Understanding insight)
歸納、分類
(Inductive grouping)
異常、不規則
(Anomaly)
連接定律
(Bridge Laws)
反朔
(retroduction)
產生假設
(Hypothesis)
演繹法
測試
(Testing)
歸納法
顯著的觀察事實
(Observable facts)
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


Many of us are living in different paradigms
Paradigm shift
New paradigms and new theories are developed to
replace the old ones
Paradigm
 Paradigm is a content, which includes theories, laws, concepts,
symbolic generalizations, and exemplars.
 A paradigm contains a methodology, which represents the
procedures and techniques by which further knowledge within the
paradigm is to be generated.
 A paradigm contains a epistemology, which represent a set of
criteria for evaluating knowledge claims.
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最高 (highest)
控制
(control)
解釋 (explanation)
預測 (prediction)
理解的程度
(degree of understanding)
敘述 (description)
報導 (reporting)
最低 (lowest)
9
Davis & Cosenza (1993), Business Research for Decision Making, 3rd edition, p.39.
理論基礎

A theory is a systematically related set of
statements, including some law like
generalizations, that is empirically testable
(Hunt,2002,p.195)

The major purpose of science is to develop
laws and theories to explore, predict,
understand, and control phenomena (Hunt,
2002, p.20)
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Theory Building
Theory Testing
Research
Issue
Research
Model
Theoretical
Background
Research
Model
Theory
Building
Exploratory
Study
Empirical
Testing
Research
Issue
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When the evidence corroborating certain laws is
Overwhelming and when the laws are held to be
of extreme central significance or importance to
a discipline, the laws are called
Principles
Lawlike generalizations for which there is
substantial corroborative empirical support
are called
Generalized conditionals that (a) have empirical
Content, (b) exhibit nomic necessity, and (c) are
systematically integrated into a body of scientific
knowledge are called
Statements that specify a relationship of the basic
form “All A are B” or “If X occurs, then we would
expect Y to occur” are called
Laws
Lawlike
generalization
Generalized
conditionals
Laws and Lawlike Statements (Hunt, 2002)
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Bridge laws or guiding
hypotheses
Research hypotheses
Test
Analysis of results
Positive (tend to confirm or corroborate)
Negative (tend to disconfirm or undermine)
Theory
The Empirical Testing Process (Hunt, 2002)
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What are not theory

References are not theory

Data are not theory

Variables and Constructs are not theory

Diagrams are not theory

Hypotheses are not theory
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方法論
Descriptive
Research
Exploratory
Research
Causal
Research
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方法論


Method orientation

Quality Study

Case study

Survey

Experiment
Data analysis

Traditional method: regression, multivariate method

Structural Equation Modeling


Important for construct validation
ANOVA
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The Influences of Risk Attitude and Innate Innovativeness on
Consumer’s Online Shopping Behaviors
H4
Innate
Innovativeness
Personality
H5a
H6a
Intention to
Online Shopping
H8a
H2a
H1
H6b
H3
MANOVA
H7a
H8
b
1. Neuroticism
2. Extraversion
3. Openness to experience
4. Agreeableness
5. Conscientiousness
Risk Attitude
H5b
Consumer
Satisfaction
Cluster analysis
Different clusters in terms
of risk attitude and innate
innovativeness
H7b
H2b
Repurchase
Intention
LISEL to the Full model
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學術期刊投稿策略 I

Is the paper ready for publication?

Grammars and writing styles

Up-to-date literature review

Format

Creativity / Innovation

Contribution
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學術期刊投稿策略 II

Make more effort to improve the quality
of the paper


Send paper to conference

Present and discuss paper in different seminars

Send someone to review
Shot for right Journal for publication

Editors

Focus of Journal
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學術期刊投稿策略 III

Defend or give up your position

Networking

A learning process of submission
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如何投稿學術期刊 I

論文的品質


論文的主題：一篇文章題目大小應適中。
文獻的檢閱：






文獻檢閱非文章的摘要。
要對過去的文獻做有系統的整理與評估。
理論：理論架構是否完整，論證是否嚴謹。
研究方法：量化與質化
Originality 原創性
格式問題
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如何投稿學術期刊 II

論文的長度






文章長度約一萬五到兩萬字最恰當。
瞭解每份期刊的特色
撰稿範例 (文章格式)
依照期刊的要求交稿
不可違反學術倫理：不可一稿多投；不可抄襲；
不可不誠實引用資料
審查過程
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經驗談
— Reviewer’s Comments I
Relationship Quality
Information
Exchange
Adaptation
Social
Capital
Performance
Innovation
Frequency
of contact
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
It is clear that the author(s) have spent a lot of time preparing this paper
but I am afraid to say that I think that the conceptualisation of the
research problem needs to be refined and the paper re-written before it
could be considered for publication.


1. At times the paper is written in a tortuous and opaque style that makes the
arguments unnecessarily difficult to follow. One aspect of this problem is that
supporting arguments are only briefly developed and thus the reader still has
questions about the logic of the arguments put forward by the author(s). For
example, social capital is discussed as if there is only one way of defining the
concept with no reference to the debate about the nature of social capital, how
it is defined and what are the links, if any, with the other elements of the
conceptual framework.
2. The lack of development of the key concepts leads to questions about the
conceptual framework and whether information exchange, social capital and
frequency of contact are separate constructs. Could information exchange and
frequency of contact be aspects of social capital? They may not be, but as the
paper is developed at present, there are still questions about the
conceptualisation of relationship quality. This may be one reason why the
paper is not easy to read as the author(s) are grappling with arguments that
can be further refined. It follows from this that the author(s) should develop
their literature review and probably make the hypothesis development section
shorter. Also it is unusual to wait until the research design and methodology
section before revealing the conceptual framework. You might like to consider
introducing this earlier.
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





On page 4, sentence 2 you say "Malhotra et al. (2005) stated that",
implying that this is in some way 'true'. You would be better to say why it
is you are using their work to develop your arguments.
In the methodology section you need to justify why a 13 per cent
response rate is adequate and what you did about non-response.
Please say more about the design of the questionnaire and the pilot
study.
In table 2 one item for 'frequency of contact' is 'any information that
might help us was always provided by the seller'. It is possible to argue
that this item is actually about provision of information, as providing
helpful information is not necessarily a frequent activity.
Unfortunately, because of my concerns about the conceptualisation of
the topic I am not convinced that the results develop our understanding
of the research question at the moment.
In summary I suggest that the author(s) need to justify clearly their
conceptual framework and if necessary futher develop their
conceptualisation. Alternatively, the author(s) might develop a
paper from a sub-set of their conceptual framework. In either case
the 13 per cent response rate is a problem and the author(s) should
say why this does not compromise the results.
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Research Model
A Contingency Approach to Incorporate Human, Emotional and
Social Influence into TAM for KM Programs
Positive
emotion
H11
Care
KM Approach
• Perceived
enjoyment
• Perceived
playfulness
H21
• Human focus
• System focus
Intrinsic
motivation
H32
H31
H22
Negative
emotion
Anxiety
Extrinsic
motivation
H12
H33
• Perceived
usefulness
Attitude
toward using
a KM program
H41
H51
H32
Behavior
intention
toward using
a KM program
H6
H52
Social influence
H42
• Compliance
• Identification
• Internalization
H33
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經驗談
— Reviewer’s Comments II

It uses TAM to explore the relationships among human, emotion, and social
factors as well as positive attitude toward the implementation of the KM
program. The factors considered in the model are too narrow to test the
"intention towards using KM program." So, I don't agree that this is an
interesting case.

I would like to see a development or articulation of what exactly they were
studying!. While they state that the phenomena under study was 'the KM
strategy' the term KM seems to mean a variety of things to different
academic authors and certainly means different things to practitioners (KM
strategy means IT for some companies while others focus on the design of
buildings to support information sharing or organisational story-telling'.
Given the positivistic approach taken here it is critically important that
this be identified and discussed within the paper. The paper should not be
accepted without a clarification of this point.
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經驗談
—被退稿原因 I

根據謝安田教授之看法，為何被退稿，理由有
以下12點：





(1) 沒有理論基礎
(2) 概念或變數的操作化與研究者所提的理論或變
數並不相符。
(3) 對於研究中所提到的概念是什麼意義未能定義
清楚。
(4) 設計不符合科學性，對於實證之進行未能清楚
說明。
(5) 文章的整理、結構、及次序不當。
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經驗談
—被退稿原因 II







(6) 文體及語氣不當。
(7) 研究設計不當。
(8) 稿件內容與期刊領域不符。
(9) 統計分析過度複雜化。
(10) 結論不能與實證結果呼應。
(11) 對於實證資料斷章取義。
(12) 研究貢獻不足：何謂貢獻不足、以及貢獻不足
的種類與其瑕疵程度。
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APMR 簡介
ASIA PACIFIC
MANANGEMENT REVIEW
College of Management
National Cheng Kung University
30
Introduction

Asia Pacific Management Review (APMR) (ISSN 1029-
3132) is an international journal to provide a refereed
and authoritative source in the field of general
management.

Papers in the areas of particular interest include, but are
not limited to.

Publish original, high-quality research that will have a
significant impact on management theory and practice.
31
Aims

Develop, promote and coordinate the theory and practice of
management;

Encourage the dissemination of new management
techniques and applications to business related units;

Establish channels of communication between government
departments, business related units, and academic experts;

Provide a forum for academics and professionals to share
the advanced knowledge and experiences of business
management in the Asia Pacific region.
32
Editorial Board Members

Agrawal, Narendra M., Indian Institute of Management, India

Anshori, Muslich, Airlangga University Indonesia

Corbett, Charles, Anderson School of Management, University of California, USA

Echanis, Erlinda S., University of the Philippines, Philippines

Gupta, Omprakash K., Prairie View A&M University, U.S.A.

Hwang, Hark, Korea Advanced Institute of Science and Technology, Korea

Ishii, Hiroaki, Osaka University, Japan

Islam, Nazrul, School of Management, Asian Institute of Technology, Thailand

Liang, Liang, University of Science and Technology of China, China

Lee, Shine-Der, National Cheng Kung University, Taiwan

Othman, Md Nor, University of Malaya, Malaysia

Shanks, Graeme, Monash University, Australia

Wei, Chien-Hung, National Cheng Kung University, Taiwan

Yau, Oliver H. M., City University of Hong Kong, Hong Kong
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Areas

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














Accounting Management
Cross-cultural Management Issues
E-commerce / E-business
Global Competitive Strategy
International Business Management
Logistics and Distribution / Demand & Supply Chain Management
E-marketing and Relationship Marketing
Customer Satisfaction & Delight / CRM & eCRM
Product Development & Manufacturing Systems
Financial Management
Quality Management
Human Resource Management
Information System Management / Knowledge Management
Production & Operations Management
Telecommunication Management
Environment Management / Sustainable Development
Operations Research & Quantitative Methods
34
APMR History

APMR had four issues every year since 1996.
With the mass of paper submission, APMR
published 6 issues per year since 2004.

Until now, APMR has published 11 volumes with
more than 420 good articles have been
published by APMR.
35
APMC



Asia Pacific Management Conference (APMC) is
held every year since 1996.
Conference locations in the Asia Pacific region,
including Malaysia, Taiwan, Japan, Hong Kong,
Korea, etc.
The chairman of each session will pick up the
outstanding and excellent papers submitting to
APMC for possible publication.
36
Submission Policy
1.
2.
3.
The files of the manuscripts should be sent
electronically via email attachment.
Send manuscripts directly to regional editor if the
author (s) can find a local editor in the Editorial Board
from the same or neighboring country; otherwise,
manuscripts should be sent to the Editor-in-Chief at
wanyi@mail.ncku.edu.tw
Besides, in order to promoting editorial efficiency,
APMR promises that 80% of the submitted papers will
be processed within 60 days.
37
The host and the ways of contact
If you want to get more information about the details
of the paper submission, Please contact us via the
follow address.
Asia Pacific Management Review,
College of Management,
National Cheng Kung University
No.1, University Road, Tainan 701, Taiwan
E-mail: apmr@porj.ncku.edu.tw
38
Thanks for you listening
Hope we can have your paper
for APMR or APMC in the near future.
39