Matakuliah : J0434/EKONOMI MANAJERIAL Tahun : 2008 Game Theory: Inside Oligopoly Pertemuan 19 - 20 Managerial Economics & Business Strategy Chapter 10 Game Theory: Inside Oligopoly Overview I. Introduction to Game Theory II. Simultaneous-Move, One-Shot Games III. Infinitely Repeated Games IV. Finitely Repeated Games V. Multistage Games Elements of Games • • • • • Environment Rules Players Strategies Payoffs Some Possible Game Structures • 0-sum vs. variable sum • co-operative vs. non-cooperative • simultaneous mover vs. alternating mover Important Strategic Considerations • Credible vs. non-credible threats (strategies) • Equilibria: – Nash – Sub-game Perfect Normal Form Game (Simultaneous Movers - Prisoner’s Dilemma) • Environment - Police station after a crime wave. Police have evidence on a minor crime. Police have insufficient evidence on major crime • • • • Players - Bonnie and Clyde Rules - no escape is possible Strategies - Rat or not rat Payoffs – No one rats: both get 3 years – One rats and the other stays quiet: rat gets 1 year, Silent partner gets 23 years – Both rat: both get 16 years Resolving Bonnie & Clyde • If Bonnie Rats and – Clyde doesn’t rat, then Bonnie gets 1 year – Clyde rats, then Bonnie gets 16 years • If Bonnie doesn’t Rat and – Clyde doesn’t rat, then Bonnie gets 3 years – Clyde rats, then Bonnie gets 23 years • If Clyde Rats and – Bonnie doesn’t rat, then Clyde gets 1 year – Bonnie rats, then Clyde gets 16 years • If Clyde doesn’t Rat and – Bonnie doesn’t rat, then Clyde gets 3 years – Bonnie rats, then Clyde gets 23 years The Normal Form of Prisoner’s Dilemma Bonnie Clyde Strategy Rat Don't Rat Rat Don't Rat 16,16 1, 23 23,1 3,3 A Market Share Game • Two managers want to maximize market share (0sum game) • Strategies are pricing decisions – Customers move to low priced product – Limits? • Capacity • Loyalty • Heterogeniety and preferences • Simultaneous moves • One-shot game The Market-Share Game in Normal Form Manager 1 Manager 2 Strategy P=$10 P=$5 P=$1 P=$10 .5, .5 .8, .2 .9, .1 P=$5 .2, .8 .5, .5 .8, .2 P = $1 .1, .9 .2, .8 .5, .5 Key Insight: • Game theory can be used to analyze situations where “payoffs” are non monetary! • We will, without loss of generality, focus on environments where businesses want to maximize profits. – Hence, payoffs are measured in monetary units. No and multiple equilibria • Not all games will have a single equilibrium – Scissors, rock, paper – Battle of the Sexes Child’s play Player 2 Strategy Scissors Player 1 Rock Paper Scissors 0, 0 1, -1 -1, 1 Rock -1, 1 0, 0 1, -1 Paper 1, -1 -1, 1 0, 0 Multiple Equilibria Battle of the Sexes Him Her Strategy Ballet Boxing Ballet 4, 5 1, 1 Boxing 0,0 5, 4 Gain Coordination in a non-cooperative environment • Find a coordinating device • Repeat the game finitely • Repeat the game infinitely using – Grim-trigger strategy – Tit-for-tat strategy Developing a Coordination Device • Environment - Pulling groceries to market. Pulling harder yields higher gross revenues. Effort costs • • • • Players - Mack and Myer Rules - ? Strategies - Pull or Shirk Payoffs – No one pulls, each nets $15 – One pulls and the other shirks, puller nets $10, shirker nets $35 – Both pull, each nets $25 Mack & Myer’s Game Mack Myer Strategy Pull Shirk Nash? Payoffs? Pull Shirk 25,25 10, 35 35,10 15,15 Developing a Coordination Device • Solution is to hire an enforcer • Pay the enforcer $5 each to hit anyone who shirks. • Hospitalization costs $15 Mack Myer Strategy Pull Shirk Pull Shirk 20,20 5, 15 15,5 -5,-5 Nash? Payoffs? Damage? Examples of Coordination Games • Industry standards – size of floppy disks – size of CDs – industry organizations – UAW, ABA, etc. • National standards – electric current – traffic laws – HDTV An Advertising Game • Two firms (Kellogg’s & General Mills) managers want to maximize profits • Strategies consist of advertising campaigns on three levels • Punishment for non-cooperation? • Credible punishment? Equilibrium to the One-Shot Advertising Game Kellogg’s General Mills Strategy None Moderate High None 12,12 20, 1 15, -1 Moderate 1, 20 6, 6 9, 0 Nash Equilibrium High -1, 15 0, 9 2, 2 Can collusion work if the game is repeated 2 times? Kellogg’s General Mills Strategy None Moderate High None 12,12 20, 1 15, -1 Moderate 1, 20 6, 6 9, 0 High -1, 15 0, 9 2, 2 By backwards induction • In period 2, the game is a one-shot game, so equilibrium entails High Advertising in the last period. • This means period 1 is “really” the last period, since everyone knows what will happen in period 2. • Equilibrium entails High Advertising by each firm in both periods. • The same holds true if we repeat the game any known, finite number of times. Can collusion work if firms play the game each year, forever? • Consider the following “grim-trigger strategy” by each firm: – “Don’t advertise, provided the rival has not advertised in the past. If the rival ever advertises, “punish” it by engaging in a high level of advertising forever after.” • In effect, each firm agrees to “cooperate” so long as the rival hasn’t “cheated” in the past. “Cheating” triggers punishment in all future periods. • Is this a credible threat? Profits in an infinitely repeated game • Suppose we cooperate forever, then: Vcoop coop coop (1 i) i • Suppose we play non-cooperatively forever after, then: t 0 (1 i ) t noncoop noncoop • Suppose we cheat V once, then we receive: noncoop cheat t 1 t 1 (1 i)t noncoop (1 i) t i cheat noncoop i Profits in an infinitely repeated game • Cheat only if it is profitable to do so: cheat noncoop i coop (1 i ) i i cheat noncoop coop (1 i ) i cheat noncoop coop i coop coop noncoop i cheat coop Suppose General Mills adopts this trigger strategy. Kellogg’s profits? VCooperate = 12(1+i)/i Vnon-coop = 2/i cheat = 20 General Mills Strategy None Kellogg’s Moderate High None 12,12 20, 1 15, -1 Moderate 1, 20 6, 6 9, 0 High -1, 15 0, 9 2, 2 Kellogg’s Gain to Cheating: Cheat - Coop = 20 - 12 coop - non-coop = 12 - 2 8/10 > 1/i If i > 1.25 or 125% interest rate Kellogg’s General Mills Strategy None Moderate High None 12,12 20, 1 15, -1 Moderate 1, 20 6, 6 9, 0 High -1, 15 0, 9 2, 2 Key Insight • Collusion can be sustained as a Nash equilibrium when there is no certain “end” to a game. • Doing so requires: – – – – Ability to monitor actions of rivals Ability (and reputation for) punishing defectors Low interest rate High probability of future interaction Real World Examples of Collusion • • • • Garbage Collection Industry OPEC NASDAQ Airlines 2. OPEC • Cartel founded in 1960 by Iran, Iraq, Kuwait, Saudi Arabia, and Venezuela • Currently has 11 members • “OPEC’s objective is to co-ordinate and unify petroleum policies among Member Countries, in order to secure fair and stable prices for petroleum producers…” (www.opec.com) • Cournot oligopoly (quantity-based competition) • Absent collusion: PCompetition < PCournot < PMonopoly Cournot Game in Normal Form Saudi Arabia Venezuela Strategy High Q Med Q Low Q High Q 5, 3 6, 7 8, 1 Med Q 9,4 12,10 10, 18 Low Q 3, 6 20, 8 18, 15 One-Shot Cournot (Nash) Equilibrium Saudi Arabia Venezuela Strategy High Q Med Q Low Q High Q 5, 3 6, 7 8, 1 Med Q 9,4 12,10 10, 18 Low Q 3, 6 20, 8 18, 15 Repeated Game Equilibrium* Saudi Arabia Venezuela Strategy High Q Med Q Low Q High Q 5, 3 6, 7 8, 1 * (Assuming a Low Interest Rate) Med Q 9,4 12,10 10, 18 Low Q 3, 6 20, 8 18, 15 OPEC’s Demise 40 35 Low Interest Rates High Interest Rates 30 25 20 15 10 5 0 1970 -5 1972 1974 1976 1978 Real Interest Rate 1980 1982 1984 Price of Oil 1986 Caveat • Collusion is a felony under Section 2 of the Sherman Antitrust Act. • Conviction can result in both fines and jail-time (at the discretion of the court). • OPEC isn’t illegal; US laws don’t apply • DeBeers? U.S. Law • Sherman Antitrust Act – Section 1 Every contract, combination in the form of a trust or otherwise, or conspiracy , in restraint of trade or commerce ... is hereby declared to be illegal. – Section 2 Every person who shall monopolize, or attempt to monopolize, or combine or conspire with any person or persons, to monopolize any part of the trade or commerce among the several states, or with foreign nations, shall be deemed guilty of misdemeanor ... U.S. Law • Clayton Antitrust Act – Section 2 [I]t shall be unlawful for any person engaged in commerce ... to discriminate in price between different purchasers of commodities of like grade and quality ... where the effect of such discrimination may be substantially to lessen competition or tend to create a monopoly ... – Section 3 It shall be unlawful ... to lease or [sell] goods ... on the condition, agreement, or understanding that the lessee or purchaser thereof shall not use or deal in the goods ... of a competitor or competitors of the lessor or seller, where the effect ... may be to substantially lessen competition or tend to create a monopoly in any line of commerce. – Section 7 [N]o corporation engaged in commerce shall acquire ... the whole or any part of the stock or other share capital ... of another corporation engaged also in commerce, where ... the effect of such acquisition may be substantially to lessen competition, or tend to create a monopoly ... U.S. Law • Federal Trade Commission Act – Section 5(a)(1) Unfair methods of competition in or affecting commerce, and unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful. • Munn v. Illinois – Clothed in public interest – Subject to regulation Alternating Mover Games • • • • One player acts then the other reacts Look forward, reason backward Sub-game perfect equilibrium (SPE) New elements – Information node – Information set – Order of play Pricing to Prevent Entry: An Application of Game Theory • Two firms: an incumbent and potential entrant • The game in extensive form: The Entry Game in Extensive Form No Price War 10, 10 Incumbent Enter Price War Entrant -20, -10 Don’t Enter 0, 30 Divide into Sub-games (each node) No Price War 10, 10 Incumbent Enter Price War Entrant -20, -10 Don’t Enter 0, 30 Solve Each Sub-game No Price War 10, 10 Incumbent Enter Price War Entrant -20, -10 Don’t Enter 0, 30 One Subgame Perfect Equilibrium No Price War 10, 10 Incumbent Enter Price War Entrant -20, -10 Don’t Enter 0, 30 Pricing to Prevent Entry • Suppose you want to fight a war to create a reputation? – What’s the price of the reputation? – What’s the gain? • Suppose you want to buy out the entrant? – What is an acceptable price? – What is an affordable price? – What sort of dynamic does this create? Technology Adoption • 2 firms • Alternating movers Technology Adoption Adopt 70, 40 Follower Adopt Not Adopt 100, 30 Leader Adopt 50, 30 Not Adopt Follower Not Adopt 80, 40 Technology Adoption Adopt 70, 40 Follower Not Adopt Adopt 100, 30 Leader Adopt 50, 30 Not Adopt Follower Not Adopt 80, 40 Technology Adoption with different timing Leader Strategy Adopt Follower Not Adopt Adopt 40, 70 30, 100 Not Adopt 30, 50 40, 80 Uncertainty and the first-mover advantage • First-mover advantage is the gain associated with being first • Market foreclosure • Customer loyalty • Examine information that is available. Uncertainty and the first-mover advantage in capacity choice Large Large Follower Leader Small 10, 8 Small 12, 6 Large 4, 9 Follower High Demand Case 6, 4 Large -12, -10 Small -15, 4 Large 3, 2 Small 5, 3 Follower Leader Small Large Follower Low Demand Case Uncertainty and the first-mover advantage in capacity choice Large Large Follower Leader Small 10, 8 Small 12, 6 Large 4, 9 Follower High Demand Case 6, 4 Large -12, -10 Small -15, 4 Large 3, 2 Small 5, 3 Follower Leader Small Large Follower Low Demand Case Uncertainty and the first-mover advantage in capacity choice Large Large Follower Leader Small 10, 8 Small 12, 6 Large 4, 9 Follower High Demand Case 6, 4 Large -12, -10 Small -15, 4 Large 3, 2 Small 5, 3 Follower Leader Small Large Follower Low Demand Case