Item 3.G-September 13, 2013 ADMINISTRATIVE FACULTY POSITION DESCRIPTION QUESTIONNAIRE To expedite and facilitate the PDQ review process, please send the PDQ and Org Chart electronically to marshag@unr.edu for discussion and for initial review before routing PDQ for approval signatures. Questions - call UNR Faculty HR at 682-6114 INSTRUCTIONS: See http://www.unr.edu/hr/compensation-and-evaluation for complete instructions. Incumbent(s) Name (if applicable): Patrick McFarland Position #(s): 17428 Current Title: Graphic Designer, Development and Alumni Current Range: 2 Relations (JCC:77732 ) Department: Development and Alumni Relations College/Division: President’s Office Account #(s): 1101-103-0001 Action Proposed: (check all that apply) ( ) New position: Proposed Range: Proposed Title: (X) Title Change, Proposed Title: Manager, Publications and Graphic Design (X) Proposed Reassignment from Range 2 to Range 3 ( ) Revised PDQ only (no change in range or title) ( ) Line of Progression (show titles below) Range: JCC (Current or new HR assigned): I certify that the statements in this description are accurate and complete to the best of my knowledge. ____________________________________________________________ Employee’s Signature __________________ Date I/we have reviewed the statements in this form and they accurately reflect the job assignments. ____________________________________________________________ __________________ Director/Chair/Dean Bruce Mack Date Associate Vice President, Development & Alumni Relations Approved for Salary Placement Committee review. ____________________________________________________________ __________________ Pres / Vice Pres / Vice Prov Signature John Carothers Date Vice President, Development & Alumni Relations Action Approved by the Provost/President (Completed by Faculty HR): 3 Pos #(s): 17428 JCC: 67445 Range: EEO: 3C Eff: 9/1/2013 Approved Title: Manager, Publications and Graphic Design Employee signs on “final” stamped approved PDQ and sends to HR for personnel file. Employee Signature:_______________________________________________ __________________ Date Printed Name: ____________________________________________________ Rev: 10/1/2012 Position Description – Manager, Publications and Graphic Design, DAR Page 2 1. Summary Statement: State the major function(s) of the position and its role in the university. Attach an organizational chart with positions, ranges, and names for the division which reflects the position in it as well as those supervised in the department. (This section is used for advertisement of the position.) The Manager, Publications and Graphic Design for Development and Alumni Relations (DAR), advances division priorities through print and electronic products, which includes direction for creative concepts and developing graphics and materials that fulfill the overall fund-raising and friend-raising goals of the division. The position is results-oriented and is responsible for the print and online versions of the University of Nevada Reno’s alumni magazine Nevada Silver & Blue, development publications, and campaign, capital project and event materials. The position reports to the Director of Donor Relations and works closely with the VP DAR to assist in project decision-making and provide leadership to writers, creative designers and photographers, on-campus contributors and paid freelancers. 2. List the major responsibilities, including percentage of time devoted to each. Provide enough detail to enable a person outside the department to understand the job (percentage first with heading and then bulleted information). 50% - Project Management and Creative Direction Conduct needs assessment, develop project plan and timeline, develop creative concepts Determine priorities, present concepts and designs, contract services, make assignments Ensure timely completion of project milestones and deliverables Provide art direction for photo shoots, including managing photographers, assistants, talent, location, production, logistics and budget Resolve issues, find solutions Ensure accuracy and quality of completed projects Evaluate finished projects 40% - Graphic Design and Social Media Plan, design, layout and produce invitations, brochures and advertisements Plan, design, layout and produce quarterly alumni magazine, print and online versions; multipage design of between 48 to120 pages per issue Prepare text, images, artwork and ads for reproduction in publications and online Responsible for adherence to graphic standards and the University’s printing policies and procedures Stewardship and archival responsibility of magazines, files, photos, etc. Design, produce and maintain Nevada Silver & Blue website Develop, maintain and monitor social media presence 10% - Management Assist with strategy development and objectives for Nevada Silver & Blue magazine, print and online versions Budget, prioritization of goals and resource planning Manage social media, including metrics, tracking and advertising Research and develop improved design and production processes Supervise freelance workers and train interns Position Description – Manager, Publications and Graphic Design, DAR Page 3 3. Describe the level of freedom to take action and make decisions with or without supervision and how the results of the work performed impact the department, division and/or the university as a whole. Level of Freedom Incumbent works independently within the framework of the project and with minimum supervision and has latitude for initiative and creativity. Incumbent is responsible for specific and specialized projects with extended, multiple and overlapping work assignments and strict deadlines. More complex issues are resolved with guidance from the Director of Donor Relations and VP DAR. Impact Successful publications, marketing materials and online/social media enhance the division and University’s image and help achieve strategic communications and important fund raising goals. Quality graphic design and adherence to the University’s established graphic standards plays an integral role in the overall success of fund-raising and friend-raising on campus and in the community. Decisions and performance by the position affect budgets, deadlines and relationships with campus staff, the community, vendors, alumni and friends. DAR relies on the position for high level of accuracy, personal enterprise and creativity. 4. Describe the knowledge, skills (to include cognitive requirement and verbal and written communication), and abilities (to include task complexity, problem solving, creativity and innovation) essential to successful performance of this job (in bullet format). Knowledge of: Art, production, photography, printing methods and typography Multi-page layout design and production, including printing production and live press check Media design trends and computer graphic design software as applied graphic design and information services and internet-based communication All phases of the production cycle for publications and specialty materials, including planning, graphic design, production and printing Legal, ethical considerations regarding content, photography, donor and student privacy, etc. Financial budgeting and cost estimation Photography and other visuals in the success of printed materials Public relations, marketing, advertising and social media Skills: Strong interpersonal and leadership skills Organizational and time management Excellent written and oral communication High level of initiative, creativity and collaboration Attention to detail and critical thinking skills Graphic design using multiple forms of computer software, including the Adobe Creative Suite Design and production for online distribution including proficiency in Adobe Dreamweaver and basic HTML Art direction for photography, including managing photographers, assistants, talent, location, production, logistics and budget Proficiency in use of a personal computer and current software applications, including but not limited to, Microsoft Office Suite (Word, Access, Excel, PowerPoint, and email) and familiarity with Web, internet and other electronic technologies Photo retouching and manipulation Website and social media content and administration Position Description – Manager, Publications and Graphic Design, DAR Page 4 Ability to: Manage, prioritize, and complete multiple projects/tasks in an efficient and timely manner to meet deadlines while maintaining focus on organizational goals Apply institutional messaging imperatives to projects Work independently and in a team environment, sharing responsibility for project and priority setting Achieve goals with limited resources Be an advocate for issues, interests and image of the University Conceptualize and develop themes for each magazine issue; generate compelling art and graphics Work well with and present information to a diverse audience with varied perspectives Strictly adhere to the highest professional ethics, confidentiality, discretion and judgment due to the sensitivity of information and data Research issues/situations, develop and provide solutions, make appropriate decisions, and implement solutions; bring concerns to management Forecast communication opportunities and anticipate emerging issues Leverage content across electronic and print communication channels to diverse and multiple audiences Act with tact and sensitivity; show initiative and good judgment 5. Describe the type of personal contacts encountered in performing the duties of the job. Explain the nature and purpose of these contacts: i.e., to provide services, to resolve problems, to negotiate. Internal Editors, faculty, interns Reason for Contact To provide direction and leadership in projects External Printers, photographers, artists Reason for Contact To negotiate contracts, fees, and stipends in the production of Nevada Silver & Blue and fund-raising publications and materials for DAR Alumni, donors and other constituents 6. Indicate the minimum qualifications which are necessary in filling this position should it become vacant. Please keep in mind the duties/responsibilities of the position rather than the qualifications of the incumbent. a. Minimum educational level, including appropriate field, if any. Bachelor’s Degree from a regionally accredited institution b. Minimum type and amount of work experience, in addition to the above required education necessary for a person entering this position. Bachelor’s Degree and four years of progressively responsible experience in graphic design and production Preferred Licenses or Certifications: None c. Indicate any license or certificate required for this position. None