Item 3.G-September 13, 2013
ADMINISTRATIVE FACULTY POSITION DESCRIPTION QUESTIONNAIRE
To expedite and facilitate the PDQ review process, please send the PDQ and Org Chart electronically to
marshag@unr.edu for discussion and for initial review before routing PDQ for approval signatures.
Questions - call UNR Faculty HR at 682-6114
INSTRUCTIONS: See http://www.unr.edu/hr/compensation-and-evaluation for complete instructions.
Incumbent(s) Name (if applicable): Patrick McFarland
Position #(s): 17428
Current Title: Graphic Designer, Development and Alumni
Current Range: 2
Relations (JCC:77732 )
Department: Development and Alumni Relations
College/Division: President’s Office
Account #(s): 1101-103-0001
Action Proposed: (check all that apply)
( ) New position: Proposed Range:
Proposed Title:
(X) Title Change, Proposed Title: Manager, Publications and Graphic Design
(X) Proposed Reassignment from Range 2 to Range 3
( ) Revised PDQ only (no change in range or title)
( ) Line of Progression (show titles below)
Range:
JCC (Current
or new HR
assigned):
I certify that the statements in this description are accurate and complete to the best of my knowledge.
____________________________________________________________
Employee’s Signature
__________________
Date
I/we have reviewed the statements in this form and they accurately reflect the job assignments.
____________________________________________________________
__________________
Director/Chair/Dean
Bruce Mack
Date
Associate Vice President, Development & Alumni Relations
Approved for Salary Placement Committee review.
____________________________________________________________
__________________
Pres / Vice Pres / Vice Prov Signature John Carothers
Date
Vice President, Development & Alumni Relations
Action Approved by the Provost/President (Completed by Faculty HR):
3
Pos #(s): 17428
JCC: 67445
Range:
EEO: 3C
Eff: 9/1/2013
Approved Title: Manager, Publications and Graphic Design
Employee signs on “final” stamped approved PDQ and sends to HR for personnel file.
Employee Signature:_______________________________________________ __________________
Date
Printed Name: ____________________________________________________
Rev: 10/1/2012
Position Description – Manager, Publications and Graphic Design, DAR
Page 2
1. Summary Statement: State the major function(s) of the position and its role in the
university. Attach an organizational chart with positions, ranges, and names for the division
which reflects the position in it as well as those supervised in the department. (This section is
used for advertisement of the position.)
The Manager, Publications and Graphic Design for Development and Alumni Relations (DAR),
advances division priorities through print and electronic products, which includes direction for creative
concepts and developing graphics and materials that fulfill the overall fund-raising and friend-raising
goals of the division. The position is results-oriented and is responsible for the print and online
versions of the University of Nevada Reno’s alumni magazine Nevada Silver & Blue, development
publications, and campaign, capital project and event materials. The position reports to the Director of
Donor Relations and works closely with the VP DAR to assist in project decision-making and provide
leadership to writers, creative designers and photographers, on-campus contributors and paid
freelancers.
2. List the major responsibilities, including percentage of time devoted to each. Provide
enough detail to enable a person outside the department to understand the job (percentage
first with heading and then bulleted information).
50% - Project Management and Creative Direction
 Conduct needs assessment, develop project plan and timeline, develop creative concepts
 Determine priorities, present concepts and designs, contract services, make assignments
 Ensure timely completion of project milestones and deliverables
 Provide art direction for photo shoots, including managing photographers, assistants, talent,
location, production, logistics and budget
 Resolve issues, find solutions
 Ensure accuracy and quality of completed projects
 Evaluate finished projects
40% - Graphic Design and Social Media
 Plan, design, layout and produce invitations, brochures and advertisements
 Plan, design, layout and produce quarterly alumni magazine, print and online versions; multipage design of between 48 to120 pages per issue
 Prepare text, images, artwork and ads for reproduction in publications and online
 Responsible for adherence to graphic standards and the University’s printing policies and
procedures
 Stewardship and archival responsibility of magazines, files, photos, etc.
 Design, produce and maintain Nevada Silver & Blue website
 Develop, maintain and monitor social media presence
10% - Management
 Assist with strategy development and objectives for Nevada Silver & Blue magazine, print and
online versions
 Budget, prioritization of goals and resource planning
 Manage social media, including metrics, tracking and advertising
 Research and develop improved design and production processes
 Supervise freelance workers and train interns
Position Description – Manager, Publications and Graphic Design, DAR
Page 3
3. Describe the level of freedom to take action and make decisions with or without
supervision and how the results of the work performed impact the department, division and/or
the university as a whole.
Level of Freedom
Incumbent works independently within the framework of the project and with minimum supervision
and has latitude for initiative and creativity. Incumbent is responsible for specific and specialized
projects with extended, multiple and overlapping work assignments and strict deadlines. More
complex issues are resolved with guidance from the Director of Donor Relations and VP DAR.
Impact
Successful publications, marketing materials and online/social media enhance the division and
University’s image and help achieve strategic communications and important fund raising goals.
Quality graphic design and adherence to the University’s established graphic standards plays an
integral role in the overall success of fund-raising and friend-raising on campus and in the community.
Decisions and performance by the position affect budgets, deadlines and relationships with campus
staff, the community, vendors, alumni and friends. DAR relies on the position for high level of
accuracy, personal enterprise and creativity.
4. Describe the knowledge, skills (to include cognitive requirement and verbal and written
communication), and abilities (to include task complexity, problem solving, creativity and
innovation) essential to successful performance of this job (in bullet format).
Knowledge of:
 Art, production, photography, printing methods and typography
 Multi-page layout design and production, including printing production and live press check
 Media design trends and computer graphic design software as applied graphic design and
information services and internet-based communication
 All phases of the production cycle for publications and specialty materials, including planning,
graphic design, production and printing
 Legal, ethical considerations regarding content, photography, donor and student privacy, etc.
 Financial budgeting and cost estimation
 Photography and other visuals in the success of printed materials
 Public relations, marketing, advertising and social media
Skills:
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Strong interpersonal and leadership skills
Organizational and time management
Excellent written and oral communication
High level of initiative, creativity and collaboration
Attention to detail and critical thinking skills
Graphic design using multiple forms of computer software, including the Adobe Creative Suite
Design and production for online distribution including proficiency in Adobe Dreamweaver and
basic HTML
Art direction for photography, including managing photographers, assistants, talent, location,
production, logistics and budget
Proficiency in use of a personal computer and current software applications, including but not
limited to, Microsoft Office Suite (Word, Access, Excel, PowerPoint, and email) and familiarity
with Web, internet and other electronic technologies
Photo retouching and manipulation
Website and social media content and administration
Position Description – Manager, Publications and Graphic Design, DAR
Page 4
Ability to:
 Manage, prioritize, and complete multiple projects/tasks in an efficient and timely manner to
meet deadlines while maintaining focus on organizational goals
 Apply institutional messaging imperatives to projects
 Work independently and in a team environment, sharing responsibility for project and priority
setting
 Achieve goals with limited resources
 Be an advocate for issues, interests and image of the University
 Conceptualize and develop themes for each magazine issue; generate compelling art and
graphics
 Work well with and present information to a diverse audience with varied perspectives
 Strictly adhere to the highest professional ethics, confidentiality, discretion and judgment due
to the sensitivity of information and data
 Research issues/situations, develop and provide solutions, make appropriate decisions, and
implement solutions; bring concerns to management
 Forecast communication opportunities and anticipate emerging issues
 Leverage content across electronic and print communication channels to diverse and multiple
audiences
 Act with tact and sensitivity; show initiative and good judgment
5. Describe the type of personal contacts encountered in performing the duties of the job.
Explain the nature and purpose of these contacts: i.e., to provide services, to resolve
problems, to negotiate.
Internal
Editors, faculty, interns
Reason for Contact
To provide direction and leadership in projects
External
Printers, photographers, artists
Reason for Contact
To negotiate contracts, fees, and stipends in the production of
Nevada Silver & Blue and fund-raising publications and materials
for DAR
Alumni, donors and other
constituents
6. Indicate the minimum qualifications which are necessary in filling this position should it
become vacant. Please keep in mind the duties/responsibilities of the position rather than the
qualifications of the incumbent.
a.
Minimum educational level, including appropriate field, if any.
Bachelor’s Degree from a regionally accredited institution
b.
Minimum type and amount of work experience, in addition to the above required
education necessary for a person entering this position.
Bachelor’s Degree and four years of progressively responsible experience in graphic
design and production
Preferred Licenses or Certifications: None
c.
Indicate any license or certificate required for this position.
None