Item 3.D-September 14, 2012
ADMINISTRATIVE FACULTY POSITION DESCRIPTION QUESTIONNAIRE
To expedite and facilitate the PDQ review process, please send the PDQ and Org Chart electronically to
marshag@unr.edu for discussion and for initial review before routing PDQ for approval signatures.
Questions - call UNR Faculty HR at 682-6114
INSTRUCTIONS: See http://www.unr.edu/hr/compensation-and-evaluation for complete instructions.
Incumbent(s) Name (if applicable): Mark Gandolfo
Position #(s): 10734
Current Title: Manager, Media Design and Production
Current Range: 3
(JCC: 77902;3J;CM5565;CC006;E)
Department: Teaching & Learning Technologies
College/Division:
(move to Libraries)
Libraries
Account #(s): 1101-108-0201
Action Proposed: (check all that apply)
( ) New position: Proposed Range:
Proposed Title:
( x ) Title Change, Proposed Title: Director, Digital Media Technology
( x ) Proposed Reassignment from Range 3
to Range 4
( ) Revised PDQ only (no change in range or title)
( ) Line of Progression (show titles below)
Range:
JCC (Current
or new HR
assigned):
I certify that the statements in this description are accurate and complete to the best of my knowledge.
____________________________________________________________
Employee’s Signature
__________________
Date
I/we have reviewed the statements in this form and they accurately reflect the job assignments.
____________________________________________________________
Immediate Supervisor’s Signature Kathlin Ray, Dean of Libraries
__________________
Date
____________________________________________________________
Director/Chair/Dean
Kathlin Ray, Dean of Libraries
__________________
Date
Approved for Salary Placement Committee review.
____________________________________________________________
__________________
Pres / Vice Pres / Vice Prov Signature Jannet Vreeland
Date
Vice Provost and Secretary of University
Action Approved by the President (Completed by Faculty HR):
Position #:
EEO Code: 3J
CUPA Code: CM3105
Exempt: Yes or No Census Code: 421
Job Class Code: 67298
Range: 4
Effective Date: 8/1/2012
Approved Title:
DIRECTOR, DIGITAL MEDIA TECHNOLOGY
____________________________________________________________
__________________
Employee Signature
Date
(Employee signs and sends to HR for personnel file after PDQ has been “final” stamped for approval)
Rev: 6/1/2012
Position Description – Director, Digital Media Technology
Page 2
1. Summary Statement: State the major function(s) of the position and its role in the
university. Attach an organizational chart with positions, ranges, and names for the division
which reflects the position in it as well as those supervised in the department. (This section is
used for advertisement of the position.)
The Director, Digital Media Technology, manages digital media technology projects, services,
resources, and personnel. The unit provides the campus community access to state-of-the-art media
production hardware, software, computing, studio, and personnel offering direct or indirect support of
projects fulfilling the University’s educational, research, and outreach mission. Additionally, the
Director oversees and supervises campus events utilizing event technology personnel and services.
The position provides leadership with regional promotional and educational outreach efforts for the
University and University Libraries Division. The Digital Media Technology Manager reports to the
Dean of Libraries.
2. List the major responsibilities, including percentage of time devoted to each. Provide
enough detail to enable a person outside the department to understand the job (percentage
first with heading and then bulleted information).
55% - Management of Knowledge Center Digital Media Production and Event Facilities
 In collaboration with senior University Libraries staff, formulates long-term strategic plans and
initiatives, in the areas of Information Technology, Instructional Technology, and Digital Media
Technology
 Develop and implement daily operating policies and procedures for the Knowledge Center’s
@One area
 Serve as liaison between the University Libraries and various campus individuals, departments
and committees on matters concerning the utilization of digital media technology including
events and Knowledge Center technology resources
 Serve as a principal liaison with Information Technologies (IT) in pursuit of University Libraries
goals and objectives
 Manage and implement budgets based on strategic and operating goals and objectives
 Schedule work and assign tasks based on University and University Libraries goals and
priorities
 Review and implement current copyright and fair use interpretations as they relate to library
content as well as media creation and utilization
 Supervise and evaluate professional and temporary staff and student employees
30% - Project Management
 Supervise the development and execution of campus technology initiatives with regard to
communications, media, event, and instructional technology
 Supervise the production of campus events
 Develop policies for preserving library and digital assets.
 Manage various library and campus digital assets including communication, streaming, and
mass storage devices by determining approach, budget and collaborating with IT to determine
best use of resources and maintain asset inventories.
 Develop and manage project budgets and logistics
 Serve as project leader on group projects and monitor quality of work
 Assess needs, working with administrative and academic units, to determine the most viable
technology to achieve project goals
10% - Digital Media Technology Outreach Coordination
 Consult and provide leadership in the area of digital media technology for state, federal, and
local governmental agencies
Position Description – Director, Digital Media Technology





Page 3
Seek out partnerships with local community entities that are mutually beneficial and showcase
University and Knowledge Center features
Consult with regional business and industry groups in support of University and University
Libraries development goals
Provide ambassadorial presence for both the campus and larger community on issues relating
to technology
Insure that the University is represented well in international/national/regional media products
Liaise with external media production entities working on campus or with University related
themes
5% - Training, Instruction, and Research Relating to Digital Media Technology
 Supervise the development of digital media production instructional material
 Oversee the development of curriculum and teach classes and workshops on digital media
technology
 Consult with faculty and recommend curricular elements for classes and academic programs
 Provide individualized, project based training designed to fulfill specific research or educational
goals
 Evaluate and recommend emerging technologies particularly in the media/communications
field
3. Describe the level of freedom to take action and make decisions with or without
supervision and how the results of the work performed impact the department, division and/or
the university as a whole.
Level of Freedom:
As a member of the University Libraries senior management team, the incumbent works
collaboratively on strategic planning, policy and service plan development, and similar activities. In the
development and completion of digital media productions, working with clients, and developing
training and instruction, the position has considerable latitude for initiative and independent judgment
under a variety of circumstances and environments. The Director consults with the Dean, University
Libraries, on long-term goals and future projects of the unit.
Impact:
As a principal representative of University Libraries, judgments, assessments, and actions impact the
campus’ and regional communities’ impression of this division. Performance directly impacts
development, funding, and other support implications. Additionally, independent management
decisions impact the daily operations of the means and methods for serving our principal
constituency. Participation in management groups sets long-term directions and goals of the
University Libraries Division, having impact on future students, faculty, and staff.
4. Describe the knowledge, skills (to include cognitive requirement and verbal and written
communication), and abilities (to include task complexity, problem solving, creativity and
innovation) essential to successful performance of this job (in bullet format).
Knowledge of:
 Digital media production facilities and infrastructure
 Issues related to synchronous and asynchronous delivery of educational material
 Communications theory and practices
 Traditional and new instructional and media design principles and technologies for scientific,
educational and communications purposes
 Video and film production equipment including camera, editing equipment, lighting, and audio
gear
 Copyright law and fair use principles
Position Description – Director, Digital Media Technology



Page 4
Traditional and digital photographic processes
Media distribution venues including internet and other digital distribution conduits
Contemporary digital content creation and distribution models
Skills:
 Excellent verbal and written communication including technical communication, expressive
and creative communication, visualization, scripting, grant proposals, and evaluations
 Supervisory skills including organizing workflow, delegating responsibility, and evaluating
performance
 Human resources management, including an ability to teach and mentor technical staff and to
achieve both timely completion of goals and client satisfaction
 Interpersonal and human relations
 Presentation skills for a wide variety of university and external audiences
 Proficiency in use of a personal computer and current software applications including but not
limited to Microsoft Office Suite (Word, Access, Excel, PowerPoint, and email)
Ability to:
 Develop and implement policies, maintain budgets, and conduct inventory control
 Motivate, negotiate, and lead teams
 Set priorities which accurately reflect the relative importance of job responsibilities
 Address groups of people and lead discussions and explain complex topics in an easily
understood manner
 Continuously learn updated and new software packages
5. Describe the type of personal contacts encountered in performing the duties of the job.
Explain the nature and purpose of these contacts: i.e., to provide services, to resolve
problems, to negotiate.
Internal
President’s office and Integrated
Marketing
Development & Alumni Relations
NSHE system office
Students
Management & advisory
committees
Departments, colleges, and units
academic and administrative
faculty
External
Federal / State / Local
Governments
K-12 admin and faculty
Local business and industry
Local casinos & event spaces
International/National business
and industry
Reason for Contact
To provide service, counsel and advice on media, event, and tech
issues
To provide service, counsel and advice on media, event, and tech
issues, develop materials to support development activities
To provide service, counsel and advice on media, event, and tech
issues
To provide instruction, advice and counsel on technology issues
To set policy, collaborate on group projects, monitor funds
To develop and produce media material and to provide instruction
and consultation
Reason for Contact
To collaborate on projects with intersecting University interests
To consult, advise, and train on digital media projects
To explore and develop partnerships and digital media projects
and to provide introductions and opportunities for student projects
and employment
To represent University interests for event related activities; to
provide and support media elements related to events
To produce media elements and projects showcasing the
University and environs
Position Description – Director, Digital Media Technology
Page 5
6. Indicate the minimum qualifications which are necessary in filling this position should it
become vacant. Please keep in mind the duties/responsibilities of the position rather than the
qualifications of the incumbent.
a.
Minimum educational level, including appropriate field, if any.
Bachelor’s Degree from a regionally accredited institution
b.
Minimum type and amount of work experience, in addition to the above required
education necessary for a person entering this position.
Bachelor’s Degree and five years, or a Masters and three years, of experience in digital
media and production or instructional technology fields to include a minimum of three
years management experience working in media production centers
Preferred Licenses or Certifications: None
c.
Indicate any license or certificate required for this position.
None