Product by Erika Shaw, Kaylee Pang,
Jackson Lawrence, and Emily Cianci

Synopsis
Our business plan includes:
● Providing an effective cleanser for customers with overactive sweat glands.
● Manufacturing in America with local organic materials.
● Start - up financing plan that includes a $30,000 maximum loan.

Creating Our Business
JEKE Facial Cleanser is a business with four participating partners. The advantage of this type of business structure is a divided responsibility that emphasizes all of our individual strengths.

Mission Statement
Provide our customers with a chemical free, organic, safe to use facial product that enhances the appearance of healthy looking skin.

Why a Partnership?
The advantage of a partnership includes:
● Two heads are better than one.
● More capital is available for the business.
● You’ll have greater borrowing capacity.
● High-calibre employees can be made partners.
● Shared responsibilities.

Partnership Responsibilities
Erika - Overseeing Labor and buying local organic ingredients.
Kaylee - Marketing and advertising on Social Media.
Emily - Representative in pitching the product to different buyers.
Jackson - Financing the business by managing funds and spending.

Competitors
Our competitors include big brand cosmetic companies like:
Aveeno - Average price for “Pore Purifying Facial Wash” is $30 for 6 ounces of product.
Burt’s Bees - Average price is $9.97 for 6 ounces.
Olay - Average price is $17.95 for “Olay Facial Cleansers Cream Scrub” for 6 ounces.
Neutrogena - Average price is $9.22 for “Neutrogena Oil-Free Acne Wash Facial
Cleanser” for 6 ounces.

What Sets Us Apart?
- No Shortcuts.
- Honest labels.
- Completely organic, no harsh chemicals.
- Manufactured in the US.

Financing
JEKE Facial Cleanser is evaluated at $50,000 with a 10% stake in our company.
Plan to be self sufficient after the investment.
Will require efficiency, high demand, and good profit margins to become a profiting business.
At a profit margin of $6 per unit, would only need to sell 8,334 units to make money back

Financing And Marketing
The cosmetics industry is estimated to make $60 billion in gross revenue.
Only need 0.0001% to make back investment
0.001% to gross $1 million

Marketing
Will run marketing campaign through social media to keep costs down. Also, through farmers markets to get the word of the product out and create a reputation for JEKE.
Our target market, teen girls, are the largest demographic on social media.

Advertising

Before
Advertising
After

Before
Advertising
After

Operation
We will produce all of our products using organic materials without added chemicals or harsh substances. To insure this, our company will purchase our merchandise locally. Creating the products as people buy them. Customers can buy through our website and at other small venues.

Possible “Pitfalls” and Solutions.
People saying our product is a phoney, and trying to sue us.
* Have a good family lawyer and being backed by scientific data provided by a dermatologist
A mishap in making or storing the product.
* Refund and give them a discount on the next product that they purchase.

Proposal
We are willing to give you ⅕ th of our company for 15,000 dollars. We will use this money for more marketing and supplies.