Matakuliah
Tahun
: U0254 / Desain Komunikasi Visual 1
: 2005
Basic Elements 1
Pertemuan 15-16
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basic elements
• line | light/fine/thin – medium – bold/thick
• shape | geometric & organic
• size | simply the relationship of the area
occupied by one shape to that of
another
• texture | the surface quality of a shape
-rough, smooth, soft, hard,
glossy -physical/tactile, visual
• color | hue
2
basic elements
• value | tone [lightness or darkness of a
color]
• type | text [body text]
• images | photograph & illustration
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basic elements
• line  line can take many forms.
can be loose and free or can be
straight and sharp. lines can create
patterns which add emotional impact to
the visual image. also can be used as
forms of universal language in
communication.
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basic elements
• shape  three basic shapes:
square, circle, & triangle.
each of these shapes has a psychological
meaning associated with it. the triangle
has the attitude of conflict or action. the
circle gives the feeling of protection or
infinity. honesty or equality is associated
with the square.
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basic elements
• mass  size  space
there is physical size and visual size.
size can be relative. a physically small
brochure can have a great deal of mass
through the use of heavy text and
graphic elements. a physically large
brochure can appear smaller, lighter by
using text and graphics sparingly.
http://desktoppub.about.com/cs/graphicdesign/designbasic_2.htm
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