R E T E N R S R O O N C R O S S C U A R A N R Y T H F E A I E E E E Y P T C T I G I V I YNOR RID SER CEAR ARES ARCH ROJE TCAL ORN STAT UNIV RSIT NORTHR T NORTH IDGE ERVI EARE RESE RCHP OJEC CALIF RNIA TATE NIVE SITY ORTH TYNORTHRIDGESERVICEAREARESEARCHPROJECTCALIFORNIASTATEUNIVERSITYNORTHRI Y ORTHR DGES RVIC AREA ESEA CHPR JECT ALIFO NIAS ATEU IVER ITYN RTHR D T TEUN ERS YNO HRI N RTHRI GESE VICE REAR SEAR HPRO ECTC LIFOR IACALIFORNIA S V RSUNIVERSITY T NORT ID STATE I O THRID ESER ICEA EARE EARC PROJ CTCA IFORN ASTA EUNI R E Y H G I V T R V S T H T E R L A EUNI RSI NOR RIDG O THRID ESER ICEA EARE EARC PROJ CTCA IFORN AST NORTHRIDGE YAOI R H E R HRIDG SERV CEAR ARES ARCH ROJE TCAL FORNI STAACTAUDNEIMVIER C SAIFTFN RT S RIDG T RIDGE ERVI EARE RESE RCHP OJEC CALI ORNIA TATE NIVE SITY ORTH IDGE THRIDGESERVICEAREARESEARCHPROJECTCALIFORNIASTATEUNIVERSITYNORTHRIDGESE T ALIF NIAS ATEU IVER ITYN RTHR DGES R H IDGES RVIC AREA ESEA CHPR JE C R AREA RESEARCH PROJECT T N S O I C E R DGESE VICE REAR SEAR HPRO ESERVICE O S U R N R T S F A E E Y H C E I I T RIDGESERVICEAREARESEARCHPROJECTCALLIFORNNIASTATEUNIVVERSITTYNORTTHRIDGGESERV I GESER ICEA EARE EARC PROJ CTCA IFOR IASTA EUNI ERSI YNOR HRID ESER I D ESERV CEAR ARES ARCH ROJE TCAL FORN ASTAT UNIV RSIT NORT RIDG SERV G SERVI EARE RESE RCHP OJEC CALI ORNI STATE NIVE SITY ORTH IDGE ERVI GESERVICEAREARESEARCHPROJECTCALIFORNIASTATEUNIVERSITYNORTHRIDGESERVICE E ERVIC AREA ESEA CHPR JECT ALIF RNIA TATEU IVER ITYN RTHR DGES RVIC S RVICE REAR SEAR HPRO ECTC LIFO NIAS ATEUN VERS TYNO THRI GESE VICE SERVICEAREARESEARCHPROJECTCALIFORNIASTATEUNIVERSITYNORTHRIDGESERVICEAR E VICEA EARE EARC PROJ CTCA IFOR IAST TEUNI ERSI YNOR HRID ESER ICEA E R ICEAR ARES ARCH ROJE TCAL FORN ASTA EUNIV RSIT NORT RIDG SERV CEAR GESERVby:I EARE RVICEAREARESEARCHPROJECTCALIFORNIASTATEUNIVERSITYNORTHRIDProduced C A Y H E I E V CEARE RESE RCHP OJEC CALI ORNI STAT UNIVEOFFICE T T G OF INSTITUTIONAL RESEARCH · V R I R D R A O I E E R N R S C A I EAREA ESEA CHPR JECT ALIF RNIA TATE NIVERSITY DEPARTMENT OF GEOGRAPHY · H E I E T G C AREAR SEAR HPRO ECTC LIFO NIAS ATEU IVERS TYNORTHRIDGESERVVICEARREAR CEAREARESEARCHPROJECTCALIFORNIASTATEUNIVERSITYNORTHRIDGESERVICEAREARES E REARE EARC PROJ CTCA IFOR IAST TEUN VERSI YNOR HRID ESER ICEA EARE A EARES ARCH ROJE TCAL FORN ASTA EUNI ERSIT NORT RIDG SERV CEAR ARES AREARESEARCHPROJECTCALIFORNIASTATEUNIVERSITYNORTHRIDGESERVICEAREARESEA R ARESE RCHP OJEC CALI ORNI STAT UNIV RSITY ORTH IDGE ERVI EARE RESE R A N ENROLLMENT Inquiries concerning this publication, its contents, the data and systems used to produce it, and other resources and initiatives of the University Service Area Research Project should be directed to: Office of Institutional Research California State University, Northridge Northridge, California 91330 Telephone: (818) 677-3277 Fax: (818) 677-5080 ©1997 California State University, Northridge ENROLLMENT California State University, Northridge Service Area Research Project (SARP) Dr. Blenda Wilson, President of the University Dr. Louanne Kennedy, Provost of the University Atlas created by Professor Eugene Turner Dr. Hans Ladányi Department of Geography Office of Institutional Research Office of Institutional Research Judy Sternberg, Programmer Dr. Hans Ladányi, Director Sujen Sun, Staff Systems Analyst Javier Hidalgo, Research Technician Sabrina Urmos, Production Assistant Dr. William Bowen, Geographer Dr. Eugene Turner, Geographer Department of Geography Dr. I-Shou Wang, Department Chair The California State University, Northridge Service Area Research Project (SARP) is a program of the University's Office of Institutional Research, operating in cooperation with the Department of Geography. The program began in 1995 as an integral part of Institutional Research's comprehensive restructuring. Its mission, to investigate the essential attributes of the University's service area - an area extending over much of Los Angeles and Ventura counties and touching upon San Bernardino, Riverside, and Orange counties, is one of great importance. If the University wishes to serve its members in an intelligent, efficient, and distinguished manner during the next decade and century, it must be thoroughly informed of the region’s complex demographic landscapes, and changes within its diverse and distinct populations. combines the advantages of decision support systems, executive information systems, and data warehouses optimized for an academic and research environment. The Strategic Management System directly improves Institutional Research’s productivity and innovation by facilitating research and analysis endeavors. Data used in this publication were acquired from the Student and Human Resource Management System, the United States Bureau of the Census, the Wessex and GDT Street files, and the Claritas Corporation, a nationally known company providing current data appropriate for demographic and marketing research. Statistical tables from this corporation, the 1990 United States Census, and student records were digitally processed, analyzed, and displayed by the Department of Geography and Institutional Research. In its initial stages, the project is defining the broad geographic patterns of population, educational attainment, wealth, ethnicity, and other socioeconomic conditions that promise to challenge the campus community in years to come. It also is analyzing whom the University serves and where its students come from. Such information is essential if those responsible for the University, be they faculty, administrators, staff, and/or legislators, are to make informed decisions on a broad range of strategic issues. The Department of Geography was instrumental in defining the service area and regions, in creating service area base maps that show defining physical features such as streets, tracts, schools, etc., and in developing a prototype publication series that tests the feasibility of employing technology to better understand the University's service area residents. It also created an integrated digital mapping system that shows all of metropolitan Southern California, the actual service area of the University containing ninety percent of its students, and each of five geographically defined service regions contained in the service area. One essential part of any intelligent information management environment is the ability to distill vast quantities of statistical data into brief, meaningful forms for effective analysis, communication, and administrative action. To facilitate this particular function, a core stand-alone computing environment was created to serve the special needs of a modern Office of Institutional Research. The California State University, Northridge Strategic Management System (SMS) combines the advantages of decision support systems, The new data acquisition and information delivery systems developed for this project have laid the groundwork for further maps, tables, reports, and service area atlases. Eventually, a web site will also be created and made accessible to members of the campus community and its constituents. TABLE OF CONTENTS 1. CSUN Student Attendance Five-County Area ZIP Codes, 1995 Campus Service Area, 1995 CSU, Northridge Students in Apartments Southern Service Region San Fernando Valley Service Region Ventura - Malibu Service Region North Los Angeles County and W. San Gabriel Valley Service Regions Five-County Area: Attendance in 1990 Five-County Area: Attendance Change, 1990-95 2. College Market 7 8 9 10 11 12 13 14 15 Campus Service Area, 1990 Southern Service Region San Fernando Valley Service Region Ventura - Malibu Service Region North Los Angeles County and W. San Gabriel Valley Service Regions 16 18 19 20 21 4. CSU, Northridge Market Penetration Percentage of All Students Attending CSU, Northridge 3. College Market Attraction Percentage of Persons 18 and Older Enrolled in a College Campus Service Area Southern Service Region San Fernando Valley Service Region Ventura - Malibu Service Region North Los Angeles County and W. San Gabriel Valley Service Regions Persons Attending College 22 24 25 26 27 Campus Service Area Southern Service Region San Fernando Valley Service Region Ventura - Malibu Service Region North Los Angeles County and W. San Gabriel Valley Service Regions Student Population Patterns Dominant Areas of Attendance Dominant Areas of CSU Attendance 28 30 31 32 33 34 35 36 SUMMARY This publication presents four dimensions of the general characteristics of the distribution of California State University Northridge's student population in the Fall of 1995. The first section presents data on actual attendance by ZIP code or census tract for 1995 and 1990. The second section shows the distribution of all persons enrolled in college in 1990. To better visualize what proportion of all 18-year olds are attending a college, the third section presents maps of the percent of persons aged 18 and older enrolled in a college. The fourth section attempts to better define what proportion of all students attend California State University Northridge. The section and atlas culminate in three color maps which compare enrollments at Northridge to neighboring state universities. These maps clearly demonstrate in what areas the Northridge campus predominates. Student addresses were aggregated into census tracts so that the student data might be better related to demographic information published by the U.S. Bureau of the Census. In addition, student data from UCLA and the neighboring CSU campuses were processed in order to define transitional areas between California State University Northridge and those campuses. All mapped data are presented by census tract unless otherwise specified. The maps reflect the mailing addresses of the students and may not reveal the origin of the student. A large number of students live near the campuses especially in apartments, but they likely moved there from some other location. A number of students did not provide a street address, but used a post office box which could not be address matched. In general, California State University Northridge like many of the CSU schools draws heavily from the surrounding area. Outside the San Fernando Valley the communities of Simi Valley, Ventura, Oxnard, Santa Clarita and Lancaster contribute a large number students. Students live an average of 12.6 miles from the Northridge campus and tend to live more north and west of the campus than south and east of it. The distance may be slightly inflated from normal since at the time of the survey many of the large apartment buildings around the campus were still closed because of the 1994 earthquake. As a comparison, all faculty and staff live an average of 9.7 miles from the campus. Relatively few students have indicated addresses outside the Los Angeles-Ventura County area. When the 1995 data are compared to the 1990 data nearly all census tracts show a drop in attendance. This is likely due to a series of factors including declines in the local and national economy, several years of increased tuition, out migration from Los Angeles County, and the 1994 earthquake. Increases are shown at the campus due to the opening of student housing and in a few fringe areas. When compared to the neighboring State campuses (USC was not included), the Northridge campus attracts the majority of students from throughout the San Fernando Valley, northern Los Angeles County and Ventura County. An exception occurs in the Westlake-Thousand Oaks portion of Ventura County where UCLA attracts virtually all the students. In some census tracts this amounts to over 20 students. An examination of the data reveals a number of Northridge students with Thousand Oaks addresses, but all are located at post offices. Even when UCLA enrollments are omitted, other CSU campuses out draw Northridge in this area although the numbers are only one to three students. With UCLA enrollments omitted, California State University Northridge's area of influence extends southward over the Santa Monica Mountains to Marina Del Rey and West Hollywood. Chapter 1 CSU, Northridge Student Population of Fall, 1995 5 In determining the student population at California State Northridge in Fall 1995, the Office of Institutional Research Strategic Management Systems used information downloaded from the University’s Student Information Management System (SIMS). While these files may not be a true indication of students’ origins (reported addresses included student housing, apartments, and post office boxes), the information is a true reflection of the students’ area of residence during Fall, 1995. The majority of students attending California State University, Northridge in 1990 and 1995 lived in close proximity to the campus. Nearly sixty percent of students originated in the San Fernando Valley portion of Los Angeles County, and about sixteen percent lived in zip codes immediately surrounding the campus. A high percentage of students resided in local apartments and student housing. For example, in the combined region of zip codes 91325 and 91330, eighty-five percent of students lived in such complexes. The data files were geocoded, or assigned locations, in several ways. First, students were aggregated by reported zip codes. Second, the latitude and longitude of each address within Los Angeles and Ventura counties was determined using ArcView software and street files purchased from GDT Incorporated. From this process, 21,356 of the students were successfully matched. The encompassing census tract was then determined for each latitude and longitude value. Finally, the straight line distance to the campus was computed. All of this information was appended to the students’ records. Table 1 shows attendance ranked by zip code. Zip 91325, which contains the campus, and zip 91330, a special code assigned to the campus, were the largest contributors of students. These zip code areas extend from Devonshire Boulevard on the north to Roscoe Boulevard on the south, and from Reseda Boulevard on the west to Balboa Boulevard on the east. Zip 91324 extends west from Reseda Boulevard. Table 1. CSUN Attendance from Top 15 ZIP Codes in 1995 In Fall 1995, enrollment at California State University, Northridge stood at 25,153. Based upon the above method of geocoding, Institutional Research determined that 23,747 of Cal State Northridge’s students were located in the five-county area of Los Angeles, Orange, Riverside, San Bernardino, and Ventura. Though attendance dropped off quickly with increased distance from campus, California State University, Northridge drew well from the areas of Simi Valley in Ventura County and Santa Clarita to the north. In the south, where competition exists from the University of California at Los Angeles, the University of Southern California, California State University, Los Angeles, and a number of private institutions, the draw was considerably less. ZIP 91325/30 91335 91344 91324 91326 91331 91343 91342 91304 91306 91311 93065 93063 91402 91406 Location Northridge Reseda Granada Hills Northridge W Porter Ranch Pacoima North Hills Lk View Terr West Hls/CanogaPk Canoga Park Chatsworth Simi Valley W Simi Valley E Panorama City Reseda Pct of 5-Co Attendance . 1990 total 1661 817 983 920 807 500 587 454 683 546 706 505 510 332 414 30.2 1995 total 1421 692 615 574 536 518 485 478 466 444 434 387 358 337 336 33.7 Pct. Change -16.9 -18.1 -59.8 -60.3 -50.6 3.5 -21.0 5.0 -46.6 -23.0 -62.7 -30.5 -42.5 1.5 -23.2 Figure 1 on the left shows the distribution of students for areas outside of CSU, Northridge's service area. Similar to the attendance around the campus, enrollment is higher for the nearby counties of San Diego, Santa Barbara and Kern and less for the more distant counties to the north. Figure 1 San Mateo San Luis Obispo Sacramento Other Southern CA Counties Contra Costa Kern Santa Clara Alameda Santa Barbara San Diego Other Northern CA Counties Other ZIP Codes in 5-County Area PA NV IL HI GA NY CO AZ MD WA MA All Other States 0 20 40 60 80 100 0 10 20 120 CSUN Students Attendance from other states was also generally low, with Massachusetts sending the most students. Note: Due to the fact that some students registered their local address, rather than their originating address, out-of-state, or foreign reported totals may be lower than actual. The average distance to California State University, Northridge was computed using the matched-addresses in Los Angeles and Ventura counties. Each bar in Figure 2 represents the number of students that lived within one-mile rings surrounding the campus. The first large dip in the bars can be attributed to the presence of mountains at the edge of the San Fernando Valley. In 1990-95, the nearest Ventura County students lived 7.5 miles from the campus. 40 CSUN Students Figure 2 Change in Student Enrollment with Distance California State University, Northridge Fall, 1995 Since each incremental ring encompasses more area, the density of students was also computed, and is represented by the heavy black line. Its sharp drop attests to the rapid drop-off in attendance given increased distance/travel time. Average Distance Travelled 1400 250 Table 2 gives a breakdown of the average distance to the campus for various student and staff categories. 200 1000 800 150 600 100 400 50 200 0 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 30 35 40 45 50 Distance in Miles from CSU, Northridge Students Per Square Mile 1200 No. of Students 6 Attendance from Other States State County Attendance from Other California Counties Table 2 Average Distances to CSU, Northridge Group Count LA Co.Students 19083 Ventura Co. Students 2273 All Students 21356 Avg Dist 10.91 26.94 12.61 All LA Co. Staff All Ventura Co. Staff All Staff 2247 273 2520 9.08 20.10 10.27 All Non Faculty All Faculty Coaches Chairs Full-time Lecturers Librarians Part-time Faculty Tenure-track Faculty 1532 987 18 26 15 22 284 594 9.69 11.18 9.85 9.65 13.79 8.62 12.58 10.64 14 5 Lancaster Quartz Hill Palmdale Victorville 14 Ojai Fillmore 33 San Buenaventura Av era ge 101 126 5 San Fernando 23 101 Oxnard fro stance m CSU, t Di No n e rth Santa Clarita ud Valencia ri St Moorpark CSU Northridge Ventura Campus Camarillo Acton e dg Santa Paula Simi Valley 118 Thousand Oaks CSUN 210 15 Big Bear Lake Burbank 405 Glendale Pasadena 101 Westlake Village Beverly Hills Alhambra 405 1 10 110 Bell Gardena Number of Students Attending California State University, Northridge Fall, 1995 By ZIP Code California State University, Northridge Service Area Research Project Torrance Pomona Whittier La Habra La Mirada Compton 710 91 405 57 10 NORTHRIDGE © 1996 California State University Northridge Redlands 10 91 91 91 Yucaipa 60 91 Brea Banning Moreno Valley 215 Corona Anaheim Orange Perris Garden Grove Idyllwild Long Beach Huntington Beach Number of Students 100 Santa Ana Hemet 55 Tustin Costa Mesa Sun City 405 El Toro Irvine 36 square miles Newport Beach 500 1 Laguna Hills Aliso Viejo Murrieta Laguna Beach 6 miles 1500 215 Lake Elsinore Mission Viejo Laguna Niguel 15 San Juan Capistrano San Clemente CALIFORNIA STATE UNIVERSITY 91 Riverside Chino Hills Yorba Linda Cypress Colton 15 Chino Diamond Bar Fullerton 5 Ontario 60 15 map produced by Data: California State University, Northridge Office of Institutional Research. 605 Downey Fontana Claremont Covina El Monte Walnut Inglewood Five-County Area San Bernardino Monrovia 210 Monterey Park Santa Monica Professor Eugene Turner Department of Geography 7 Apple Valley Littlerock 5 Temecula The map at left provides a detailed view of student distribution in the defined service area. A heavy gray line delineates the smaller service regions within the larger area. 138 8 Figure 3 shows the distribution of students within the various service regions. The San Fernando Valley Region accounted for over fifty-seven percent of all students (address matched) attending the campus in 1995. Lancaster 14 5 Palmdale Figure 3 Number of Students from SARP Regions 14 126 Fillmore 12,000 Santa Paula 210 CSUN Thousand Oaks Glendale Westwood 10 Santa Monica Service Area Number of Students Attending CSU, Northridge, Fall, 1995 5 Downtown 1 10 50 100 400 Data: California State University, Northridge Office of Institutional Research. Inglewood 36 square miles California State University, Northridge Service Area Research Project map produced by CALIFORNIA STATE UNIVERSITY NORTHRIDGE © 1996 California State University Northridge Professor Eugene Turner Department of Geography 6,000 Number of Persons Enrolled Hollywood 405 Pasadena 4,000 2,000 6 miles Re g i o n San Fernando V. Woodland Hills 0 Number Van Nuys 3541 101 8,000 Burbank 1 10,000 South 101 Simi Valley 118 2614 Camarillo Oxnard 23 San Fernando 1335 118 Granada Hills North County Moorpark Ventura/Malibu Ventura 459 126 W. San Gabriel 33 1135 101 Valencia Other 14,000 12,271 Ojai Number of CSU, Northridge Students in Apartments Fall, 1995 Students 9 5 - 10 11 - 20 It is important to note that when the map at right was produced, many of the large apartment complexes near the campus on Lassen and Reseda were still closed or undergoing repairs from the January, 1994 earthquake. Student housing, however, was still in operation (as indicated by the large squares along Zelzah Avenue). 21 - 100 101 - 176 Data are for addresses with five or more students. Lassen St. Plummer St. Zelzah Ave. Nordhoff St. Lindley Ave. Reseda Blvd. CSU Northridge Parthenia St. Balboa Blvd. While groups of students lived in apartments throughout the service area, most were concentrated within the San Fernando Valley region. The greatest concentration of students in a single apartment complex was found within a half-mile of the campus. Only one apartment complex (with a residency of ten students) near Ventura and Lindley, exceeded the occupancy cutoff of four students. 405 5 101 2 West Hollywood 10 110 Westwood Downtown 10 10 Santa Monica Culver City Southern Service Region Number of Students Attending CSU, Northridge, Fall, 1995 California State University, Northridge Service Area Research Project 90 Marina Del Rey map produced by Professor Eugene Turner Department of Geography Number of Persons Enrolled LAX 10 50 100 CALIFORNIA STATE UNIVERSITY NORTHRIDGE © 1996 California State University Northridge Data: California State University, Northridge Office of Institutional Research. 405 110 105 4 square miles 2 miles Census Tract Populations 100 4 square miles 50 Sylmar 5 10 2 miles Data: CSU, Northridge Office of Institutional Research San Fernando Porter Ranch 118 Granada Hills Pacoima 11 210 Sunland Northridge Chatsworth CSUN Panorama City La Crescenta 405 Canoga Park Van Nuys Reseda 101 Hidden Hills 101 170 Burbank North Hollywood Tarzana 134 Woodland Hills Encino Studio City Sherman Oaks 101 San Fernando Valley Service Region Number of Students Attending CSU, Northridge, Fall, 1995 California State University, Northridge Service Area Research Project map produced by NORTHRIDGE © 1996 California State University Northridge Professor Eugene Turner Department of Geography Glendale Griffith Park 405 CALIFORNIA STATE UNIVERSITY 2 5 210 33 36 square miles Ojai 12 150 150 33 101 126 Piru Fillmore 6 miles Santa Paula 23 126 Ventura Moorpark 118 34 Camarillo 34 Oxnard Ventura County Malibu Service Region Number of Students Attending CSU, Northridge, Fall, 1995 California State University, Northridge Service Area Research Project Data: California State University, Northridge Office of Institutional Research. CALIFORNIA STATE UNIVERSITY NORTHRIDGE © 1996 California State University Northridge 101 Thousand Oaks 101 1 Number of Persons Enrolled 10 50 map produced by Professor Eugene Turner Department of Geography Simi Valley 100 118 N9 27 N1 1 Malibu 14 138 Lancaster 13 5 Palmdale 36 square miles Pearblossom Santa Clarita 6 miles Number of Persons Enrolled 126 10 14 138 Acton West San Gabriel Valley Service Region Valencia Number of Students Attending CSU, Northridge Fall, 1995 50 Number of Persons Enrolled 100 10 Data: California State University, Northridge Office of Institutional Research. 50 Altadena 210 Sierra Madre 100 134 North Los Angeles County Service Region Number of Students Attending CSU, Northridge, Fall, 1995 California State University, Northridge Service Area Research Project map produced by Professor Eugene Turner Department of Geography CALIFORNIA STATE UNIVERSITY NORTHRIDGE © 1996 California State University Northridge 210 Pasadena Arcadia San Marino 2 Mt. Washington 110 S. Pasadena Data: California State University, Northridge Office of Institutional Research. 4 square miles 14 5 ” The map at left displays student enrollment for Fall, 1990. Total enrollment for this term was recorded at 30,131. In 1995, enrollment had dropped to 25,153. Lancaster Quartz Hill Palmdale Victorville 14 Apple Valley Littlerock 14 Acton Ojai Santa Clarita Fillmore 101 Valencia Santa Paula 33 San Buenaventura 5 126 San Fernando Moorpark CSU Northridge Ventura Campus 23 101 Camarillo Oxnard 118 Simi Valley Thousand Oaks CSUN 210 15 Big Bear Lake Burbank 405 Glendale Westlake Village Beverly Hills Alhambra 405 1 10 Bell 605 California State University, Northridge Service Area Research Project Torrance La Mirada 710 91 405 Data: California State University, Northridge Office of Institutional Research. 57 Diamond Bar 60 CALIFORNIA STATE UNIVERSITY NORTHRIDGE Redlands Riverside 91 Brea 91 91 91 60 Moreno Valley 215 Corona Anaheim Orange Perris Garden Grove Long Beach Huntington Beach Number of Students 100 Santa Ana 55 Tustin Costa Mesa Sun City 405 El Toro Irvine 36 square miles Newport Beach 500 1 Laguna Hills Aliso Viejo Murrieta Laguna Beach 6 miles 1500 215 Lake Elsinore Mission Viejo Laguna Niguel 15 San Juan Capistrano San Clemente © 1996 California State University Northridge 10 91 Chino Yorba Linda Cypress Colton 15 Chino Hills Fullerton 5 Ontario 15 map produced by Professor Eugene Turner Department of Geography Whittier La Habra Compton Gardena Number of Students Attending California State University, Northridge Fall, 1990 By ZIP Code Pomona Downey Inglewood 10 Covina El Monte Walnut 110 Fontana Claremont Monterey Park Santa Monica Five-County Area San Bernardino Monrovia 210 Pasadena 101 5 Yucaipa The map at right shows the » change in enrollment between 1990 and 1995. Within the Banning five-county area, enrollment dropped from 29,723 in 1990 to 23,747 in 1995. The 20.1 percent decrease was spread over the entire service area, though more significant Idyllwild declines occurred in areas of Hemet high student populations. Increases occurred in a few areas. A large increase near the campus can be attributed to the opening of student housing after 1990. Adjustments in zip code Temecula boundaries may account for some changes within the five-year period. 14 5 Lancaster Quartz Hill Palmdale Victorville 15 Apple Valley Littlerock 14 Acton Ojai Santa Clarita Fillmore 101 Valencia Santa Paula 33 San Buenaventura 5 126 San Fernando Moorpark CSU Northridge Ventura Campus 23 101 Camarillo Oxnard 118 Simi Valley Thousand Oaks CSUN 210 15 Big Bear Lake Burbank 405 Glendale Westlake Village Beverly Hills Alhambra San Bernardino Monrovia 210 Pasadena 101 El Monte 405 1 Walnut Santa Monica 110 Bell 605 La Habra La Mirada Compton Gardena Change in Enrollment California State University, Northridge Fall, 1990 to Fall, 1995 By ZIP Code California State University, Northridge Service Area Research Project Torrance 710 91 405 Data: California State University, Northridge Office of Institutional Research. 10 57 Diamond Bar NORTHRIDGE © 1996 California State University Northridge Redlands Riverside 91 91 91 10 Yucaipa 60 91 Brea Banning Moreno Valley 215 Corona Anaheim Orange Perris Garden Grove Long Beach Huntington Beach Number of Students Gain Santa Ana Costa Mesa Sun City 405 El Toro Irvine Loss 100 Hemet 55 Tustin 36 square miles Newport Beach 250 1 Laguna Hills Aliso Viejo Murrieta Laguna Beach 6 miles 500 215 Lake Elsinore Mission Viejo Laguna Niguel 15 San Juan Capistrano San Clemente CALIFORNIA STATE UNIVERSITY 91 Chino Yorba Linda Cypress Colton 15 Chino Hills Fullerton 5 Ontario 60 15 map produced by Professor Eugene Turner Department of Geography Whittier Downey Inglewood Five-County Area Pomona Monterey Park 10 Fontana Claremont Covina 5 Temecula 138 16 Lancaster 14 5 Palmdale 14 Ojai 126 Fillmore 101 Valencia Santa Paula 33 126 Ventura 118 Camarillo Oxnard Moorpark 101 23 Simi Valley 118 Granada Hills San Fernando 210 CSUN Thousand Oaks Burbank 101 Van Nuys Glendale Woodland Hills Hollywood 405 1 1 Westwood Downtown 10 Santa Monica Service Area Number of Persons Attending College, 1990 California State University, Northridge Service Area Research Project 5 Pasadena Number of Persons Enrolled in College 100 1000 4000 8000 Data: United States 1990 Census Summary Tape File 3. Inglewood 36 square miles map produced by Professor Eugene Turner Department of Geography CALIFORNIA STATE UNIVERSITY NORTHRIDGE © 1996 California State University Northridge 6 miles Chapter 2 College Market 1990 The SARP map at left, as well as the regional maps following, detail the number of persons attending college in 1990 (as reported by the US Census). Large population clusters can be seen centering around college campuses, particularly in Westwood near the University of California, Los Angeles (UCLA), and the area west of Downtown (near the University of Southern California (USC). A large number of students can also found along a band running from Hollywood eastward through Glendale to Pasadena. With regards to the San Fernando Valley, 1990 college attendance was higher near the Northridge campus, and lower in outlying areas such as Encino, West Hills, and Porter Ranch. Numerous Valley locations, in fact, recorded lower levels of attendance than other parts of the service area. Documented attendance in Santa Clarita, for instance, was comparatively high. 17 405 5 101 West Hollywood 18 2 110 Westwood Downtown 10 10 Santa Monica Culver City Southern Service Region 90 Number of Persons Attending College, 1990 California State University, Northridge Service Area Research Project map produced by Professor Eugene Turner Department of Geography Marina Del Rey Number of Persons Attending College 100 LAX 1000 105 4000 CALIFORNIA STATE UNIVERSITY NORTHRIDGE © 1996 California State University Northridge 405 110 4 square miles 2 miles Census Tract Populations 4000 4 square miles Sylmar 5 1000 2 miles Porter Ranch 118 Granada Hills Chatsworth Sunland CSUN 101 La Crescenta Panorama City Van Nuys Reseda 170 Burbank Tarzana 134 Woodland Hills Studio City Encino Sherman Oaks 101 San Fernando Valley Service Region Number of Persons Attending College, 1990 California State University, Northridge Service Area Research Project map produced by NORTHRIDGE Professor Eugene Turner Department of Geography Glendale Griffith Park © 1996 California State University Northridge 2 North Hollywood 405 CALIFORNIA STATE UNIVERSITY 19 210 Northridge Canoga Park 101 Data: U.S. Bureau of the Census 1990 Summary Tape File 3 Pacoima 405 Hidden Hills 100 San Fernando 5 210 33 36 square miles Ojai 20 150 33 101 126 Piru Fillmore 150 6 miles Santa Paula 23 126 Ventura Moorpark 118 34 Camarillo 34 Oxnard Ventura County Malibu Service Region Number of Persons Attending College, 1990 California State University, Northridge Service Area Research Project Data: United States 1990 Census Summary Tape File 3. CALIFORNIA STATE UNIVERSITY NORTHRIDGE © 1996 California State University Northridge 101 Thousand Oaks 101 1 Number of Persons Enrolled in College 100 1000 map produced by Professor Eugene Turner Department of Geography Simi Valley 4000 118 N9 27 N1 1 Malibu 14 138 Lancaster 21 5 Palmdale 36 square miles Pearblossom Santa Clarita 6 miles Number of Persons Enrolled in College 100 14 126 Acton West San Gabriel Valley Service Region Newhall 1000 138 Number of Persons Attending College, 1990 Number of Persons Enrolled in College 4000 100 Data: United States 1990 Census Summary Tape File 3 and population estimates made by Claritas, Incorporated. 1000 Altadena 210 Sierra Madre 4000 134 North Los Angeles County Service Region Number of Persons Attending College, 1990 California State University, Northridge Service Area Research Project map produced by Professor Eugene Turner Department of Geography CALIFORNIA STATE UNIVERSITY NORTHRIDGE © 1996 California State University Northridge 210 Pasadena Arcadia San Marino 2 Mt. Washington 110 S. Pasadena Data: United States 1990 Census Summary Tape File 3 and population estimates made by Claritas, Incorporated. 4 square miles 138 22 Lancaster 14 5 Palmdale 14 Ojai 126 Fillmore 101 Valencia Santa Paula 33 126 Ventura 118 Camarillo Oxnard Moorpark 101 23 118 Simi Valley Granada Hills San Fernando 210 CSUN Thousand Oaks Burbank 101 Van Nuys Hollywood 405 1 Pasadena Glendale Woodland Hills 1 Westwood 5 Downtown 10 Santa Monica Service Area Percent of Persons Aged 18+ in College 10 20 50 100 Data: United States 1990 Census Summary Tape File 3. Percent of Persons Aged 18+ Attending College, 1990 Inglewood California State University, Northridge Service Area Research Project map produced by Professor Eugene Turner Department of Geography 36 square miles CALIFORNIA STATE UNIVERSITY NORTHRIDGE © 1996 California State University Northridge 6 miles Data: Percentages are shown only for tracts with at least 20 persons aged 18+. The percentage was computed by dividing the number of persons aged 3+ enrolled in college in 1990 by the number of persons aged18+. There are some college students under age 18, but this would have a neglibible effect on the percentage. Chapter 3 College Market Attraction 1990 The percentage maps of persons eighteen years of age or older enrolled in a college in 1990 are similar to the maps that detail the actual number of persons enrolled in a college. High percentages of students occur near California State University, Northridge, and the University of California,Los Angeles and the University of Southern California (CSUN, UCLA, and USC respectively). 23 405 5 101 2 West Hollywood 24 110 Westwood Downtown 10 10 Santa Monica Culver City Southern Service Region Percent of Persons Aged 18+ Attending College, 1990 California State University, Northridge Service Area Research Project map produced by Professor Eugene Turner Department of Geography 90 Marina Del Rey Percent of Persons Aged 18+ in College 5 LAX 4 square miles 50 100 CALIFORNIA STATE UNIVERSITY NORTHRIDGE © 1996 California State University Northridge Data: United States 1990 Census Summary Tape File 3. 405 110 105 2 miles Data: Percentages are shown only for tracts with at least 20 persons aged 18+. The percentage was computed by dividing the number of persons aged 3+ enrolled in college in 1990 by the number of persons aged18+. There are some college students under age 18, but this would have a neglibible effect on the percentage. Percent of Persons Aged 18+ in College 4 square miles 100 Sylmar 5 2 miles 50 San Fernando Porter Ranch 20 118 Granada Hills 210 Pacoima 5 Data: United States 1990 Census Summary Tape File 3. Sunland Chatsworth Northridge CSUN Canoga Park La Crescenta Panorama City 405 Van Nuys 170 Reseda Burbank North Hollywood 101 Hidden Hills 101 Tarzana 134 Woodland Hills Encino Studio City 405 Sherman Oaks 101 San Fernando Valley Service Region Percent of Persons Aged 18+ Attending College California State University, Northridge Service Area Research Project map produced by NORTHRIDGE © 1996 California State University Northridge Professor Eugene Turner Department of Geography Glendale Griffith Park CALIFORNIA STATE UNIVERSITY 2 5 210 25 33 36 square miles Ojai 26 150 33 101 126 Piru Fillmore 150 6 miles Santa Paula 23 126 Ventura Moorpark 118 34 Camarillo 34 Ventura County Malibu Service Region Percent of Persons 18+ Attending College, 1990 California State University, Northridge Service Area Research Project Simi Valley 101 Thousand Oaks Oxnard 101 1 Percent of Persons Aged 18+ in College N9 5 20 Data: United States 1990 Census Summary Tape File 3. CALIFORNIA STATE UNIVERSITY NORTHRIDGE © 1996 California State University Northridge 1 50 Data: Percentages are shown only for tracts with at least 20 persons aged 18+. The percentage was computed by dividing the number of persons aged 3+ enrolled in college in 1990 by the number of persons aged18+. There are some college students under age 18, but this would have a neglibible effect on the percentage. 27 N1 map produced by Professor Eugene Turner Department of Geography 118 Malibu 14 138 Lancaster 27 5 Palmdale 36 square miles Pearblossom Santa Clarita 6 miles Percent of Persons Aged 18 And Older in College 5 20 126 Valencia 14 138 Acton West San Gabriel Valley Service Region Percent of Persons Aged 18 And Older Attending College Newhall Percent of Persons Aged 18 And Older in College 50 10 Data: United States 1990 Census Summary Tape File 3. Altadena 210 20 Data: Percentages are shown only for tracts with at least 20 persons aged 18 and older. The percentage was computed by dividing the number of persons aged 3 and older enrolled in college in 1990 by the number of persons aged 18 and older. There are some college students under age 18, but this would have a neglibible effect on the percentage. 134 North Los Angeles County Service Region Percent of Persons Aged 18 And Older Attending College California State University, Northridge Service Area Research Project Sierra Madre 50 210 Pasadena Arcadia San Marino 2 Mt. Washington map produced by Professor Eugene Turner Department of Geography CALIFORNIA STATE UNIVERSITY NORTHRIDGE © 1996 California State University Northridge 110 S. Pasadena Data: United States 1990 Census Summary Tape File 3. 4 square miles 138 28 Lancaster 14 5 Palmdale 14 Ojai 126 Fillmore 101 Valencia Santa Paula 33 126 Ventura Moorpark 118 Camarillo 101 Oxnard 23 Simi Valley 118 Granada Hills San Fernando 210 CSUN Thousand Oaks Burbank 101 Van Nuys Glendale Woodland Hills Hollywood 405 1 Westwood Downtown 1 10 Santa Monica Service Area NORTHRIDGE © 1996 California State University Northridge Professor Eugene Turner Department of Geography 10 20 50 100 Inglewood California State University, Northridge Service Area Research Project CALIFORNIA STATE UNIVERSITY Percent of All Students Attending CSU, Northridge Data: United States 1990 Census Summary Tape File 3 and CSU, Northridge Office of Institutional Research. Percent of Students Attending CSU, Northridge, Fall, 1995 map produced by 5 Pasadena 36 square miles 6 miles Data: Percentages are shown only for tracts with at least 20 total students. The estimate of students was computed by dividing the number of persons enrolled in college in 1990 by the number of persons 18 years of age and older. This proportion was multiplied by the Claritas estimate of the number of persons 18 years of age and older in 1995 to get an estimate of the number of students enrolled in college in 1995. The number of students enrolled at CSU, Northridge in the Fall of 1995 was divided by the estimated number of students in 1995 to get an estimate of the percent of students attending CSU, Northridge in the Fall of 1995. Chapter 4 CSU, Northridge Market Penetration Fall, 1995 While California State University, Northridge attracted a large number of students in Fall 1995, it still only captured a percentage of the total population. In order to determine this percentage (no census figures were available), the following calculations were made: 1) The number of students attending college in 1990 within each census tract was divided by the number of persons eighteen years of age or older. This yielded the proportion of students attending college (P1). 2) Making the assumption that the same proportion of students would also attend college in 1995, the estimated number of persons eighteen years old and older in 1995 (Claritas, Inc.) was multiplied by the proportion (P1) to get a 1995 estimate of the number of persons attending college. 3) The number of students attending this campus in 1995 was then divided by the estimated number of persons attending college to get a rough estimate of the percentage of all students attending California State University, Northridge. The SARP map at left and succeeding region maps suggest that California State University, Northridge is drawing a greater proportion of students from the northern and western portions of the San Fernando Valley. In 1990-95, about fifteen to twenty percent of California State University, Northridge’s students came from these areas. Other areas of high percentage were found in Hollywood, Glendale, Simi Valley, and Santa Clarita. Three final maps compare attendance at California State University Northridge to that of neighboring state universities. The first (Page 34) map shows those students attending UCLA and the California State Universities at Northridge, Los Angeles, and Dominguez Hills. The second map indicates with a color the university that draws the majority of students. The percent of students drawn to a campus is indicated by the intensity of the color. This map clearly indicates where the transition areas are between the campuses. Generally students congregate around the nearest campus. However, most students in the Westlake-Thousand Oaks area attend UCLA rather than Northridge. An examination of the data reveals that a number of Northridge students have a Thousand Oaks post office box, but none have street addresses. The final map presents only student attendance at one of the CSU campuses. With UCLA removed Northridge extends its area of influence southward to Marina Del Rey and West Hollywood. 29 405 5 101 30 2 West Hollywood 110 Westwood Downtown Santa Monica 10 10 Culver City Southern Service Region 90 Percent of Students Attending CSU, Northridge, Fall, 1995 California State University, Northridge Service Area Research Project map produced by Professor Eugene Turner Department of Geography 44square square miles miles Marina Del Rey Percent of All Students Attending CSU, Northridge 5 22 miles miles LAX 20 105 50 CALIFORNIA STATE UNIVERSITY NORTHRIDGE © 1996 California State University Northridge Data: United States 1990 Census Summary Tape File 3 and CSU, Northridge Office of Institutional Research. 405 110 Data: Percentages are shown only for tracts with at least 20 total students. The estimate of students was computed by dividing the number of persons enrolled in college in 1990 by the number of persons 18 years of age and older. This proportion was multiplied by the Claritas estimate of the number of persons 18 years of age and older in 1995 to get an estimate of the number of students enrolled in college in 1995. The number of students enrolled at CSU, Northridge in the Fall of 1995 was divided by the estimated number of students in 1995 to get an estimate of the percent of students attending CSU, Northridge in the Fall of 1995. Percent of Students Attending CSU, Northridge 50 4 square miles Sylmar 5 20 2 miles 5 Data: CSU, Northridge Office of Institutional Research, U.S. Bureau of the Census 1990 Summary Tape File 3, and Claritas Inc. San Fernando Porter Ranch 118 Granada Hills 210 Pacoima Sunland Northridge Chatsworth CSUN La Crescenta Panorama City 405 170 Canoga Park Van Nuys Reseda Burbank North Hollywood 101 Hidden Hills 101 Tarzana Encino Studio City Sherman Oaks Griffith Park 101 San Fernando Valley Service Region Percent of All Students Attending CSU, Northridge, Fall, 1995 California State University, Northridge Service Area Research Project map produced by CALIFORNIA STATE UNIVERSITY NORTHRIDGE Professor Eugene Turner Department of Geography 210 134 Woodland Hills 405 © 1996 California State University Northridge 2 Glendale 5 Data: Percentages are shown only for tracts with at least 20 total students. The estimate of students was computed by dividing the number of persons enrolled in college in 1990 by the number of persons 18 years of age and older. This proportion was multiplied by the Claritas estimate of the number of persons 18 years of age and older in 1995 to get an estimate of the number of students enrolled in college in 1995. The number of students enrolled at CSU, Northridge in the Fall of 1995 was divided by the estimated number of students in 1995 to get an estimate of the percent of students attending CSU, Northridge in the Fall of 1995. 31 33 36 square miles Ojai 32 150 33 126 Piru Fillmore 150 6 miles Santa Paula 23 126 Ventura 101 Moorpark 118 Ventura County Malibu Service Region Percent of All Students Attending CSU, Northridge, Fall, 1995 California State University, Northridge Service Area Research Project 34 Camarillo 34 Simi Valley 101 Thousand Oaks Oxnard map produced by Professor Eugene Turner Department of Geography Data: United States 1990 Census Summary Tape File 3 and CSU, Northridge Office of Institutional Research CALIFORNIA STATE UNIVERSITY NORTHRIDGE © 1996 California State University Northridge 101 N9 20 50 1 Percent of All Students Attending CSU, Northridge 5 . 118 Percentages are shown only for tracts with at least 20 total students. The estimate of students was computed by dividing the number of persons enrolled in college in 1990 by the number of persons 18 years of age and older. This proportion was multiplied by the Claritas estimate of the number of persons 18 years of age and older in 1995 to get an estimate of the number of students enrolled in college in 1995. The number of students enrolled at CSU, Northridge in the Fall of 1995 was divided by the estimated number of students in 1995 to get an estimate of the percent of students attending CSU, Northridge in the Fall of 1995. 27 N1 1 Malibu 14 138 Lancaster 33 5 Palmdale 36 square miles Pearblossom Santa Clarita 6 miles Percent of All Students Attending CSU, Northridge 126 5 14 138 Acton West San Gabriel Valley Service Region Newhall 20 Percent of Students Attending CSU, Northridge Fall, 1995 Percent of All Students Attending CSU, Northridge 50 10 Altadena Data: California State University, Northridge Office of Institutional Research. 20 Percentages are shown only for tracts with at least 20 total students. The estimate of students was computed by dividing the number of persons enrolled in college in 1990 by the number of persons 18 years of age and older. This proportion was multiplied by the Claritas estimate of the number of persons 18 years of age and older in 1995 to get an estimate of the number of students enrolled in college in 1995. The number of students enrolled at CSU, Northridge in the Fall of 1995 was divided by the estimated number of students in 1995 to get an estimate of the percent of students attending CSU, Northridge in the Fall of 1995. North Los Angeles County Service Region Percent of Students Attending CSU, Northridge, Fall, 1995 California State University, Northridge Service Area Research Project map produced by CALIFORNIA STATE UNIVERSITY NORTHRIDGE © 1996 California State University Northridge Professor Eugene Turner Department of Geography 210 Sierra Madre 50 134 210 Pasadena Arcadia San Marino 2 Mt. Washington 110 S. Pasadena Data: California State University, Northridge Office of Institutional Research. 4 square miles 126 5 14 Valencia V e n t u r a C o u n t y Moorpark New Ventura Campus ★ 118 L o s 34 CSU Northridge 101 ★ Thousand Oaks Burbank Westlake Village 405 Beverly Hills ★ 1 101 CSU LA ★ Santa Monica Downtown 10 Each Dot Represents Three Students CSU, Northridge Professor Eugene Turner Department of Geography Compton ★ CSU UCLA e Selected universities shown with a star. 110 Commerce 105 16 square miles CSU, Dominguez Hils map produced by Data: California State University, Northridge Office of Institutional Research. CALIFORNIA STATE UNIVERSITY NORTHRIDGE Inglewood CSU, Los Angeles California State University, Northridge Service Area Research Project ★ USC Student Population Patterns At Four Selected Universities Fall, 1995 By Census Tract DH 4 miles Torrance Pasadena Glendale UCLA © 1996 California State University Northridge C o u n t y 210 San Fernando Simi Valley A n g e l e s 210 Monrovia Alhambra El Monte Monterey Park 5 710 Whittier Downey 91 Orange C ounty Valencia V e n t u r a C o u n t y Moorpark 118 L o s San Fernando Simi Valley CSU Northridge 101 ★ A n g e l e s 210 35 Thousand Oaks Burbank Westlake Village 405 Beverly Hills ★ Pasadena Glendale 101 CSU LA ★ UCLA Santa Monica Dominant Areas of Attendance Color Indicates Campus Receiving the Majority of the Student Enrollment CSUN CSULA CSUDH UCLA For Four Selected Universities Fall, 1995 By Census Tract CALIFORNIA STATE UNIVERSITY NORTHRIDGE © 1996 California State University Northridge Downtown 10 68.5 - 78.9 9,663 9,663 8,842 8,007 18 538 29,297 27,769 16,868 15,999 798 2,889 Fall, 1995 Enrollment California Addresses LA Co. ZIP Codes LA Co. Matched Addresses Ventura Co. ZIP Codes Orange Co. ZIP Codes 110 Commerce Compton 79.0 - 100 18,383 18,273 17,188 15,828 91 335 ★ 105 58.9 - 68.4 25,153 25,017 21,045 19,050 3,195 146 USC Inglewood 50.1 - 58.8 map produced by Data: California State University, Northridge Office of Institutional Research. Percent of Matched Students Attending the Predominant Campus 0 - 50.0 California State University, Northridge Service Area Research Project Professor Eugene Turner Department of Geography C o u n t y ★ CSU DH 210 Monrovia Alhambra El Monte Monterey Park 5 710 Whittier Downey 91 4 square miles Torrance 2 miles Valencia V e n t u r a C o u n t y Moorpark 118 L o s San Fernando Simi Valley CSU Northridge 101 ★ A n g e l e s 210 36 Thousand Oaks Burbank Westlake Village 405 Beverly Hills ★ Pasadena Glendale 101 CSU LA ★ UCLA Santa Monica Dominant Areas of CSU Attendance Color Indicates Campus Receiving the Majority of the Student Enrollment CSUN CSULA CSUDH For Three Selected Universities Fall, 1995 By Census Tract Percent of Matched Students Attending the Predominant Campus 0 - 50.0 Downtown 10 ★ 110 Commerce 105 58.9 - 68.4 68.5 - 78.9 Compton 79.0 - 100 map produced by USC Inglewood 50.1 - 58.8 California State University, Northridge Service Area Research Project Professor Eugene Turner Department of Geography C o u n t y ★ CSU Gray land areas indicate no address-matched students. DH Data: California State University, Northridge Office of Institutional Research. 210 Monrovia Alhambra El Monte Monterey Park 5 710 Whittier Downey 91 4 square miles Torrance CALIFORNIA STATE UNIVERSITY NORTHRIDGE © 1996 California State University Northridge 2 miles