VoLTE Production Deployment Case Study
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VoLTE Production Deployment Case Study Next Generation Services Services- RCS, VoLTE and Beyond ETSI / GSMA / MSF Operator Workshop October 11, 2012 Allan Johnson General Manager, HelloSoft V.VoIP Imagination Technologies VoLTE Implementation case study Outline 1. Introduction to Imagination 2. VoLTE Market drivers 3. High Level Objectives 4 VoLTE Handset Requirements 4. 5. Application Processor based VoLTE vs. Modem based VoLTE 6 Production 6. P d ti Signoff Si ff – Multi-vendor M lti d dependence d d 7. 3 Greatest Challenges 8. 3 Most Important Lessons Learned 9. Conclusion 2 V01.11 nov07 © 2011 Imagination Technologies Ltd. Confidential – Subject to NDA Company overview Leading Silicon, IP Clients & Cloud IP supplier Graphics/video/comms, VoLTE/Video/RCS, Cloud Played significant role in creating Smartphone Segment by offering industry leading multimedia technologies Played leading role in world’s first commercial VoLTE deployment Shipped by most major consumer brands Smartphones, tablets, TVs/STBs, games consoles Radios connected audio & video devices Radios, Automotive dashboards, navigation, communication Established technology powerhouse Founded 1985; London FTSE250 (IMG (IMG.L) L) Employees: 1,200+, World Class Team UK HQ; operations world-wide Global customer base C o s m m Graphics GPU Compute Video Display Software Clients Clou d Processor Enabling Systems HelloSoft HelloSoft Division IP Clients and Stacks Differentiated Technology Extensive Patents Industry’s Largest IP SW Development Team Total Revenues 2008-2009 YR: 2009-2010 2009 2010 YR: 2010-2011 YR: 2011-2012 YR: V01.11 nov07 $104.11m/£64.1m $131 40m/£80 9m $131.40m/£80.9m $159.17m/£98.0m $207.08m/£127.5m Confidential – Subject to NDA Market Opportunity & Challenge Need for single integrated clients to address multiplatform challenge V01.11 nov07 Confidential – Subject to NDA Solution: Multi-Platform / Multi-OS VoIP/VoLTE/RCS Stack with HW-Accelerated Video Hardware Accelerators – Accelerators Video Optimized Media Engine Voice Codecs AEC AJB/PLC VAD/CNG Applications pp Processor Modem – Modem 3G/LTE/WiFi VoLTE SIP RTP/RTCP RCS/IMS VCC/IP2IP V01.11 nov07 Confidential – Subject to NDA Products V.VoIP, VoLTE, VCC, IMS and RCS HelloSoft Mobile V VoIP SDK V.VoIP • Comprehensive, multiplatform mobile device solutions for delivering the multi-party real-time voice and video communications • Supported on fixed fixed, Wi Wi-Fi Fi and GSM/CDMA/2G/3G/LTE wireless access networks HelloSoft VoLTE & VCC • Fully standards compliant with 3GPP Voice over LTE and IR-92 specs • Incorporates award winning multiplatform HelloSoft VoIP, VoIP IMS IMS, VCC technology featuring AEC (Acoustic Echo Cancellation) and NC (Noise Cancellation) HelloSoft IMS Stack • Complies with 3GPP IMS IMS, 3GPP2 IMS IMS, 3GPP & IETF compliant SIP & SIMPLE • Supports Instant Messaging (IM), Presence-enabled active phonebook, video share and seamless handoff between VoIP and cellular phone calls HelloSoft Handoff Technology • Supports SRVCC (Single Radio VCC) per VoLTE requirements, DRVCC (Dual Radio VCC) for seamless handoff between circuit-switched and packet-switched networks • Supports pp IP2IP for seamless handoff between IP networks HelloSoft Rich Communication S it (RCS) Suite V01.11 nov07 • Supports advanced features such as enriched audio and video calling, enhanced address book/contacts, video share, and image/file transfer. • SMS/MMS over MSRP. MSRP Group Chat, Chat and Social Profile Information Confidential – Subject to NDA VoLTE Production Deployment Case Study Overall High Level Objectives 1. First VoLTE production network deployment in the world 2. Initial deployment is VoLTE, followed by RCS 3. Uses a 3rd party VoLTE client - other options such as SemiCo based VoLTE not ready or mature enough 4. Ensure VoLTE device solution can readily y scale across devices 5. Ensure outstanding voice quality and user experience ( “better than circuit switched voice” ) 7 V01.11 nov07 © 2011 Imagination Technologies Ltd. Confidential – Subject to NDA VoLTE Production Deployment Case Study VoLTE Market Drivers 1. Deployment efficiencies a) Higher spectral efficiency than Circuit Switched Cellular p blocks b)) Abilityy to re-farm spectrum c) Ability to deploy full IMS solution 2. Major new service capabilities a) Ability to seamlessly move between IP bearers b) Ability to seamlessly move between devices 3. Major new device capabilities a) Ability to migrate to LTE only handsets b) Ability to perform simultaneous voice/data c) Ability to seamlessly migrate users from existing user experience ( e.g. seamless integration of VoLTE into existing handset or tablet UI) 4. Ability to launch new / enhanced services and capabilities a) HD Voice b)) Video share/chat c) RCS 5.0 ( enhanced contact list, enhanced messaging, capability exchange, video share/chat, VoLTE, …) d) Many other new capabilities 8 V01.11 nov07 © 2011 Imagination Technologies Ltd. Confidential – Subject to NDA Case Study Background VoLTE Handset Requirements 1. VoLTE Compliant with IR-92 with Dedicated Bearer support 2. Fully integrated with native UI (dialer, call history, call logs, etc) 3 VoLTE must be transparent to the end user 3. user. ii.e. e Whether the user is on Circuit-switched network or on VoLTE network, the user experience must be same ( other than voice quality and the “4G” icon on the UI) 4 “Better 4. Better than CS” CS voice quality in the coverage area 5. Network selection of VoLTE where available, else circuit switched voice calls 6. CS Fall-back for Emergency Calls only 7. Support for multiple LTE chipsets & multiple application processor chip sets 8. Support for phones from multiple OEMs 9 VoLTE vendor must be “full 9. “f service” … and complete handset integration, functional testing, QA, IOT, Lab Trials, Performance Testing including drive tests on production network in coverage area, and Production Launch 10 Upgradable 10. U d bl to t supportt a) VCC handoff to Circuit-Switched calls & vice versa b) Upgradable to RCS 5.0 c)) Over-the-air O th i updates d t 9 V01.11 nov07 © 2011 Imagination Technologies Ltd. Confidential – Subject to NDA Case Study Background Application Processor based VoLTE vs. Modem based VoLTE Application Processor based VoLTE Modem based VoLTE Mobile device Mobile device V LTE & VoLTE IMS/RCS stacks & applications Application Processor LTE Modem IMS/RCS stacks & applications Application Processor VoLTE LTE Modem ADVANTAGES: ADVANTAGES: • Allows for a single IMS stack on the application • More familiar model since this is the legacy partitioning used for circuit switched voice processor • VoLTE can be easily integrated into other applications. • LTE modem vendors such as Qualcomm & others may offer this approach • Provides better audio/video integration because the • Claims to be lower power in some cases (e.g. if you video subsystem is on the application processor could ld power off ff the h application li i processor d during i a • Lower power in some cases voice call) but in other cases it is not • More power efficient and better architecture for DISADVANTAGES: supporting multiple IP bearers • Dual IMS stack – one stack on the modem for e g for VoLTE to VoWiFi seamless handoff e.g. VoLTE and one on the AP for everything else • Voice-video synchronization must span both DISADVANTAGES: modem and AP processors • Cannot power off the application processor during • Handoff to multiple IP bearers such as WiFi are voice calls ( although in practice, generally the AP is difficult and inefficient • Less flexible and voice feature upgrades tied to the not powered off) modem Decision was made to go with Application Processor based VoLTE Confidential – Subject to NDA V01.11 nov07 © 2011 Imagination Technologies Ltd. Case Study Background Production signoff – Multi-vendor IOT Infrastructure Component Number of IOT Test cases dependent on that vendor for testing RAN 5% TAS 5% S/I-CSCF 4% MGCF/MGW 3% HSS 12% SBC / P-CSCF 14% HLR 6% Dependencies on 7 infrastructure vendors for h d t IODT/IOT test handset t t cases 11 V01.11 nov07 © 2011 Imagination Technologies Ltd. Confidential – Subject to NDA Case Study Background Production Signoff - Voice Quality Drive Testing VQT Analyzer VQT Equipment “Wired IP Phone “Gold” CS Phone HS VoLTE Client #2 HS VoLTE Client #1 Voice Quality comparison is done by simultaneously measuring voice quality on 4 channels while driving with handsets side-by-side 12 V01.11 nov07 © 2011 Imagination Technologies Ltd. Confidential – Subject to NDA Case Study Background VoLTE Voice Quality Drive Testing Reference: “Good grades for VoLTE – Validating VoLTE end-end”, Ericsson Review, 1/2012, Michel Anehill et al, Voice Quality depends on codec, bit rate, frame error rate as well ll as algorithms l ith such h as packet k t loss l concealment l t 13 V01.11 nov07 © 2011 Imagination Technologies Ltd. Confidential – Subject to NDA 3 Greatest Challenges Multi-party IOT HSS TAS PCSCF MGW S/I- PCRF CSCF SBC OEM 14 Integra- Ch hipset IOT InfraInfra structure tion VoLTE RCS Provider AP+LTE Chipset + Drivers Significant investment / schedule time in the Multi-party IOT V01.11 nov07 © 2011 Imagination Technologies Ltd. Confidential – Subject to NDA 3 Greatest Challenges Challenge #2 – getting “the right” carrier stewardship model 2) HYBRID #1 - Carrier responsible for vendor selection/Business terms - Carrier effectively sublicenses to OEM OEMs 3) HYBRID #2 - Carrier responsible for vendor selection - OEM’s responsible everything else 4) OEM CENTRIC - Carrier sends requirements to OEM’s - OEM responsible for vendor selection/business terms/integration - OEM drives execution including IOT 1) CARRIER CENTRIC - Carrier vendor selection/business terms/integration - Carrier mandates client to OEM - Carrier “supervises” integration/execution 5) SemiCo CENTRIC - Carrier sends requirements doc to OEM’s - OEM’s send requirements to SemiCo’s - SemiCo S iC IODT’s IODT’ reference f design d i - OEM completes IOT with device Initially, y carrier must drive and have high g control “carrier centric” model As the ecosystem matures and scales, a shift to the “device centric” model occurs 15 V01.11 nov07 © 2011 Imagination Technologies Ltd. Confidential – Subject to NDA 3 Greatest Challenges #3 – getting the 1st VoLTE handset across the finish line “on time” Kickoff Target 1 month Actual 1 month First Handset Additional Handset 1 month OEM Additional Handset 1 month S Same OEM API’s Tested Integration Complete 2 months 1 mon 1 mon 1 month 2 months 2 months IODT Complete (Lab) Total Time 5 mon 1 month 1 month 1 month 1 month Production IOT + Drive Tests. 1+ mon 1 mon 1 month 1+ mon 9 mon 1 month 6 mon 1 month 4 mon NOTES: 1. First handset incurred additional time in IODT (Lab) / IOT ( production ) Much of this time was due to multi-vendor infrastructure dependencies 2 H 2. Having i the th 3rd party t VoLTE V LTE solution l ti allows ll scalability, l bilit risk i k reduction, d ti and d cost savings and time to market advantage across many devices V01.11 nov07 © 2011 Imagination Technologies Ltd. Confidential – Subject to NDA 3 Most Important Lessons Learned Lesson #1 – get “full service” support for 1st wave of devices Ensure the right on-site/multi-site / multiparty support, test environment and support through the life cycle Carrier Lab Network Carrier Production Network OEM USA Stack USA OEM Asia ODM Asia Stack Asia 17 Have a well developed p and sophisticated p multi-site integrated Project Management process 17 V01.11 nov07 © 2011 Imagination Technologies Ltd. Confidential – Subject to NDA 3 Most Important Lessons Learned Lesson #2 – evaluate the performance of client solutions carefully Downlink MOS Imagination DL Competition DL Average Standard Deviation Maximum Score Count % MOS greater than or equal to 3.2 % MOS less than 3.0 % MOS less than 2.0 % MOS less l than h or equall to 1 1.8 8 Scoring Algorithm 3.42 0.29 3 65 3.65 58 87.93% 5.17% 1.72% 0.00% PESQ 2.42 0.23 2 71 2.71 58 0.00% 100.00% 5.17% 1.72% PESQ Uplink MOS Imagination DL Competition DL 3.42 0.26 3 64 3.64 59 83.05% 5.08% 0.00% 0.00% PESQ 2.38 0.16 2 61 2.61 59 0.00% 100.00% 1.69% 1.69% PESQ Voice Quality during Drive Testing 4.0 PESQ ( MOS ) SScore 3.5 3.0 Handset #1 25 2.5 2.0 Handset #2 1.5 Handset #3 (not I Imagination solution) i ti l ti ) 1.0 0.5 0.0 DL Avg DL MAX UL Avg UL MAX Large difference in performance observed between VoLTE solutions 18 V01.11 nov07 © 2011 Imagination Technologies Ltd. Confidential – Subject to NDA 3 Most Important Lessons Learned #3 – VoLTE is not coming, its here now & much better quality than CS Downlink MOS Uplink MOS CS Call Downlink VoLTE Downlink CS Call Uplink VoLTE Uplink Average 2.39 3.85 2.35 3.84 Standard Deviation 0.28 0.30 0.31 0.30 Maximum Score 2 91 2.91 4 06 4.06 2 94 2.94 4 06 4.06 Count 141 165 143 165 0.00% 95.15% 0.00% 95.15% % MOS less than 3.0 100.00% 3.64% 100.00% 2.42% % MOS less than 2.0 11.35% 0.00% 12.59% 0.61% % MOS less than or equal to 1.8 Scoring Algorithm 3.55% 0.00% 4.90% 0.61% PESQ PESQ PESQ PESQ % MOS greater than or equal to 3.2 PESQ (MOS) Score Voice Quality for VoLTE vs. Circuit Switched VoLTE vs. Circuit Switched 4.5 4.0 3.5 3.0 2.5 2.0 1.5 1.0 0.5 0.0 VoLTE Handset Circuit Switched Handset DL Avg DL MAX UL Avg UL MAX VoLTE voice quality significantly exceeds that of circuit switched 19 V01.11 nov07 © 2011 Imagination Technologies Ltd. Confidential – Subject to NDA Conclusions 1. VoLTE is giving much better voice quality than circuit switched calls 2. Significant differences in voice quality performance between VoLTE solutions 3. IOT is multi-vendor and of course the maturity cycle in multi-vendor IOT is in the early stages. 4. Once a VoLTE protocol stack is through production on one handset, it can be readily scaled across many handsets 5. Project start ( for VoLTE integration) to production shipment can be achieved in 9 months, for the first handsets, with a target of 4 months for subsequent “waves” of handsets, including IOT 6. “Full service” support from vendors is critical for first wave of handsets. Once the first “wave” of handsets is through, additional handsets can be brought out quite quickly 7. Modem based VoLTE vs. Application Processor based VoLTE Modem based has the advantage of a familiar approach to CS … but … Application Processor based VoLTE provides more flexibility for integration with future “rich media” applications 8 V 8. VoLTE LTE is i nott just j t in i lab l b trials ti l … production handsets are here now and VoLTE works very well, thank you ! 20 V01.11 nov07 © 2011 Imagination Technologies Ltd. Confidential – Subject to NDA VoLTE is here now and works much better than circuit switched Thank you October 11, 11 2012
