WEB EDITORS MEETING
Welcome
GOOGLE ANALYTICS
Google Analytics provides powerful digital analytics for anyone with a web presence, large or small. It's
one of the most powerful digital analytics solutions available - and it's free for anyone to use.
Who can use Analytics
Executives can learn:
• Which marketing initiatives are most effective
• Accurate website traffic patterns/trends
• Which customer and customer segments are most valuable
Marketing Professionals can learn:
• Where visitors come from and what do they do on the site
• How can the website convert more visitors into customers
• Which keywords resonate with prospects and lead to conversions
• Which online ad or creative is the most effective
Content & Developers can learn:
• Where people leave the site
• Which pages retain visitors the longest
• What search terms people use to find the site
REAL-TIME REPORT
AUDIENCE SCREEN
An at-a-glance view of visitor metrics. You can see
visits over the last month (line graph), new vs.
returning visitors (pie chart), and a list of values for
each of the following metrics:
• Visits (total number of visits to your site)
• Unique Visitors (total number of unique visitors to
your site)
• Pageviews (total number of pages viewed on your
site)
• Pages per Visit (average number of pages viewed
per visit)
• Average Visit Duration (average visit length of all
visitors)
• Bounce Rate (percent of single-page visits)
• New Visitors (percent of total visitors who visited
your site for the first time)
AUDIENCE SCREEN
The Audience reports are designed to provide
insight into:
• Who makes up your audience (demographics,
interests, location, language, custom variables)
• How that audience reaches and consumes your
site (technology, mobile)
• Loyalty and engagement (behavior)
Demographics (Age, Gender)
Interests (Affinity Categories, Other Categories)
Geo (Language, Location)
Behavior (Recency, Frequency, New vs. Returning)
Technology (Browser & OS, Network)
Mobile (Devices)
Custom (Custom Variables, User Defined)
ACQUISITION SCREEN
This report focuses on the following metrics:
• Acquisition
– Visits
– Bounce Rate
– % New Visits
• Behavior
– Pages per Visit
– Average Visit Duration
– Pageview
• Conversion > Ecommerce
– Transactions
– Revenue
– Ecommerce Conversion Rate
• Conversion > Goals
– Goal Conversion Rate
– Goal Completions
– Goal Value
BEHAVIOR REPORT
•
The Behavior section contains reports
designed to help you improve the
content on your site to meet the needs
and expectations of visitors.
•
The Site Content > Pages report shows
how frequently each page on your site
was viewed. Look for high bounce rates
on the Landing Pages report to identify
landing pages that need to be rewritten
or redesigned to be more effective.
•
If you provide a search box on your site,
use the Site Search reports to find out
how successful your visitors are when
they search your site.
•
If you incorporate Flash, Ajax, or other
kinds of interactive elements on your
site, you may wish to know how your
visitors use them. The Events
reports provide a non-pageview based
approach to tracking interactivity.
CONVERSION SCREEN
In Analytics, a conversion is the completion of an activity on your site that is
important to the success of your business. For example:
• a completed sign up for your email newsletter (a Goal conversion)
• a purchase (a transaction, sometimes called an Ecommerce conversion)
Goal conversions
• You must define Goals in Google Analytics in order to track Goal
conversions. Goal conversions are the primary metric for measuring how
well your site fulfills business objectives. A Goal conversion occurs once a
visitor completes a desired action on your site, such as a registration or
download. You'll be able to see the conversion rates and number of
completions for each Goal you set up. If you set a monetary value for each
Goal, you'll also see the value of your conversions.
SHARE THE NEWS
THANK YOU
http://www.uh.edu/web
webteam@uh.edu