Chinese Volunteer Leadership Workshop
Beijing, China
20 July
J l 2011
Fanny
y Su
Manager
IEEE Asia Pacific Regional Headquarters
Topics:
What is the Role of the Asia Pacific Regional
Headquarters
q
((RHQ-Singapore)
Q
g p ) in Region
g
10
Member and Membership Development Strategy
Collaboration between MGA, RHQ-Singapore, Global
offices - China and volunteers
Member and Membership
p Development
p
Strategy
gy for
Region 10
2
7/25/2011
IEEE Global Offices
in Asia Pacific
China
Office
Ning Hua
Lan Wang
Frank Zhao
Violet Cheng
Qing Li *
Japan
Office
I
Iwao
H k t k
Hyakutake
India
Office
Harish Mysore
Asia Pacific Regional
Headquarters (RHQ in
Singapore)/ComSoc Asia
Pacific Office
Fanny Su
Ewell Tan
H l
Helene
F
Fung
Remote Employees
Patrick Leung
Keng
g Kuan Lam
Contact Centre / IT Associate
Education Activities – Manager
Continuing Education Products &
Programs
IEEE Asia Pacific Regional Headquarters (RHQ)
What is the Role of RHQ- Singapore?
Volunteer Services
- Move towards web based capabilities for volunteers
- Support, coordination and enhance communications amongst
Region 10 committees and geographic unit volunteers on their
activities: R10 EXCOM meet, R10 Meet, R10 Opcom meet,
announcements, volunteer outreaches
- Focal contact point for the Asia Pacific Region and global office
staff involved in MGA, Member and Membership development
- ComSoc Asia Pacific Office
Base office for IEEE staff
- Marketing & Sales Personnel
Area Managers: Patrick Leung & Kuan Keng Lam
- Corporate Activities
H l
Helene
F
Fung: S
Senior
i St
Strategic
t i Pl
Planning
i M
Manager
4
7/25/2011
Future:
Contact Center/Technical Associate
Educational Activities
Manager – Continuing Education Products &
Programs
5
7/25/2011
Communications Society
Asia Pacific Office
Support to the ComSoc Asia Pacific Board and its 5 committees in
carrying out its activities.
activities
p g ComSoc Chapter
p volunteers and ComSoc members
Keeping
informed and connected on activities in the Asia Pacific.
Assist in their publicity efforts through the Global Communications
newsletter, AP Newsletter and ComSoc APB website.
Coordinating the ComSoc DLT and DSP program for the ComSoc
Chapters.
p
Organize the ComSoc Chapter Chair Congress
6
7/25/2011
MGA Member and Membership
Development Strategy
Volunteer Mobilization
Staff Support
Member Development
Reporting
Market Development
Collaboration
Volunteer Development
Tools &
Resources
7
Partner Development
Goal: Develop and execute optimized Volunteer and Staff
collaboration at all geographic levels of the organization
The Ph
Th
Physical
i lG
Geographic
hi
Network
IEEE Office
Conduit to IEEE business units
Physical Office
Asia-Pacific Regional
AsiaGeographic Strategy
Physical Geographic Network
Sections
Chapter
p
Student Branches
Affinity Groups
Terra firma
8
Geographic Units
Geographic
g p
Unit
Structure
Member
M
b and
d
Geographic Activities
Board
Technical
Activities Board
Regions
IEEE Societies
Parents - WIE,
Consultants,
GOLD, LMC
Areas
Sections
Chapters
Sub-Sections
Affinity Groups
Student Branches
SB Chapters
SB Affinity Groups
Councils
In-Country China Office
MGA, Membership Development and Member
Development
Point of Contact
Lan WANG
Project Manager of China
Operations, IEEE
Rm1503 South Twr
Rm1503,
Twr, Raycom
InfoTech Park C,
No.2 Kexueyuan South Rd,
H idi Di
Haidian
District,
t i t Beijing,
B iji
100190
100190,
China
Phone: +86 10 8286 2250-204
Fax: +86 10 8286 2135
Email: lan.wang@ieee.org
Cellular: +86 13911704335
10
7/25/2011
Region 10 Primary MGA Point of Contact
Asia Pacific Regional Headquarters
IEEE Asia Pacific Regional
H d
Headquarters
t
Communications Society Office
No 1
No.
1, Fusionopolis Walk
Walk,
#04-07, South Tower, Solaris
Singapore
g p
138628
Tel no: (65) 6778-2873
Fax no: (65) 6778-9723
E il ieeeapo@pacific.net.sg
Email:
i
@
ifi
t
Fanny Su
f.su@ieee.org
Ewell Tan
ewell.tan@ieee.org
@
g
Member Strategy Team
Region 10 Volunteer Leadership
Director – Lawrence Wong
Vice Chair Member Activities –
Kukjin Chun
Membership Development Coordinator – HangB
Bong
Kang
K
(not
(
here)
h )
Section/Chapter Coordinator –
James Wang Jhing Fa
Vice Chair Technical Activities –
Marzuki Khalid ((not here))
Region 10 Conference & Technical Seminar
Coordinator – Prof. Niu Zhisheng
Section Chairs
Section Membership Development Chairs
13
7/25/2011
Support for Member and Membership
Development Strategy
Examples of MD Activities
Volunteer mobilization at
Section/Subsection level
1st Year/New member
welcome experience
Sending out personal welcome
letters, invite new members to
next IEEE event
Member Recruitment
Staffing at membership booth
Senior member elevation
Recommendations and referrals
Membership Renewals
Personal outreach calls to
members that do not renew
Member and Membership
Development
Identify Section priorities,
feedback on member local needs
14
7/25/2011
Core Concept:
p Focus on the Member,,
the Result will be Membership Growth
When we focus on “Membership”
the member and their needs get lost
in the crowd.
If we focus on the “Member” they
can become Inspired, Enabled,
Empowered, and Engaged
“I feel welcome”
“My
My needs are met”
met
“I make a difference”
“I am the IEEE”
“II am a part of
something great”
Truly satisfied members renew; truly
satisfied members refer others to IEEE
Slide 16
What our members value most
‰ Professional
Networking
‰ Career
C
R
Resources and
dR
Recognition
ii
‰ Access
to Publications
‰ Continuing
‰ Discounts
Education
on Products and Services
Slide 17
Thank yyou !
Questions ?