2015
•MASTER CALENDAR•
January 2015
- THE DATES YOU NEED TO KNOW CULTURAL EVENTS • TRADE EVENTS • OTHER EVENTS • U.S. HOLIDAYS
FOODIE HOLIDAYS • RELIGIOUS OBSERVANCES • SPORTING EVENTS AND MORE!
www.dma-solutions.com
To Our Fellow Marketers
Whether you’re in sales support or are a CEO of an organization, there is one thing that almost
every role in a company is accountable for - content. Content provides context to our audiences
and addresses topics and areas of interest relative to the information that they are seeking to learn
more about from your company. From Facebook posts to recipe eBooks and Instagram photos,
today’s savvy marketer is thinking ahead and planning content well in advance in an effort to meet
and exceed the target audiences’ needs.
Event planning is also an integral part of the marketing process. Whether you’re planning for a
tradeshow or preparing for an upcoming holiday, it is imperative that we are mindful of upcoming
events and important dates that can help us connect better to our audiences when they are
listening.
To help you get prepared for 2015, we created this handy calendar to make your content and event
planning process run smoothly.
In this unique calendar, you will find:
• Content Friendly Days: Religious holidays plus noteworthy foodie holidays that invite a connection.
• Events: Tradeshows and professional development events inside and out of the fresh produce
industry.
• Charitable Connections: Philanthropic topics for launching cause-related promotions.
• Social Media Savvies: Our favorite tricks for advancing your social networking activity.
• Marketing Minute: Suggestions for fine-tuning your marketing strategy.
• Random and Relatable: Reminders about pop culture and event deadlines.
Bookmark it, print it, pin it up in your office or cube—whatever you end up
doing with this calendar, we just hope that it’s HELPFUL.
Here’s to content planning success in 2015!
Sincerely,
JA N UA RY
1
New Year’s Day
Rose Bowl
SUNDAY
Fiesta Bowl
MONDAY
TUESDAY WEDNESDAYTHURSDAY
Sugar Bowl
FRIDAY
20
15
SATURDAY
1
2
3
Cotton Bowl
National Bloody Mary Day
2
Buffet Day
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
Cream Puff Day
Cactus Bowl
4
Spaghetti Day
5
Whipped Cream Day
9
Apricot Day
11
Golden Globe Awards
11-13
Winter Fancy Food Show; San Francisco, CA
School Nutrition Industry Conference; Phoenix,
Arizona
12
College Football National Championship
IN JANUARY:
14
Hot Pastrami Day
Orthodox New Year
15
Strawberry Ice Cream Day
19
MLK Day
21
Granola Bar Day
New England Clam Chowder Day
21-23
PMA Foundation Executive Leadership Symposium;
Dallas, TX
24
Peanut Butter Day
C h a rit able
C o n n e c t io n :
Social Media
S av vie s
M a rke t i n g
M i nut e
R a n do m
& Rel at able
January is National
Blood Donor Month!
Encourge donors
to snack on your
products after they
participate.
Help your audiences
achieve their New
Year‘s goals by
providing helpful
and inspiring content
related to “healthy
living. “
Are you attending
any of the industry
trade shows this
year? It’s never too
early to consider
your presence and
brainstorm a new
booth design.
Keep an eye on current
trends any time of the
month. Engage with
the conversations
that are trending on
social and show your
audiences that your
brand is up-to-date on
the latest trends!
28
Blueberry Pancake Day
LOOKING AHEAD:
NOTES:
2015 SOUTHERN EXPOSURE
Feb r u a r y 2 6 – 2 8 | O rl a n do, F L
Caribe Royale Conference
Center & Hotel
K EY :
C u lt u ra l E ve nt s
(Sports, Music & Media)
Tra de E ve nt s
O t h e r E ve nt s
U. S . H ol id ays
Fo o d ie
H ol id ays
Rel i g io u s
O b s e r va n c e s
www.dma-solutions.com
F E BRUA RY
1
Super Bowl
2
Groundhog Day
SUNDAY
3
Carrot Cake Day
MONDAY
TUESDAY WEDNESDAYTHURSDAY
FRIDAY
20
15
SATURDAY
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
4
Homemade Soup Day
National Medjool Date Day
Stuffed Mushroom Day
World Cancer Day
4-6
Fruit Logistica; Berlin, Germany 8
57th Annual Grammy Awards
10-12
Social Media Strategies Summit; Las Vegas, Nevada
14
Cream-Filled Chocolates Day
Valentines Day
16
President’s Day
17
Mardi Gras Carnival
18
Ash Wednesday
IN FEBRUARY:
19
Chinese New Year
22
Cook a Sweet Potato Day
Margarita Day
87th Academy Awards
26
Pistachio Day
26-28
Southern Exposure; Orlando, Florida
MARKETING TIP:
LET’S MOVE SALAD BARS TO
SCHOOLS
Help support a great cause
by helping donate a salad
bar to a U.S. School.
LOOKING AHEAD:
C h a rit able
C o n n e c t io n
Social Media
S av vie s
M a rke t i n g
M i nut e
R a n do m
& Rel at able
February is Heart
Disease Awareness
Month. Show how
your products or
services are beneficial
to heart health or
donate to the cause to
show your support.
The 2015 Super Bowl
XLIX in Phoenix, AZ
this month! Share
football snacks and
crafts, tailgating tips,
and show your support
for your favorite team
using their hashtag
on social platforms to
engage fans.
It may be time to start
planning your spring
product promotions!
What items do you
typically sell more of
around spring holidays
and how can you put
a fresh spin on them
digitally this year?
Keep tabs on
important keywords
or hashtags for
Valentine’s Day so you
can connect with your
audiences on social
media. Provide recipes,
crafts and fun ideas—
think, Pinterest.
NOTES:
Intelligent Content Conference
March 23-25
San Francisco, CA
Hyatt Regency Embarcadero
K EY :
C u lt u ra l E ve nt s
(Sports, Music & Media)
Tra de E ve nt s
O t h e r E ve nt s
U. S . H ol id ays
Fo o d ie
H ol id ays
Rel i g io u s
O b s e r va n c e s
www.dma-solutions.com
MARCH
1
Pancake Day
Peanut Butter Lovers Day
SUNDAY
2
Read Across America Day
3
Inbound Summit: Fort Myers, Florida
MONDAY
TUESDAY WEDNESDAYTHURSDAY
FRIDAY
20
15
SATURDAY
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
8
Day Light Savings Starts
International Women’s Day
8-10
International Restaurant & FoodService Show; New
York City, New York
8-13
United Produce Executive Development Program;
Cornell University, Ithaca, New York
10
Blueberry Popover Day
13-17
SXSW Interactive; Austin, Texas
16
Artichoke Heart Day
16-18
PBH Annual Conference; Scottsdale, Arizona
17
St. Patty’s Day
IN MARCH:
Men’s NCAA Basketball Tournament Begins
20
Spring Begins
International Day of Happiness
Women’s NCAA Tournament Begins
21
California Strawberry Day
23-25
ICC - Intelligent Content Conference; San Francisco,
California
25-27
Social Media Marketing World; San Diego, California
26
Spinach Day
26-27
Social Business Conference; Tulsa, Oklahoma
RESERVE YOUR 2015
TOUR de FRESH
SPONSORSHIP!
C h a rit able
C o n n e c t io n
Social Media
S av vie s
M a rke t i n g
M i nut e
R a n do m
& Rel at able
March is National
Nutrition Month. Share
your healthiest tips
or recipes with your
audiences to position
your brand as a valuable
source for nutritiion.
Embrace the spring
season on social
media. Share content
related to the
outdoors—picnics,
walks, hiking, etc. You
can share content on
Twitter, Facebook,
Instagram, or Pinterest.
Dedicate time to
reading up on the
latest news in your
industry. Doing so
will keep you in-theknow and may also
inspire you to write
your own content
too (especially if your
company has its own
blog.)
Search Twitter for
what’s trending
and jump in on
the conversation.
See where you can
interject and share
your brand’s content—
recipes, nutritional tips,
helpful advice, etc.
NOTES:
Visit www.tourdefresh.com
for more information.
K EY :
C u lt u ra l E ve nt s
(Sports, Music & Media)
Tra de E ve nt s
O t h e r E ve nt s
U. S . H ol id ays
Fo o d ie
H ol id ays
Rel i g io u s
O b s e r va n c e s
www.dma-solutions.com
A PR I L
1
April Fools Day
2
Peanut Butter and Jelly Day
SUNDAY
World Autism Day
MONDAY
TUESDAY WEDNESDAYTHURSDAY
FRIDAY
20
15
SATURDAY
1
2
3
4
3
Good Friday
4
Passover starts
Men’s NCAA Final Four starts
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
5
Raisin & Spice Day
Easter
Women’s NCAA Final Four starts
6
Major League Baseball Opening Day
7
World Health Day
8
Northern California Fresh Produce & Floral Expo;
Pleasanton, California
8-10
United Fresh Produce Marketing & Merchandising
Conference; San Francisco, California
11
Cheese Fondue Day
12
Master’s Golf Tournament
13
Peach Cobbler Day
IN APRIL:
Thomas Jefferson’s Birthday
15
Tax Day
15-17
CPMA Convention Trade Show; Montreal, Quebec
16
Mushroom Day
Holocaust Remembrance Day
19
50th Acadmeny of Country Music Awards
22
C h a rit able
C o n n e c t io n
Social Media
S av vie s
M a rke t i n g
M i nut e
R a n do m
& Rel at able
April is Autism
Awareness Month.
Keep America
Beautiful Month and
Stress Awareness
Month.
Baseball’s opening
season, NCAA basketball
championship, NHL and
NBA regular seasons
are all this month and
provide a fun way to
connect with your
audiences. Tweet about
a game or your favorite
team.
Send a press release
about company news
to keep the industry
updated and to
encourage traffic to
your website.
Royal Baby number 2
is due this month! Use
#RoyalBaby to connect
to trend seeking
consumers on Twitter.
Earth Day
25
Zucchini Bread Day
26-28
Women’s Fresh Perspective Conference; San Diego,
California
NOTES:
RUNNING OUT OF
CREATIVE JUICES?
Find inspiration here.
K EY :
C u lt u ra l E ve nt s
(Sports, Music & Media)
VISIT US AT:
dma-solutions.com
Tra de E ve nt s
O t h e r E ve nt s
U. S . H ol id ays
Fo o d ie
H ol id ays
Rel i g io u s
O b s e r va n c e s
www.dma-solutions.com
M AY
1
Chocolate Parfait Day
National Day of Prayer
SUNDAY
MONDAY
TUESDAY WEDNESDAYTHURSDAY
2
Kentucky Derby; Churchill Downs, Kentucky
FRIDAY
20
15
SATURDAY
1
2
1-3
Camp Blogaway; Angelus, California
3
Raspberry Popover Day
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
Raspberry Tart Day
5
Cinco De Mayo
6
National Teacher Appreciation Day
10
Mother’s Day
11
National Eat What You Want Day
13
Fruit Cocktail Day
13-14
Conversion Conference; Las Vegas, Nevada
14
Buttermilk Biscuit Day
SUN 31
15
International Day of Families
IN MAY:
Peace Officer’s Memorial Day
16
Armed Forces Day
17
Cherry Cobbler Day
National Walnut Day
18
Cheese Souffle Day
C h a rit able
C o n n e c t io n
Social Media
S av vie s
M a rke t i n g
M i nut e
R a n do m
& Rel at able
20
Pick Strawberries Day
Do some research on
the local organizations
in your community
and see how you or
your team can help!
Connecting with these
organizations will
humanize your brand
and make you feel
really good, too.
Sharing your social
content across Twitter,
Facebook, Instagram
and Pinterest increases
your chances of
connecting with your
audience in a social
channel that they
prefer.
Connect with
bloggers whose
lifestyles are similar
to the products or
services your brand
provides. Many
bloggers can be
influential in helping
you share your brand.
The Avengers: Age of
Ultron is coming out
this month! Engage
with your audiences
and ask them
who their favorite
superhero is.
24
Escargot Day
Pentecost
25
Memorial Day
Wine Day
31
Trinity Sunday
NOTES:
LOOKING AHEAD:
PMA FOODSERVICE & EXPO
J u ly 2 4 - 2 6
M o nt e r ey, C a l i fo r n i a
Download the exhibitor checklist to stay
on top of important deadlines and reminders.
K EY :
C u lt u ra l E ve nt s
(Sports, Music & Media)
Tra de E ve nt s
O t h e r E ve nt s
U. S . H ol id ays
Fo o d ie
H ol id ays
Rel i g io u s
O b s e r va n c e s
www.dma-solutions.com
JUNE
1
Global Day of Parenting
3
Chocolate Macaroon Day
SUNDAY
MONDAY
TUESDAY WEDNESDAYTHURSDAY
FRIDAY
SATURDAY
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
3-5
London Produce Show; London, United Kingdom
20
15
4
Donut Day
National Frozen Yogurt Day
5
Gingerbread Day
World Environment Day
7
Chocolate Ice Cream Day
9
Strawberry Rhubarb Pie Day
9-11
United Fresh/FMI; Chicago, Illinois
12
Peanut Butter Cookie Day
14
Strawberry Shortcake Day
Flag Day
16
Fudge Day
17
Cherry Tart Day
IN JUNE:
Eat All Your Veggies Day
18
International Picnic Day
Ramadan begins
19-21
Food & Wine Classic in Aspen, Colorado
21
Father’s Day
Peaches and Cream Day
23
National Pink Day
25
Strawberry Parfait Day
C h a rit able
C o n n e c t io n
Social Media
S av vie s
M a rke t i n g
M i nut e
R a n do m
& Rel at able
Host a drive, a walk,
or a fundraising event
and give the proceeds
to a cause that is
important to your
company.
Connect with your
audiences using
hashtags that
consumers will be
searching for. Think
#cold treats, #healthy
swaps, “skinny” recipes,
etc. Now would be a
good time to optimize
your Pinterest account!
Attending PMA
Foodservice in July?
Make sure your booth
assets are ready to
go and paperwork is
submitted to meet
early deadlines!
Host a Twitter party
about #grilling, warmweather activities and
on-the-go #snacks
for road trips. Need
help with Twitter?
Download Twitter for
Baby Boomers.
25-28
National PTA Convention and Exhibition; Charlotte,
North Carolina
LOOKING AHEAD:
PLAN FOR UPCOMING
INDUSTRY EVENTS
Download DMA Solution’s LinkedIn
guide to help you optimize, connect
and manage relationships with
produce industry professionals.
K EY :
C u lt u ra l E ve nt s
(Sports, Music & Media)
NOTES:
FOR
www.dma-solutions.com
Tra de E ve nt s
O t h e r E ve nt s
U. S . H ol id ays
Fo o d ie
H ol id ays
Rel i g io u s
O b s e r va n c e s
www.dma-solutions.com
J U LY
1
Canada Day
4
Independence Day
SUNDAY
MONDAY
5
Apple Turnover Day
TUESDAY WEDNESDAYTHURSDAY
FRIDAY
20
15
SATURDAY
1
2
3
4
5
7
Strawberry Sundae Day
10
Pina Colada Day
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
11
Blueberry Muffin Day
13
MozCon 2015; Seattle, Washington
17
Peach Ice Cream Day
23
Vanilla Ice Cream Day
24
Joe Nucci Memorial Golf Tournament; Monterey,
California
24-26
PMA FoodService Conference and Expo; Monterey,
California
25
Hot Fudge Sundae Day
Special Olympics World Summer Games Starts
IN JULY:
26
Bagelfest Day
Parents’ Day
28
Milk Chocolate Day
30
Cheesecake Day
International Friendship Day
31
Raspberry Cake Day
C h a rit able
C o n n e c t io n
Social Media
S av vie s
M a rke t i n g
M i nut e
R a n do m
& Rel at able
National Picnic Month
is in July! Share recipes
that are convenient to
pack and are portable.
Incorporating images
within company
tweets drives
engagement! Track the
results with Google
Analytics or with
a built-in analytics
function. Learn more
about using analytics.
Mid-year is a good
time to look back
through social and
website analytics and
see what was popular
with your content.
Summer is the season
for music festivals.
Share easy ways to stay
healthy and hydrated
while outdoors.
MARKETING TIP:
NEED A MID-YEAR
MARKETING BOOST?
C h e c k o ut DM A S olut io n s ’ l i b ra r y
o f fr e e m a rke t i n g r e s o u r c e s .
LOOKING AHEAD:
NOTES:
INBOUND 2015
S ep t e mb e r 8- 1 1 , 2 0 1 5
B o s t o n , M a s s a c hu s e t t s
Tra n s fo r m yo u r m a rke t i n g.
K EY :
C u lt u ra l E ve nt s
(Sports, Music & Media)
Tra de E ve nt s
O t h e r E ve nt s
U. S . H ol id ays
Fo o d ie
H ol id ays
Rel i g io u s
O b s e r va n c e s
www.dma-solutions.com
AUGUST
1
Raspberry Cream Pie Day
SUNDAY
National Mustard Day
MONDAY
TUESDAY WEDNESDAYTHURSDAY
FRIDAY
20
15
SATURDAY
1
2
Sister’s Day
3
Watermelon Day
7
Raspberries and Cream Day
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29/SUN 30
8
Frozen Custard Day
13
International Left Hander’s Day
17
Vanilla Custard Day
19
Soft Ice Cream Day
20
Lemonade Day
23-25
Western Food Service & Hospitality Expo: Los Angeles,
California
24
Peach Pie Day
MON 31
25
Banana Split Day
IN AUGUST:
26
Women’s Equality Day
28
Cherry Turnovers Day
30
Toasted Marshmallow Day
Emmy Awards
31
Trail Mix Day
C h a rit able
C o n n e c t io n
Social Media
S av vie s
M a rke t i n g
M i nut e
R a n do m
& Rel at able
August is Children’s
Eye Health & Safety
Month, National Blood
Pressure Month and
Older Americans
Month.
Reference analytics!
Check back to previous
months and see if your
most popular content
is still applicable to
share.
Are you ready for
Back to School? Get
an A+ in marketing
this year and get
DMA’s Back 2
School Marketing
Tools complete
with content and
promotion ideas .
Greens are a popular
color in August with
the peridot birthstone.
Use this opportunity
to talk about your
green products or
sustainability story!
LOOKING AHEAD:
PMA FRESH SUMMIT
O c t ob e r 2 3 - 2 5 , 2 0 1 5
At l a nt a , G e o rg i a
NOTES:
Make sure your
directory listing is
current! If you are
exhibiting be sure to check out the exhibitor’s
tool kit for important dates and deadlines.
K EY :
C u lt u ra l E ve nt s
(Sports, Music & Media)
Tra de E ve nt s
O t h e r E ve nt s
U. S . H ol id ays
Fo o d ie
H ol id ays
Rel i g io u s
O b s e r va n c e s
www.dma-solutions.com
2-4
ASIA Fruit Logistica; AsiaWorld-Expo, Lantau,
Hong Kong
SE P T E M BE R
SUNDAY
7
Labor Day
MONDAY
TUESDAY WEDNESDAYTHURSDAY
FRIDAY
20
15
SATURDAY
1
2
3
4
5
8
Date-Nut Bread Day
8-10
PMA Foundation High Performance Management
Conference; Chicago, Illinois
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
8-11
Content Marketing World Conference;
Cleveland, Ohio
INBOUND 2015; Boston, Massachusetts
11
Patriot Day 9/11
13
Grandparent’s Day
13-15
Rosh Hashanah
16
National Guacamole Day
17
Apple Dumpling Day
National Eat an Apple Day
18
Cheeseburger Day
18-20
International Food Blogger Conference; Seattle,
Washington
IN SEPTEMBER:
21
Pecan Cookie Day
International Day of Peace
23
Yom Kippur
26
Pancake Day
Family Health and Fitness Day
28-30
United Fresh Washington Conference;
Washington, D.C.
C h a rit able
C o n n e c t io n
Social Media
S av vie s
M a rke t i n g
M i nut e
R a n do m
& Rel at able
It’s National
Cholesterol Education
Month. Now is the
time to show off how
healthy fruits and
vegetables are.
Consumers are looking
for authenticity as they
seek for community,
not pressured sales
tactics. Keep your
language personable
and sincere.
Videos on landing
pages can increase
conversion rates by
80%.
“Autumn seemed to
arrive suddenly that
year. The morning of
the first September
was crisp and golden
as an apple”-J.K.
Rowling, Harry Potter
and the Deathly
Hallows
LOOKING AHEAD:
PL A N FO R
T H E H O L I DAYS :
Download The Produce
Marketer’s Guide to Pinterest!
Start getting your boards ready
for the holiday season.
K EY :
C u lt u ra l E ve nt s
(Sports, Music & Media)
NOTES:
www.dma-solutions.com
Tra de E ve nt s
O t h e r E ve nt s
U. S . H ol id ays
Fo o d ie
H ol id ays
Rel i g io u s
O b s e r va n c e s
www.dma-solutions.com
O C T O BE R
1
World Vegetarian Day
4
Taco Day
SUNDAY
MONDAY
TUESDAY WEDNESDAYTHURSDAY
5
Apple Betty Day
FRIDAY
20
15
SATURDAY
1
2
3
6
Noodle Day
9
Dessert Day
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
10
National Angel Food Cake Day
11-14
NACS Show – The Association for Convenience and
Fuel Retailing; Las Vegas, Nevada
12
Columbus Day
13
Peanut Festival Day
Pumpkin Festival Day
14
Islamic New Year
15
Mushroom Day
17
Pasta Day
23-25
PMA Fresh Summit; Atlanta, Georgia
IN OCTOBER:
26
Pumpkin Day
28
Chocolate Day
29
Oatmeal Day
31
Halloween Day
C h a rit able
C o n n e c t io n
Social Media
S av vie s
M a rke t i n g
M i nut e
R a n do m
& Rel at able
It’s Breast Cancer
Awareness Month
Month! How are you
supporting the cause
for awareness?
Now that holiday
season has arrived,
make sure your
Pinterest boards are
up-to-date. This is a
great opportunity to
pin and share your
own recipes, too.
Encourage
consumers to
swap sugar-filled
or fattening fall
recipes with healthier
alternatives. Now is
the time to share your
healthy recipes.
”There’s no guilt
in eating fruits,
vegetables, nuts and
grains”
-Jane Velez-Mitchell
LOOKING AHEAD:
LET’S MEET IN ATLANTA!
NOTES:
Contact DMA Solutions and
let’s talk about your biggest
marketing challenge during
Fresh Summit. We can help!
K EY :
C u lt u ra l E ve nt s
(Sports, Music & Media)
Tra de E ve nt s
O t h e r E ve nt s
U. S . H ol id ays
Fo o d ie
H ol id ays
Rel i g io u s
O b s e r va n c e s
www.dma-solutions.com
N OV E M BE R
1
Fig Week
Daylight Savings Ends
SUNDAY
All Saints Day
2
Deviled Egg Day
MONDAY
TUESDAY WEDNESDAYTHURSDAY
FRIDAY
20
15
SATURDAY
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
3
Election Day
5
Doughnut Day
6
Nachos day
11
Veterans Day
11 – 12
PMA Fruittrade Latin America; Santiago, Chile
20
Peanut Butter Fudge Day
23
Cranberry Day
25
Parfait Day
26
Cake Day
Thanksgiving Day
27
Black Friday
IN NOVEMBER:
28
French Toast Day
29
Chocolate Day
Lemon Crème Day
30
Cyber Monday
C h a rit able
C o n n e c t io n
Social Media
S av vie s
M a rke t i n g
M i nut e
R a n do m
& Rel at able
It’s American Diabetes
Month. What useful
nutritional or healthy
facts can you share
with your audience?
It’s the season of
recipe swapping.
Help consumers find
what they are looking
for with the hashtag
#Thanksgiving or
#slowcooker on social
posts.
Infographics are fun
to read and easy to
share. Try creating
your own!
About 20% of all
cranberries that are
consumed in the U.S.
per year are eaten on
Thanksgiving.
NOTES:
K EY :
C u lt u ra l E ve nt s
(Sports, Music & Media)
Tra de E ve nt s
O t h e r E ve nt s
U. S . H ol id ays
Fo o d ie
H ol id ays
Rel i g io u s
O b s e r va n c e s
www.dma-solutions.com
D E C E M BE R
1
Pie Day
1-3
New York Produce Show: New York, New York
SUNDAY
MONDAY
4
Cookie Day
TUESDAY WEDNESDAYTHURSDAY
FRIDAY
20
15
SATURDAY
1
2
3
4
5
6
Gazpacho Day
6-14
Hannukah
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
8
Brownie Day
9
Pastry Day
13
Cocoa Day 15
Lemon Cupcake Day
16
Chocolate Covered Anything Day
24
Egg Nog Day
Christmas Eve
25
Pumpkin Pie Day
Christmas Day
IN DECEMBER:
26
Candy Cane Day
Kwanzaa Starts (Until January 1, 2016)
27
Fruitcake Day
31
New Years Eve
Orange Bowl
Peach Bowl
Fiesta Bowl
C h a rit able
C o n n e c t io n
Social Media
S av vie s
M a rke t i n g
M i nut e
R a n do m
& Rel at able
December is the
month of giving
back. Gather the
team to give back to
the community or a
charity of your choice.
DIY, crafting, baking
and gluten-free are
all trending during
holiday season.
A new year means
new goals—set up
the framework of
objectives to meet for
a successful year to
come.
The release of Star
Wars: Episode 7 will be
released this monththe first release of a
Star Wars film in the
last decade.
STAY I N SPI R E D :
Visit The Core, brought to you by DMA
Solutions for fresh marketing ideas. Gain
marketing insight, savvy social media
tips, free marketing downloads, and
much more!
K EY :
C u lt u ra l E ve nt s
(Sports, Music & Media)
NOTES:
Tra de E ve nt s
O t h e r E ve nt s
U. S . H ol id ays
Fo o d ie
H ol id ays
Rel i g io u s
O b s e r va n c e s
www.dma-solutions.com
Thanks
for reading our eBook!
Need Help with your marketing?
Contact us to set up a free consultation to
discuss your most successful year yet!
BOOK NOW!
DMA Solutions, Inc. is a specialized
marketing agency in the fresh
produce industry on a mission to
inspire demand that will ultimately
increase consumption of fresh
fruits and vegetables. DMA solves
marketing problems and works to
CONNECT WITH OUR TEAM:
WEB:
www.dma-solutions.com
EMAIL:
info@dma-solutions.com
PHONE:
214.444.7450
SOCIAL CHANNELS:
FACEBOOK
help clients achieve their goals with
measurable strategies that reach both
consumer and trade audiences. With
a successful track record in fresh
produce marketing, DMA provides a
full spectrum of marketing services
with quantifiable results to fit each
of their client’s individual needs. To
learn more about DMA Solutions,
the company’s work and its team of
LINKEDIN
TWITTER
PINTEREST
INSTAGRAM
YOUTUBE
BLOG
marketers, visit www.dma-solutions.com.