20132014 Truckee Meadows Community College Division of Business BUSINESS STUDIES PROGRAM/UNIT REVIEW SELF STUDY BUSINESS STUDIES 2013-2014 TRUCKEE MEADOWS COMMUNITY COLLEGE PROGRAM/UNIT REVIEW SELF-STUDY SUMMARY PROGRAM/UNIT REVIEWED: Business Studies School: Division of Business Year of Review: 2013-2014 Date Submitted to Dean: Self Study Committee Members: Name Title Signature Dan Bouweraerts Graphic Arts Professor Andy Delaney Marketing/Business Professor Kathy Berry Marketing Manager Lisa Buehler Accounting Instructor Steve Streeper Economics Professor Nancy O’Neal Entrepreneur/Management Instructor Diana McCoy Economics Professor Self Study Committee Chair: Name Title Ben Scheible Signature Date Date Real Estate/Business Professor Truckee Meadows Community College | Committee Members 1 BUSINESS STUDIES 2013-2014 Executive Summary: Students are prepared for meaningful careers and jobs in the business world by the Business Studies Department in the Division of Business. Classes that can stand alone to acquire marketable knowledge and enhanced skills are provided along with transfer classes, degree programs, and certificate programs. A business advisory board helps ensure that programs are relevant to the modern business world. All classes, disciplines, and programs are assessed on an ongoing basis and formal rigorous assessments are conducted on a scheduled basis. Improvements are made based on the continuous assessments. The indicators show that success initiatives are working with increased retention, graduation/transfer rates and SFR. Areas of concern are a lack of a Chair and succession planning with the majority of faculty nearing retirement age. Truckee Meadows Community College | Executive Summary 2 BUSINESS STUDIES 2013-2014 Business Studies INTRODUCTION TMCC Business Studies provides students with the skills and knowledge to compete and succeed in today's marketplace. Each of our courses gives students up-to-date, practical business fundamentals. We are proud of our high-quality instruction that leads to student success. The department provides education which can result in transfer and terminal degrees, certificates or provide individual professional development, strengthening the region’s workforce. Mission Statement TMCC Business Studies focuses on academic achievement and excellence through unwavering commitments to diversity, integrity and student success. Education is the wise choice for everyone. Degrees, Certificates, and/or Non-Credit Courses offered Bookkeeping – Certificate of Achievement Business – Certificate of Achievement Business – AAS Business – AA Entrepreneurship – Certificate of Achievement* Entrepreneurship – AA* Logistics Management – Certificate of Achievement* Logistics Management – AA* Logistics Management – AAS* *These degrees and certificates are listed for information purposes only. These programs have separate PURs scheduled. The data presented includes the disciplines as they relate to the Business Studies Department and BUS degrees and certificates. Assessment Reports Curriculum is tied to assessment driven improvements. Each course in the business/management area includes pre- and post-assessments to measure the effectiveness of each course. Each period, assessments are forwarded to the proper reporting authorities and instructors review the results to update the curriculums as needed. This insures the quality of each course is up to standard and is relevant to the current needs of the community, increasing this education’s value for each student. Additionally, articulation with other institutions within the Nevada System of Higher Education (NSHE) insures many of the business, management and marketing courses are transferable. Truckee Meadows Community College | Introduction 3 BUSINESS STUDIES 2013-2014 Evaluating Relevancy of Curriculum Course Content Course content is updated as needed. This includes input from the Business Division Advisory Board, students and other community stakeholders. Furthermore, business studies classes are compared with those at other institutions with similar designations. In this instance, business course outlines, content and coverage are evaluated against other institutions of higher education. A TMCC Business Studies Department Graduate Attributes and Professional Skills document was created in conjunction with our Advisory Board and is used to drive Learning Outcomes and to ensure our assessments support the desired attributes and skills. The 2013/14 Advisory Board is currently reviewing the document for current and projected workforce relevance over the next 3 years (Appendix C). Methods of Instruction Business Studies has two primary methods of course instruction: web delivery using the Canvas Learning Management System and in-person traditional lecture classes. Moreover, each semester business instructors have the opportunity to explore novel and innovative methods of conducting lecture and delivering content to students through both the Internet and in-person classroom delivery. Faculty Qualifications All faculty possess a master’s degree or higher in their field from an accredited institution. Additionally, most instructors have many years of personal experience in the discipline they are teaching. Faculty is required to attend professional development training each semester during the weeks before each semester starts. In addition, many professional development opportunities are offered by the college during the semester. Post Completion Objectives (transfer, job placement, etc.) In the “2011-12 Graduate Outcomes Survey, students rated the following statements as “Yes.” I was satisfied with the quality of instruction. 93% TMCC has helped me meet the goals I expected to achieve. 93% After graduation, I am continuing my education. 70% I have had a job promotion since starting TMCC. 28% I have the same job as when I started at TMCC. 31% I expect my income to increase as a result of my TMCC education. 64% Truckee Meadows Community College | Introduction 4 BUSINESS STUDIES 2013-2014 The chart above shows a general increase in the number of business transfer degrees. Secondary Student Preparation Efforts The Division of Business takes part in the Information Night hosted by the TMCC High School, and participates in college outreach events at area high schools. TMCC HS is also welcome to participate in the annual Business Plan Competition, and is invited to attend O-Day. High School level classes are offered through Tech-prep. External Review Business Studies maintains an active advisory board made up of community members, which includes business owners, managers, and executives. The advisory board meets each semester (http://www.tmcc.edu/cte/). Non-credit Training Offered Business Studies does not offer non-credit courses. Assessment Findings and Strategies As evidenced by the 2011-12 TMCC Graduate Outcome Survey Results, page 1, the student themselves have assessed the college as providing value, see the chart below. Truckee Meadows Community College | Introduction 5 BUSINESS STUDIES 2013-2014 External Resource Recommendations and Implementation Plans Business studies will continue to use the advisory board to help develop resource strategies, recommendations and implementation plans. TMCC’s professional development office will continue to develop faculty training programs and expose instructors to new and cutting edge pedagogical methods and delivery systems. Student input is highly valued and all instructors are required to conduct student evaluations of course delivery and instruction. This vital information is used by instructors to improve, adjust and modify existing courses and sheds light on other possibilities for offering new courses. Anticipated Factors Affecting Curriculum and Strategies Current economic uncertainty and fluctuation are preventing the college from establishing certainty in what should be offered and not offered. Anything to do with medical care and computer technologies is on the upswing. Business and organizations engaging in these activities need managers, office workers, information processors, interviewers, and general service workers. The business division should constantly survey the environment and perform a SWOT analysis on an annual basis. Primary Goals and Objectives The focus of business studies is based upon TMCC’s core themes outlined in the TMCC Strategic Master Plan 2012. Core Theme I ~ Support lifelong learning through strengthening institutional infrastructure and partnerships within our diverse community. Business studies provide a pathway to lifelong learning through providing professional development courses and multiple degree/certificate opportunities. In addition, business studies consults the business community to structure curriculum and program to better meet the region’s workforce needs. Core Theme II ~ Academic Excellence • Assists students with mathematical aspects of courses • Writes across the curriculum by integrating written assignments, exams and papers • Helps students strengthen their analytical thinking and problem-solving skills Truckee Meadows Community College | Introduction 6 BUSINESS STUDIES • • 2013-2014 Uses the best technology available in smart classrooms Incorporates the flexibility of online class technologies Core Theme III ~ Student Success Professors and the dean establish productive relationships with their students through several avenues. • O Day provides incoming and new business students with relevant information on what to expect from college courses, the resources available to help them succeed and presentations from business leaders on the opportunities in their career fields. • The Entrepreneurship Club provides support and advice to interested TMCC students, regardless their majors. • The business plan competition builds a base in sound business practices, thereby elevating students’ success in the workforce. • Personal mentoring and advisement is also made a priority. Factors Expected to Affect Future Business studies will be affected by the phase-in retirement of one of the economic professors (as well as the probability that other faculty nearing retirement age may do the same) and the legislature’s new formula funding. The current executive administrative assistant is also expected to begin retirement, and this poses additional problems as business studies does not have a chair or coordinator and the current executive admin assumes many of those duties in addition to her normal assignments. Truckee Meadows Community College | Introduction 7 BUSINESS STUDIES 2013-2014 DEMOGRAPHICS AND ENROLLMENT General Student Demographics Age 5 -year Average Headcount Business 59% TMCC 54% 25% 25% 12% 13% 0% 4% 2% Under 18 yrs. 18-24 yrs. 25-34 yrs. Unde r 1 8 y rs. Fall 08 Spr 09 Fall 09 Spr 10 Fall 10 Spr 11 Fall 11 Spr 12 Fall 12 Spr 13 Business Avg TMCC Avg N % N % N % N % N % N % N % N % N % N % % % 7 1% 8 1% 7 1% 3 0% 1 0% 3 0% 3 0% 2 0% 6 1% 2 0% 0% 2% 35-49 yrs. 50+ yrs. 1 8 - 2 4 y rs. 2 5 - 3 4 y rs. 3 5 - 4 9 y rs. 5 0 + y rs. 756 68% 709 65% 750 64% 693 61% 601 58% 531 53% 521 52% 558 52% 618 56% 582 54% 59% 54% 229 21% 237 22% 267 23% 275 24% 265 26% 283 28% 302 30% 314 29% 285 26% 294 27% 25% 25% 95 9% 109 10% 119 10% 124 11% 126 12% 150 15% 138 14% 155 14% 144 13% 147 14% 12% 13% 6% 22 2% 20 2% 32 3% 36 3% 38 4% 39 4% 45 4% 46 4% 47 4% 53 5% 4% 6% T o t al 1,109 100% 1,083 100% 1,175 100% 1,131 100% 1,031 100% 1,006 100% 1,009 100% 1,075 100% 1,100 100% 1,078 100% 100% 100% Truckee Meadows Community College | Demographics and Enrollment 8 BUSINESS STUDIES 2013-2014 Business studies attracted more 18- to 24-year-olds than the overall college population. Fifty-nine percent of TMCC’s business emphasis students were 18- to 24-years-old, five percentage points more than the college as a whole. Those under 18, as well as those 35 to 49 and over 50 were somewhat less likely to declare business as their area of emphasis. However, a positive trend is emerging of growing age diversity. Over the last half of this five-year period, business studies saw increasing numbers of students aged 25 to 34, 35 to 49 and Baby Boomers over 50. Gender 5-year Average Headcount Business TMCC 56% 50% 50% 44% 15 17 Female Female Fall 08 Spr 09 Fall 09 Spr 10 Fall 10 Spr 11 Fall 11 Spr 12 Fall 12 Spr 13 Business Avg TMCC Avg N % N % N % N % N % N % N % N % N % N % % % Male Male 571 51% 556 51% 586 50% 557 49% 503 49% 512 51% 512 51% 555 52% 559 51% 533 49% 50% 56% Unrepo rted 538 49% 527 49% 589 50% 574 51% 528 51% 494 49% 497 49% 520 48% 541 49% 545 51% 50% 44% 0 0% 0 0% 0 0% 0 0% 0 0% 0 0% 0 0% 0 0% 0 0% 0 0% 0% 0% To tal 1,109 100% 1,083 100% 1,175 100% 1,131 100% 1,031 100% 1,006 100% 1,009 100% 1,075 100% 1,100 100% 1,078 100% 100% 100% Truckee Meadows Community College | Demographics and Enrollment 9 BUSINESS STUDIES 2013-2014 This student population was evenly divided between males and females. Ethnicity 5-year Average Headcount Business TMCC 63% 66% 20% 19% 4% 3% 6% 5% African American Asian Hawaiian or Pacific Islander African American Fall N 08 % Spr N 09 % Fall N 09 % Spr N 10 % Fall N 10 % Spr N 11 % Fall N % 11 Spr N 12 % Fall N 12 % Spr N % 13 Business Avg TMCC Avg Note: Ethnicity categories 1% 2% 1% 1% Asian Hispanic Hawaiian or Pacific Islander Native American Hispanic Native American White White 3% 2% 0% 1% 2% 2% Two or more races International Students Unreported Two or more races International Students Unreported 33 74 165 17 750 6 64 3% 7% 15% 2% 68% 1% 6% 43 66 158 16 729 3 68 4% 6% 15% 1% 67% 0% 6% 46 60 23 213 15 767 35 8 8 4% 5% 2% 18% 1% 65% 3% 1% 1% 46 61 20 209 21 717 40 8 9 4% 5% 2% 18% 2% 63% 4% 1% 1% 36 51 9 205 16 659 42 4 9 3% 5% 1% 20% 2% 64% 4% 0% 1% 41 59 9 202 19 619 37 4 16 4% 6% 1% 20% 2% 62% 4% 0% 2% 46 62 9 197 13 626 38 3 15 5% 6% 1% 20% 1% 62% 4% 0% 1% 40 68 10 226 22 647 43 4 15 4% 6% 1% 21% 2% 60% 4% 0% 1% 35 72 6 283 11 637 38 5 13 3% 7% 1% 26% 1% 58% 3% 0% 1% 37 61 4 273 11 638 40 4 10 3% 6% 0% 25% 1% 59% 4% 0% 1% 4% 6% 1% 20% 1% 63% 3% 0% 2% 3% 5% 0.7% 19% 2% 66% 2% 1% 2% were changed in Fall 2009 to align with new IPEDS and NSHE reporting requirements. Total 1,109 100% 1,083 100% 1,175 100% 1,131 100% 1,031 100% 1,006 100% 1,009 100% 1,075 100% 1,100 100% 1,078 100% 100% 100% TMCC Business Studies successfully attracted a diverse student base. The business student pool represented more African American, Asian and Hawaiian/Pacific Islander than both the county’s population and the college’s overall student demographic. While Caucasians (non-Hispanic) made up the largest percentage of business’ student body, there were fewer whites than both the college’s student and Washoe County’s general population. There were slightly more Hispanics enrolled in business classes than the college as a Truckee Meadows Community College | Demographics and Enrollment 10 BUSINESS STUDIES 2013-2014 whole and the number of Hispanic business students has steadily grown over the five-year period, increasing 10 percentage points. Student Status Educational Goals 5-year Average Headcount Business 83% TMCC 79% 5% Earn a Degree 4% Earn a Certificate Improve Job Skills Earn a Degree Fall 08 Spr 09 Fall 09 Spr 10 Fall 10 Spr 11 Fall 11 Spr 12 Fall 12 Spr 13 Business Avg TMCC Avg 6% 2% 1% N % N % N % N % N % N % N % N % N % N % % % 1,281 81% 1,209 80% 1,328 81% 1,326 79% 1,264 87% 1,418 87% 1,110 88% 1,158 85% 936 84% 898 81% 83% 79% Earn a Certificate 75 5% 76 5% 72 4% 86 5% 85 6% 94 6% 74 6% 87 6% 59 5% 67 6% 5% 4% 9% 3% Personal Enrichment Improve Job Skills 10 1% 9 1% 9 1% 14 1% 17 1% 26 2% 11 1% 16 1% 18 2% 20 2% 1% 2% 4% Transfer Personal Enrichment 145 9% 152 10% 146 9% 152 9% 51 4% 47 3% 30 2% 46 3% 27 2% 38 3% 6% 9% Transfer 28 2% 29 2% 40 2% 48 3% 33 2% 50 3% 39 3% 61 4% 68 6% 57 5% 3% 4% 1% 2% Undecided Undecided 49 3% 43 3% 42 3% 47 3% 1 0% 1 0% 0 0% 0 0% 0 0% 23 2% 1% 2% Total 1,588 100% 1,518 100% 1,637 100% 1,673 100% 1,451 100% 1,636 100% 1,264 100% 1,368 100% 1,108 100% 1,103 100% 100% 100% Truckee Meadows Community College | Demographics and Enrollment 11 BUSINESS STUDIES 2013-2014 More TMCC business students enrolled in courses were degree seeking than TMCC students as a whole (83 percent vs. 79 percent for general TMCC students). Over the past five-years, the second most common motivation was personal enrichment—an area now significantly trending downward. In addition, more students are transferring to TMCC for their business degree than they did five years ago most likely due to the articulation of the BUS AA with UNR’s College of Business. Educational Status 5-year Average Headcount 81% Business TMCC 7% 9% 79% Continuing Students New Transfers Co nt inuing St ude nt s Fall 08 Spr 09 Fall 09 Spr 10 Fall 10 Spr 11 Fall 11 Spr 12 Fall 12 Spr 13 Business Avg TMCC Avg N % N % N % N % N % N % N % N % N % N % % % 12% 805 73% 924 85% 865 74% 966 85% 768 74% 888 88% 759 75% 903 84% 900 82% 982 91% 81% 79% 12% New Students Ne w T ransf e rs 90 8% 69 6% 89 8% 68 6% 86 8% 57 6% 77 8% 56 5% 69 6% 51 5% 7% 9% Ne w St ude nt s 214 19% 90 8% 221 19% 97 9% 177 17% 61 6% 173 17% 116 11% 131 12% 45 4% 12% 12% T o t al 1,109 100% 1,083 100% 1,175 100% 1,131 100% 1,031 100% 1,006 100% 1,009 100% 1,075 100% 1,100 100% 1,078 100% 100% 100% Truckee Meadows Community College | Demographics and Enrollment 12 BUSINESS STUDIES 2013-2014 The overwhelming majority (81 percent) of business students were continuing students, edging out the general college student population by two percentage points. This department mirrored the college’s statistics with the same percentage of new students. Seven percent were transfer students. It is concerning that the new student percentage was so low college-wide (12% for both TMCC and business studies). With little population growth predicted by the Nevada State Demographer (growth rates are projected to range from .8 percent to 1.1 percent each year for the next five years), TMCC as a whole needs to increase its general awareness and recruitment efforts. Enrollment Status 5-year Average Headcount Business TMCC 35% 29% 27% 28% 26% 20% 18% 12+ 18% 9-11.9 6-8.9 Less than 6 credits Credits Attempted 12+ Fall 08 Spr 09 Fall 09 Spr 10 Fall 10 Spr 11 Fall 11 Spr 12 Fall 12 Spr 13 Business Avg TMCC Avg N % N % N % N % N % N % N % N % N % N % % % 9-11.9 461 42% 418 39% 473 40% 462 41% 362 35% 319 32% 305 30% 314 29% 315 29% 303 28% 35% 29% 181 16% 210 19% 202 17% 189 17% 225 22% 218 22% 236 23% 234 22% 264 24% 252 23% 20% 18% 6-8.9 264 24% 252 23% 282 24% 289 26% 265 26% 295 29% 315 31% 335 31% 334 30% 317 29% 27% 26% Le ss t han 6 c re dit s 203 18% 203 19% 218 19% 191 17% 179 17% 174 17% 153 15% 192 18% 187 17% 206 19% 18% 28% To tal 1,109 100% 1,083 100% 1,175 100% 1,131 100% 1,031 100% 1,006 100% 1,009 100% 1,075 100% 1,100 100% 1,078 100% 100% 100% Truckee Meadows Community College | Demographics and Enrollment 13 BUSINESS STUDIES 2013-2014 Over the past five years, business students were motivated to earn their degree/certificate programs: 35 percent enrolled as full-time students—six points higher than the general student body. Eightythree percent of students taking business courses are degree-seeking with most working toward earning their business degrees. The second most popular credit load of this group was 6 to 8.9 credits. Interestingly, TMCC business students were the least likely to take under six credits (18 percent vs. 28 percent for the college). When examining the latest semesters of this period, the number of students who attempted 12+ credits was about equal to the number of those who enrolled in 6 to 8.9 credits. A trend is emerging of fewer business students attempting full-time credit loads (29 percent Fall 2012 vs. 42 percent Fall 2008). As hard data is not available on why this is happening, we speculate based on some anecdotal experience. O Day, an annual recruitment/retention event conducted by business studies, stresses the time commitment needed to complete a full-time credit load, thus educating students on realistic completion goals. This may be due to Nevada’s prolonged economic downturn: professors have had more students tell them they are dropping classes because they had to take another job or work more hours to make ends meet. Campus wide the following list is understood to be at least partially responsible for these data trends: • HS diploma required for admission • Financial Aid limits imposed • 1st 30 credits remedial policy • 9 credit limit for new degree-seekers with insufficient test scores • New application deadline • Dead week • Institution of pre-requisites Truckee Meadows Community College | Demographics and Enrollment 14 BUSINESS STUDIES 2013-2014 5-year Average Headcount Credits Earned Business TMCC 46% 41% 24% 18% 17% 16% 12+ 23% 15% 9-11.9 6-8.9 Less than 6 credits Credits Earned 12+ Fall 08 Spr 09 Fall 09 Spr 10 Fall 10 Spr 11 Fall 11 Spr 12 Fall 12 Spr 13 Business Avg TMCC Avg N % N % N % N % N % N % N % N % N % N % % % 194 17% 198 18% 226 19% 249 22% 198 19% 198 20% 175 17% 183 17% 187 17% 182 17% 18% 16% 9-11.9 190 17% 186 17% 183 16% 194 17% 171 17% 152 15% 187 19% 185 17% 176 16% 189 18% 17% 15% 6-8.9 244 22% 252 23% 271 23% 256 23% 262 25% 227 23% 237 23% 268 25% 279 25% 269 25% 24% 23% Less than 6 credits 481 43% 447 41% 495 42% 432 38% 400 39% 429 43% 410 41% 439 41% 458 42% 438 41% 41% 46% Total 1,109 100% 1,083 100% 1,175 100% 1,131 100% 1,031 100% 1,006 100% 1,009 100% 1,075 100% 1,100 100% 1,078 100% 100% 100% Truckee Meadows Community College | Demographics and Enrollment 15 BUSINESS STUDIES 2013-2014 Declared Business Majors Success at Completing Fulltime Credit Load Attempted 12+ Semester Credits Completed 12+ Credits % Completed 12+ Fall 08 461 194 42% Spring 09 418 198 47% Fall 09 473 226 48% Spring 10 462 249 54% Fall 10 362 198 55% Spring 11 319 198 62% Fall 11 305 175 57% Spring 12 314 183 58% Fall 12 315 187 59% Spring 13 303 182 60% During this five-year period, the number of full-time students who completed a full credit load has increased. During Fall 2008, only 42 percent completed the semester with their credit loads intact. Since Fall 2011, this aspect has been steadily improving. By Spring 2013, 60 percent of full-time students declared as business majors who were enrolled in 12+ credits completed at least 12 credits. Student Recruitment Activities TMCC’s Business Studies actively recruits students among the college’s undeclared students. • O Day, which began in August 2008 with 20 attendees, attracted about 130 students in 2012. Undeclared students with fewer than 15 credits were invited to this full-day workshop that combined information on business degrees/certificates and career opportunities, tips on how to succeed in college, as well as fun activities. Truckee Meadows Community College | Demographics and Enrollment 16 BUSINESS STUDIES • • 2013-2014 The E Club (Entrepreneurial Club) is open to all TMCC academic students and provides an inviting gateway to various business programs. Dean Murgolo-Poore meets on a regular basis with advisement staff to update them on business degrees and certificates and the strong articulation with UNR and initiating articulation with SNC. Underserved Student Populations TMCC Business Studies does an outstanding job attracting a diverse student body and no group stands out as being underserved. A potential growth market could be the 35 to 49 age group, which may be looking to reskill for a second career. This should be more of a priority than the 50+ market as many of these Baby Boomers are seeking retirement and/or volunteer opportunities rather than reskilling for new careers. Truckee Meadows Community College | Demographics and Enrollment 17 BUSINESS STUDIES 2013-2014 Enrollment Patterns Number of Sections Number of Sections: Fall Semesters 100.0 90.0 80.0 80.0 70.0 60.0 68.0 68.0 50.0 60.0 58.0 Fall 11 Fall 12 40.0 30.0 20.0 10.0 0.0 Fall 08 Fall 09 Fall 10 Number of Sections: Spring Semesters 100.0 90.0 80.0 81.0 70.0 60.0 74.0 72.0 70.0 50.0 59.0 40.0 30.0 20.0 10.0 0.0 Spr 09 A cademic Years 2008-09 2009-10 2010-11 2011-12 2012-13 Business (5 yr Avg) Div of Business (5 yr Avg) TMCC (5 yr Avg) Spr 10 Fall 68.0 80.0 68.0 60.0 58.0 66.5 126 1554 Spr 11 Number of Sections % Chang e -18% -15% -12% -3% -3% -9% -2% Spr 12 Spring 74.0 81.0 72.0 70.0 59.0 70.5 132 1568 Spr 13 % Chang e -9% -11% -3% -16% -5% -10% -3% Truckee Meadows Community College | Demographics and Enrollment 18 BUSINESS STUDIES 2013-2014 Just like the college as a whole, business studies offered fewer sections over this five-year span. About 27 percent fewer business sections were offered in FY 2012 compared to FY 2009, while TMCC’s overall number of sections declined by 9 percent during the same period. In addition to being influenced by the general college atmosphere, there are two reasons fewer business sections have been offered: • • A decision was made to tighten the fill rate to force students into open classes. Business studies lost full-time faculty positions due to budget cuts. In addition, it has been difficult to find qualified part-time instructors to fill the need. With two full-time professors hired in FY 13 and a full-time accounting professor to be hired Fall 2014, the number of class sections should increase. Truckee Meadows Community College | Demographics and Enrollment 19 BUSINESS STUDIES 2013-2014 Full Time Equivalent Enrollment FTE: Fall Semesters 500.0 450.0 400.0 419.8 439.2 386.3 350.0 * The data presented on pages 3 - 5 represent data for GRC sections. 300.0 336.0 312.4 250.0 200.0 Fall 08 Fall 09 Fall 10 Fall 11 Fall 12 FTE: Spring Semesters 500.0 450.0 445.6 400.0 437.7 403.8 350.0 370.1 300.0 312.8 250.0 200.0 Spr 09 A cademic Years 2008-09 2009-10 2010-11 2011-12 2012-13 Business (5 yr Avg) Div of Business (5 yr Avg) TMCC (5 yr Avg) Spr 10 Fall 419.8 439.2 386.3 336.0 312.4 378.7 483 6810 Spr 11 FTE % Chang e -5% -12% -13% -7% -7% -8% -1% Spr 12 Spring 403.8 445.6 437.7 370.1 312.8 394.0 502 6724 Spr 13 % Chang e -10% -2% -15% -15% -6% -7% -2% According to The Chronicle of Higher Education, the recession hit two-year colleges the hardest. In 2010, average enrollments dropped five percent nationwide. With Nevada being one of the hardest hit states Truckee Meadows Community College | Demographics and Enrollment 20 BUSINESS STUDIES 2013-2014 during the Great Recession, it is no surprise that TMCC enrollments took a bigger hit. Business studies saw a 12 percent decline during the 2010-2011 year. Business studies posted a sharper decline than the college when it came to FTE loss: -7 percent for fall and 6 percent for spring terms over the five-year average. During that same period, the college lost 1 percent FTE in the fall and 2 percent FTE. Besides the economy, business studies FTEs have declined in part due to the implementation of prerequisites for most business courses which were put in place between 2009 and 2013. These prerequisites, now established in all disciplines with the exception of management, will further ensure student success. It is believed that FTE will now increase since students may plan for these prerequisites. Retention Rates 5 year Average Retention Rates Business Div of Business TMCC 79.3% 74.2% 72.3% Retention Rate Term Fall 08 Spr 09 Fall 09 Spr 10 Fall 10 Spr 11 Fall 11 Spr 12 Fall 12 Spr 13 Business (5 year Avg) Div of Business (5 year Avg) TMCC (5 year Avg) Retention by Semester - Fall 08 to Spring 13 To tal Enro llments Number Retained 388 303 365 303 449 345 448 370 400 322 413 310 361 286 363 277 353 275 343 290 388 308 29,503 21,334 339,560 251,979 Retentio n Rate 78% 83% 77% 83% 81% 75% 79% 76% 78% 85% 79.3% 72.3% 74.2% Truckee Meadows Community College | Demographics and Enrollment 21 BUSINESS STUDIES 2013-2014 TMCC business students were dedicated to pursuing their degrees, showing a strong 79 percent retention rate, which is five percentage points higher than the college as a whole. In addition, the strongest retention rate (85 percent) occurred Spring 2013. Student to Faculty Ratios Student to Faculty Ratio: Fall Semesters 40.0 35.0 30.0 30.9 25.0 27.5 28.4 28.0 26.9 Fall 09 Fall 10 Fall 11 Fall 12 20.0 15.0 10.0 5.0 0.0 Fall 08 Student to Faculty Ratio: Spring Semesters 40.0 35.0 30.0 25.0 27.3 27.5 Spr 09 Spr 10 30.4 20.0 26.5 26.5 Spr 12 Spr 13 15.0 10.0 5.0 0.0 A cademic Years 2008-09 2009-10 2010-11 2011-12 2012-13 Business (5 yr Avg) Div of Business (5 yr Avg) TMCC (5 yr Avg) Fall 30.9 27.5 28.4 28.0 26.9 28.3 23 22 Spr 11 Student to Faculty Ratio % Chang e --11% 3% -1% -4% -3% 0% 1% Spring 27.3 27.5 30.4 26.5 26.5 27.6 23 21 % Chang e -1% 11% -13% 0% 0% 1% 1% Truckee Meadows Community College | Demographics and Enrollment 22 BUSINESS STUDIES 2013-2014 Business studies attracted six more students per course than the average TMCC class. Over the previous five-year period, business sections had a student to faculty ratio of 28.3 (fall) and 27.6 (spring). Classroom availability has restricted some business class student/faculty ratios, as some sections filled to capacity and larger classroom space was not available. The Division of Business has worked to become efficient at using teaching space, and since most classes do not require specialized equipment, they end up being very low-cost programs for the college to operate. Number of Declared Degree/Emphasis Seekers More business studies students worked toward their bachelor’s degree, as the business AA attracts 75% of business degree seekers and was designed to efficiently articulate with UNR’s bachelor’s in business degree. After a low number of graduates (60) in 2009, the number of business graduates has held steady at 80-plus graduates each year. The number of business graduates should start trending upward as all business’ associate degrees and certificates have been reworked to be perfectly stackable and were approved by the CAP committee on Dec. 6, 2013. This allows students to efficiently earn multiple degrees or certificates, as program requirements are now prescribed. Truckee Meadows Community College | Demographics and Enrollment 23 BUSINESS STUDIES 2013-2014 Student Success Rates Number of Students Earning a Degree 2008-2012 88 80 81 2010-11 2011-12 60 2008-09 2009-10 Number of Graduates by Academic Year 2008 - 2012 Year # o f Graduates 2008-09 60 2009-10 88 2010-11 80 2011-12 81 To tal 309 Deg ree BOOKKPG-CT BUS-AA BUS-AAS BUS-CT To tal Number of Declared Degree/Emphasis Seekers Fall 2008 - Spring 2012 Number o f Students # o f Grads 120 8 3433 251 850 44 157 6 4560 309 While more business students were enrolled during the 2008-2009 school year than in 2012-2013, more students earned their degrees in 2012 (60 in 2009 vs. 81 in 2012). In the past five years, 309 students have graduated from business studies—95 percent of those received their AA or AAS in business degrees and the remainder earned either the bookkeeping or business certificates. Truckee Meadows Community College | Demographics and Enrollment 24 BUSINESS STUDIES 2013-2014 Transfer Status (Students attending another institution following their last term at TMCC) Transfer Students from the Business Program Fall 08 thru Fall12** Transfers 27% Non Transfers 73% # Declared Majors* 4152 # % Transfers Transfers Transferred to UNR 1131 27% 695 To Other To Other 4 yr 2 yr Institution Institution 273 163 *Declared BUS-AA, BUS-AAS, BUS-CT and BOOKKPG-CT Students enrolled between fall 08 to fall 12 (unduplicated) ** Transfer database (National Student Clearinghouse) goes through Spring 13 so transfer records can only be presented through Fall 12 students. When the total number of students who earned a TMCC business degree or transferred to another institution were combined, 31 percent of business students attained their educational goals. This compares to the TMCC Fall 2010 cohort graduation/transfer rate of 34% (TMCC Factbook, page OM-24). Truckee Meadows Community College | Demographics and Enrollment 25 BUSINESS STUDIES 2013-2014 Enrollment Strategic Plan The following section summarizes the findings above and outlines the self-study committee’s recommended targets for enrollment improvement to be implemented over the next five year period. Demographic Findings and Strategies Business studies demographic strengths: • Gender of students was equitable. • Ethnic diversity was more varied and better representative of the county population than the college as a whole. • The age demographic is trending to greater diversity as well when the most recent years in this period were compared to the earlier years. Business studies areas of demographic opportunities/enrollment growth: • Further develop the 35 to 49 market (business is one percentage point below general college, but trending upward) with certificates that result in national certification and allow older students to more quickly reskill and segue into a new career. An example of this strategy is how Professor Smilanick is working on redesigning the bookkeeping certificate to align with national certification. Student Status Findings and Strategies Business studies’ student status strengths • Business students were more motivated to earn their degree (83 percent enrolled in courses to earn a degree, more than five percentage points greater than the general TMCC student population.) This shift to a more serious student meant fewer enrolled for personal enrichment reasons. • The number of full-time students completing at least 12+ credits in a semester increased by 18 percent points over the five-year period. Business studies’ student status opportunities • • • • As the low number of new students coming to TMCC is a college-wide issue, it is recommended the college’s recruitment office boost the number of new students enrolling in TMCC. Cultivate certificate programs to help those seeking to improve job skills by offering shorterterm educational solutions. Invite TMCC noncredit Workforce Development and Continuing Education students to participate in the E Club, which will provide a friendly gateway into business studies certificate and degree programs. Business studies should look for opportunities to develop an awareness among high school seniors; perhaps a partnership between the E Club and high school groups. Truckee Meadows Community College | Demographics and Enrollment 26 BUSINESS STUDIES 2013-2014 Enrollment Patterns and Strategies Pro g ram Bus ines s Data Sections Student FTE Retention Fall 2008 68 419.8 63% Fall 2009 80 439.2 65% Fall 2010 68 386.3 69% Fall 2011 60 336.0 71% Fall 2012 58 312.4 73% Faculty and Staff FTE Spring 2009 Spring 2010 Spring 2011 Spring 2012 Spring 2013 Full-time Part-Time Full-time Part-Time Full-time Part-Time Full-time Part-Time Full-time Part-Time 9.0 3.5 9.0 5.1 8.0 5.1 6.0 4.7 8.0 2.0 Business studies’ enrollment pattern strengths • Retention rates were stronger than the average college area, posting a robust 85 percent during Spring 2013. • Business studies courses, on average, had six more students per class than the average section. Business studies’ student status opportunities: • Once the new accounting faculty member is hired, business studies can offer additional accounting sections. • Since business studies courses are low-cost to the college and many fill their seat capacity, efforts need to be made to secure larger classrooms so more students can be accommodated. • With the economy recovering and business studies course prerequisites in place, FTE should start increasing. • The “stack ability” of business studies certificates and degrees should be promoted to potential and current students. The cost and time efficiency of these stackable programs are not only an incentive, but the additional credentials make graduates even more hire-able in the eyes of employers. Student Success Rates and Strategies Business studies’ student success strengths: • The Department needs to further initiatives that have begun with UNR COB to facilitate reverse transfer. Business studies’ student success opportunities: • With the high transfer rate to universities (968 out of 1,131 transferred students), business studies could better convey the value of attaining an associate’s degree prior to students transferring to fouryear institutions. • The stack ability of programs will naturally lead to an increased number of degrees and certificates conferred. Truckee Meadows Community College | Demographics and Enrollment 27 BUSINESS STUDIES 2013-2014 CURRICULUM 2016-17 2015-16 X 2014-15 APR 2013-14 SS 2012-13 APR 2011-12 SS 2010-11 2009-10 2008-09 X 2007-08 2006-07 2005-06 Program/Unit Review Assessment Reports Title(s) of past Program/Unit Reviews; include programs (degrees, emphases, and certificates) and disciplines. Degree/Emphasis/Certificate: Associate of Applied Science: Business Degree Degree/Emphasis: Associate of Arts: Business Emphasis Certificate of Achievement: Bookkeeping Certificate of Achievement: Business Discipline: Accounting Discipline/Program: Business Discipline: Economics Discipline: International Business Discipline: Management Discipline: Marketing Discipline: Real Estate X X Dean’s Recommendation Truckee Meadows Community College | Curriculum 28 BUSINESS STUDIES 2013-2014 Course Assessment Report Summaries SLO Review Course Modifications Prefix Number ACC ACC ACC 105 135 136 ACC ACC 180 201 ACC 202 ACC ACC 220 295 BUS 098 BUS BUS 101 106 BUS 107 BUS BUS 108 112 BUS BUS 117 150 BUS BUS 198 272 Title Taxation for Individuals Bookkeeping I Bookkeeping II Payroll and Employee Benefit Accounting Financial Accounting Managerial Accounting Microcomputer Accounting Systems Work Experience Fundamentals for Business Introduction to Business Business English Business Speech Communications Business Letters and Reports Customer Service Applied Business Math Personal Finance Special Topics in Business Legal Environment Most Established Recent CAR Date of Assessment Approved Cycle CAR Date(s) (if course was revised as a result of assessment, provide a brief summary of the results and the modifications) (The date listed is the last recorded update to learning outcomes and measures. Please review the ones in bold and submit update to CAP) S'12 S'13 S'14 2012 (2011/12 CAR) 1/9/2009 1/9/2009 2009-10 S'15 S'16 11/13/2012 1/9/2009 2011-12 S'12 1/9/2009 S'15 As taught 1/9/2009 6/30/2010 S'12 5/5/2009 S'16 S'13 12/6/2010 1/5/2011 S'14 1/5/2011 S'15 S'15 1/5/2011 12/9/2009 S'16 1/9/2009 6/8/2009 2011-12 2009-10 S'12 As taught S'16 10/16/2012 9/24/2010 Dean’s Recommendation Truckee Meadows Community College | Curriculum 29 BUSINESS STUDIES BUS 275 BUS 290 IBUS 280 IBUS 281 IBUS 282 ECON 102 ECON 103 ECON 104 ECON 198 ECON 261 ECON 262 ECON 290 MGT 171 MGT 201 MGT 212 MGT 235 MGT 283 MGT MKT MKT MKT 290 131 210 295 RE 101 Fundamentals of International Business Internship In Business International Business Cultures International Business Practices Field Study Field Study International Business Emphasis Exploration Principles of Microeconomics Principles of Macroeconomics Current Economic Issues Special Topics in Economics Principles of Statistics I Principles of Statistics II Internship in Economics Supervision Principles of Management Leadership and Human Relations Organizational Behavior Introduction to Human Resources Management Internship in Management Advertising Marketing Principles Internship Real Estate Principles 2013-2014 S'16 9/17/2008 As taught 1/5/2011 S'14 9/17/2008 S'14 9/17/2008 S'14 9/17/2008 2008-09 S'15 3/30/2011 2009-10 S'16 3/30/2011 As taught 6/8/2009 As taught 2011-12 S'12 6/30/2010 8/23/20110 (2011 CAR) S'13 S'13 11/13/2012 As taught S'12 6/30/2010 11/13/2012 2011-12 S'13 S'13 1/5/2011 S'14 11/13/2012 S'15 1/5/2011 S'16 1/5/2011 2009-10 As taught As taught S'16 As taught 2010-11 S'14 10/16/2012 7/1/2010 12/6/2010 11/7/2001 1/5/2011 Dean’s Recommendation Truckee Meadows Community College | Curriculum 30 BUSINESS STUDIES RE 103 RE 198 Real Estate Law and Practice Special Topics in Real Estate 2009-10 S'16 2013-2014 1/5/2011 7/1/2010 ACAR was completed for ACC 135 during this reporting period. Dean’s Recommendation Truckee Meadows Community College | Curriculum 31 BUSINESS STUDIES 2013-2014 ACCOUNTING Accounting Course Assessments The program is assessed using unique course objectives and course measures. The objectives and measures are listed below. ACC 105 Taxation For Individuals Summarization: Average initial student scores related to LO1 and LO3 were 42.7% and 37.01% respectively. Students were given the opportunity to complete similar problems with different numeric values. Scores increased to 76.75% and 72.24% respectively. Subsequent Course Modifications: Instructor intends to encourage all students to take advantage of the second attempt opportunity (LO1 and LO3). In addition, the course is moving from an outdated manual tax preparation approach to a text that is integrated with commonly used tax software (LO2). ACC 135 Bookkeeping I Summarization: Average initial student scores related to LO1, LO2, and LO3 were 67.41%, 64.31%, and 54.73% respectively. Students were given the opportunity to complete similar problems with different numeric values. Scores increased to 94.18%, 91.59%, and 78.40% respectively. Subsequent Course Modifications: Instructor intends to include assignments that better challenge students in the area of critical thinking (LO1, LO2, and LO3). ACC 201 Financial Accounting Summarization: For all learning outcomes (LO1, LO2, and LO3), student scores improved, on average, by 35% on read/answer assignments and 32% on tests. Increased scores were attributed the opportunity for students to attempt an assignment a second time with “new numbers” generated by the computer. Subsequent Course Modifications: Instructor intends to increase the level of rigor in assignments to encourage critical thinking (LO1, LO2, and LO3). ACC 202 Managerial Accounting Summarization: Average initial student scores related to LO1 and LO2 were 39.67% and 40.01% respectively. Students were given the opportunity to complete similar problems with different numeric values. Scores increased to 67.03% and 67.18% respectively. Students demonstrated the ability to prepare and present reports in Excel (LO3). Subsequent Course Modifications: Instructor intends to modify lectures and assignments to better address learning outcomes with low average scores (LO1 and L02). Truckee Meadows Community College | Accounting 33 BUSINESS STUDIES 2013-2014 Assessment Driven Improvements ACC 105 Taxation For Individuals Over the last decade, Professor Smilanick has been the sole instructor for this course. It is taught online during the Spring semester. Students are encouraged to take advantage of a “second attempt opportunity.” (LO1 and LO3). The department has adopted a text that moved the course from an outdated manual tax preparation system to one that is integrated with commonly used tax software (LO2). ACC 135 Bookkeeping I Improved outcomes in the course were attributed the inclusion of Lecture Capture and a text that allows the integration of online assignments into the course (LO1, LO2, and LO3). This course has been offered since the last CAR cycle in Spring 2013; however, TMCC’s full-time accounting professor has been on sabbatical during that time. Upon his return in Spring 2014, he intends to restructure assignments so that they better challenge students in the area of critical thinking. ACC 201 Financial Accounting Publisher online contents allow an instructor to select among easy, medium and hard assignments. The instructor has reviewed assignments and has selected more difficult assignments that encourage critical thinking (LO1, LO2, and LO3). ACC 202 Managerial Accounting Assignments and lectures have been modified to better address LOs with lower than average scores (LO1 and LO2). Other Accounting and Taxation Course Modifications In addition to CAR-related modifications, interim informal SLO assessments have resulted in course modifications that have been implemented within the past seven years or are in the process of being implemented. These include: Textbooks: New textbooks have been adopted for substantially all accounting courses. The texts offer greater online resources including the ability to: • assign work based on learning outcomes, • track student progress by learning outcome, • allow students to attempt a problem multiple times with different numbers, • allow students to receive immediate feedback as to their success on a learning outcome, • provides students with links to the text and other resources that cover learning outcomes, • allow instructors to record and post lectures, and • include LearnSmart (in ACC 105, 201, and 202), an adaptive learning program that students can use to practice outside regular graded assignments. Quality Matters: Professor Smilanick recently obtained certification as a peer reviewer for Quality Matters (QM). He completed peer reviews for ACC 201 and is currently working toward QM certification for ACC 135, 136, 201, and 202. Lecture Capture: As part of his sabbatical proposal, Professor Smilanick is working with Lecture Capture software that will enhance his online courses and supplement traditional classroom courses. Truckee Meadows Community College | Accounting 34 BUSINESS STUDIES 2013-2014 He is also working with other cutting edge technology features including: close captioning, monitored online test taking, and live classroom streaming. Ongoing Assessment: Accounting instructors continually use assessment results to identify areas of difficulty for students and modify instruction and assignments as needed. Evaluating Relevancy of Curriculum Course Content Accounting and Taxation Course Content: Accounting and taxation are highly regulated fields. Generally Accepted Accounting Principles (GAAP) are promulgated by the Financial Standards Board (FASB) and the Securities Exchange Commission (SEC). The American Institute of Certified Public Accountants (AICPA) develops and grades the Uniform CPA exam. All states require CPA candidates pass this exam prior to being licensed. Tax regulations are set forth by the IRS, federal, state and local governments. As a result of extensive regulation, curriculum for accounting and taxation courses is relatively standardized across the nation. TMCC’s curriculum for these subjects accurately reflects national regulations, laws and standards. Accounting and taxation textbooks are regularly reviewed to insure that they reflect current regulations. In addition, software is reviewed annually to insure that it reflects software commonly used in the industry. For example, students enrolling in the Spring 2014 sections of ACC 105 Taxation for Individuals and ACC 220 Microcomputer Accounting Systems class will use the most recently released edition of both the text and software applicable to those courses. Other texts will be updated as needed to reflect changing accounting standards and regulations. Certificate of Achievement: Bookkeeping: COA: Bookkeeping is scheduled for review during 20132014. Professor Smilanick is in the process of aligning TMCC’s bookkeeping certificate with a national bookkeeping certification program. To this end, in addition to the current core classes offered for the TMCC’s COA, Professor Smilanick intends to propose a capstone course that would use the American Institute of Professional Bookkeepers’ review materials. This course is currently being offered at both Great Basin College and Western Nevada College. Tentative Courses: Anecdotal comments by students indicate that TMCC students, transferring into UNR’s accounting program, have been placed on long wait lists for core accounting classes at UNR. These wait-listed courses are pre-requisites to other core accounting classes. The classes were previously taught at TMCC. In sum, student inability to enroll in these courses prevents graduating within a timely manner. Professor Smilanick is in the process of investigating the feasibility of reinstating these courses at TMCC. Catalog Descriptions: ACC 105 Taxation for Individuals (3 credits) Prerequisite: None. Income, expenses, exclusions, deductions and credits. Emphasis on the preparation of individual income tax returns. This course is transferable as an elective to UNR. Truckee Meadows Community College | Accounting 35 BUSINESS STUDIES 2013-2014 ACC 135 Bookkeeping I (3 credits) Prerequisite: None. An introductory course for those without previous study in bookkeeping or accounting. Includes the purpose and nature of accounting, measuring business income, basic accounting principles covering the accounting cycle from source documents through preparation of financial statements for a service business and a retail firm, banking procedures and payroll procedures. Some assignments will be solved using a computerized general ledger program. This course may not transfer to a baccalaureate degree of art or science within the universities in the Nevada System of Higher Education (NSHE). ACC 136 Bookkeeping II (3 credits) Prerequisite: ACC 135. Continuation of ACC 135. Includes accounting principles, assets and equity accounting for external financial reporting. Topics covered include notes receivable and payable, uncollectible accounts, inventory, accounting for plant and equipment, partnerships, corporations, bonds, financial statement analysis and statement of cash flows. Use of computer software for setup of an actual accounting system and for simulated case studies. This course may not transfer to a baccalaureate degree of art or science within the universities in the Nevada System of Higher Education (NSHE). ACC 180 Payroll and Employee Benefit Accounting (3 credits) Prerequisite: None. An introductory course covering the concepts and principles of payroll accounting with practical manual and computer applications. Legal responsibilities of employers and rights of employees are included. This course may not transfer to a baccalaureate degree of art or science within the universities in the Nevada System of Higher Education (NSHE). ACC 201 Financial Accounting (3 credits) Prerequisite: MATH 96 and ENG 98R, or qualifying Accuplacer, ACT, SAT scores, or permission of the instructor. Purpose and nature of accounting, measuring business income, accounting principles, assets and equity accounting for external financial reporting. ACC 202 Managerial Accounting (3 credits) Prerequisite: ACC 201. Forms of business organization; cost concepts and decision making; break-even analysis, fixed and variable costs and budgeting for internal reporting. ACC 220 Microcomputer Accounting Systems (3 credits) Prerequisite: ACC 136 or 201. This course is transferable as an elective to UNR. Develop skills in the use of computerized accounting. Interact with on-line real-time computerized accounting systems. Primary objective will be to focus on an applications approach using actual business case studies. ACC 295 Work Experience (1-8 credits) Prerequisite: None. A course designed wherein students will apply knowledge to real on-the-job situations in a program designed by a company official and a faculty advisor to maximize learning experiences. Available to students who have completed all core and major requirements and have a 2.5 GPA. Contact the appropriate chairperson for the application, screening and required skills evaluation. Up to eight semester hour credits may be earned on the basis of 75 hours of Truckee Meadows Community College | Accounting 36 BUSINESS STUDIES 2013-2014 internship for one credit. The course may be repeated for up to eight credits. This course may not transfer to a baccalaureate degree of art or science within the universities in the Nevada System of Higher Education (NSHE). Degree/Certificate Requirements Accounting Courses: Degree and certificate worksheets appear in Appendix B. With the exception of ACC 105 Taxation for Individuals, all accounting courses currently offered by TMCC are core requirements for one or more TMCC degrees. ACC 105 may be used as an emphasis requirement for the COA: Business. High community interest and enrollment in the course warrants its continuance. ACC 201 Financial Accounting and ACC 202 Managerial Accounting transfer seamlessly to other NSHE institutions. ACC 105 and ACC 220 transfer as electives. ACC 135 Bookkeeping I, ACC 136 Bookkeeping II, and ACC 180 Payroll and Employee Benefit Accounting do not transfer. (See: Post Completion Objectives – Transfer Agreements below). Methods of Instruction Accounting and Taxation Instruction: The majority of accounting courses are offered in two formats: a traditional classroom with online resources or purely online course. ACC 105 Taxation for Individuals, ACC 180 Payroll Accounting, and ACC 220 Microcomputer Accounting Systems are offered exclusively in an online format. Traditional classes meet either twice a week for one hour and fifteen minutes or, for some evening courses, once a week for two and one-half hours. Methods of instruction vary by instructor but generally include lecture, discussion, cooperative problem solving, projects and individual in-class or online exercises as appropriate to the unit being covered. All accounting courses are offered in an online format. Professor Smilanick is in the process of using Tegrity and other software to record his lectures and integrate them into his online courses. Tegrity allows the capture of lectures for students to watch and review on-demand. It also allows students to search the lecture for keywords. Professor Smilanick is working toward obtaining Quality Matters (QM) certification for his online sections of ACC 135, 136, 201, and 202. The majority of TMCC’s accounting courses are supplemented with extensive publisher resources, e.g. Connect. Publisher’s online content allows students to: complete homework online, receive instantaneous feedback including a second chance to try a problem, view solutions, and link to the area in the textbook in which the learning objective is covered. Publisher’s resources also include opportunities for students to view mini-lectures, PowerPoints, link to additional resources, and engage in non-graded practice. Importantly, publisher’s online content allows instructors to choose assignments by objective, level of difficulty, and to track student progress. Truckee Meadows Community College | Accounting 37 BUSINESS STUDIES 2013-2014 Accounting Faculty Qualifications: TMCC has one full-time accounting faculty member. In prior years, TMCC had three full-time instructors. However, when these instructors retired, the economic downturn prevented the hiring of full-time replacements and the school has filled the void with part-time instructors. Most instructors for transfer courses have a master’s degree in a related field, are licensed CPAs, and have extensive “real-world” experience. Instructors for non-transfer courses have, at minimum, a Master’s degree or a Bachelor’s degree plus a CPA in a related field and extensive “real-world” experience. For information on individual faculty, see Resources section. Post Completion Objectives (transfer, job placement, etc.) Transferability of Accounting Courses: ACC 201 Financial Accounting and ACC 202 Managerial Accounting are university transfer courses and transfer seamlessly to UNR, UNLV and Nevada State College. These two courses are core requirements for all bachelor level business degrees including: accounting, economics, finance, general business, information systems, international business, management, marketing, etc. (See: http://www.tmcc.edu/advisement/transfer-students/transfer-agreements/). ACC 105 Individual Income Tax and ACC 220 Microcomputer Accounting Systems transfer as electives. ACC 220 also fulfills an elective requirement for CPA exam candidates. (See: Nevada State Board of Accountancy: Exam 150 Hour Education Requirement: http://www.nvaccountancy.com/new_education.fx ). ACC 135, 136, and 180 are non-transferrable for a NSHE baccalaureate degree. Accounting Job Placement: COA: Bookkeeping: Students completing a COA: Bookkeeping are qualified for a variety of jobs in the financial clerk sector (BLS SOC 43-3000). Students completing ACC 201 Financial Accounting and ACC 202 Managerial also gain a competitive edge in applying for similar positions. The U.S. Bureau of Labor Statistics’ “Employment by Detailed Occupation” indicates a growth rate of 11% for this sector over a ten year period. (Table available at: http://www.bls.gov/emp/ep_table_102.htm). Bookkeeping, Accounting, & Auditing Clerks (SOC 433031), a detailed occupation under the financial clerks category, is listed by the BLS as one of the occupations with the most job growth (ranking #34 of 840 job classifications). Table available at: http://www.bls.gov/emp/ep_table_104.htm. The short-term (two-year) outlook in Nevada is 2.9% annual increase while long-term outlook is 1.1% annual increase. Tables available at: http://www.nevadaworkforce.com/?PAGEID=67&SUBID=197. Transfer Student Job Prospects: Students transferring to UNR and completing an accounting or related degree would be qualified to seek a variety of jobs in the financial specialists sector (BLS SOC 13-2000). Truckee Meadows Community College | Accounting 38 BUSINESS STUDIES 2013-2014 The U.S. Bureau of Labor Statistics’ “Employment by Detailed Occupation” indicates a growth rate of 11.7% for this sector. Table available at: http://www.bls.gov/emp/ep_table_102.htm. Accountants and Auditors (SOC 12-2011)—a detailed occupation included in the financial specialist category—is listed by the BLS as one of the occupations with the most job growth (ranking #17 of 840 job classifications). Table available at: http://www.bls.gov/emp/ep_table_104.htm. Short-term (two-year) outlook in Nevada is 2.4% annual increase while long-term outlook is a .6% annual increase. Tables available at: http://www.nevadaworkforce.com/?PAGEID=67&SUBID=197. Secondary Student Preparation Efforts Accounting: None External Review Accounting: Advisory Board Non-credit Training Offered Accounting students are encouraged to engage in a variety of campus activities including the Entrepreneurship Club and the Business Plan Competition. In addition, students are encouraged to join professional organizations. Student memberships are available with the American Institute of Certified Public Accountants (AICPA) and Institute of Management Accountants (IMA). Students are also provided with an array of online resources including links to Nevada State Board of Accountancy, professional education and conferences. Curriculum Strategic Plan The following section summarizes the findings above related to curriculum and outlines the self-study committee’s recommended targets for improvement to be implemented over the next five year period. Assessment Findings and Strategies Accounting course CARs completed during the reporting period indicate that no change in Student Learning Outcomes are planned at this time. As discussed in “Assessment Driven Improvements” section above, course-level improvements suggested by the CARs approved during the reporting period have been implemented for ACC 105, ACC 201, and ACC 202. Course level improvements suggested for ACC 135 will be implemented in Spring 2014. All other courses will be assessed over the next five years, unless offered only intermittently, in which case they will be assessed when taught. See: Department Assessment Cycles available at: http://www.tmcc.edu/media/tmcc/departments/assessment/documents/ASMTDeptAssessCycles.pdf Additional strategies in progress or under consideration that apply to the accounting curriculum and assessment include: • Integration of Lecture Capture, close captioning and monitoring test taking into online courses. • Development of live classroom streaming. • Quality Matters certification for ACC 135, 136, 201, and 202. • Development of course-wide pre- and post-tests. • Integration of part-time instructor assessment data into CARs. • Evaluation of enrollment to insure that program and students needs area being met, i.e. day, night, and online enrollment, summer-session, winter-session. Truckee Meadows Community College | Accounting 39 BUSINESS STUDIES • • 2013-2014 Evaluation of the reinstatement of deleted accounting courses. Tracking students to ascertain whether they are successful as transfer students or in the job market. Strategies listed above have a time-line of Spring 2015. Certificate of Achievement: Bookkeeping is scheduled to be assessed during the academic year 20132014. Course level improvements and strategies discussed above are applicable to this program See: Course Assessment Reports Summaries: Course Modifications for Accounting; and Assessment Driven Improvements. Tentative program-level improvements include: • Evaluation of the addition of a capstone course for bookkeeping. • Alignment of COA: Bookkeeping with American Institute of Professional Bookkeeper’s certification. Outcome Review Plan Courses to Review Evaluation of Existing Outcomes Timeline CAR Assessment Cycle ACC 105 Existing outcomes are relevant S’17 ACC 135 Existing outcomes are relevant S’18 ACC 136 Existing outcomes are relevant S’14 ACC 180 Existing outcomes are relevant S’15 ACC 201 Existing outcomes are relevant S’16 ACC 202 Existing outcomes are relevant S’17 ACC 220 Existing outcomes are relevant S’15 ACC 295 Existing outcomes are relevant As offered External Resource Recommendations and Implementation Plans Accounting: These activities are in place and ongoing. • Encourage students to join professional organizations as student members. • Encourage students to take on volunteer work that employs accounting skills. Anticipated Factors Affecting Curriculum and Strategies Ongoing changes in tax regulations and accounting standards. GAAP and tax law changes often impact curriculum across all accounting courses. Faculty keeps abreast of pertinent changes through a variety of activities, for example: o Continuing Professional Education: Instructors holding a CPA license engage in mandatory continuing professional education (CPE). In Nevada, CPA licensing requires the Truckee Meadows Community College | Accounting 40 BUSINESS STUDIES 2013-2014 licensee take 80 hours of continuing professional education over a two-year period to maintain licensure See: Nevada State Board of Accountancy: Continuing Education Requirements: http://www.nvaccountancy.com/ education.fx). CPE typically includes updates on ethics, changing tax regulations, and changes in generally accepted accounting principles (GAAP). o Membership in Professional Organizations: Instructors holding a CPA license maintain memberships in varying accounting organizations. For example, membership in the American Institute of Public Accountants (AICPA) includes a subscription to the Journal of Accountancy. This journal keeps accountants apprised of current and potential changes in accounting and taxation. Membership in the Institute of Management Accountants (IMA) includes subscriptions to journals that are directed toward pertinent managerial accounting strategies, including: Strategic Finance; Management Accounting Quarterly; and an online journal for academic members: IMA Educational Case Journal. o Frequent Textbook Review: The department actively reviews accounting texts and adopts new ones as necessary to keep abreast with accounting and taxation changes. For example, ACC 105 Individual Taxation is updated annually to reflect current tax law. Truckee Meadows Community College | Accounting 41 BUSINESS STUDIES 2013-2014 Job market: Educators are well aware of the positive impact of a college education on the ability to find employment. U.S. Bureau of Labor Statistics household data (http://www.bls.gov/webapps/ legacy/cpsatab4.htm) on the Employment Status of Civilian Population 25 Years and Over by educational attainment indicates unemployment levels from 2003 to 2013 were: College 2% to 4.7% Some college 3.6% to 8.4% High School 4.3% to 10.3% Less than high school 6.8% to 14.9% As noted in the Post Completion Objectives, Job Placement section above, students completing a COA: Bookkeeping are qualified for a variety of jobs in the financial clerk sector (BLS SOC 43-3000) while students transferring to UNR and completing an accounting or related degree would be qualified to seek a variety of jobs in the financial specialists sector (BLS SOC 13-2000). Both sectors contain occupations that are deemed to have significant job growth over the next ten years. Although some companies provide on-the-job training for bookkeeping and/or clerical work, a background in accounting provides students a competitive edge in finding employment. Technology: Over the last three decades, accounting and taxation have moved from a primarily manual system to a computerized one. Within the last decade, textbook publishers have moved from a workbook approach to an online approach for homework. Along with that change, publishers currently offer a wealth of innovative teaching and assessment tools. Professor Smilanick is investigating the feasibility of employing an array of cutting edge technology to improve curriculum in both the online and traditional classroom See: Assessment Driven Improvements: Additional Accounting and Taxation Course Modifications above. Funding for Accounting Instructors: See: Resources sections. Truckee Meadows Community College | Accounting 42 BUSINESS STUDIES 2013-2014 ECONOMICS Economic Course Assessments The program is assessed using unique course objectives and course measures. The objectives and measures are listed below. Econ 102 – Microeconomics Learning Outcomes: (LO) and Learning Measures: (LM) LO1: Students will apply graphic analysis in order to determine the effect of changes in prices, wages and interest rates on output, employment and investment for a typical firm in a market oriented economy. LM1: Students will be given hypothetical examples to be solved with a given framework of analysis. The analysis will be measured with a pre-assigned grading rubric. LO2: Students will apply economic indicators to assess the state of a product market and analyze changes in the market in order to forecast the amount of the goods to be produced and prices to be charged. LM2: Ability will be measured using quizzes and tests to be graded with an established pre-assigned grading rubric. LO3: Students will be able to understand the basic differences among the major industrial organizations in a market-oriented economy including competitive, monopoly and monopolistic firms. LM3: Students will be given a comprehensive examination to demonstrate their knowledge of these organizations and their important differences using a pre-assigned grading rubric. Econ 103 – Macroeconomics Learning Outcomes: (LO) and Learning Measures: (LM) LO1: Students will apply graphic analysis in order to determine the effect of changes in prices, wages and interest rates on GDP, employment and investment for a market oriented economy. They can then understand the basic economic problems of inflation, unemployment, recession and poverty and the policies to resolve them. LM1: Student will be given pre- and post-tests that will be administered each semester in all sections. These tests require the use of a given framework of analysis and assessed with rubric known to the student. LO2: Students shall demonstrate basic data analysis including collection, interpreting and presenting data for economic and business decision making. This includes applying economic indicators to assess the state of a financial market and analyze changes in investment levels. LM2: Students prepare a portfolio of case study problems and reason from collected data to draw general economic conclusions. Portfolio is graded on a known and pre-assigned rubric. LO3: Students will understand the value and risks associated with fiscal, monetary and free market economic policies. LM3: Students will complete a project under guidelines that require collection of data and use of a framework of analysis presented in class to forecast economic conditions under current economic policy. Truckee Meadows Community College | Economics 43 BUSINESS STUDIES 2013-2014 Econ 261 – Principles of Statistics I Learning Outcomes: (LO) Learning Measures: (LM) LO1: Students will define statistical concepts, use sampling techniques, calculate and interpret point estimates and other inferential measures then present results in tables, functions, graphs and words. LM1: Pre-tests and Post-tests are administered. Students work together in the computer lab to prepare a statistical report showing completion of the pre-test and mastery of these skill sets. Their ability will be post-tested and measured against a pre-assigned rubric. LO2: Students will understand, explain and utilize basic rules of probability in calculation of random events in real world applications with the appropriate probability functions against a known and pre-assigned rubric. LM2: Student work in groups and/or the computer lab to complete the pre-test and then are post-tested in an in class examination using a known and pre-assigned rubric. LO3: Students will analyze grouped and ungrouped data, graph distributions, and compute statistical measures in order summarize the results of sample designs. They shall understand and explain variability in repeated sampling including concepts such as Chebychev’s theorem and Central Limit Theorem. LM3: Students work in groups and/or the computer lab to complete the pre-test and then are post-tested in a class examination using a known and pre-assigned rubric. Econ 262 – Principles of Statistics II Learning Outcomes: (LO) and Learning Measures: (LM) LO1: Students will analyze sample data that is subject to random variation, using it to make decisions and inferences about any given population of elements. Specifically, they will perform, interpret and explain point estimation, confidence intervals and hypothesis testing with one or more samples. LM1: Successful students will be given a pre- and post-test demonstrating their knowledge. Students work together in the computer lab to complete pre-test component and then are post-tested in an examination which is graded with a pre-assigned and known rubric. LO2: Students will demonstrate analytical skills that enable them to to grasp complexities, see relationships, similarities and differences between ideas. Specifically, they will determine the appropriate hypothesis test and /or confidence interval to solve word problems dealing with practical issues such quality control, random experiments and business or governmental policies. LM2: Successful students will complete assignments in study groups to complete the pre-test component and then are post-tested in an in-class examination using a known and pre-assigned rubric. LO3: Student will demonstrate the use of information literacy and research skills by finding, analyzing and using information from observations, experiments and surveys. LM3: Students are given a task list and a structured research project/plan. Students are monitored during the development of the project including individual sessions to review progress. The Economics discipline provides undergraduate level course work to both satisfy the general education requirements in social science and prepare the student for transfer to University at the junior level through the Associate of Arts with a Business Emphasis Degree. The Program offers Macroeconomics, Microeconomics, Principles of Statistics I, Principles of Statistics II as well as independent study and internship credits. These courses prepare the student for an associate of arts degree with a business emphasis and are fully transferable to any accredited University. The successful graduate will understand the performance or our Truckee Meadows Community College | Economics 44 BUSINESS STUDIES 2013-2014 economy and the role of business in providing for our current standard of living. In addition, they will have the skills to collect and analyze economic and demographic information to make informed decisions to promote individual wealth and national economic progress. Economic Course Descriptions Econ 102 Microeconomics This is the study of the allocation of resources to alternative uses in producing the nation's output and the role of relative prices in distributing these goods and services. Topics include: demand and supply, consumer behavior, business decision-making and market structures. This course is offered online and in traditional classroom settings every semester. Sections are distributed over all sites mornings, afternoons and evenings. See class schedule for details. It satisfies the Social Science General Education requirement and the Associate Arts w/ Business Emphasis core curriculum. Econ 103 Macroeconomics This is the study of the determination of output, employment and investment levels and strategies to promote growth, efficiency, equity and stability in the economy. Topics include: demand and supply, measurement of GDP, Inflation, Unemployment and the fiscal and monetary policies to promote growth and stability. This course is offered online and in traditional classroom settings every semester. Sections are distributed over all sites mornings, afternoons and evenings. See class schedule for details. It satisfies the Social Science General Education requirement and the Associate Arts w/ Business Emphasis core curriculum. Econ 261 Principles of Statistics I This course is the study of the collection, analysis, presentation and interpretation of data in order to make sound business decisions. Topics include: descriptive statistics, exploratory data analysis, probability and sampling distributions, indices and decision theory. This course is offered online and in traditional classroom settings every semester. Sections are distributed over all sites mornings, afternoons and evenings. See class schedule for details. It satisfies the quantitative General Education requirement and the Associate Arts w/ Business Emphasis core curriculum. Econ 262 Principles of Statistics II This course is the study of statistical methods, induction and the design of experiments which allow the estimation and testing of claims based on sample information. Topics include estimation and hypothesis testing, analysis of variance, correlation and regression, times series analysis, nonparametric and statistical process control. Some sections include a computer lab component. This course is offered online and in traditional classroom settings every semester. Sections are distributed over all sites mornings, afternoons and evenings. See class schedule for details. It satisfies the quantitative General Education requirement and the Associate Arts w/ Business Emphasis core curriculum. Faculty Qualifications See Resources section. Truckee Meadows Community College | Economics 45 BUSINESS STUDIES 2013-2014 Assessment Driven Improvements The assessment process has concentrated on degree completion, course retention and persistence. This effort has led to innovation in the classroom, changes in the types of sections offered and additional supplementary instruction/resources. We have added or changed the content of the courses, experimented with the way the courses are presented and provided additional materials, as well as methods of instruction. All courses employ pre-test and post-test procedures. In reviewing these results, we began to rely more heavily on the graphing calculator. We now recommend a specific calculator for the statistics courses. To facilitate the use of the graphic calculator we have purchased these items and provide them to the currently enrolled students upon request. Histogram of PreTest 9 8 7 Frequency 6 5 4 3 2 1 0 72 76 80 84 PreTest 88 92 96 A comparison of the pre- versus post-test score distribution after the implementation of the calculator program shows the effectiveness of processing data and completing empirical analysis with the appropriate tool. Histogram of Post2 16 14 Frequency 12 10 8 6 4 2 0 60 70 80 Post2 90 100 Truckee Meadows Community College | Economics 46 BUSINESS STUDIES 2013-2014 A second change in our assessment tools has been the introduction of increased variety of courses. The economics curriculum provides both the traditional classroom as well as online sections for all the current courses. In addition, the traditional classroom instruction is supplemented with a computer lab for the two statistics courses. Students work in groups to complete a series of computer based projects in the lab. The student is graded on a pre-assigned rubric and then is tested again during the final exam on the content of the project. Finally, the Economics faculty worked closely with the division to promote degree declaration by assisting in marketing the core degree in the program, The Associate of Arts with a Business Emphasis degree by promoting the O Day activities and the Entrepreneurial Club by offering extra credit for attendance. In addition, opening remarks during the beginning of each section stress the need to declare a major. The number of declared majors as well as graduates has increased dramatically over the study period. Post Completion Objectives Most of the students completing economics courses are either UNR transfer students or those working to satisfy the Associates of Arts w/ Business Emphasis core requirements and then transfer to UNR. The degree requirements have been especially modified to transfer seamlessly to UNR and provide for immediate junior status at the College of Business. Degrees and Certificates Program: AA w/ Business Emphasis DEGREE EMPHASIS 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 BUSINESS ALL TRANSFER 5 227 5 225 13 211 29 261 28 266 29 252 60 393 88 353 80 515 81 366 ALL DEGREES 487 530 553 611 641 671 847 895 1145 986 Business AA W/ BUS General ALL DEGREES 227 3418 225 3424 250 3624 395 3736 289 3819 392 3277 408 3848 527 4530 431 4418 386 3947 TMCC TOTALS 5513 5523 5845 6026 6160 6479 6796 7307 7125 6351 AA AA AREA FTE Economics FTE almost doubled from 2003 to 2010 during the period when the assessment process was implemented. It has declined due to budget restrictions and the loss of the third position in economics and necessary reduction in sections. The number of graduates has increased dramatically during the study period. It followed an exponential growth path from 2003 to 2010 when the annual percentage increase was near 41%. Truckee Meadows Community College | Economics 47 BUSINESS STUDIES 2013-2014 Assessment Findings and Strategies The assessment process has convinced faculty of the need for increased supplemental instruction. These supplementary procedures include not only increased utilization and control of tutoring in economics but better and more innovative ways of employing our part-time faculty. Currently, part-time faculty are assigned a section and given relatively little guidance or assistance. Most of the part-time instructors deal with the part-time office and not their tenured colleagues. We recommend that part-time faculty be more active in discipline activities including tutoring, teaching assistance and co-instruction opportunities. The college appears poised to increase class size. If this happens, then a supplemental instructor would guarantee that instruction quality does not diminish as class size increases beyond the current 40 students per section. The economics discipline has adopted smart classroom technology and computer labs which has supported our initial growth in FTE and graduation rates. In addition, it has helped lessen the decline in college enrollment. In order to continue to provide this important feature of the program, we recommend dedicated classrooms with smart room technology and appropriate board space for all economic classes. In addition, a dedicated computer lab for both classroom instruction and walk-in or open availability would assist students in maintaining successful completion ratios. Hybrid online courses should be investigated as a third option for students Most of our students attend part time because of work or family obligations. In fact, 41% of students in business take six hours or less. However, many of these students need a hands-on classroom environment to succeed. Courses that combine online work with classroom instruction would improve retention and persistence. 5-year Average Headcount Business TMCC 46% 41% 24% 23% 18% 16% 17% 15% 12+ 9-11.9 6-8.9 Less than 6 credits Truckee Meadows Community College | Economics 48 BUSINESS STUDIES 2013-2014 ENTREPRENEURSHIP Entrepreneurship courses are included as they may be used to complete the certificates and Associate of Applied Science degrees. Entrepreneurship Course Descriptions ENT 200 Fundamentals of Entrepreneurship This course explores the basics of entrepreneurship. This is a survey course that briefly introduces students to the various aspects and activities involved in entrepreneurship. Students then complete the focused courses on each aspect and complete the degree with the capstone ENT 280. The course will look at the characteristics of entrepreneurs, the cycle of entrepreneurship, idea generation and validation of an idea’s ability to be successful, how to present your business idea to potential investors and how to take the plunge. ENT 201 Entrepreneurship: Science & Engineering This course looks specifically at the required skills for the scientist, engineer or applied technologies student that is seeking to start their own business. The course will look at the aspects for entrepreneurship including an introduction to the business plan, the financial aspects and the marketing components. Students will explore the process of going from technology idea to market including the management of labs and intellectual property process. ENT 210 The Art, Science & Discipline of Creativity This course explores the basics of entrepreneurship. This is a survey course that briefly introduces students to the various aspects and activities involved in entrepreneurship. Students then complete the focused courses on each aspect and complete the degree with the capstone ENT 280. The course will look at the characteristics of entrepreneurs, the cycle of entrepreneurship, idea generation and validation of an idea’s ability to be successful, how to present your business idea to potential investors and how to take the plunge. ENT 220 International Women’s Entrepreneurship This course looks at the effects of women entrepreneurs on the world economy and at the paths that women take to business ownership. The course will look at each region and analyze the effects of micro financing, environmental concern and development status on the role of women within the economy. The course will also look at the role of women in creating change within their respective region and internationally. ENT 230 Financing your Small Business Venture This course explores the options that are available for financing your small business venture. Exploring: ownership structures, venture capital, angel finance and the Small Business Administration. Students will complete the course with multiple avenues for financing new and expanding existing business ventures. Truckee Meadows Community College | Entrepreneurship 49 BUSINESS STUDIES 2013-2014 ENT 240 Marketing for Small Business This course explores the marketing principles for the small business. Topics include integrated marketing approaches, ROI analysis, and how to effectively build relationships that build the small business venture. ENT 260 Intellectual Property This course explores and defines the laws surrounding intellectual property. In particular students will become acquainted with the patent process, culminating in the draft of a provisional patent application. ENT 280 Entrepreneurship & Business Plan Development This course provides an understanding of the principles of entrepreneurship and the knowledge and tools required to develop a quality business plan. Reflective of the body of entrepreneurship literature, student teams will use creativity and innovation techniques to generate new business ideas for which they will develop original, realistic and effective business plans. This is intended as a “hands-on” experience that explores the steps taken in the process of developing and presenting a proper business plan. This will provide the opportunity for student teams to participate in a variety of local business plan competitions. E-Club TMCC participates in a number of entrepreneurship activities such as the Shark Tank, Nevada Center for Entrepreneurship & Technology (NCET) exposition throughout the school year and other community events. The club is open to membership to any part-time or full-time TMCC student. The e-club is one of the premier student organizations at the college. The primary mission of the E-Club is to inspire and encourage entrepreneurship among TMCC students, while offering an open environment to exchange ideas and create networks with the support of faculty. We provided the resources that make the track to success for entrepreneurs a smooth ride. The E-Club offers: • Leadership opportunities • Campus and community involvement • Business and communication skills • Networking opportunities Shark Tank Competition One event that the e-club offers is the “Shark Tank Competition”. The Shark Tank Competition aims to bring exciting and innovative business ideas out of the woodwork. Existing business plan competitions can be daunting: their requirements for detailed plans and executive strategies can discourage participants, and may be preventing some bright students from bringing good ideas forward. With that in mind, the Shark Tank does not require a complete business plan, financial statements, or any supporting documents. It is literally "pure pitch", with nothing but the value of the idea and the speaker's presenting skill to support it. Truckee Meadows Community College | Entrepreneurship 50 BUSINESS STUDIES 2013-2014 There is a qualifying round and a final round. The shark tank competition awards cash prizes of first ($300) second ($150) and third ($75) place based on the following judging criteria: Judging Guidelines Both the preliminary and final pitches are judged on three criteria: 1. Innovative Idea: Because Shark Tank focuses on drawing out new business ideas; the core idea itself is of elevated importance. In this category, a completely new idea with compelling potential will do well, even if the proposed details of its execution seem doubtful. 2. Proof of a Market: Even the best products or services fail as businesses if nobody in particular wants to buy them. Therefore, each pitch should identify a profitable group of people with a unique need that the business would address. 3. Demonstration of Competitive Advantage: Once the market is identified, if it is truly viable, it will probably already have businesses competing directly or indirectly for it. Each pitch should acknowledge these competitors and explain what would set its own company apart. If there are no competitors, the pitch should explain why the market is empty and how they can viably enter it. Business Plan Competition Truckee Meadows Community College encourages the development of curricula and programs in the fields of innovation and entrepreneurship. One way we do this is through holding an annual Business Plan Competition. To encourage students from different academic disciplines to work together to develop new business ideas and good business plans for those ideas, and to promote greater participation and performance in the upcoming statewide Donald W. Reynolds Governor's Cup Business Plan Competition held each spring, TMCC has established the Business Plan Competition for students of Truckee Meadows Community College and TMCC High School. This year the Donald W. Reynolds Governor's Cup finalists will also have the opportunity to compete in the Tri-State Donald W. Reynolds Cup (Nevada, Arkansas, and Oklahoma) competition following the Governor's Cup. The TMCC Business Plan Competition seeks to teach students at all high school, college and university levels the importance of developing high quality business ideas and plans. The competition also seeks to provide them with the resources, not only to write comprehensive, complete and concise business strategies, but to also see those plans come to be realized. Participants of TMCC Business Plan Competition are strongly encouraged to participate in the spring Donald W. Reynolds’s Governor's Cup Business Plan Competition and the subsequent Tri-State Competition to compete for a share of the more than $250,000 in cash prizes offered. Truckee Meadows Community College | Entrepreneurship 51 BUSINESS STUDIES 2013-2014 Eligibility The competition is open to all full-time and part-time undergraduate and graduate students enrolled at TMCC and TMCC High School. Faculty sponsorship is required for this competition as well as for the Governor's Cup Competition. Individual participation is permitted, but teams of up to six students are preferred, and are given points for interdisciplinary teams. The business plan must be for a seed, start-up or early stage venture and must address the entire business concept (including implementation). At least one team member must have a key role in the company's management team. Proposals for the buy-out or expansion of an existing company, tax-shelter opportunities, franchise, real estate syndications, or a nonprofit, and other consulting projects and analyses are not eligible. Students who have competed in a previous year are eligible to compete again, however if they placed (first, second or third), they must present a new idea and may not present the same and/or a revised version of the business plan or idea presented the previous year. If they did not place in the top three, they may submit the same or revised version of the business plan or idea presented the previous year. Truckee Meadows Community College | Entrepreneurship 52 BUSINESS STUDIES 2013-2014 LOGISTICS Logistics courses are included as they may be used to complete the certificates and Associate of Applied Science degrees. Logistics Course Descriptions LGM 201 - Essentials of Logistics Management This course introduces students to supply chain management from both analytical and perspectives. Stressing a unified approach, the course allows students to develop a framework for making intelligent decisions within the supply chain. Key logistics functions are covered to include demand planning, procurement, inventory theory and control, transportation planning and execution, reverse logistics, and flexible contracting. Concepts covered include postponement, portfolio management, dual sourcing, and others. Emphasis is placed on ability to recognize and manage risk, analyze various tradeoffs, and model logistics systems. LGM 202 - International Logistics Management This course analyzes and defines the functions of the supply chain that are involved in international supply chain management. Themes include supply chain activities in international business with special emphasis on management of transportation, global sourcing, customs issues and facility location in a global environment. LGM 205 - Logistics Planning and Control This course provides theoretical and hands on training in the use of production planning, demand management, master scheduling, materials requirements, and capacity planning tools and techniques. Themes include: Master scheduling, ERP, MRP and inventory management. LGM 206 - Logistics Planning and Control Laboratory This course complements the Logistics Planning and Control lecture course. In this course, students will work on problems using Microsoft Excel and other appropriate technology for conducting analysis required in LGM 205. Highly recommended for all students, required for students who have no prior or little knowledge of Excel. LGM 207 - Service Logistics This course explores the role of logistics and logistics principles in service organizations. Students will look at applications of TQM and master planning, along with other logistics principles, in increasing the effectiveness and increasing output of the service organization. LGM 208 - Logistics and Quality Management Tools This course will introduce students to the concepts and tools that are utilized in improving and managing quality within logistics disciplines. The first part of the course will look at Theory of Constraints, Lean and Total Quality Management. LGM 209 - Logistics and Quality Management Tools II This is the second course in the Logistics and Quality Management Tools sequence. This course will focus upon Six Sigma and synthesis of the tools for maximum impact in creating continuous improvements. Truckee Meadows Community College | Logistics 53 BUSINESS STUDIES 2013-2014 LGM 210 Studies in Procurement & Logistics This course analyzes both the theory and applications of strategic issues in procurement and supply chain management process. Themes include the procurement cycle, purchasing research, relationships with suppliers, negotiation and commodity planning. Emphasis is placed on cost, price and value analysis. LGM 212 Transportation Management This course analyzes carrier economics, regulation and rate making practices as well as evaluating the public policy issues related to carrier transportation; includes course work in the planning and design of logistically oriented urban service systems. Themes include customer service, distribution operations, purchasing and negotiation. LGM 280 Current Topics in Logistics This course will explore current topics in the logistics industry. Topics will change each semester. The course will be run as an exploratory course with students, instructors and guest lecturers each bringing their own concept of what's new and hot to the classroom. LGM 285 CPIM Prep This course allows students to spend time focusing on the preparation for the APICS Certified Production Inventory Manager certification exams. Truckee Meadows Community College | Logistics 54 BUSINESS STUDIES 2013-2014 MANAGEMENT Management Course Assessments MGT 171 Supervision Summarization: Outcome 1: Reflective paper on personal activity in team situation based learning project. Papers were reviewed to determine at which loop of learning students progressed; based on Argyris’ “triple-loop learning model”. Two sections taught by a single instructor was used to evaluate this year as the official MCO was not filed and thus learning objectives were not consistent across all sections. This is being resolved as part of this course assessment process. Subsequent Course Modifications 1: After reviewing the fifteen papers, twenty-seven specific instances were found where the student in their reflection mentioned a particular rule of working in teams (communication, leadership, accountability, delegation). All papers had a minimum of one clear rule that they illustrated in their paper. Three of the papers were from a fast track course. These students had a minimum of two rules per paper. This shows differences between the requirements for fast track and traditional program. Students in the traditional program tended to focus on a single specific area of teamwork, whereas fast track students tended to explore multiple aspects of teamwork. Context in which they resided. All of the fast track students mentioned adapting to the utilization of technology in lieu of face to face meetings. Their discussions included comments on the amount of time that it took to adjust, to why the adjustment worked and were able to relate the adaptation to the changing constraints of the way business is changing today. The primary adaptation within the traditional course was to not having weekly meetings and having their group change constantly. While fast track students were comfortable with the level of ambiguity with the assignment, the majority of traditional course papers mentioned a discomfort with the level of knowledge provided regarding the assignment. Outcome 2: Students participated in a single course workshop on reflexivity. After completing the exercise, students were asked to write a paper reflecting on their experience. These papers were reviewed against the Argyrols triple loop learning model. Subsequent Course Modifications 2: A total of thirty-three on time papers were reviewed from two traditional sections. After reviewing the following results were discovered. There were twenty-five specific instances where students provided a definition of reflexivity, the practice of reflection or a specific area of the workshop exercise. It appears to have been easier for students to achieve double loop learning without displaying single loop learning as they were building from a physical activity that everyone in the class had participated in. As far as a writing exercise, the inability to provide context for the reader could be improved. It appears that it is significantly easier to achieve second loop, application level learning using a workshop format. To insure that this second loop learning is built upon a strong foundation definition and cognition activities should precede any workshop like this one. There were fourteen specific instances where students were able to illustrate how their actions were responsible for the outcome of the situation and how based on this experience they would now more carefully review the assumptions that they hold prior to interacting Truckee Meadows Community College | Management 55 BUSINESS STUDIES 2013-2014 with others. The development of this skill is critical to the development of strong supervisors, particularly in dealing with a diverse workforce. The development of triple loop learning within this learning outcome is of more importance than the other learning outcomes. Outcome 3 at the conclusion of the course, students were asked to complete a portfolio of their assignments during the course. Subsequent Course Modifications 3: These results are indicative of the need for a clear grading rubric. It does appear that the clarified assignment instructions led to positive results in the spring term. Again, referring to learning outcome 1 and 2, the lower level student is in need of either very clear instructions with very specific directions or an ability to participate in classroom exercises that enhance their learning. The use of a portfolio across all sections, even with varied assignments and rubrics will provide a unique way to evaluate across sections in the future for this course while maintaining academic freedom. MGT 201 Principles of Management Summarization: Outcome 1: The students were given two rubrics. One required them to create a Gantt chart and the other a PERT chart. The average for the Gantt chart (including those students who didn’t hand in the assignment) was 78% and for the PERT chart was 74% (including those students who didn’t hand in the assignment). If you average the results and exclude the assignments not handed it, the results are 87% (Gantt)/83% (PERT). Outcome 1: Subsequent Course Modifications: Instructor created an in-class exercise where students complete a “practice” Gantt and PERT chart. Lecture on the topic is given with assigned reading due prior to class. During the class students create an example PERT and Gantt chart. So students are participating in a class workshop where students first create charts individually, then move into small groups then discuss as a class. The students are practicing “creating” in class. Outcome 2: The students were given a motivation rubric. From the rubric they were asked to choose two motivational theories. One need based and one processed based. Then they were asked to analyze either Steve Jobs, Carly Fiorina or the author of the book How Starbucks Saved by Life. Results were 61% average which included students that didn’t turn in the assignment. If you average the results and exclude the assignments not handed it, the average was 80%. Outcome 2: Subsequent Course Modifications: In order to achieve more participation from the class, the instructor will ask for “drafts” of their report and make it worth points. Another instructor tool would be to have students visit the “writing center” for points. Another step would be for the instructor to brainstorm with TMCC’s writing center personnel for ways to improve participation on this assignment. Outcome 3: The students were given a closed book and note quiz. Results were an average of 90%. Truckee Meadows Community College | Management 56 BUSINESS STUDIES 2013-2014 Outcome 3: Subsequent Course Modifications: One way to improve results would be to do an in class practice exercise prior to students taking the quiz to test student knowledge. MGT 212 Leadership and Human Resources Summarization: No data has been collected to date via the CAR process. Planned for spring of 2015. MGT 235 Organizational Behavior Summarization: No data has been collected to date via the CAR process. Planned for spring of 2015. MGT 283 Introduction to Human Resources Management: Summarization: No data has been collected to date via the CAR process. Planned for spring of 2016. MGT 290 Internship in Management Summarization: This is an internship in management class no CAR cycles apply. Assessment Driven Improvements MGT 171 Supervision The teamwork element is relatively straightforward for lecture students in the aspects of team formation and work management. Online students face team formation inertia as well as logistical challenges in completing work. In both cases, alternatives to team formation and responsibility have been practiced by one instructor. Alternative approaches to motivating team selection have been experimented with, albeit in, thus far, a non-structured manner. For the online students, the instructor has taken a two-phase approach to support the students in team formation. In the initial step students are at liberty to form teams as they desire. Failure on the part of any student to associated with a team results in the second phase modal change, wherein the instructor tries to identify the “blocking factor” that is keeping the student from associating. The instructor then coaches in a manner appropriate for the blocking behavior. In order to improve the team production in the lecture sessions, the allocation of course time spent prior to the group assignment was increased. The trade-off has been that students are better prepared for the group production phase, but now have a little less time for completion. A side benefit of delaying team formation is that, later in the semester, course attendance has stabilized somewhat. So teams are in turn more stable, with fewer people leaving the course, and therefore their team. Truckee Meadows Community College | Management 57 BUSINESS STUDIES 2013-2014 MGT 201 Principles of Management Improved outcomes in the course will be attributed to the changes in the course syllabus for additional class time to learn and practice the concepts. Also, Instructor O’Neal is collecting data on class retention through experimenting with twice a semester meet and greets. The experiment is simple. The idea is that if the instructor has “individual touches” with the student twice during the semester a personal relationship with the student develops aiding the student in completing the course and not failing. It involves requiring the student to do a “meet & greet” twice during the semester for ten minutes. The student receives 25 points credit for each “meet and greet”. The “meet and greet” is held in the instructors office and occurs during the beginning of the semester and then again towards the end. In the initial “meet and greet” the student introduces themselves and provides an overview of their goals, work history and course load. The later “meet and greet” involves wrapping up the semester, reviewing their grade and doing a short Q & A. The true intent is to “open the instructors door” to the students in a one on one setting to encourage the student to seek help when needed and keep the instructor in the loop if forces outside of the student’s control occurs like illness, work or an accident occurs. All of these events can impinge upon the progress of a student. Below are 2012-2013 withdrawals and failures for MGT 201 in the fall and spring. Please note no “meet and greets” were completed in this calendar year. Note that “meet and greets” began in the fall of 2013 and then data is listed below as a comparison. Instructor O’Neal will continue to do “meet and greets” for the next 2 – 4 semesters. Semester # Students Withdrawals % Withdrawals Failures % Failures Fall 2012 32 1 .03 % 5 .16% Spring 2013 31 2 .06% 4 .13% Fall 2013 18 1 .05 2 .11% Truckee Meadows Community College | Management 58 BUSINESS STUDIES 2013-2014 MGT 212 Leadership and Human Resources No data at this time. MGT 235 Organizational Behavior No data at this time. MGT 283 Introduction to Human Resources Management: No data at this time. Other Management Course Modifications In addition to CAR related modifications, interim informal SLO assessments have resulted in course modifications that have been implemented within the past few years or are in the process of being implemented. These include: Textbooks: New textbooks have been adopted for substantially MGT 212 and MGT 201. There has been effort put into the selection of books that provide students with minimum purchase expenses while meeting course objective. Also, the instructors provide students with the option of on-line and hardcopy textbooks. Many of the texts offer greater online resources including the ability to • • • assign work based on learning outcomes track student progress by learning outcome provides students with links to the text and other resources that cover learning outcomes Quality Matters: Andy Delany who is full-time marketing faculty teaches some of the management courses. Andy has over 40 years of management and small business ownership experience. He has a strong education background in psychology and a master of business administration. Andy has been on the TMCC faculty since 1989. Professor Andy Delaney who teaches MGT 212, has completed the Quality Matters training and certification Ongoing Assessment: Management instructors continually use assessment results to identify areas of difficulty for students and modify instruction and assignments as needed. Evaluating Relevancy of Curriculum Course Content MGT 171 Supervision (3 credits) Prerequisite: None; Supervision provides a skill building approach to develop people and the conceptual skills necessary to successfully supervise employees. In addition, the functional supervisory skills of planning, organizing, staffing, leading and controlling will be developed. MGT 201 Principles of Management (3 credits) Prerequisite: None; Fundamentals and principles of management; administrative policies, objectives and procedures and problems of organization control and Truckee Meadows Community College | Management 59 BUSINESS STUDIES 2013-2014 leadership. Students must bring their placement reports to the first class meeting. Attendance beyond the first class is subject to instructor approval. MGT 212 Leadership and Human Relations (3 credits) Prerequisite: None; The focus of the course is on understanding and managing human behavior in organizations. Central to the course is better understanding oneself as a leader and exploring some of the more effective ways of leading others. All MGT 212 students must take the English assessment test before enrolling. Students must bring their placement reports to the first class meeting. Attendance beyond the first class is subject to instructor approval. MGT 235 Organizational Behavior (3 credits) prerequisite: MGT 201 or permission of the instructor. Concepts, theories and case studies concerning the behavior of people in modern business organizations. MGT 283 Introduction to Human Resources Management (3 credits) prerequisite: None; Designed to develop an understanding of the duties and responsibilities of personnel at the mid-management level. Areas covered include: employee needs, human relations, orienting and training employees, benefit programs and economics of supervision. All MGT 283students must take the English assessment test before enrolling. Students must bring their assessment report to the first class meeting. Attendance beyond the first class is subject to instructor approval. MGT 290 Internship in Management (1 – 8 credits) Prerequisite: None; A course designed wherein students will apply knowledge and skills to real on- the-job situations in a program designed by a company official and a faculty advisor to maximize learning experiences. Available to students who have completed most Core and Major requirements and have A 2.5 G.P.A. Contact the instructor for the application, screening, and required skills evaluation. Up to eight semester hour credits may be earned on the basis of 75 hours of internship for one credit. May be repeated for up to eight credits. This course may not transfer to a baccalaureate degree of art or science within the universities in the Nevada System of Higher Education Methods of Instruction Management Instruction: Management courses have two primary methods of course instruction, web delivery using the Canvas Learning Management System and in-person traditional lecture classes. Moreover, each semester Business Division instructors have the opportunity to explore novel and innovative methods of conducting lecture and delivering content to students through both the Internet and in-person classroom delivery. The majority of management courses are offered in two formats: (1) a traditional classroom with online resources (CANVAS Learning Management System) and (2) purely online (CANVAS only). MGT 201 and MGT 212 are offered online through TMCC’s fast track program. Traditional classes meet either twice a week for one hour and fifteen minutes or, for some evening courses, once a week for two and one-half hours. Methods of instruction vary by instructor but generally include lecture, discussion, cooperative problem solving, projects, and individual in-class or online exercises as appropriate to the unit being covered. Truckee Meadows Community College | Management 60 BUSINESS STUDIES 2013-2014 The majority of TMCC’s management courses are supplemented with extensive publisher resources. Publisher’s resources include opportunities for students to view mini-lectures, PowerPoints, link to additional resources, and engage in non-graded practice. Importantly, publisher’s online content allows instructors to choose assignments by objective, level of difficulty, and to track student progress. Faculty Qualifications Management Faculty Qualifications: All faculty have a master degree or higher in their field from an accredited institution. Additionally, most of the instructors have many years of personal experience in the discipline they are teaching. Faculty are required to attend professional development training each semester during the weeks before each semester starts. During the semester many professional development opportunities are offered by the college. TMCC has two full-time management faculty members. Depending upon the student demand for the courses, if additional courses are taught beyond the full-time faculty, the courses are taught by part-time employees. These employees are required to have a Master in Business or related Masters work. Robert Kirchman (full time faculty) Robert Kirchman currently holds the position of Management Instructor in the Division of Business at Truckee Meadows Community College, where he teaches classes in Management, Economics, Business, and Marketing. In addition to teaching, Robert is a member of the TMCC Faculty Senate, representing the Division of Business; and is a member of the Food Service Committee. Robert’s professional experience includes management and officer-level positions at numerous firms such as McGraw-Hill and Sybase. In addition, he has been involved in multiple start-up companies, and has formed and run partnerships and proprietorships. Robert earned the A.B. in Economics from Occidental College in Los Angeles, and the M.B.A. from Golden Gate University in San Francisco. He is currently engaged in course work in graduate Economics at the University of Nevada Reno. Nancy O’Neal (full time faculty) Nancy has over 13 years of teaching experience at the University and college level. Prior to coming to TMCC three years ago she taught at University of Reno, Nevada for 11 years. Fourteen years prior to this she held various management positions in large corporations such as Hewlett-Packard, General Dynamics and Arthur Anderson. She also worked in various entrepreneurial position working for a Reno startup and for a local Reno entrepreneur. She has a Master’s in Business form California Polytechnic State University in San Luis Obispo and a Bachelor’s of Science degree from Purdue University in West Lafayette, Indiana. Nancy teaches MGT 201, MGT 212 (when needed) and various other courses in the Business Division. Truckee Meadows Community College | Management 61 BUSINESS STUDIES 2013-2014 Truckee Meadows Community College | Management 62 BUSINESS STUDIES 2013-2014 Post Completion Objectives (transfer, job placement, etc.) Transferability of Management Courses: The following courses are generally transferable to NSHE institutions: •MGT 171 Supervision •MGT 201 Principles of Management •MGT 212 Leadership and Human Relations •MGT 235 Organizational Behavior •MGT 283 Introduction to Human Resources Management The only Management course that will not transfer is MGT 290: Internship in Management. The courses above again will typically transfer over, but they may not be a direct transfer. For instance (this is a hypothetical example), MGT 171 may transfer to NSC, but it may not transfer as MGT 171, it may only transfer as a management elective course. Secondary Student Preparation Efforts Management: None External Review Management: None Non-credit Training Offered Truckee Meadows Community College | Management 63 BUSINESS STUDIES 2013-2014 Curriculum Strategic Plan The following section summarizes the findings above related to curriculum and outlines the self-study committee’s recommended targets for improvement to be implemented over the next five year period. Assessment Findings and Strategies Management course CARs completed during the reporting period indicate that no change in Student Learning Outcomes are planned at this time. As discussed in “Assessment Driven Improvements” section above, course-level improvements suggested by the CARs approved during the reporting period have been implemented for Management 201. MGT 171 we have had an instructor change and textbook change, so we are re-examine outcomes for this course. All other courses will be assessed over the next five years, unless offered only intermittently, in which case they will be assessed when taught. Additional strategies in progress or under consideration that apply to the management curriculum and assessment include: • • • • • • • • Review and revise Learning Objectives and Measures for MGT 212 to tie to new textbook(s) MGT 171, MGT 201 and MGT 212 – course descriptions will be examined to eliminate overlap between course and prerequisites created if applicable Examine MGT 235 for appropriate leadership topics and develop revised course outline and MCO if applicable Examine MGT 283 for student applicability or eliminate from catalog Quality Matters certification for online classes Development of course-wide pre- and post-tests. Integration of part-time instructor assessment data into CARs. Evaluation of enrollment to insure that program and students needs area being met, i.e. day, night, and online enrollment, summer-session, winter-session. Truckee Meadows Community College | Management 64 BUSINESS STUDIES 2013-2014 External Resource Recommendations and Implementation Plans Management: These activities are in place and ongoing. • • • • • Encourage students to join the Entrepreneurship Club “E-Club”. Encourage students to participate in the Shark Tank Competition. Encourage students to participate in the Business Plan Competition. Encourage students to participate in the Division’s orientation event “O-Day” Encourage students to avail themselves of all other TMCC student support services, in particular the Tutoring Center. Anticipated Factors Affecting Curriculum and Strategies Management Curriculum and Instruction may be impacted by National Job market: Educators are well aware of the positive impact of a college education on the ability to find employment. BLS: Household Data: Table A-4 Employment status of civilian population 25 years and over by educational attainment indicates unemployment levels from 2003 to 2013 were (See: http://www.bls.gov/webapps/ legacy/cpsatab4.htm): College Some college High School Less than high school 2% to 4.7% 3.6% to 8.4% 4.3% to 10.3% 6.8% to 14.9% Truckee Meadows Community College | Management 65 BUSINESS STUDIES 2013-2014 Northern Nevada Job Market: The composition of the Northern Nevada job market continues to change, and efforts to effect that change are ongoing. The focus of economic development is on economic diversity, with an emphasis on bringing export-based manufacturing and secondary jobs to the region. As this effort creates successes such as the location of firms like Tesla and Zloop, the need for middle managers will increase, but so too may the specific needs that arise from particular industries. Growing & Declining Occupations Occupation Change in Jobs (2004-2014) Personal Financial Advisors Real Estate Sales Agents Combined Food Preparation and Serving Workers, Including Fast Food First-Line Supervisors of Construction Trades and Extraction Workers Construction Laborers Carpenters 13,961 13,929 10,186 -3,514 -5,237 -7,256 Growing & Declining Industries Industry Change in Jobs (2004-2014) Full-Service Restaurants Janitorial Services Corporate, Subsidiary, and Regional Managing Offices Framing Contractors Drywall and Insulation Contractors Casino Hotels 17,903 13,983 12,317 -9,165 -9,810 -15,612 Source: Nevada Governor's Office of Economic Development http://www.diversifynevada.com/images/uploads//Nevada.pdf Truckee Meadows Community College | Management 66 BUSINESS STUDIES 2013-2014 MARKETING Assessment Driven Improvements Curriculum is tied to assessment driven improvements. Each course in the business/management area has before and after assessments to measure the effectiveness of each course. Each period assessments are forwarded to the proper reporting authorities and instructors review and results making changes in curriculum as needed. This insures the quality of each course is up to standard and has relevance to the current needs of the community and creates value for each student. Additionally, articulation with other institutions within the Nevada System of Higher Education (NSHE) insures Marketing Principles, MKT 210 is transferable to all state institutions. Marketing Curriculum, Methods, Quality and Assessment Course Content and Relevancy of Marketing Course Course content is updated on a continuing basis as needed. This includes input for the Business Division Advisory Board, students and other community stakeholders as needed. Furthermore, marketing courses are compared with courses that have similar designations in other colleges and universities through the United States. In this instance TMCC marketing course outlines, content and coverage are evaluated against other institutions of higher education. Methods of Instruction Marketing courses have two primary methods of course instruction, web delivery using the Canvas Learning Management System and in-person traditional lecture classes. Moreover, each semester Business Division instructors have the opportunity to explore novel and innovative methods of conducting lecture and delivering content to students through both the Internet and in-person classroom delivery. Case Studies and Marketing Simulation Exercises The current textbook used is Marketing: An Introduction, 12 edition, Armstrong & Kotler, Pearson Publishing, 2014, ISBN 9780133792591. Pearson Publishing has created a companion web site for the textbook named My Marketing Lab. This web site is of great value to the marketing students. Students can take practice tests and use flash cards. Additionally, the site gives access to case studies, examples and real world marketing simulation exercises. These exercises have been used as assignments. Quality Matters The lead instructor, Professor Andy Delaney, has completed the Quality Matters training and certification. All the marketing offerings follow the Quality Matters format. Course Objectives Students will demonstrate the ability to: Understand and use marketing vocabulary Effectively resolve or identify marketing problems and/or opportunities Course Learning Outcomes, MKT 210 Truckee Meadows Community College | Marketing 67 BUSINESS STUDIES 2013-2014 1. Learning outcome statement 1: Students will articulate their understanding of a marketing system, including sensing, serving, and satisfying consumer wants/needs, using marketing vocabulary. Measure: Ability will be measured orally and/or in writing. Instructors give feedback to students by using a written grading rubric. Instructors will answer questions orally or in writing. 2. Learning outcome statement 2: Students will demonstrate their ability to articulate their understanding of concepts in designing advertising, pricing products, and using new technologies, analyze, evaluate, and create advertising, product, pricing, and distribution strategies. Measure: Ability will be measured through written assignments and case studies. Instructors give feedback to students by using a written grading rubric. Instructors will answer questions orally or in writing. 3. Learning outcome statement 3: Students will demonstrate their ability to segment and target a market, including horizontal and vertical distribution systems; market segmentation/positioning; target marketing in a diverse global market; and describe a supply chain management and conduct global marketing. Measure: Ability will be measured by written assignments, quizzes, case studies, and student presentations. Instructors give feedback to students by using a written grading rubric. Instructors will answer questions orally or in writing. Ongoing Assessment Marketing instructors continually use assessment results to identify areas of difficulty for students and modify instruction and assignments as needed. Look on page 7 of this document for the results during Fall 2013 and Spring 2014. The results clearly demonstrate a statistically significant difference in student understanding of the learning objectives for Marketing Principles. Faculty Qualifications All faculty have a master degree or higher in their field from an accredited institution. Additionally, most of the instructors have many years of personal experience in the discipline they are teaching. Faculty are required to attend professional development training each semester during the weeks before each semester starts. During the semester many professional development opportunities are offered by the college. Secondary Student Preparation Efforts Marketing Principle courses have perquisites and students are encouraged to complete English and Math general education requirements before taking their business/management core requirements and electives. Degree/Certificate Requirements Marketing Principles is a requirement or choice in all the Business Division Degrees and Certificates. External Review The Business Division maintains an active advisory board made up of community members which includes business owners, managers, and executives. The advisory board meets each semester. Truckee Meadows Community College | Marketing 68 BUSINESS STUDIES 2013-2014 Non-credit Training Offered The Workforce Development area of the college offers several marketing oriented workshops, such as small business marketing and person selling. The Business Division does not offer non-credit courses. Assessment Results Fall 2013 and Spring 2014 Fall 2013 Assessment Results At Start of Semester vs End of Semester Scores on Assessment Test 20.0 15.0 17.0 13.0 17.5 17.0 12.8 12.0 10.0 Note: Only students completing the initial assessment and the final assessment are compared. Questions are directly related to the course learning outcomes and are unique questions not from a publisher’s test bank. Test questions cover the course learning objectives: 5.0 0.0 Median: Mode: Starting Score Mean: Course Learning Outcomes N = 43 Ending Score 1. Learning outcome statement 1: Students articulate their understanding of a marketing system, including sensing, serving, and satisfying consumer wants/needs, using marketing vocabulary. The results of a T Test for Fall 2013 shows statistical significance at < 0.001 will Range: Start of Fall Semester: 6 to 21. End of Fall Semester: 8 to 27. Spring 2014 Assessment Results At Start of Semester vs End of Semester Scores on Assessment Test 18.0 20.0 15.0 14.0 18.5 18.0 14.0 13.7 10.0 5.0 Measure: Ability will be measured orally and/or in writing. Instructors give feedback to students by using a written grading rubric. Instructors will answer questions orally or in writing. 0.0 2. Learning outcome statement 2: Students will demonstrate their ability to articulate N = 36 Starting Score Ending Score their understanding of concepts in designing advertising, pricing products, and using new The results of a T Test for Spring 2014 shows statistical significance at <0.001 Range: Start of Spring Semester: 0 to 25. End of Spring Semester: 0 to 30.technologies, analyze, evaluate, and create advertising, product, pricing, and distribution strategies. Median: Mode: Mean: Measure: Ability will be measured through written assignments and case studies. Instructors give feedback to students by using a written grading rubric. Instructors will answer questions orally or in writing. Truckee Meadows Community College | Marketing 69 BUSINESS STUDIES 2013-2014 Courses MKT 131 Advertising 3.00 Prerequisite: ENG 101 or BUS 098 or qualifying Accuplacer score. This courses focus upon the development of a strategy for communicating the offerings of an organization. Emphasis will be placed upon understanding consumer behavior and understanding the social and ethical implications of marketing communication. Students will work in groups to create their own IMC plans for a brand of their choice. MKT 210 Marketing Principles 3.00 Prerequisite: MATH 96 or 'C' or better in BUS 117; ENG 101/113 or BUS 108; or equivalent ACCUPLACER, SAT/ACT test results. Intense study of marketing philosophy including: segmenting and developing target markets, pricing, distribution and location analysis, promotion and product development. Upon completion of this course, the student will understand the marketing concept and be able to explain how an organization can develop an effective marketing strategy. Attendance beyond the first class is subject to instructor approval. MKT 295 Internship 1.00 - 3.00 Prerequisite: None A course designed wherein students will apply knowledge of real on-the-job situations in a program designed by a company official and faculty adviser to maximize learning experiences. Available to students who have completes most core and major requirements and have a 2.5 GPA. Contact the appropriate chairperson for the application, screening, and required skills evaluation. Up to eight semester hour credits may be earned on the basis of 75 hours of internship for one credit. May be repeated for up to eight credits. This course may not transfer to a baccalaureate degree of art or science within the universities in the Nevada System of Higher Education (NSHE). Truckee Meadows Community College | Marketing 70 BUSINESS STUDIES 2013-2014 Curriculum Strategic Plan and Recommendation This section discusses changes in the macro-environment related to the curriculum of marketing courses offered by the TMCC Business Division. It is critical the TMCC Business Division responds and cultivates updated curriculum as enhancements in retailing, wholesaling and distribution take shape. B to B Environment Developments in the business to business economic activity is changing the way businesses conduct transactions and search for resources. Most companies are still using the Internet as a supplemental system for conducting transactions and reordering. However, companies would like to explore and test the online possibilities. This is an opportunity for TMCC to service the community by offering some type of offerings that fill this need for further information and testing the limits of the emerging technology for conducting business activities. B to C Environment Retailing is experiencing significant changes brought on by the emergence of mobile devices and the Internet. As with B to B activities, most retailers are still using brick and mortar retail establishments to conduct business. Except for a few companies like Amazon, YouTube and Facebook, most business organizations use the mobile devices and Internet as supplemental to their main ways for conducting transactions. TMCC has an opportunity here. In the next five years the TMCC Business Division should develop several courses that prepare small business owners, executives, and potential employees for the changes in B to C being spun out by the technological environment. Internet based direct marketing is getting more attention from businesses. “According to the Direct Marketing Association, U.S. companies spent almost 168.5 billion on direct and digital marketing.” 1 Social Media How many people use Facebook each month? Answer 1.35 billion. 2 Social media has become a significant force in advertising and has some major advantages in identifying target markets. Consumer behavior can be analyzed in new and potentially valuable ways. These developments are changing the way companies do marketing research and develop marketing plans. Some type of marketing course needs to be developed that helps our community constituents connect with these new developments. Over the next year a committee should be developed to examine the changes and additions needed to update the marketing curriculum. 1 Marketing: An Introduction, 12 edition, Armstrong & Kotler, Pearson Publishing, 2014, pg 437. Digital Marketing Ramblings, accessed 11/7/14, http://expandedramblings.com/index.php/by-the-numbers-17-amazingfacebook-stats/ 2 Truckee Meadows Community College | Marketing 71 BUSINESS STUDIES 2013-2014 Major Threat to the Integrity of College and University Courses Here is an example of a mini case study with multiple choice questions immediately following, directly out of a publisher’s test bank. http://www.chegg.com/homework-help/questions-and-answers/world-tennis-ball-co-wtb-makes-tennisballs-sells-us-raul-fernandez-firm-s-marketing-manag-q4557168 In this case the student purchases answers to the multiple choice questions by joining for a monthly fee of $14.95. If this company does not have the publisher’s permission to sell this information it may be a violation of copyright law. It is most certainly unethical. Here is a professor that is posting publisher test banks to the Internet: http://faculty.ksu.edu.sa/alshum/Pages/English_CV.aspx This is what he is presently posting on his university web site: faculty.ksu.edu.sa/alshum/DocLib5/Question CH 9 kOTLER.doc Sent an email to this professor and asked what thoughts he had on posting publisher test banks to the Internet. He never answered. The next web site has publisher test banks which include all the multiple choice, true false and essay questions and answers. http://wenku.baidu.com/view/0d86ce88e53a580216fcfea0 It is unclear what this web site is doing but they have posted the test bank for Marketing: An Introduction, 11e, Armstrong. Recommendation for TMCC and other University Faculty Many faculty members may not be aware of the thousands of web sites that are giving students answers to publisher test banks or instructor manuals. The student can cut and paste a part of a question into any search engine which results in instant and exact results. Students seem to be outsourcing their brains to Google, Bing and Yahoo. Every semester in my classes two or three students get caught cutting and pasting answers into essay questions. It is surprising because they are clearly warned that all their writing assignments are reviewed for plagiarism using the Turn It In.Com Web Site. What can be done? First, faculty become aware! An astute faculty member can slightly change a few words from publisher test bank essay questions. When the student goes to search the question, it will be much harder to get matches. Next, publishers need to be alerted and pushed to enforce copyright law and warn professors that publish test banks to the Internet. Truckee Meadows Community College | Marketing 72 BUSINESS STUDIES 2013-2014 This topic is certainly worthy of discussion by professors and administration. A dialog should be developed and include teachers, publishers and university and college administration. A first step for TMCC might be a professional development workshop on this issue. Otherwise, colleges and universities may be graduating people that know very little but are great at using search engines. Demand for Marketing Expertise According to the web site, Pay Scale Human Capital 3, the early career salary of someone in the Marketing & Management field is $44,000. At mid-career a person might average $82,900. TMCC does not offer an associate degree with an emphasis in marketing. When the college did offer an associate with an emphasis in marketing, it was of little value in obtaining a marketing job. Companies hire people with associate degrees and no experience into entry level marketing jobs. Students typically obtained employment as sales representatives, retail clerks, marketing trainees, etc. Here the U.S. Bureau of Labor Statistics has calculated the median pay for a wide range of marketing jobs with bachelor’s Quick Facts: Advertising, Promotions, and Marketing Managers 4 degrees. 2012 Median Pay $115,750 per year, $55.65 per hour Entry-Level Education Bachelor’s degree Work Experience in a Related Occupation See How to Become One On-the-job Training None Number of Jobs, 2012 216,000 Job Outlook, 2012-22 12% (As fast as average) Employment Change, 2012-22 25,400 3 Pay Scale Human Capital, accessed 11/7/14, http://www.payscale.com/college-salary-report/majors-that-pay-youback/bachelors 4 U.S. Department of Labor, Bureau of Labor Statistics, accessed 11/8/14, http://www.bls.gov/ooh/management/advertisingpromotions-and-marketing-managers.htm Truckee Meadows Community College | Marketing 73 BUSINESS STUDIES 2013-2014 There is a job market for people with bachelor’s degrees. The current trends, as discussed on page 10 of this document, would favor training and expertise in Internet Marketing, Social Media, and direct marketing. This is where the TMCC Business Division can get students on a good start toward their goals. TMCC Business Division marketing offerings create value for students by introducing them to the often misunderstood marketing concepts. Most people think, incorrectly, marketing is just selling and advertising and often these thoughts include some negative images of sleazy sales representatives or crass commercial messages. The marketing courses get students on the right track and prepare them to either transfer to a four year university or enter the workforce with correct perceptions about marketing and its functions. Truckee Meadows Community College | Marketing 74 BUSINESS STUDIES 2013-2014 REAL ESTATE Program/Unit Review Assessment Report Summaries The real estate discipline completed a Program and Discipline Review (PDR) in June 2010. The real estate discipline does not undergo a Program/Unit Review. The president’s four recommendations arising from the PDR and the actions taken are described below. Recommendation 1: Determine how to access state license exam information that is current and accurate to provide this information as needed to students and keep the data/information as a component of the real estate course annual assessment report documentation. Action: Beginning April 2013, TMCC has received results from the national and state portions of the real estate license examination. Recommendation 2 Prepare a plan to stabilize the offering of courses, recruitment of students and relationships with local and regional real estate agencies and organizations. Action: We consistently offer RE 101 and RE 103 online and as live, evening classes. Lack of enrollment has resulted in a suspension of the weekend real estate classes. For other reasons, the real estate and other courses are no longer taught on television. An effective way to target potential real estate students has not been discovered. Relationships with local real estate organizations, particularly the Reno Sparks Association of REALTORS® continue to be strong. For example, the real estate instructor serves on two association committees and usually two subcommittees. Recommendation 3 Submit student learning outcomes for all active real estate courses taught by September 1, 2010. Action: All real estate courses now have student learning outcomes as part of their master course outlines. Course Assessment The real estate discipline consists of two courses: RE 101 Real Estate Principles and RE 103 Real Estate Law and Practice. RE 103 submitted a course assessment report (CAR) in October 2009 and RE 101 submitted a CAR completed in November 2010. Both CARs identified above addressed the same two concerns. First, the online class did not do as well as the live class. Second, statistics from the state license exam could be a very useful tool for assessment and for improving the discipline. To improve the online class, the instructor has been creating and posting short videos that outline each chapter and provide important updates. We have been receiving results from the state license exam since April 2013, but we do not have enough data to make a meaningful analysis. Assessment Driven Improvements Assessment driven improvements are described immediately above. Evaluating Relevancy of Curriculum The real estate discipline prepares students to pass the real estate license exam and obtain a real estate salesperson’s license. Jobs are always immediately available. Truckee Meadows Community College | Real Estate 75 BUSINESS STUDIES 2013-2014 Course Content Both courses focus on information necessary to pass the license exam and practical application for a successful real estate career. The content of each course is described briefly below. RE 101 Real Estate Principles: The emphasis of this course is on national real estate principles. Key topics include, but are not limited to real estate agency, real estate contracts including brokerage agreements, forms of ownership, and transfer of title. RE 103 Real Estate Law and Practice: This course has a heavy emphasis on law and real estate principles as specifically applied in Nevada. Degree/Certificate Requirements The recently created Skills Certificate in Real Estate requires a student to successfully complete RE 101 Real Estate Principles and RE 103 Real Estate Law and Practice. Significantly, students must pass each with at least 75% of the total points available. Methods of Instruction Both classes are taught live and online. We emphasize excellent, effective and entertaining education. Faculty Qualifications See Resources section. Post Completion Objective The primary objective is for students to obtain a real estate salesperson’s license, which can lead immediately to employment. Secondary Student Preparation Efforts The real estate discipline is not a degree/emphasis program. External Review The real estate discipline is not a degree/emphasis program. Non-credit Training Offered The real estate discipline does not offer any non-credit training. Curriculum Developments Strategies The real estate market, including laws and regulations, frequently change. The primary strategy is to ensure that the curriculum stays up-to-date. Assessment Findings and Strategies A meaningful assessment cannot be made until there is sufficient data from the results of the state license examination. The results are reported on how well applicants do on various topics and subtopics. When Truckee Meadows Community College | Real Estate 76 BUSINESS STUDIES 2013-2014 sufficient results are available, adjustments may be made to specific areas of the curriculum. For example, if the results show a weakness in the area of contracts changes can be made to the curriculum. External Resource Recommendation and Implementation Plans There is no existing mechanism for an external review. Anticipated Factors Affecting Curriculum and Strategies The real estate discipline takes pride in preparing students for a career in real estate. We go a step beyond license examination preparation. The status of the real estate market and real estate financing are the key factors that affect the curriculum. As a result of the “Homeowner’s Bill of Rights,” the discipline’s instructor anticipates another increase in short sales, but probably will not change the curriculum unless his prediction proves true. Truckee Meadows Community College | Real Estate 77 BUSINESS STUDIES 2013-2014 RESOURCES Faculty and Staff Required Faculty Credentials Faculty who teach classes that transfer to UNR must have an MBA Name DELANEY, ANDREW Degree(s), Certificates FTE List conferring institutions 100 A.A. - Nassau Community College Professional Certification List agency/organization Years at TMCC Total Years 1989 24 B.A. - Adelphi University M.B.A.- City University KIRCHMAN, ROBERT MCCOY, DIANA 100 B.A. - Occidental College M.B.A. - Golden Gate University 2012 100 B.A. - University of California, Santa Barbara 1982 1 31 M.A. - University of California, Berkeley O’NEAL, NANCY SCHEIBLE, BEN 100 B.S. - Purdue University, M.B.A. - California Polytechnic State University 2012 100 A.B. - Stanford University 1998 J.D. - University of the Pacific, McGeorge School of Law SMILANICK, PHILLIP 100 B.S., M.B.A. - University of Nevada, Reno 1 15 1991 22 STREEPER, STEVEN 80 B.A., M.S., M.A. University of Wyoming 1990 23 Truckee Meadows Community College | Resources 79 BUSINESS STUDIES 2013-2014 Full-Time to Part-Time Faculty Ratio Full-time vs. Part-time Faculty FTE Fall Semesters 100% Full-time 90% Part-time 80% 70% 76% 76% 72% 60% 67% 62% 50% 40% 30% 20% 24% 38% 33% 28% 24% 10% 0% Fall 08 Fall 09 Fall 10 Fall 11 Fall 12 Full-time vs. Part-time Faculty FTE Spring Semesters 100% Full-time 90% Part-time 80% 70% 60% 80% 72% 64% 50% 61% 56% 40% 30% 39% 36% 44% 28% 20% 20% 10% 0% Spr 09 Spr 10 Spr 11 Spr 12 Spr 13 Part-time 24% 28% 33% 38% 24% 30% Spring Full-time 72% 64% 61% 56% 80% 67% Part-time 28% 36% 39% 44% 20% 33% Fall A cademic Years 2007-08 2008-09 2009-10 2010-01 2011-12 Business (5 yr Avg) Full-time 76% 72% 67% 62% 76% 70% Truckee Meadows Community College | Resources 80 BUSINESS STUDIES 2013-2014 The division relies on part-time faculty to instruct many classes offered. The LGM program relies exclusively on part-time instructors. This area is in dire need of a dedicated full-time instructor to lead and build this important area. Logistics management is vital as Nevada is a major logistical hub. All other areas utilize part-time instructors, except for Real Estate. The part-time pool for all areas is very shallow, and is especially difficult in regards to the ACC classes, as the class that transfer to university should be taught by an MBA, who is also a CPA. Marketing is also a difficult area as it is a very dynamic area that needs someone who is able to keep up with a rapidly changing environment and inspire students to actively learn. Economics is also a very specific skill set and needs an MBA in Economics in order to teach. Part-Time Business Studies Instructors Accounting: • Lisa Buehler – CPA, M.Ed. Curriculum and Instruction, M.B.A. Finance, and J.D. • Anthony Cardinalli – CPA, BS Accounting, MBA (in progress) • David Stuart – MBA, BS Managerial Science& Accounting/Finance Business: • Samuel Chung – BS Math, Zoology, MBA Management of Financial Intuitions • Jessica Contreras – MBA, BS Accounting & International Business • Katharine Peake – M.A. English Composition & Rhetoric, BA English Economics: • Shawn Blume – MBA, BS Managerial Economics • John Gwaltney – Ph.D. Economics • Michael Lampert – Ph.D. Economics Logistics: • Helm Lehman – MBA Finance & Business Strategy, MA Public Policy, BA Government Management: • Helm Lehmann – MBA Finance & Business Strategy, MA Public Policy, BA Government • Lori Wegner – Ph.D Organizational management, MS Administration, BS Administration & Management Required Classified Credentials None Classified FTE 2.00 Advisory Board Meeting Minutes: http://www.tmcc.edu/cte/ Facilities The Department has two main facilities issues, classroom and office space. The main concern with classroom space is that Accounting and Economics have specific needs. The department works with room scheduling to ensure that the rooms we funded to have additional white boards and specific software are available for Accounting and Economics. Truckee Meadows Community College | Resources 81 BUSINESS STUDIES 2013-2014 The main concern with office space is that two of the faculty (and they are the two tenure track faculty members) are located at Meadowood. It would be best if all faculty were in one location, especially so for new faculty members so they may have greater opportunity for mentoring from senior faculty members. It is therefore necessary for Business to have two (three once the tenure track Accounting instructor is hired – Fall ’14) additional offices on Dandini. In a perfect world, it would be optimal for Business Studies to be housed together in one office building. Technology SIER 116 has specific accounting software and RDMT 204 has specific economics software. Funding Sources State Resource Strategic Plan The following section summarizes the findings above and outlines the self-study committee’s recommended targets for resource allocations to be implemented over the next five year period. Staffing Issues and Strategies The Business Studies Department does not have a chair or dedicated administrative assistant and this is a disadvantage for the department. In addition to the need to add a chair, the department’s faculty are all nearing retirement age and with few or none tenure track faulty in each discipline ( ½ BUS, ½ MKT, 1 ACC, 1 1/2 (Tenure Track) MGT, 2 ECON, 0 LGM, ½ ENT, 1 RE ), succession planning is a major issue. A strategy for this issue is a challenge because budget reduction is a focus for the college at this time. The Department needs to develop a strong pool of part-time faculty who can help pass on historical knowledge in specific disciplines as we slowly and strategically hire as budget permits. Facilities and Desired Capital Improvements The current situation of faculty offices on different campuses is not optimum. It would be desirable to have Business Studies faculty offices in one building, or at least on one campus. In most instances classrooms are not an issue except for Accounting and Economics as these disciplines require specific software and whiteboards. It is a goal to have a dedicated Accounting classroom that does not have to be shared with TMCC High School. At this point, Sierra 216 is shared. Funding Allocations and Development Strategies Funding is state supported. It would behoove the department to actively seek grant funding and to work with industries to fund workforce related activities. This has been attempted in the past, but business has been slow (really, non-existent) when it comes to providing funding. The fact that the Business Studies Department contributes such a high marginal contribution with its low-cost high yield programs, which help fund other programs, makes it valuable to the institution. This value should somehow be reflected in program funding. Truckee Meadows Community College | Resources 82 BUSINESS STUDIES 2013-2014 External Resource Recommendations and Implementation Plans The following table shows the marginal contribution of the FTE load since 2003. Each FTE figure is the average per semester over the fiscal year. The Support$/FTE is calculated from the State Appropriation for that fiscal year. The contributions for the fiscal year show the value of all disciplines in the business division. For example, in fiscal year 2012, the FTE was 386 and accounted for $2,534,862 of the state appropriation about 8.25% of the $30 million the college received from Nevada’s general fund. Interestingly enough, the cost in terms of salaries for full-time instructors is always less than the revenue generated. The difference or marginal contribution for business in 2012 is over $1.5 million. Associate of Arts Business Emphasis Marginal Contribution Analysis Fiscal Year 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Core FTE 216 223 235 261 286 392 408 527 431 386 Support$/FTE $4,792.49 $5,239.62 $5,264.78 $6,523.00 $7,218.00 $7,494.00 $7,533.00 $7,299.00 $6,566.00 $6,567.00 Contribution Cost $1,035,178.66 $1,003,359.00 $1,168,435.56 $978,047.50 $1,237,222.63 $942,320.50 $1,702,503.00 $948,760.50 $2,064,348.00 $1,031,947.50 $2,937,648.00 $912,827.00 $3,073,464.00 $1,203,620.00 $3,846,573.00 $960,689.00 $2,829,946.00 $960,689.00 $2,534,862.00 $844,801.00 Difference $31,819.66 $190,388.06 $294,902.13 $753,742.50 $1,032,400.50 $2,024,821.00 $1,869,844.00 $2,885,884.00 $1,869,257.00 $1,690,061.00 Notes: Difference column shows additional revenues generated The Support$/FTE figures in the above table were developed with the assistance of the TMCC’s Controller and represent the ratio of the state appropriation for the fiscal year divided by the estimated FTE in the operating budget which is submitted by NSHE every biennium. In the table, the value of a full-time equivalent student has increased by about five percent on average every fiscal year since FY2000 until FY2010. Severe budget cuts including reduced part-time funding and several unfilled positions reduced the core FTE and the average state support funding from a high of $7,299 to $6,567 last year. However, the marginal contribution is still positive in large part because of the large class size in the division as a whole. Truckee Meadows Community College | Resources 83 BUSINESS STUDIES 2013-2014 State General Fund Support Per FTE TMCC Fiscal Year 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Appropriation $20,677,168.00 $22,067,781.00 $23,116,103.00 $24,321,906.00 $28,933,189.00 $30,525,178.00 $36,207,556.00 $38,421,773.00 $39,049,596.00 $37,330,225.00 $30,482,995.00 $35,748,021.00 $30,603,292.00 FTE 4674 5001 4918 5075 5522 5798 6213 6588 6840 7296 7152 6267 6495 Source: TMCC Fact Book The state had almost doubled the appropriations over the study period from 2000 to a high of about $40 million in 2008. Budget reduction began in 2009 and continued through 2012 decreasing state support by about 25%. However FTE has increased steadily by about 5 per cent per year until 2010. Since 2010 FTE has decreased but not at the same rate as state appropriations so that the division contribution has remained positive and the program economically viable. Truckee Meadows Community College | Resources 84 BUSINESS STUDIES 2013-2014 APPENDIX A Dean’s Analysis of Funding Resources The Business Studies area is funded through state support. Due to a sharp funding cut, the department is lacking in tenure track faculty, although the recent hire of two tenure track faculty has made a significant difference in the Department’s ability to provide service to the College, there is a concern that with the majority of the department’s faculty being close to retirement age and the State’s continued budget woes, that succession planning is in jeopardy. Class room availability is sometimes a challenge but the department works closely with room scheduling to optimize enrollment in all classes. The department is also challenged because it has no Chair. The Dean must undertake all of the Chair’s responsibility along with the Dean’s responsibility for an academic division, Summer School, the Internship Scholarship Program, and WDCE, which includes Customized Training, ABE/ESL, strategic alliance with WCSD, and LTAP. It appears that academic departments with a dedicated Chair would have a great advantage in management and representation. The addition of a Chair would also provide dedicated administrative assistance to the department. The department is doing the best it can within the current budget restrictions. State-Supported Operating Budgets Since TMCC is part of Nevada System of Higher Education, monies for teachers’ salaries, full and adjunct, are state supported. Lab Fees Lab fees are collected for technology education courses. Lab fees pay for special equipment, such as calculators, case studies, and software. Below is a list of the courses that have lab fees and the amount of that fee as of Spring 2012. ACC ACC 135 136 ACC 180 ACC BUS 220 106 BUS 107 BUS 198 ECON ECON 198 261 ECON MGT 262 171 MGT 198 Bookkeeping I Bookkeeping II Payroll & Employee Benefit Accounting Microcomputer Accounting Systems Business English Business Speech Communications Special Topics in Business Special Topics in Economics Principles of Statistics I Principles of Statistics II Supervision Special Topics in Management $10.00 $10.00 $10.00 $15.00 $5.00 $5.00 $0-50 $0-5/cr $10.00 $10.00 $5.00 $0-50 Truckee Meadows Community College | Appendix A 85 BUSINESS STUDIES MGT 212 Leadership & Human Relations 2013-2014 $5.00 Special Fees There are no special fees for education courses at this time. Grants None Non-Credit Training Income None Donations None Other None Truckee Meadows Community College | Appendix A 86 BUSINESS STUDIES 2013-2014 APPENDIX B Degree and Certificate Worksheets Truckee Meadows Community College | Appendix B 87 BUSINESS STUDIES 2013-2014 Truckee Meadows Community College | Appendix B 88 BUSINESS STUDIES 2013-2014 Truckee Meadows Community College | Appendix B 89 BUSINESS STUDIES 2013-2014 Truckee Meadows Community College | Appendix B 90 BUSINESS STUDIES 2013-2014 http://www.tmcc.edu/media/tmcc/departments/assessment/documents/purs/business/1213/ASMTBusi nessAPR1213.pdf Degree/Emphasis/Certificate Title: Certificate of Achievement - Bookkeeping Degree/Emphasis Outcomes In the boxes below, summarize the outcomes assessed in your degree/emphasis/certificate during the year. Outcome #1 Possess knowledge of and be ready to perform basic functions of bookkeeping/accounting procedures and duties as required in entry level bookkeeping/accounting positions, such as assistant bookkeeper/accountant, accounting trainee, or business owner. Outcome # 2 Demonstrate proficiency in using accounting computer software (e.g. Peachtree and QuickBooks) to do basic bookkeeping/accounting and prepare basic accounting reports. Outcome #3 Be prepared to pursue opportunities for professional development, career change, and pursuance of Associate and higher degrees in accounting or related disciplines. Assessment Measures Assessment Results In the boxes below, summarize the methods used to assess degree/emphasis/certificate outcomes during the last year. In the boxes below, summarize the results of your assessment activities during the last year. Use of Results In the boxes below, summarize how you are or how you plan to use the results to improve student learning. Effect on Degree/Emphasis Based on the results of this assessment, will you revise your outcomes? If so, please summarize how and why in the boxes below: Individual course assessment applicable to this certificate is based upon nationwide standards developed by the accounting profession and incorporated into the testing and course assessment modules utilized with textbooks in each course. The resulting data from such assessments will be consolidated and analyzed to form the basis for improvement in the certificate requirements. Individual course assessment in courses where accounting software is utilized will be consolidated and analyzed to determine results for the certificate. The resulting data from such assessments will be consolidated and analyzed to form the basis for improvement in the certificate requirements. Individual course assessment applicable to this certificate is based upon nationwide standards developed by the accounting profession and incorporated into the testing and course assessment modules utilized with textbooks in each course. The resulting data from such Truckee Meadows Community College | Appendix B 91 BUSINESS STUDIES Degree/Emphasis Outcomes Assessment Measures Assessment Results 2013-2014 Use of Results Effect on Degree/Emphasis Use of Results Effect on Degree/Emphasis assessments will be consolidated and analyzed to form the basis for improvement in the certificate requirements. Degree/Emphasis/Certificate Title: AA Business[Status] Degree/Emphasis Outcomes In the boxes below, summarize the outcomes assessed in your degree/emphasis/certificate during the year. Outcome #1 Demonstrate understanding of and competency in applied skills, including information technology literacy, information literacy, research, writing, and presentations at the entry level of a business career. Outcome # 2 Demonstrate understanding of and competency in interpersonal/group skills, including interpersonal and teamwork, international perspective, cultural awareness, and ethics and personal responsibility at the entry level of a business career. Outcome #3 Demonstrate understanding of and competency in analytical skills, including problemsolving and decision-making in a business environment at the entry level of a business career. Assessment Measures Assessment Results In the boxes below, summarize the methods used to assess degree/emphasis/certificate outcomes during the last year. In the boxes below, summarize the results of your assessment activities during the last year. In the boxes below, summarize how you are or how you plan to use the results to improve student learning. Based on the results of this assessment, will you revise your outcomes? If so, please summarize how and why in the boxes below: Applied skills will be measured by an aggregate of course learning outcomes. Interpersonal/group skills will be measured by an aggregate of course learning outcomes. Analytical skills will be measured by an aggregate of course learning outcomes. Degree/Emphasis Title: AAS Business Truckee Meadows Community College | Appendix B 92 BUSINESS STUDIES 2013-2014 Degree/Emphasis Outcomes Assessment Measures Assessment Results Use of Results Effect on Degree/Emphasis In the boxes below, summarize the outcomes assessed in your degree/emphasis during the year. In the boxes below, summarize the methods used to assess degree/emphasis outcomes during the last year. In the boxes below, summarize the results of your assessment activities during the last year. In the boxes below, summarize how you are or how you plan to use the results to improve student learning. Based on the results of this assessment, will you revise your outcomes? If so, please summarize how and why in the boxes below: Outcome #1 Demonstrate understanding of and competency in applied professional skills, including information technology literacy, information literacy, research, writing, and presentations. Outcome # 2 Demonstrate understanding of and competency in interpersonal/group skills, including interpersonal and, teamwork, international perspective, cultural awareness, and ethics and personal responsibility. Outcome #3 Demonstrate understanding of and competency in analytical skills, including problemsolving and decisionmaking in a business environment. Applied professional skills will be measured by an aggregate of course learning outcomes. Interpersonal/group skills will be measured by an aggregate of course learning outcomes. Analytical skills will be measured by an aggregate of course learning outcomes. Truckee Meadows Community College | Appendix B 93 BUSINESS STUDIES 2013-2014 APPENDIX C TMCC BUSINESS STUDIES DEPARTMENT GRADUATE ATTRIBUTES AND PROFESSIONAL SKILLS What are graduate* attributes and professional skills? Graduate attributes and professional skills are the skills required to gain employment and progress your career. By being competent in all of TMCC Business Graduate Attributes and Professional Skills, you will improve your employment prospects when you graduate. Professional skills are sometimes referred to as attributes, qualities or characteristics. TMCC Division of Business uses the term 'skill' because it implies something that is measurable, learnable and assessable. Graduate Attributes and Professional Skills Program focuses on: writing presentation interaction problem solving decision making teamwork information technology literacy information literacy lifelong learning international perspectives cultural awareness and understanding ethics and personal responsibility knowledge through research. Note: not all outcomes or all skills will be covered in each course. *Graduate refers to students who successfully complete a certificate or degree the business. Construct Groupings Truckee Meadows Community College | Appendix C 94 BUSINESS STUDIES 2013-2014 Interpersonal/Group Relations Skills • Interaction • Teamwork • International Perspective • Cultural Awareness • Ethics and Personal Responsibility Analytical Skills • Problem • Decision Making Applied Skills • Information Technology Literacy • Information Literacy • Lifelong Learning • Knowledge Through Research • Writing • Presentations Professional skills outcomes checklist When you are undertaking your assessments, reflect on whether you have demonstrated the targeted skill(s). Be aware that your instructor may have provided alternative outcomes for these listed skills and you will need to reflect on whether you have reached those outcomes. Run through the checklist prior to submission of assessments. Skills employers want Employers worldwide as well as our local advisory board have identified the following key skills graduates need to succeed in life and in their chosen career. Skills employers want* Corresponding assessed skills Academic achievement Sound foundation of applied business knowledge Literacy and numeracy Communication Computer Information technology ability Time management - Teamwork Truckee Meadows Community College | Appendix C 95 BUSINESS STUDIES 2013-2014 - Critical and creative thinking Planning and organizing - Teamwork - Critical and creative thinking Oral and written communication Communication - Written - Presentation - Interaction Teamwork Teamwork Problem solving Critical and creative thinking - Problem solving - Decision making Initiative and enterprise Critical and creative thinking Lifelong learning Lifelong learning - Independent learning - Sustained intellectual curiosity Overall comprehension of business processes Sound foundation of applied business knowledge Globalization Applied cultural awareness Applied international perspectives * AC Nielsen Research Services 2000, Employer Satisfaction with Graduate Skills-research report (Evaluations and Investigations Report 99/7) and ACCI 2002, Employability Skills-an employer perspective. Writing All graduates should be able to write competently in various forms, including business letters, reports and scholarly essays and dissertations. Writing assessment checklist When you are undertaking your assessments, use the checklist to ensure that you have demonstrated the following outcomes. In this assessment task I have: used the appropriate formats for different types of texts Truckee Meadows Community College | Appendix C 96 BUSINESS STUDIES ensured accuracy of expression and content ensured logical development of ideas in a written text referenced sources accurately. 2013-2014 Presentation All graduates should be able to deliver a presentation on a familiar topic or one they have researched. Effective presentation requires a sound understanding of purpose and audience; and the use of supporting materials/aids and technology. Presentation assessment checklist When you are undertaking your assessments, use the checklist to ensure that you have demonstrated the following outcomes. In this assessment task I have: prepared a talk, clearly outlining its purpose and theme structured the talk to suit the purpose and audience ensured a logical sequence of ideas practiced speaking clearly considered sensitivity to culturally diverse audiences planned the use of a variety of aids/media appropriately to enhance the presentation planned to establish and maintain audience contact and interest. Interaction Interaction refers to effective oral communication in one-to-one situations, in groups and in a range of contexts. You will need to consider your interaction behaviors prior to starting your participation in classes and reflect on the following outcome statements. Interaction checklist When you are undertaking your assessments, use the checklist to ensure that you have demonstrated the following outcomes. Truckee Meadows Community College | Appendix C 97 BUSINESS STUDIES 2013-2014 In this assessment task I have: adapted my language to suit purpose and audience expressed ideas and opinions clearly and confidently indicated and discriminated between expressions of opinion and fact listened actively sought clarification displayed sound interpersonal skills by: • adapting the amount said, tone and manner to suit different situations • recognizing and interpreting non-verbal signals, i.e., body language • timing comments appropriately, i.e., judging when to speak and when to keep silent moved a discussion forward, i.e., summarizing, developing points, focusing on purpose applied sensitivity to issues in intercultural communication displayed understanding of formal and informal discussion conventions. Problem solving Problem solving involves formulating new answers, going beyond the simple application of previously learned rules to create a solution (Woolfolk, 2001). Problem solving checklist When you are undertaking your assessments, use the checklist to ensure that you have demonstrated the following outcomes. In this assessment task I have: identified problems and analyzed the main features applied appropriate problem solving processes, arguments, critical and creative thinking Truckee Meadows Community College | Appendix C 98 BUSINESS STUDIES 2013-2014 identified, implemented and evaluated strategies for the resolution of problems created innovative solutions. Decision making Decision making is the ability to apply critical reasoning to issues through independent thought and accessing information and opinions from a range of sources in order to make an informed judgment. Note: Decision making does not necessarily represent a solution to the issue; rather it indicates the decision has been formulated as a result of an evaluation of evidence in relation to appropriate criteria. That is, the decision is the 'best fit' under the circumstances it does not necessarily mean a problem has been solved. Decision making checklist When you are undertaking your assessments, use the checklist to ensure that you have demonstrated the following outcomes. In this assessment task I have: undertaken a situation analysis focused on primary causes rather than symptoms addressed issues encountered recognized, where appropriate, the ethical dimensions of issues encountered made use of appropriate techniques for analyzing data accepted and/or remained receptive to new ideas put forward and evaluated possible solutions made a decision where required justified the decision using logical argument. Critical and creative thinking The purpose of critical thinking is to achieve understanding, evaluate view points and solve problems. Since all three areas involve the asking of questions, critical thinking is the questioning or inquiry we engage in Truckee Meadows Community College | Appendix C 99 BUSINESS STUDIES 2013-2014 when we see seek to understand, evaluate or resolve. Creative thinking includes the innovative ability of the individual to think laterally or to perceive problems and solutions in alternative ways (Maiorana, 1992). Teamwork Teamwork is the ability to interact effectively with others in a range of contexts towards a common outcome and take a leadership role when required. You will need to consider your cooperative behaviors before you begin your participation in team based activities and reflect on the following outcome statements. Teamwork checklist When you are undertaking your assessments, use the checklist to ensure that you have demonstrated the following outcomes. In this assessment task I have: participated actively, including taking part and sharing managed time effectively and met requirements set by others managed projects effectively, including the organization and co-ordination of group work negotiated successfully with others by getting people to move from a position they prefer to a position that suits all parties networked and made connections with people through social exchange of information. Information technology literacy Information technology literacy is the ability to engage effectively and appropriately with information and communication technologies and recognize their advantages and limitations. Information technology literacy checklist When you are undertaking your assessments, use the checklist to ensure that you have demonstrated the following outcomes. In this assessment task I have: demonstrated the ability to select appropriate technology and create, store, exchange and use information in its various forms; and recognized their advantages and limitations Truckee Meadows Community College | Appendix C 100 BUSINESS STUDIES 2013-2014 used computer-based communication networks used one or more of the following application software: word processors, electronic spreadsheets, presentation systems and database systems; this implies an understanding of the principles and an ability to use at least the basic facilities provided by the software. Information literacy Information literacy is the effective and ethical use of information through the ability to recognize when and what information is needed. To be able to locate, obtain and manage information using appropriate technologies and make judgments about its reliability and validity. Information literacy checklist When you are undertaking your assessments, use the checklist to ensure that you have demonstrated the following outcomes. In this assessment task I have: recognized the need for information for a particular task, identified a question or topic and placed it in context understood how information is organized and the different forms of production and publication of information identified potential sources of information in a variety of formats and decided on the most appropriate sources of information from the range that are available developed appropriate search strategies, the ability to think conceptually about the given topic and designed and implemented strategies for the location and selection of on-line, audio-visual and print information resources accessed the needed information, developed the ability to save and/or print electronic information, understood library catalogue records and gained familiarity with the arrangement of print resources in a library collection selected from the available information, critically evaluated information for relevance, accuracy and suitability for the intended purpose Truckee Meadows Community College | Appendix C 101 BUSINESS STUDIES 2013-2014 organized the information for use, including careful recording of the bibliographic details to ensure correct referencing developed a working understanding of intellectual property (referencing), copyright and confidentiality. Lifelong learning Lifelong learning is the ability to understand and apply a range of learning strategies (reflection) and to take responsibility for one's own learning. To be able to sustain intellectual curiosity. Lifelong learning checklist When you are undertaking your assessments, use the checklist to ensure that you have demonstrated the following outcomes. In this assessment task I have: demonstrated effective management of time critically reflected on how I learned and considered other ways of learning used feedback to evaluate and improve performance of myself or others undertaken self directed learning on a task set personal learning goals asked questions that lead to deeper learning. International perspectives Recognizing and applying international perspectives refers to the ability to think globally and to consider issues from a variety of perspectives. To be able to apply international standards and practices within a discipline or professional area. International perspectives checklist When you are undertaking your assessments, use the checklist to ensure that you have demonstrated the following outcomes. Truckee Meadows Community College | Appendix C 102 BUSINESS STUDIES 2013-2014 In this assessment task I have: sourced relevant literature or information from international sources compared systems, practices, policies, law in different countries evaluated the impact of cross-national programs, research, business, resource mining or development. Cultural awareness and understanding To demonstrate cultural awareness and understanding and an appreciation of the importance of cultural and language diversity. To recognize human rights. Cultural awareness and understanding checklist When you are undertaking your assessments, use the checklist to ensure that you have demonstrated the following outcomes. In this assessment task I have: explored elements of culture and what it means to be 'different' given sensitive and effective feedback to people from various cultural backgrounds explored and evaluated the effects of racism on a variety of situations from personal interactions to international dealings interpreted situations or phenomena from the perspective of minority cultures identified and analyzed the situations where cultural issues underpin inappropriate behaviors. Ethics and personal responsibility To demonstrate behavior and decision-making that is ethically sound and to assume personal responsibility in all one undertakes. Ethics and personal responsibility When you are undertaking your assessments, use the checklist to ensure that you have demonstrated the following outcomes. Truckee Meadows Community College | Appendix C 103 BUSINESS STUDIES 2013-2014 In this assessment task I have: identified ethical dimensions of decision making identified and evaluated the impact of ethics, equity and social justice guidelines on the operation of a business understood that personal responsibility and ethics go far beyond the legal correctness evaluated the impact of decisions on all stakeholder. Knowledge through research Knowledge through research refers to applying discipline knowledge, principles and concepts. Knowledge through research checklist When you are undertaking your assessments, use the checklist to ensure that you have demonstrated the following outcomes. In this assessment task I have: understood a discipline, its theoretical underpinnings, and ways of thinking understood what constitutes discipline knowledge and how it can be applied extended the boundaries of knowledge through research. Truckee Meadows Community College | Appendix C 104 TRUCKEE MEADOWS COMMUNITY COLLEGE PROGRAM/UNIT REVIEW DEAN’S RECOMMENDATION PROGRAM/UNIT REVIEWED: Business Studies Self Study Committee Chair(s): Ben Scheible School: Division of Business Year of Review: 2013-2014 Date Submitted to PURC: January 30, 2014 Dean’s findings of strengths and weaknesses of the program/unit: Summary action recommended for program/unit: 1) Continue the success initiatives that are contributing to increased student success. 2) Gain approval for a course release to have a Chair. 3) Obtain funding for a Department Administrative Assistant to support the Chair 4) Create “succession planning” plan to determine a timeline for hiring needs in each discipline (within the context of budget constraints). 5) Get a classroom that is not shared with TMCC High School as a tier 2 Accounting classroom. 6) Expedite reverse transfer with UNR COB. Recommendations for development strategies and anticipated time lines: 1) 2) 4) 5) 6) Ongoing & 3) Academic Year 2014-15 – RAP Process Academic Year 2014 -15 – The Dean will draft with input from the faculty 2015 -16 – Work with other Deans and Scheduling Spring 2014 – Continue work started Fall ‘13 with UNR COB Identify resources necessary for implementation of recommended development strategies: 1) None 2) Course release 3) Admin I Salary and Benefits 4) None for plan development, but cost associated with implementation. 5) Facilities usage, no direct cost as it will be a tier 2 classroom 6) None Describe impact of recommended development strategies on School planning: 1) No impact as it is ongoing. 2) & 3) Provide the same level of representation and support as other academic departments. Enhance assessment and the management needed to focus on College strategic initiatives. 4) This will enhance planning in staff development and succession planning. 5) This is enable more effective scheduling of Accounting classes and facilitate the department outfitting the room with the equipment necessary for lecture capture. 6) This would effectively raise the department’s graduation rate to 31%. Dean’s Recommendation Describe impact of recommended development strategies on program/unit faculty: 1) They would continue with their involvement with the success initiatives as they have done in the past. 2) & 3) They would have access to a dedicated Chair and Admin Assistant do (or coordinator/director, etc.) as all other academic departments. 4) Will help focus them on future plans for their careers as well as part-time and new hires. 5) No impact other than a positive one for Accounting faculty. 6) I’m assuming this would make them happy. Dean of the Division of Business: Name Signature Date Marie Murgolo-Poore, Ph.D. Marie Murgolo-Poore 1-30-14 Dean’s Recommendation TRUCKEE MEADOWS COMMUNITY COLLEGE PROGRAM/UNIT REVIEW PROGRAM/UNIT REVIEW COMMITTEE RECOMMENDATION PROGRAM/UNIT REVIEWED: Business Studies Self Study Committee Chair: Ben Scheible School: Division of Business Year of Review: 2013-2014 Date Submitted to VPAA/SS: Select the Date Committee findings of self-study strengths: Committee findings of self-study weaknesses: Modification, if any, of development strategies: Summary action recommended for program/unit: Is this recommendation in agreement with the self-study committee’s recommendation?: PURC Co-Chairs: Name Title Click here to enter text. Click here to enter text. Click here to enter text. Click here to enter text. PURC Members: Name Title Click here to enter text. Click here to enter text. Click here to enter text. Click here to enter text. Click here to enter text. Click here to enter text. Click here to enter text. Click here to enter text. Click here to enter text. Click here to enter text. Click here to enter text. Click here to enter text. Click here to enter text. Click here to enter text. Click here to enter text. Click here to enter text. Program/Unit Review Committee Recommendation Signature Date Signature Date TRUCKEE MEADOWS COMMUNITY COLLEGE PROGRAM/UNIT REVIEW VICE PRESIDENT’S RECOMMENDATION PROGRAM/UNIT REVIEWED: Business Studies Self Study Committee Chair: Ben Scheible School: Division of Business Year of Review: 2013-2014 Date Submitted to the President: Select the Date Vice president’s findings of strengths and weaknesses of the program/unit: Click here to enter text. Summary action recommended for program/unit: Choose an item. Recommendations for development strategies and anticipated time lines: Click here to enter text. Identify additional resources and/or actions necessary from each administrative unit for implementation of recommended development strategies: Academic Affairs: Click here to enter text. Student Services: Click here to enter text. Finance: Click here to enter text. Human Resources: Click here to enter text. Faculty Senate: Click here to enter text. Other: Click here to enter text. Conclusion: Click here to enter text. Vice President of Academic Affairs and Student Services: Name Signature Vice President’s Recommendation Date