Matakuliah : G0602 / Bahasa Inggris 3
Tahun
: 2007
Reading from Market Leader
Pertemuan 4
Contents
1. Reading from Market Leader-Intermediate
Business English Course Book Unit 9 & 10
(p.79 & 87).
2. Summarizing the content of the two reading
passages.
3. Assignment to be done in Self Access
Learning Center (SALC).
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Learning Outcomes
• Mahasiswa dapat menerangkan isi bacaan tentang fair
trade dan quality
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Reading 1.
Read the passage on page 79 and answer these
questions
1. What does the article say about:
a)
b)
c)
d)
e)
Denise Sutherland?
Juan Valverde Sanchez?
Nicaraguan farmers?
Sainsbury’s, Starbucks and Carrefour?
The World Trade Organization (WTO)?
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Reading 1.
Read the passage on page 79 and answer these
questions
2. What do these numbers from the article refer to?
a) $500m
b)400
c)500,000
d)36
e)25
3. Why are Denise and Juan having problems selling their products?
4. What are the benefits to local producers of fair trade?
5. How did fair trade begin?
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Reading 1.
Choose the word a), b) or C that is the odd one out in each
group and matches the definitions
1. state of continuing to live or exist
2. slowly bringing to an end
3. to make sure people know about
a new product
4. an official limit on the quantity of
goods
5. people or companies that make
or grow goods, food, materials
6. all the people who buy a
particular product or use a
particular service
7. very successful
8. the situation of being poor
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a) Ruin
b) bankruptcy c) survival
a) Phase out
b) lead
c) Dominate
a) prohibit
b) ban
c) Promote
a) tariff
b) quota
c) Subsidy
a) consumers b) clients
c) producers
a) product
b) niche
c) commodity
a) falling
b) declining
c) booming
a) prosperity
b) poverty
c) wealth
Reading 2.
Read the article on page 87 and match the headings to the correct
paragraphs. Two of the headings have been done for you
a)
b)
c)
d)
e)
f)
g)
h)
Company strategy
Focus on detailed testing
High cost: increased reliability
Industry admiration for top quality
Innovation in working practices
Looking to the future
Manufacturing at home ensures quality
Loyalty for product that lasts
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Reading 2.
Match these people from the article to the summary of
their views.
1. Markus Miele
2. Nick Platt
3. Andrea
Guerra
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a) Miele is admired and respected by other
manufacturers.
b) Making one of the company’s factories compete
with other supplies keeps them competitive.
c) The company is able to keep its customers
because there is confidence in its products
Reading 2.
Read the article again. Tick the factors below which
have contributed to Miele’s success.
1. It has excellent quality control in its factories.
2. It changes its position in the market according to demand and
fashions.
3. Its prices are very competitive.
4. It uses a lot of outside suppliers.
5. It spends more money than other manufacturers on creating new
products.
6. It does a lot of testing.
7. It focuses on every detail of production.
8. Each component lasts a long time.
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Reading 2.
E. Match words or phrases from the article to these definitions
1. The most important company of its type in the world (noun,
paragraph 1)
2. Measures of quality by which the process of producing goods in
factories are judged (noun, paragraph 1)
3. To sell products more cheaply (verb, paragraph 1)
4. Providing all the things that are needed without help from outside
(adjective, paragraph 2)
5. Employing another company to do work for you (verb, paragraph 2)
6. A high price for something special (noun, paragraph 4)
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ASSIGNMENT
Mahasiswa diwajibkan mengunjungi Self Access Language
Learning Center (SALLC). Tugas yang dilakukan ketika
belajar di SALLC adalah sbb:
1. Latihan listening comprehension dari bahan TOEFL
yang tersedia di SALLC.
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MATERI PENDUKUNG
1. http://www.marketleader.net/free_resources/weblinks_unit9.html
2. http://www.marketleader.net/free_resources/weblinks_unit10.html
3. http://www.ets.org/ell/testpreparation/toefl/
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